Butterfly Gandhimathi Appliances Limited

INR 1,005

and Well reputed brand with high consumer recall in South, known for Aesthetics and Product Quality INR 1,005 Cr Revenues in FY22 500+ | 25,000+ Exclusive Distributors | Total Touchpoints pan-India with deep pe

rs,

Total Touchpoints pan-India with deep penetration in South India yy Top 3 In core categories of Mixers, cookers, stoves in South-India CAGR ~18% No 1 Consistent Growth over past 5 years (FY17-22) E-Commer

18%

etration in South India yy Top 3 In core categories of Mixers, cookers, stoves in South-India CAGR ~18% No 1 Consistent Growth over past 5 years (FY17-22) E-Commerce In South India for Wet Grinders and L

80%

pability #1 in Flipkart in mixer grinders #1 in Flipkart and Amazon in wet grinders and gas stoves ~80% of Revenues from In-house Manufactured Products Strong R&D Pioneered shift to healthy eating with i

50%

full kitchen play which increases connect with the entire home Our 3 core categories account for >50% of the branded kitchen appliances market « ® at ~5% market share representing tremendous opportunit

5%

ntire home Our 3 core categories account for >50% of the branded kitchen appliances market « ® at ~5% market share representing tremendous opportunity for growth ~ Butterfly NS , | 4 | s | FY22 Est. Ma

11%

terfly Sales (INR Cr) :FY22 Butterfly Market Share Mixers Grinders (incl. Wet Gr.) 3,500-3,800 401 ~11% w / = Pressure Cookers 3,000-3,200 169 ~5% 46 Gas Stoves 3,000-3,200 248 -8% Ss Others’ 8,500-9,000

rs 3,000

Y22 Butterfly Market Share Mixers Grinders (incl. Wet Gr.) 3,500-3,800 401 ~11% w / = Pressure Cookers 3,000-3,200 169 ~5% 46 Gas Stoves 3,000-3,200 248 -8% Ss Others’ 8,500-9,000 198 -2% Total 18,000-19,000

8%

Gr.) 3,500-3,800 401 ~11% w / = Pressure Cookers 3,000-3,200 169 ~5% 46 Gas Stoves 3,000-3,200 248 -8% Ss Others’ 8,500-9,000 198 -2% Total 18,000-19,000 1,005 _5% Core Categories 1. Others include non-

2%

Pressure Cookers 3,000-3,200 169 ~5% 46 Gas Stoves 3,000-3,200 248 -8% Ss Others’ 8,500-9,000 198 -2% Total 18,000-19,000 1,005 _5% Core Categories 1. Others include non-stick cookware, chimneys, hobs,

37.7%

® addressable market ~~ Butterfly ae Increasing Urbanization ‘mn (% of total population) - statista 37.7% 66.0% 71.0% Rise in number of nuclear households (% of total population) - NHFS Survey > - “ww - u

66.0%

essable market ~~ Butterfly ae Increasing Urbanization ‘mn (% of total population) - statista 37.7% 66.0% 71.0% Rise in number of nuclear households (% of total population) - NHFS Survey > - “ww - u _- - -