SHALPAINTSNSE16 February 2023

Shalimar Paints Limited has informed the Exchange about Investor Presentation

Shalimar Paints Limited

February 16, 2023

BSE Limited Corporate Relationship Department, 1st Floor, New Trading Ring, Rotunda Building, P.J. Towers, Dalal Street, Fort, Mumbai - 400 001 BSE Scrip Code: 509874

National Stock Exchange of India Ltd Exchange Plaza, 5th Floor, Plot No. C/1, G- Block Bandra Kurla Complex, Bandra (E), Mumbai – 400051 NSE Symbol : SHALPAINTS

Sub: Intimation pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure

Requirements) Regulations, 2015 - Investors presentation

Dear Sir/Madam,

Pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, we are enclosing herewith a copy of the presentation on the financial results of the Company for the quarter and nine months ended December 31, 2022. The same is also being uploaded on the website of the Company www.shalimarpaints.com.

You are requested to kindly take the above information on record.

Thanking you,

Yours faithfully,

For Shalimar Paints Limited

Shikha Rastogi Company Secretary

Encl.: as above

SHIKHA RASTOGIDigitally signed by SHIKHA RASTOGI Date: 2023.02.16 11:09:04 +05'30' Shalimar Paints Limited

Investor Presentation February 2023

Safe Harbour

This presentation and the accompanying slides (the “Presentation”), which have been prepared by Shalimar Paints Limited (the “Company’), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment whatsoever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company.

This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the industry in India and world-wide, competition, the Company’s ability to successfully implement its strategy, the Company's future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cashflows, the Company's market preferences and its exposure to market risks, as well as other risks. The Company's actual results, levels of activity, performance or achievements could differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third-party statements and projections.

All Maps used in the Presentation are not to scale. All data, information and maps are provided "as is" without warranty or any representation of accuracy, timeliness or completeness.

2

1902

Vision

Mission

A.N.

Turner

Britishers

Two and A.N. Wright - set up Colour & Varnish Company in Howrah, West Bengal. It is the first paint manufacturing plant in the South East Asia

To persevere and excel as one of the premier paint companies of the country, a leader in product innovation and customer satisfaction. We intend to build long term value our shareholders, customers, employees and suppliers.

relationships

with

all

value

shareholder

To maximise by engaging and growing our employees, delivering innovative and superior quality product segment, building strong human engagement with our dealers & vendors

to every

customer

Our Key Projects

INDIA’S ICONIC STRUCTURES CONTINUE TO USE SHALIMAR PAINTS

The Howrah Bridge

The Rashtrapati Bhawan

The Vidyasagar Setu

The Salt Lake Stadium

The Chenab Bridge

4

Company Overview

120+ years of establishment India’s Oldest Brand

69,000+ KL Production Per annum

3 Manufacturing facilities

30+ Depots

3000+ Dealers network across the country

500+ Employee strength

1 R&D center for paint innovations

5

Our Product Offerings

Decorative Paints

Industrial Paints

Construction Chemicals

An extensive and protective paint products for interior and exterior segments

of decorative

range

Our portfolio spans across product categories and price points catering to a wide variety of consumers

Eco friendly emulsion products certified by Griha Council

Low VOC products that is certified by National Test House (NTH)

coatings

in Industrial

- Pioneers Introduced notable firsts in high performance coatings such as high- build zinc coatings, radiation resistant coatings for nuclear power plants, polyurethane paint for fighter aircraft and railway coaches

One of the largest Indian players in high-performance Protective Coatings

Significant Industrial Packaging coatings

presence (Product

in Finish)

General and

• Major products are admixtures, curing compounds and mould release agent

Dealing in chemicals suitable for readymix concrete, infrastructure and building projects

6

Performance Snapshot

New Product Launches during the year 2022-23

8

Expert Painter Program Performance

77% Growth

83% Growth

57% More

22% Growth

2.2X Growth

total registered painters

New Painters enrolled

Active Painters

in Avg Monthly Point scanning

in Per Painter Offtake

Average Points Scanned increased from 35 Lacs to 43 Lacs in Q3 with all other KPIs showing positive growth

9

Brand Alliance with Aap Ka Painter

India’s biggest independent painting service company servicing 14+ Cities

Rated 4.6 in customer satisfaction index on Google scorecard

Our Association

Promotion of Shalimar Paints to its customers via digital integration & via BD team.

Phase 1 DELHI NCR, expansion to 11 more cities

Special Offers for AKP customers designed.

Offer

Zero Cost EMI option

Free Wall Makeover sponsored by Shalimar paints

“Hassle Free Painting with Unconditional Warranty”

10

9MFY23 : New Dealer performance

1080

NEW DEALERS

29.96 CR

SALE

12%

CONTRIBUTION TO NET SALE

428

14.45

4.54

334

318

10.90

4.61

1.38

2.54

Q1FY23

Q2FY23

Q3FY23

Q1FY23

Q2FY23

Q3FY23

Q1FY23

Q2FY23

Q3FY23

New Dealer Additions

Sales (in Crores) from new dealers

Yield per dealer (in lacs)

Rs. In Crs

Rs. In Crs

11

Marketing Initiatives

MARKETING SUPPORT

• Schemes & Festival at Dealer stores

• Brand Signage & OOH Support

• Shade Tools & NPD Launch

• Painter Mega Meets & Painter Trainings

Painter Schemes DBT On Tinted Products

2X Loyalty Points for Painters

Top 50-100 Store

Shalimar Exclusive Store

Dedicated Marketing Budget focussed on CS Dealers

12

Decorative Paint Performance

Historical Decorative Paint performance : Y-o-Y Value growth (in Cr) every quarter

Gross Revenue Rs. In Crs

91%

84

44

23%

87

23%

90

71

73

39%

261

188

Q1FY22

Q1FY23

Q2FY22

Q2FY23

Q3FY22

Q3FY23

9MFY22

9MFY23

Volume (KL)’000

23%

6.675

5.410

-2%

1%

6%

7.360

7.182

7.009

7.098

19.779

20.955

Q1FY22

Q1FY23

Q2FY22

Q2FY23

Q3FY22

Q3FY23

9MFY22

9MFY23

13

Industrial Performance

Historical Industrial performance : Y-o-Y Value growth (in Cr) every quarter

Gross Revenue Rs. In Crs

44%

39

47%

47

39%

50

45%

136

27

32

36

94

Q1FY22

Q1FY23

Q2FY22

Q2FY23

Q3FY22

Q3FY23

9MFY22

9MFY23

Volume (KL)’000

23%

2.595

2.118

31%

3.052

29%

3.069

27%

8.716

2.334

2.386

6.838

Q1FY22

Q1FY23

Q2FY22

Q2FY23

Q3FY22

Q3FY23

9MFY22

9MFY23

14

Decorative Paints: Strategy Going Ahead

Focus on areas having significant presence

Focus on smaller Tier 3 & 4 towns and rural area

Focus on deploying Premium emulsion machines in the market

Service improvement- specially supply

Focus on research & development of newer products

Progress over last a year

 Cost Reduction:

• Cost saving due to optimization of water & solvent-

based paints

• Margin improvement plan is in place

• No extra material addition

 New Product Development:

• Newer products developed & formulations released to

plants

 Vendor Development:

• Newer Raw material evaluated and approved

Expert Program

 Quality Upgradation:

• Quality of the formulations were improved

 Moving towards manufacturing excellence:

• Installation of new pipelines for eliminating flexible

hose

• Improvement in the storage facility

15

Positive outcome on financial performance

Rs. In Crs

E U N E V E R

A D T I B E

Improvement in Net Revenue

+33.8%

110.7

96.5

129.1

 Net Revenue growth of 34% v/s last year largely contributed by 36%

growth in Industrial Segment and 12% in Decorative Segment

 Increase in the dealer network and number of depots across the country

 Increase in the number of tinting machines

Q3FY22

Q2FY23

Q3FY23

 Brand Alliance with Aap ka Painter

 Focus on water-based products and increase of products in the water

based umbrella

 Launch of new products in waterproofing range

0.4

Improvement in EBITDA

-3.4

Q3FY22

-3.6 Q2FY23

 EBITDA is positive in the current quarter as against last year largely due to

 Reduction in input cost by 2.5%

Q3FY23

 Procurement through reverse mechanism which has reduced

material as well as freight cost

16

Cost Trend

76.0%

75.2%

73.5%

S G O C

E S N E P X E R E H T O

18.1

19.3

21.2

% to Net Sales

Q3FY22

Q2FY23

Q3FY23

Rs. In Crs

Q3FY22

Q2FY23

Q3FY23

T S O C E E Y O L P M E

11.0

12.8

13.6

6.1

T S E R E T N

I

4.1

3.6

Rs. In Crs

Q3FY22

Q2FY23

Q3FY23

Rs. In Crs

Q3FY22

Q2FY23

Q3FY23

17

360o growth strategy: started yielding results

Rs. In Crs

EBITDA (Rs. Crs)

0.4

EBITDA

Optimizing Operating Efficiencies

-3.5

Q3 FY22

-3.6 Q2 FY23

Q3 FY23

Other Exp. (% to Revenue)

28.1%

19.2%

19.7%

17.6%

FY20

FY21

FY22

9MFY23

Inventory and debtor days

Inventory and Debtors (No. of days)

74

63

72

64

71

67

Q3FY22

Q2FY23

Q3FY23

Inventory

Debtors

18

Consolidated Profit & Loss Statement Q3 FY23

Particulars (Rs. Crs)

Revenue from Operations

Other Income

Total Revenue

Cost of Materials Consumed

Purchase of Traded Goods

Changes in Inventories of Finished Goods and Work in Progress

Gross Profit

GP %

Employee Benefits Expense

Other Expenses

EBITDA

Depreciation and Amortisation Expense

EBIT

Finance Costs

Exceptional Items

PBT

Total Tax Expense

Profit for the year

EPS

Q3FY23

Q3FY22

Q2FY23

 Revenue:

129.1

1.0

130.1

95.3

5.6

-6.0

35.2

96.5

2.6

99.0

69.9

3.9

-0.5

25.7

27.0%

25.9%

13.6

21.2

0.4

3.0

-2.6

3.6

-

-6.2

-

-6.2

-0.86

11.0

18.1

-3.5

3.4

-6.8

6.1

-

-12.9

-

-12.9

-2.37

110.7

1.2

111.8

69.7

6.7

6.9

28.5

25.5%

12.8

19.3

-3.6

3.1

-6.7

4.1

-

-10.8

-

-10.8

-1.49

o Company has reported revenue growth of 34% from previous year which is

Q3FY22.

o During this quarter company has grown by 12% in Decorative segment and 36% in Industrial Segment on gross revenue from last year same quarter i.e., Q3 FY23.

o Company has onboarded 1080 new dealers and deployed more than 250 tinting machines during the year which has also contributed in the positive growth in the revenue.

o Company has also experienced a healthy change in mix of water based products

and in specific emulsions portfolio

 Raw material cost:

o In the current quarter, the prices of key raw material has been stable which has resulted in the gross margins improvement by 2.5% from Q3FY22 and 1.8% from Q2FY23.

o As against previous quarter, there is a reduction in all the key raw materials by

15-20%

o Company is continuously working on improving its product mix within the segments, which will eventually help to reduce the raw material costs of the company.

o New formulations by R&D has helped the reduction in cost for 3 major categories

of water-based paints

 Other Expenditure:

o Company has maintained the fixed cost at previous year level. However, in terms

of percentage to sales, the fixed cost is lower by 3% on YoY scale.

 Finance Cost :

o During the quarter, finance cost has been reduced by Rs. 2.5 Crs as against last

year mainly due to reduction in the borrowings.

19

Thank You

Company :

Investor Relations Advisors :

Shalimar Paints Limited

CIN: L24222HR1902PLC065611

Mr. Mohit Kumar Donter – Chief Financial Officer

mohit.donter@shalimarpaints.com

www.shalimarpaints.com

Orient Capital (a division of Link Group)

Ms. Rasika Sawant:

+91 95944 57518

rasika.sawant@linkintime.co.in

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