Rupa & Company Limited
5,520words
9turns
0analyst exchanges
0executives
Key numbers — 40 extracted
rs,
rs
100
Rs. 236 crore
Rs. 736 crore
Rs. 14 crore
6.0%
Rs. 62 crore
8.4%
Rs. 6 crore
2.3%
Rs. 35 crore
4.7%
Guidance — 3 items
Focus on exports new emerging markets
opening
“double current exports and tap new geographies in the next 2 years Demerger of Oban Fashions (FCUK & Fruit of The Loom) Rapid expansion in high potential areas Medium Term Target 3X - 4 Years 4X - 3 Years 5X - 3 Years 5X - 3 Years -29% 179 128 Revenue (in Rs cr) +35% 39 29 +51% 33 22 X-Factor Areas Modern Trade Exports 9M FY22 9M FY23 +14% 10 12 Govt.”
Focus on exports new emerging markets
opening
“Select LFS play and focus on EBO expansion direct International business is seeing substantially improved traction, and we expect the momentum to continue with focus on Middle East, Bangladesh, Africa & Russia CSD & CPC opportunity.”
Strategy
opening
“E-commerce Industry is poised to grow at 13% CAGR (Nielsen survey) Develop tech-based warehouse robust a infrastructure to support Pure Play Market Place business Model Develop packs /Combos based on requirements Recently launched CO BLUE by Rupa with Amazon”
Speaking time
3
3
1
1
1
Opening remarks
Focus on exports new emerging markets
double current exports and tap new geographies in the next 2 years Demerger of Oban Fashions (FCUK & Fruit of The Loom) Rapid expansion in high potential areas Medium Term Target 3X - 4 Years 4X - 3 Years 5X - 3 Years 5X - 3 Years -29% 179 128 Revenue (in Rs cr) +35% 39 29 +51% 33 22 X-Factor Areas Modern Trade Exports 9M FY22 9M FY23 +14% 10 12 Govt. Business Pune], Bengal, Maharashtra [Ex West Gujarat, MP, Mumbai Chattisgarh, Western UP, Uttrakhand, Haryana ,HP , Punjab, Tamil Nadu, Andhra Pradesh & Kerala. Key focus on building complete eco system of team marketing, retail & distribution network e-commerce via Focus on Amazon, partnerships with Flipkart. Drive sales through own website. Select LFS play and focus on EBO expansion direct International business is seeing substantially improved traction, and we expect the momentum to continue with focus on Middle East, Bangladesh, Africa & Russia CSD & CPC opportunity. new product will drive volume offers Introduction great of Expanding
Strategy
Rupa flagship store of 1000 sq ft launched in Kolkata Create small to mid sized Franchisee Store Model with best-in-class SOPs Build and nurture, competent Franchisee Management Organisation Capabilities Establish Franchise model within Top 50 Cities Invest in Key enablers like Store design, Branding, IT, CRM, SCM, CS, Marketing & Training / Development
Future Plan
Adding 35+ stores in FY23 Stores to be added in high footfall areas like airports & railway stations Pan India presence with 150 EBO’s in next 2-3 years › › › › › • • • Investing in modern trade and e-commerce Current store count: 900+
Strategy
Modern Retail Trade Online Apps & portals › › › › • • across Increase Brand Footprints all brands creating special product line more relevant for Modern Trade Improve on time order serviceability to avoid revenue loss Create a robust, tech driven warehouse infrastructure Recently Jayachandra Pothy’s, added Lulu,
Future Plan
To double the store count in Regional Large Format Stores: Sarvana, Chennai Silks To increase brand presence across 1000+ point of sales in next 2 years Presence on all e-commerce sites
Strategy
E-commerce Industry is poised to grow at 13% CAGR (Nielsen survey) Develop tech-based warehouse robust a infrastructure to support Pure Play Market Place business Model Develop packs /Combos based on requirements Recently launched CO BLUE by Rupa with Amazon