Kaya Limited

rs,

May 25, 2023 To, BSE Limited Market Operations Department, 1st Floor, Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai – 400001 BSE Scrip Code: 539276 Subject: Performance update Dear Sir/ Mad

13%

PERFORMANCE HIGHLIGHTS Q4 FY23 HIGHLIGHTS • • • • Collection growth of clinics in India was 13% LFL vs Q4 FY22 Collection growth of clinics in Middle East was 15% LFL vs Q4 FY22 In India, Colle

15%

growth of clinics in India was 13% LFL vs Q4 FY22 Collection growth of clinics in Middle East was 15% LFL vs Q4 FY22 In India, Collections of Anti-Ageing has grown by 39% LFL vs Q4 FY22, Product busin

39%

of clinics in Middle East was 15% LFL vs Q4 FY22 In India, Collections of Anti-Ageing has grown by 39% LFL vs Q4 FY22, Product business grew by 28% and Fairness Pigmentation has grown by 15% In Middle

28%

Y22 In India, Collections of Anti-Ageing has grown by 39% LFL vs Q4 FY22, Product business grew by 28% and Fairness Pigmentation has grown by 15% In Middle East, Product business grew by 21% LFL vs Q4

21%

ss grew by 28% and Fairness Pigmentation has grown by 15% In Middle East, Product business grew by 21% LFL vs Q4 FY22, Skin Concern grew by 13% • Average Transaction Size grew in India in Q4 by 20% and

20%

by 21% LFL vs Q4 FY22, Skin Concern grew by 13% • Average Transaction Size grew in India in Q4 by 20% and in Middle East at 7% vs Q4 FY22 • Net promoter score in India was at 82 for Q4 FY23 and in M

7%

n Concern grew by 13% • Average Transaction Size grew in India in Q4 by 20% and in Middle East at 7% vs Q4 FY22 • Net promoter score in India was at 82 for Q4 FY23 and in Middle East it was at 85 fo

5.6%

rmatology poised for growth (FY 22 to FY 26): • Health & wellness category is growing at a CAGR of 5.6% and the aesthetic dermatology sub-category is growing at a faster rate of 17% Young India consumer

17%

growing at a CAGR of 5.6% and the aesthetic dermatology sub-category is growing at a faster rate of 17% Young India consumers leading the spends on wellness and beauty 33% Millennials spent more than IN

33%

is growing at a faster rate of 17% Young India consumers leading the spends on wellness and beauty 33% Millennials spent more than INR 4000 on wellness per • month The wellness and beauty market is exp

INR 4000

7% Young India consumers leading the spends on wellness and beauty 33% Millennials spent more than INR 4000 on wellness per • month The wellness and beauty market is expected to thrive on India's younger wo

Kaya India Clinics

2

Kaya Middle East Clinics

2

Kaya India

1

Kaya Middle East

1

Kaya India

• Contributing to 91% of Kaya Clinics collection • The average ticket size of Platinum and Gold Elite customer was 20% higher than other members

Kaya Middle East

• Following the highly successful performance of the Kaya Smiles Loyalty program in India, Kaya Middle East launched the Kaya Smiles Loyalty program in Q3 FY23 contributing to more than 93% of Q4 FY23 collection SERVICES

Kaya India Clinics

• • • • Services collection witnessed a 11% growth against Q4 FY22 The leading category Anti-Ageing stays strong with a 39% collection growth against Q4 FY22 Younger customers have driven collection growth in young cohort services like Beauty Facials at 33% against Q4 FY22 Fairness Pigmentation witnessed a growth of 15% in collection against Q4 FY22

Kaya Middle East Clinics

• • • Service collection witnessed a 3% growth against Q4 FY22 Skin Concern grew by 13% over Q4 FY22 Skin Glow Solutions grew by 7% over Q4 FY22 PRODUCT

Kaya India Clinics

• • Kaya Clinic product collection witnessed a 28% growth against Q4 FY22 Fairness Pigmentation products is up by 55% against Q4 FY22, contributing 19% in current portfolio

Kaya Middle East Clinics

• Product collection witnessed a 21% growth against Q4 FY22, driven by Acne, Pigmentation and sun protection INNOVATION AI POWERED CX NEW PRODUCT DEVELOPMENT NUTRACEUTICALS NEW SERVICES DEVELOPMENT INNOVATION • • • Launch of AI enabled D2C site that aids in Self Diagnosis with product recommendations The AI tool is being used successfully by Kaya's expert Dermats in clinics for consultative services selling The usage of the tool by Dermats has led to a 8% higher customer conversion adding to 18% incremental revenue in clinics Kaya Classification | Public INNOVATION INDIA Highly efficacious, Dermat backed products with strong actives in Youth Enhancing & Acne categories helped to strengthen Kaya's product portfolio by contributing 21% to the clinic product business in Q4 FY23 Kaya Classification | Public INNOVATION INDIA Expanding Kaya's product portfolio by introducing new segment of collagen powered nutraceutical supplements to complement our consumer's health and wellness journeys wh