Kaya Limited

rs,

July 27, 2023 To, BSE Limited Market Operations Department, 1st Floor, Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai – 400001 BSE Scrip Code: 539276 Subject: Performance update Dear Sir/ Mad

4%

ification | Public Q1 FY24 HIGHLIGHTS • • • • • • Collection growth of clinics in India was 4% vs Q1 FY23 Collection declined by 9% in Middle East vs Q1 FY23 In India, Collections from the Bod

9%

• • • • • • Collection growth of clinics in India was 4% vs Q1 FY23 Collection declined by 9% in Middle East vs Q1 FY23 In India, Collections from the Body business has witnessed a 5x growth

5x

ined by 9% in Middle East vs Q1 FY23 In India, Collections from the Body business has witnessed a 5x growth vs Q1 FY23, Acne business grew by 9% and Product has grown by 13% In Middle East, Plastic

13%

business has witnessed a 5x growth vs Q1 FY23, Acne business grew by 9% and Product has grown by 13% In Middle East, Plastic Surgery business grew by 15% LFL vs Q1 FY23, Product grew by 6% Average

15%

business grew by 9% and Product has grown by 13% In Middle East, Plastic Surgery business grew by 15% LFL vs Q1 FY23, Product grew by 6% Average Ticket Size grew in India in Q1 by 12% and in Middle

6%

grown by 13% In Middle East, Plastic Surgery business grew by 15% LFL vs Q1 FY23, Product grew by 6% Average Ticket Size grew in India in Q1 by 12% and in Middle East at 7% vs Q1 FY23 Net promoter

12%

usiness grew by 15% LFL vs Q1 FY23, Product grew by 6% Average Ticket Size grew in India in Q1 by 12% and in Middle East at 7% vs Q1 FY23 Net promoter score in India was at 82 and in Middle East it

7%

Q1 FY23, Product grew by 6% Average Ticket Size grew in India in Q1 by 12% and in Middle East at 7% vs Q1 FY23 Net promoter score in India was at 82 and in Middle East it was at 84 for Q1 FY24 Kay

17%

tion | Public INDUSTRY OVERVIEW- INDIA Aesthetic Dermatology Market in India growing at a CAGR of 17%. Aesthetic Dermatology poised for growth (FY 22 to FY 26): • Health & wellness category is growing

5.6%

ermatology poised for growth (FY 22 to FY 26): • Health & wellness category is growing at a CAGR of 5.6% and the aesthetic dermatology sub-category is growing at a faster rate of 17% Young India consum

33%

owing at a faster rate of 17% Young India consumers leading the spends on wellness and beauty • 33% Millennials spent more than INR 4000 on wellness per month The wellness and beauty market is expec

Kaya India Clinics

3

Kaya Middle East Clinics

3

Kaya India Clinics

• Kaya Clinic product collection witnessed 13% growth vs Q1 FY23 • Lighter & Brighter products are up by 30% vs Q1 FY23, contributing to 17% of the current portfolio

Kaya Middle East Clinics

• Product collection witnessed 6% growth (at constant currency) vs Q1 FY23, driven by Acne, Pigmentation and Sun Protection STRATEGIC PILLARS KAYA SMILES (Loyalty Program) SERVICES PRODUCTS INNOVATION KAYA SMILES

Kaya India Clinics

• Contributing to 92% of Kaya Clinics collection • The average ticket size of Platinum and Gold Elite customers was 63% higher than other tiers

Kaya Middle East Clinics

• Contributing to more than 87% of Q1 FY24 collection • The average ticket size of Platinum and Gold Elite customers was 2.7X higher than other tiers SERVICES

Kaya India Clinics

• • Services collection witnessed a 2.3% growth vs Q1FY23 The leading category Body stays strong with a 5X collection growth vs Q1FY23 • Acne service grew by 9% vs Q1FY23

Kaya Middle East Clinics

• • Services collection witnessed a 10% decline vs Q1 FY23 Plastic Surgery grew by 15% vs Q1 FY23 INNOVATION AI POWERED CX NEW PRODUCT DEVELOPMENT NUTRACEUTICALS NEW SERVICES DEVELOPMENT INNOVATION • • • Launch of AI enabled D2C site that aids in Self Diagnosis with product recommendations The AI tool is being used successfully by Kaya's expert Dermats in clinics for consultative services selling The usage of the tool by Dermats has led to a 600 BPS higher customer conversion; adding to 26% incremental revenue in Acne and Brightening & Pigmentation segment Kaya Classification | Public INNOVATION INDIA We launched a body range for acne beyond face: Acne Soothe and Pure Cleanse First time ever launch of post laser soothing gel: Gentle Restoring Body Gel to complement our laser hair reduction business Kaya Classification | Public INNOVATION INDIA Strengthened Kaya India's product portfolio with the launch of nutraceutical in powder and capsule formats Nutraceuticals contributed to 23% of