Rupa & Company Limited

rs,

, G Block Bandra Kurla Complex, Bandra (E) Mumbai - 400 051 BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street Mumbai - 400 001 Ref: NSE Symbol- RUPA / BSE Scrip Code- 533552 Sub: Disclosure un

7.4%

brand promotion strategies 82 71 78 62 53 37 Advertisement & Branding Expense constitutes 7.4% of revenues in H1 FY24. Brand Development Cost (Rs. In Cr) 2019 2020 2021 2022 2023 H1 FY24

15%

, achieving growth across key metrics. Notably, our volume showed remarkable double-digit growth of 15% for Q2, EBIDTA showed uptick of 11% and PAT has clocked a robust 22% Y-o-Y growth. We anticipate th

11%

s. Notably, our volume showed remarkable double-digit growth of 15% for Q2, EBIDTA showed uptick of 11% and PAT has clocked a robust 22% Y-o-Y growth. We anticipate this growth momentum to continue in th

22%

arkable double-digit growth of 15% for Q2, EBIDTA showed uptick of 11% and PAT has clocked a robust 22% Y-o-Y growth. We anticipate this growth momentum to continue in the forthcoming quarters, with the

Rs. 91 crore

cteristic feature in Q3. Our strong operational efficiency is evident from the robust cash flow of Rs. 91 crores generated during H1 FY24, which primarily resulted from release of Rs. 45 crores of Working Capita

Rs. 45 crore

obust cash flow of Rs. 91 crores generated during H1 FY24, which primarily resulted from release of Rs. 45 crores of Working Capital. Net debt stands at Rs. 62 crores, reduced by Rs.72 crores from March-23. Durin

Rs. 62 crore

FY24, which primarily resulted from release of Rs. 45 crores of Working Capital. Net debt stands at Rs. 62 crores, reduced by Rs.72 crores from March-23. During H1 FY24, the revenue generated from Modern Trade ac

Rs.72 crore

lted from release of Rs. 45 crores of Working Capital. Net debt stands at Rs. 62 crores, reduced by Rs.72 crores from March-23. During H1 FY24, the revenue generated from Modern Trade accounted for 5% of our tot

5%

y Rs.72 crores from March-23. During H1 FY24, the revenue generated from Modern Trade accounted for 5% of our total revenues, which amounted to Rs. 28 crores. This showcases our successful utilization o

Rs. 28 crore

, the revenue generated from Modern Trade accounted for 5% of our total revenues, which amounted to Rs. 28 crores. This showcases our successful utilization of diverse revenue streams. Owing to multiple factors

Rs. 302

dence in our vision is the driving force behind our success. Q2 FY24 H1 FY24 Operating Revenue Rs. 302 crs Rs. 498 crs EBITDA Rs. 32 crs Rs. 44 crs Margin at 10.7% Margin at 8.8% PAT Rs. 21 crs

“E-commerce Industry is poised to grow at 13% CAGR (Nielsen survey) Develop tech-based warehouse robust a infrastructure to support Pure Play Market Place business Model Develop packs /Combos based on requirements Recently launched CO BLUE by Rupa with Amazon”

Strategy

3

Future Plan

3

Tenure

1

Mr. Bhavya Shah

1

Strategy

Rupa flagship store of 1000 sq ft launched in Kolkata Create small to mid sized Franchisee Store Model with best-in-class SOPs Build and nurture, competent Franchisee Management Organisation Capabilities Establish Franchise model within Top 50 Cities Invest in Key enablers like Store design, Branding, IT, CRM, SCM, CS, Marketing & Training / Development

Future Plan

Adding 35+ stores in FY24. Stores to be added in high footfall areas like airports & railway stations Pan India presence with 150 EBO’s in next 2-3 years › › › › › • • • 44 Investing in modern trade and e-commerce Current store count: 1500+

Strategy

Modern Retail Trade Online Apps & portals › › › › • • across Increase Brand Footprints all brands creating special product line more relevant for Modern Trade Improve on time order serviceability to avoid revenue loss Create a robust, tech driven warehouse infrastructure Recently Jayachandra Pothy’s, added Lulu,

Future Plan

To double the store count in Regional Large Format stores majorly focusing on states of Tamil Nadu, Kerala To increase brand presence across 1000+ point of sales in next 1 years Presence on all e-commerce sites

Strategy

E-commerce Industry is poised to grow at 13% CAGR (Nielsen survey) Develop tech-based warehouse robust a infrastructure to support Pure Play Market Place business Model Develop packs /Combos based on requirements Recently launched CO BLUE by Rupa with Amazon

Future Plan

To launch Rupa in the global online market of UAE via Amazon. ROI driven AD campaigns & content marketing on ecommerce portals Brand launch on e-commerce b2b through Ajio To be present on Quick e-commerce platforms 45 › › › › • • • • Focus on exports and new markets UAE | Saudi Arabia | Kuwait | Iraq | Myanmar | Ukraine | Algeria | Indonesia | Nigeria | Congo | USA | Singapore | Russia and many more USA FY 23 Revenue: Rs. 41 cr Russia Middle East Countries India Africa Southeast Asia Strategy is to foray in newer markets by appointing and building experienced team and further penetrate in the existing markets distributors new Disclaimer : Map not to scale. All data, information and maps are provided “as is” without warranty or any representation of accuracy, timeliness or completeness 46 Re-organising the distribution channel Retailers Semi Wholesalers Retailers WHOLESALE CHANNEL DIRECT CHANNEL Strategic move towards Direct Distribution channel for premium & super premium product categ