Prataap Snacks Limited

rs,

umbai - 400 051 Symbol: DIAMONDYD To, Corporate Relationship Department BSE Limited P.J. Towers, Dalal Street, Mumbai - 400 001 Security Code: 540724 Security ID: DIAMONDYD Subject: Investor

INR 508

umstances. THE MAIN INGREDIENTS: Company Overview COMPANY AT A GLANCE Large, compounding market INR 508 Bn market Growing at 14% CAGR(1) Market leadership Market Leader in Rings and Extruded Snacks, To

14%

ENTS: Company Overview COMPANY AT A GLANCE Large, compounding market INR 508 Bn market Growing at 14% CAGR(1) Market leadership Market Leader in Rings and Extruded Snacks, Top 5 in Western Savoury S

Rs. 620

truded Snacks and Rajkot - 2 Gujarat for Namkeen Snacks 2011 Sequoia’s initial investment of Rs. 620 mn Prataap Snacks Launched Rings, Namkeen and Wheels 2014 Commissioned Guwahati plant for Ring

47x

2005 Set up a plant to manufacture Potato Chips in Indore 2017 Successful IPO – oversubscribed 47x; listed on NSE & BSE on Oct 5, 2017 2019 Commenced 3P manufacturing at Hisar Expanded range i

47%

raphical expansion / Facility Addition 2024 Peak XV Partners (formerly Sequoia Capital) sold its 47% stake in Prataap Snacks to Authum Investment & Infrastructure and Ms. Mahi Madhusudan Kela The

Rs. 446

COMPANY EVOLUTION 2003 Single Product Potato Chips Single Market Mumbai Single Facility Indore Rs. 446 Cr 40+ 3 Facilities Product Presence Facility 2024 Diverse Product Portfolio Pan-India Prese

Rs. 1,618

e 15 Facilities 8 Owned and 7 3P Facilities Snapshot of Recent Growth Revenue SKUs Facilities Rs. 1,618 Cr 150+ 15 Facilities 10 yr Revenue CAGR – 14% despite Covid impact 2024 6 2014 DIVERSE PRODU

58%

d trade partners CATEGORIES % of FY24 Revenue PRODUCTS Extruded Snacks Potato Chips Namkeen 58% 23% 16% 3% Chulbule Rings Wheels Pipe Katori Puff Stix Market Leader in Rings and Extru

23%

de partners CATEGORIES % of FY24 Revenue PRODUCTS Extruded Snacks Potato Chips Namkeen 58% 23% 16% 3% Chulbule Rings Wheels Pipe Katori Puff Stix Market Leader in Rings and Extruded S

16%

rtners CATEGORIES % of FY24 Revenue PRODUCTS Extruded Snacks Potato Chips Namkeen 58% 23% 16% 3% Chulbule Rings Wheels Pipe Katori Puff Stix Market Leader in Rings and Extruded Snacks

3%

s CATEGORIES % of FY24 Revenue PRODUCTS Extruded Snacks Potato Chips Namkeen 58% 23% 16% 3% Chulbule Rings Wheels Pipe Katori Puff Stix Market Leader in Rings and Extruded Snacks, T

“Company Overview COMPANY AT A GLANCE Large, compounding market INR 508 Bn market Growing at 14% CAGR(1) Market leadership Market Leader in Rings and Extruded Snacks, Top 5 in Western Savoury Snacks Significant revenue scale FY24 Revenue of INR ~ 16.2 Bn 10-year revenue CAGR: 14%(2) Diverse product portfolio Over 150 SKUs across Potato Chips, Extruded Snacks, Namkeen and Sweet Snacks Source: Nielsen.”

“18 OUR LONG-TERM TARGET OPERATING MODEL CONSISTENT GROWTH PROFITABILITY CENTRIC CAPITAL EFFICIENCY ~15% Revenue growth (faster than industry) >10% EBITDA margin 15–20% RoCE 19”

“Q3 & 9M FY25 Performance Update OPERATIONAL OVERVIEW Reported income from operations of Rs.”

“Seeking to enrich margins in a structural manner by aggressively optimising costs across functions, introducing products to aid premiumization and driving growth in exports 21 MD & CEO’s Message Commenting on Q3 & 9M FY25 performance, Mr.”

“Our focus will be to drive topline growth through implementation of measures such as distribution expansion, range selling and Sales Force Automation with emphasis on regions where we enjoy a strong market share.”

“(54) Mn in Q3 FY25 • Due to steep raw material price inflation, the company has reported a negative EBITDA during the quarter Reported PAT of Rs.”

“(147) Mn in Q3 FY25 • • RM price inflation which has impacted gross margin and EBITDA has also flowed through to PAT Further the company reported an exceptional item of Rs.”

INGREDIENTS

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ESSENTIAL FLAVOURS

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PROOF OF THE PUDDING

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Limited said

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EVOLVING TASTES

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INGREDIENTS

Company Overview COMPANY AT A GLANCE Large, compounding market INR 508 Bn market Growing at 14% CAGR(1) Market leadership Market Leader in Rings and Extruded Snacks, Top 5 in Western Savoury Snacks Significant revenue scale FY24 Revenue of INR ~ 16.2 Bn 10-year revenue CAGR: 14%(2) Diverse product portfolio Over 150 SKUs across Potato Chips, Extruded Snacks, Namkeen and Sweet Snacks Source: Nielsen. (1): As of 2024, CAGR for last 6 years. (2): Revenue CAGR from FY14 to FY24. Nationwide manufacturing & distribution footprint 16 manufacturing facilities; Presence across ~2.5 Mn retail outlets Experienced Leadership Founder-led management team guided by an able Board 4 KEY MILESTONES 2003 Company founded 2012 Doubled the capacity of Potato Chips plant at Indore 2016 Guwahati new plant commissioned 2007 Installed Chulbule plant at Prakash Snacks in Indore 2018 Forayed into Sweet Snacks Entered into 3P Contract Manufacturing at Kolkata -2 and Bengaluru-2 Acquired Avadh Snacks – a leading re

ESSENTIAL FLAVOURS

Growth Strategies and Financial Progress STRATEGIC INITIATIVES Executing on a clear roadmap for robust growth with structural improvement in margin TOP LINE GROWTH BOTTOM-LINE & MARGIN EXPANSION Expand Footprint of Namkeen and Pellets Evolving categories offerings greater headroom for growth Implementation of SFA to drive Range Selling Sales force automation to optimise distribution throughput and range selling Entered into Modern Trade, Quick Commerce and Exports Will help to drive volumes of larger/family packs as well as premium products and flavours Focussed Strategy for Command Markets Greater emphasis of sales strategies and efforts in regions where PSL enjoys higher market share Channel Cost Optimization Reducing distribution costs and optimising trade margins Operational Cost Optimisation Deployed multiple initiatives such as process reengineering and debottlenecking to structurally reduce costs Logistics Cost Optimisation Driving efficiencies by optimising loads and routes as

PROOF OF THE PUDDING

Q3 & 9M FY25 Performance Update OPERATIONAL OVERVIEW Reported income from operations of Rs. 4,426.9 million in Q3 FY25, higher by 9.0% YoY • Income from operations grew 9% in Q3FY25 on a YoY Basis despite challenges due to persistent inflationary trends and sluggish consumer demand • Witnessed improved demand in rural markets, even as urban markets remained subdued • Topline growth driven by expansion into new touchpoints as well as initiatives to optimize sales efforts at existing touchpoints and territories Witnessed significant cost pressure in Q3 FY25 impacting Gross and EBITDA margins Undertaking multiple initiatives to grow revenue and structurally enhance margins • • • • • Strong inflationary trends have been witnessed across the entire basket of inputs including palm oil, potato, wheat, corn, etc Apart from the rise in input prices, the reinstatement of import duties on crude and refined palm oil has also contributed to the sharp increase in raw material costs in the current qu

Limited said

“In a backdrop of persistent inflationary trends and sluggish consumer demand, we are pleased to report revenue growth of 9% on YoY basis. There has been improved demand in rural markets, even as urban markets remained subdued. Sales growth has been driven by a combination of expansion into new touchpoints as well as initiatives to optimize sales efforts at existing touchpoints and territories through enhanced efficiencies. Additionally, we formally commenced exports in Q3 with the shipment of initial batches. The third quarter witnessed continued increase in raw material prices, as anticipated, particularly for key ingredients such as palm oil and potato. Apart from the price rise, the reinstatement of import duties on crude and refined palm oil has contributed to the sharp increase in raw material costs in the current quarter. To mitigate these challenges, we implemented several measures, including recipe adjustments, process reengineering, grammage & trade margin optimization which

EVOLVING TASTES

Industry Overview Favourable Demographics Supporting Industry Growth India Population Trend (MIllions) Total Organized Snacks Food Market Size ~50,800 Crores (FY24) 1,339 1,326 1,368 1,379 1,392 1,405 1,418 1,431 1,444 1,456 1,468 Namkeen 44% Potato Chips 23% Extruded Snacks 16% 2017 2018 2019 2020 2021 2022 2023 2024 2025E 2026E 2027E Source: Statista April 2022 India GDP Growth (%) 8.3 6.8 6.5 4.0 8.9 7.0 8.2 7.2 Source: Nielsen Bridge (Random Extrusions+Gathiya) 17% Consumer spending in India (Rs. Billion) 21,662 21,217 21,604 17,963 14,612 17,836 19,483 23,216 FY17 FY18 FY19 FY20 -6.6 FY21 FY22 FY23 FY24 FY25E Jan-20 Jul-20 Oct-20 Jan-21 Mar-21 Jul-21 Dec-21 Jan-22 Source: Live Mint article dated 7th June 2024 Source: Statista, March 2022 29 THANK YOU! Sumit Sharma Prataap Snacks Ltd Email: cfo@yellowdiamond.in Mayank Vaswani / Mit Shah CDR India Tel: +91 98209 40953 / +91 99201 68314 Email: mayank@cdr-india.com / mit@cdr-india.com