Jyothy Labs Limited
1,504words
4turns
0analyst exchanges
0executives
Key numbers — 40 extracted
rs,
50%
Rs 2,844 crore
Rs 751 Crore
1.4%
3.6%
4.6%
8.0%
9.5%
48.0%
51.3%
58.9 Crore
Speaking time
1
1
1
1
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Opening remarks
Post Wash
• Ujala Supreme: Continued TV and digital campaigns with Vidya Balan to drive trials and expand category reach. • Ujala Crisp & Shine: Sustained ATL campaign featuring Nayanthara and ongoing sampling to drive category adoption in key markets. • Ujala Young & Fresh: Focused multimedia rollout.
Detergents
• Ujala Detergent: Continued ATL campaigns with Manju Warrier across powder and liquid formats, with greater focus on driving adoption of Ujala Liquid • Henko: Highlighted superior value across channels; continued sampling with special focus on e-commerce. • Morelight & Mr. White: Accelerated liquid detergent play with on- ground activations tapping rising adoption trends. DISHWASHING: EXO AND PRIL
Exo
• Sharpened focus on driving market share through Low Unit Packs across geographies. Continued to strengthen the brand’s Anti-Bacterial Promise with robust ATL and digital campaigns featuring Shilpa Shetty, complemented by on-ground activations.
Pril
• Maintained competitiveness across channels on large refill packs through compelling value offers. Continued to build brand salience through high-impact TV and digital campaigns featuring Genelia and Ritesh. Sampling and other trial-driving initiatives supported growth. PERSONAL CARE • Executed a sustained national multimedia campaign featuring Raashii Khanna, reinforcing the equity of “Ek Achhi Aadat” and Margo’s trusted natural neem positioning. The campaign was complemented by promotional packs and on-ground activations to drive trials and widen reach. • Portfolio Focus: Sharpened focus on both Margo Original Neem and the new Margo Neem Naturals; strengthening core equity while expanding the franchise. Efforts aimed at enhancing visibility and contribution. Margo National TV campaign featuring Raashii khanna HOUSEHOLD INSECTICIDE: MAXO • Continued the multimedia campaign featuring the unique Kareena Kapoor, highlighting automatic dispensing feature of the Maxo Genius machine. Paral
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