Sheela Foam Limited has informed the Exchange about Investor Presentation
To, The BSE Limited Phiroze Jeejeebhoy Towers Exchange Plaza, Bandra Kurla Complex Dalal Street, Mumbai-400001 Bandra (E), Mumbai-400051 Scrip code: 540203 NSE Symbol: SFL
The National Stock Exchange India Limited
September 19, 2025
Subject: Intimation of schedule of Investor/Analyst meeting under Para A of Part A of Regulation 30(6) of SEBI (Listing Obligations & Disclosure Requirements) Regulations, 2015
Dear Sir/Madam,
Please find attached updated investor presentation of the Company.
Thanking You,
Yours truly, For Sheela Foam Limited
(Md. Iquebal Ahmad) Company Secretary & Compliance Officer
SHEELA FOAM LTD.
#14, Sleepwell Tower , Sector 135, Noida- 201301 Ph: Int-91-120-4868400 •Email: investorrelation@sheelafoam.com • contactus@sheelafoam.com
Regd. Office: 1002 to 1006 The Avenue, International Airport Road, Opp Hotel Leela Sahar, Andheri East, Mumbai, Maharashtra, India, 400059 • Ph: Int-91-22-28265686/88/89 Toll Free: 1800 103 6664 • www.sleepwellproducts.com • www.sheelafoam.com CIN- L74899MH1971PLC427835
SHEELA FOAM LIMITED
Investor Presentation
Index
> Board & Management
> Company Overview
> Business Overview
> New age businesses
> Kurlon Integration
> ESG & CSR
> Industry Overview
> Business – Value & Volumes
> Financials
> Value Proposition
Board & Management
Board of Directors
Rahul Gautam Executive Chairman
Namita Gautam Whole Time Director
Tushaar Gautam Managing Director
Rakesh Chahar Deputy MD
Independent Directors
Som Mittal
Ravinder Dhariwal
Lt Gen (Dr). Vijay Kumar Ahluwalia
Anil Tandon
Meena Jagtiani
Diversified Board
Key Management
Amit Kumar Gupta
Pertisth Mankotia
Shaili Tyagi
Manoj Sharma
Puneet Gulati
Group CFO
CIO
CHRO
CSO
CMO
Experienced Management with domain expertise
Company Overview
Pan India Presence with Footprint in Australia & Europe
Kala Amb (HP)
Surajpur (UP)
Sahibabad (UP)
Greater Noida (UP)
Gwalior
Jalpaiguri (WB)
Talwada (Gujarat)
Nandigram
Silvassa (D&N Haveli)
Jabalpur
Bhubaneshwar
Hyderabad (Telangana)
Bangalore
Erode (Tamil Nadu)
PU Foam Manufacturing
PU Foam Processing
Spain: Mfg. Units : 1 Capacity: 22,000 MT
India: Mfg. Units : 12 Capacity: 1,39,000 MT
Australia : Mfg. Units : 6 Capacity: 17,000 MT
Company Snapshot
Established in 1971
Largest manufacturers of Foam and Mattress in India
125+ distributors 6,000+ Exclusive brand outlets 11,000+ Touchpoints
Sleepwell’ & ‘Kurlon’ - Most trusted brands in India
1.7L+ Tn – Annual Foam Capacities
Australia – Joyce Foam Spain - Interplasp
Global Presence with 19 manufacturing facilities
~30% market share – India 40% market Share - Australia
New Age Businesses 1. Furniture rental - Furlenco 2. IT solutions - Staqo
Sleepwell Foundation focusing on rural community upliftment
ESG focused with pre defined goals
Free cash flow generating business
Well positioned to capture growing consumer market of India
Extensive Pan India Sales and Distribution Network
11000+
6000+
125+
11
Deeply penetrated, IT enabled and efficient distribution network
Business Overview
India’s Leading Sleep & Comfort Brands
Mattress
Foam Business
Diversified portfolio across mattresses, cushioning, and technical foam solutions supported by technological innovation
Acquired by Sheela Foam in 2023, the brand commands strong resonance in Southern and Eastern India focusing primarily in rubberized coir mattresses
Technical Foam For usage in industries like Automotive, foot-ware, acoustics, clothing etc.
Comfort Foam and Home Care Products Foam Sheets & Blocks, Pillows, Bedsheets, Comforters/Blankets, Mattress Protectors and other allied products
Furniture Foam Specialized cushioning for utility in wide range of sitting comforts
Increased focus on mattress business to capture India’s consumption story
19%
9%
Revenue breakup as on 9M-FY25
International Presence – Australia & Spain
17,000 MTPA
22,000 MTPA
100% owned Australian subsidiary acquired in 2005
~94% owned Spanish subsidiary acquired in 2019 with focus on expanding operations to meet the demand from Europe and US
State-of-the-art production centers at Adelaide, Canberra, Melbourne, Brisbane, Perth and Sydney
Manufacturing facility at Yecla in Spain
Manufactures foam for branded comfort product makers
European flexible polyurethane foam manufacturers with focus on a strong technological and innovation base
Stable, Self-sustaining, and Free cashflow generating
19%
9%
Revenue breakup as on 9M-FY25
Business – by geography
India
International
70%
70%
71%
75%
79%
30%
30%
29%
25%
21%
2021
2022
2023
2024
2025
Share of domestic business consistently increasing - capturing vast & untapped potential
19%
9%
Revenue breakup as on 9M-FY25
New Age Businesses
New Age Business | Furlenco – online furniture rental platform
• Furlenco enjoys an early mover advantage in online furniture rental market due to strong millennial appeal, robust funding & investor backing. SFL currently holds 45.5% stake with majority board voting rights
• Niche business due to capital intensive, large gestation period, and high entry barriers, Currently operating in more than 30 cities
• Furlenco is a self cash generation business and has been PBT
positive since Feb’24.
Operating as a full-stack furniture designing, manufacturing, rental and selling platform, Furlenco is poised for accelerated growth
New Age Business | Staqo – IT platform & services
• 100% subsidiary of SFL, established in 2019
• Providing spectrum of digital, automation, and workflow optimization solutions to manufacturing, retail and MSMEs
• Serving over 300+ client and managing more than 200
projects across 6 locations worldwide
Inhouse capabilities nurtured into high growth vertical
Kurlon Integration in SFL a case study
KEL Integration turnaround
6.7% KEL EBITDA
FY23
9.2%
SFL EBITDA
FY23
11.1% SFL + KEL CORE EBITDA
Q1FY26
SFL | ESG & CSR Initiatives
Framework
Environment
Social
Governance
Initiatives
Initiatives
Industry Overview
Industry Fundamentals
• Indian modern mattress market is estimated at ~INR 145-160 bn in 2024 and is projected to grow by 10%-12% to ~INR 270-300 bn by 2030
• Organized (branded) segment is projected to grow from ~30% (2024) to ~45% (2030) depicting a CAGR of ~18%-20%
• The growth in premium & luxury segment is estimated to be higher than those projected in mass and masstige segments driven by higher disposable
incomes, rising aspirations, and increase in health awareness.
• Other Key factors driving market growth & shift to organised
✓ E-commerce & omnichannel expansion - reduce discovery friction and enable higher conversions
✓ Urbanisation & rising disposable incomes - more households upgrading from basic to branded mattresses
✓ Product innovation & warranties - fixed-term warranties, white-glove delivery encourage buyers toward organised brands
✓ Rising sleep-health awareness & premiumisation - consumers treat mattresses as health/product investment
✓ Institutional & hospitality demand - organised suppliers win larger institutional contracts (hotels, hospitals) supporting scale
Indian Modern Mattress Market (INR Bn)
Indian Mattress Market Split
Indian Mattress Market By Price Type
Organized
Unorganized
Mass Masstige
Premium Luxury
270-300
145-160
~100
2019
2024
2030 (P)
Source: Redseer
80%
20%
2019
70%
30%
55%
45%
2% 6%
18%
2% 6%
20%
74%
72%
3% 8%
23%
66%
2024
2030 (P)
2019
2024
2030 (P)
Mass - under ₹ 8K; Masstige - between ₹ 8-20K Premium - between ₹ 20-50K; Luxury over ₹ 50K
Business - Value and Volume
Volume Growth
Mattress (‘000)
Foam Business (Tn)
2,100
2,150
2,034
2,174
3,308
1,158
1,048
1,071
1,181
901
2021
2022
2023
2024
2025
2021
2022
2023
2024
2025
strong brand resonance demonstrating robust volume
19%
9%
Revenue breakup as on 9M-FY25
Value Growth
Mattress (Rs Cr)
Foam Business (Rs Cr)
711
829
874
1,377
42,387
1,053
34,949
33,660
42,292
45,988
2021
2022
2023
2024
2025
2021
2022
2023
2024
2025
Premiumization leading to higher growth in mattress topline
19%
9%
Revenue breakup as on 9M-FY25
Financials
Consolidated Historical Financial Performance
Revenues (INR Cr)
EBITDA (INR Cr) and EBITDA Margins (%)
PAT (INR Cr) and PAT Margins (%)
2,866
2,873
2,982
3,439
364
300
315
297
301
286
2,355
2,053
240
194
219
203
184
FY20
FY21
FY22
FY23
FY24
FY25
FY20
FY21
FY22
FY23
FY24
FY25^
FY20
FY21
FY22
FY23
FY24
14.63% 15.46%
10.99%
10.35% 10.10%
8.30%
9.46% 10.20%
7.63%
7.07%
6.17%
97
2.80% FY25
Margins and PAT impacted due to Kurlon integration
*^EBITDA includes INR 35 crs paid by KCPL (erstwhile owner of KEL) against working capital / inventory due to quality issues, classified under ‘other income’ in financial statements
Consolidated Historical Financial Performance
Net worth (INR Cr)
Net Debt to Equity Ratio (x)
2,981
3,096
0.21
0.24
0.23
0.16
0.12
1,193
1,400
1,609
926
FY20
FY21
FY22
FY23
FY24
FY25
FY20
FY21
FY22
FY23
FY24
FY25
(0.21)
ROE and ROCE (%)
21.0%
20.1%
19.4%
19.2%
15.6%
14.8%
12.9%
13.3%
7.9%
6.08%
FY20
FY21
FY22
FY23
FY24
ROE
ROCE
5.8%
3.40% FY25
RoE and ROCE lower due to Kurlon integration
SFL | Value proposition
Value Proposition
Fifty years track record with second generation leadership in place
Diversified board advising professional management
Proven track record of successfully integrating acquisitions
Leading brands with market uno position with consistent market share growth
Proxy to India’s consumption story
ESG focused with upliftment of underprivileged rural habitants
Strong Free cash flow generating business
Sheela Foam: Safe Harbour Statement
All statements included or incorporated by reference in this presentation, other than statements or characterizations of historical fact, are forward- looking statements. These forward-looking statements are based on our current expectations, estimates, and projections about our industry, management's beliefs, and certain assumptions made by us. Although Sheela Foam Limited (SFL) believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Any forward-looking statement speaks only as of the date on which such statement was made, and SFL undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. No assurance can be given that actual results, performance, or achievement expressed in, or implied by, forward-looking statements within this disclosure will occur, or if they do, that any benefits may be derived from them.
Thank you
For further information, please visit www.Sheelafoam.com or contact:
Investor Relations Outreach | Mr. Nikunj Jain – nikunj.jain@sheelafoam.com (7838025553)
Media | Mr. Ajay Pandey - ajay.pandey@sheelafoam.com (9015670673)
Company Secretary | Mr. Iquebal Ahmad - iquebal.ahmad@sheelafoam.com (9717096729)