STEELCITYNSE2 May 2019

Steel City Securities Limited has informed the Exchange regarding Investor Presentation

Steel City Securities Limited

STEEL CITY SECURITIES LIMITED

(CIN : L67120AP1995PI.C019521)

AN ISO 9001 : 2015 CERTIFIED COMPANY

POINT OF PRESENCE OF NSDL·CRA DEPOSITORY PARTICIPANT (DP) OF NSDL & CDSL: SEBIPermanentRegd.No.IN-DP-231-2016

Date: 02.05.2019

MEMBER OF NSE, BSE & MSEI CAPITAL MARKET, EQUITY DERIVATIVES & CURRENCY DERIVATIVES SEGMENTS INF 230806132 INS 010806132, SEBI Regd. Nos. INE 260806132 INF 260806139,

INS 230806132, INF 011156438,

INS 260806139, INE 230806132,

SCSL/NSE/LiST/2019-20/01

To,

National Stock Exchange of India Limited Exchange Plaza, Plot No: Cl, G Block, Bandra Kurla Complex, Bandra ( East), Mumbai - 400051

Symbol: STEELelTV ISIN: INE395H010ll

Dear Sir/ Madam,

,-

/

Sub: Investor Presentation

With reference to the above mentioned sub' on the performance of Investors by the Company.

the Company for

t

I

f

;~c , p ease din: en~losed herewith an Investor Presentation to be presented to the

31 March, 2019,

e year en e

Please take note of the same.

Thanking You,

Yours Faithfully, For Steel City Securitips Limited

'~

" ~riVidya-'

Company Secretary & Compliance Officer

Regd. & Corporate Head Office:

49-52-5/4, SHANTHIPURAM, VISAKHAPATNAM - 530 016.

?; : 2796984, 2549681, 2563581, 2762585, EPBX: 2549675-79, 2762579-84, 2761803-04, FAX: 0891-2720135 I 2762586

E-mail:

ramu.n@steelcitynettrade.com,

scsl@steelcitynettrade.com,

Website: www.steelcitynettrade.com

STEEL CITY SECURITIES LIMITED STEEL CITY SECURITIES LIMITED

Confidence as Strong as Steel Confidence as Strong as Steel

AN ISO 9001:2015 Certified Company AN ISO 9001:2015 Certified Company

overview Company overview

Company Snapshot

Ø Incorporated in 1995, Steel City Securities is a leading leading position Financial Services Company with leadership position in e-governance services pan India.

Ø We have diversified business portfolio covering covering Capital Market services, e-Governance services, services, Fixed Mutual Funds, NPS, Broking, Deposits, Currency Trading, Commodity Broking, Insurance Distribution & NBFC services

IPOs & Corporate

Ø The brand is epitome of “confidence as strong

further strengthened by its ISO 9001

strong as 9001:2015

steel” certification

Shareholding pattern as of 31 March 2019

Promoter 53.34%

Public 46.66%

17 Services

+1100 Cities of Presence

+2.5 lakh Customers

25 Years of Service

+8500 +8500 Business Locations

+550 Work Force

Our Presence

Branch Offices

Geographical presence of TIN centers Geographical

13 regional offices +70 owned branches +1700 trading terminal licences +10K Mobile trading Customers

E-Governance

34 states and union territories with

e-governance presence

Operating companies

Steel City Commodities (P) Ltd (Subsidiary of Steel City Securities)

Steel City Financial Services (P) Ltd (Part of Group company)

Number of business locations in a state or UT

Over 300

Between 100-300 Less than 100

Our Services

Steel City Securities Limited

Ø Online & Mobile App

based capital market

trading

Ø Online Currency Trading

and Mutual Funds

Ø NSDL & CDSL Depository

Services

Ø Investment Advisory on

Mutual

Funds, Bonds, FDR's

Steel City Commodity (P) Limited

Ø Commodity market trading Ø IRDA registered life, non-life

and health Insurance

distributor

Services offered Services

Steel City Securities Limited

Ø TIN facilitation center (FC) and

PAN Centre

Ø POP for NPS Ø NSDL-licensed National

Insurance Repository (NIR) Ø NSDL-licensed ASP (Application Service Provider) for Digital Signatures Signatures

Ø GST* Suvidha Kendra

Steel City Financial Services (P) Limited

Ø Project loan financing Ø Investments Ø Housing Loans Ø LAS (Loan against Shares)

Board of Directors Board of Directors

• Shri. K. Satyanarayana • Shri. Satish Kumar Arya • Shri. T. V. Srikanth • Smt. G. V. Vandana Rao • Shri. M. H. Jagannadha Rao Rao • Shri. M. H. Jagannadha Rao . G. Satya Rama Prasad • Shri. G. Satya Rama Prasad • Shri. Ch. Murali Krishna • Shri. B. Krishna Rao

Executive Chairman Managing Director Director - IT Non- Executive Director Independent Director Independent Director Independent Director Independent Director Independent Director

Key Managerial Personnel Key Managerial Personnel

• Dr. P. Madhu • Mr. N. Ramu • Mrs. M. Srividya • Mr. M. Murali • Mr. V. Srinivas • Mr. G. Mohana Rao • Mr. N. Kamal Reddy • Mr. N. Kamal Reddy • Mr. KVS Rama Krishna • Mr. KSV Ramesh Babu • Mr. Y. Samba Murthy • Mr. K. Sudhakar • Mr. Krishna Prasad • Mr. K. Mohana Rao • Mr. D. Nagaraju

Director – Sales Director Finance and CFO Director Finance and CFO Company Secretary & Compliance Officer Company Secretary & Compliance Officer General Manager Operations General Manager Operations General Manager – IT General Manager Sr. Project Leader - Software Sr. Project Leader Deputy General Manager – Finance Deputy General Manager Deputy General Manager – Finance Deputy General Manager Deputy General Manager – e-Governance Deputy General Manager Asst. General Manager - IT Asst. General Manager Asst. General Manager - Surveillance Asst. General Manager Asst. General Manager - Surveillance Asst. General Manager Sr. Manager – Legal Sr. Manager Sr. Manager – Inspection Sr. Manager Sr. Technical Analyst Sr. Technical Analyst

progress Financial progress

Consolidated annual revenue and profit (INR lakhs)

6,614

12.2% CAGR Of total revenue

3,318

3,135

3,480

3,033

2,694

3,836

TIN turnover and TIN/UID commission (INR lakhs)

1,390

1,256

1,230 1,266

1,035

886

880

893

825

247

241

257

243

348

387 336

345

291

623

631

500

529

491

373

445

455

356

684

417

502

1,137 1,137

62

115 115

21

33

183 183

52 52

109 109

141 149 141 149

139 139

181 178 181 178

FY12 FY13 FY14 FY15 FY16 FY17 FY18

Total revenue

Net profit

TIN Turnover

TIN/UID commission

(cid:1) FY18 witnessed a year-on-year growth of

72.4% in revenue while EBIT and net profit grew at 99.73% and 126.52% respectively.

(cid:1) Continuing shareholder wealth

maximization, the company paid a dividend (25% in FY18) for 10th consecutive year.

(cid:1) Commission increased owing to growth in TIN centers from 541 centers in FY16 to 7730 centres by March, 2018.

(cid:1) Of the 4994 new centres added in FY18,

GST registered centres comprised 800 of the total.

Segmental performance –

H1 FY19

Rapid expansion of business centres

Segmental performance of e-governance has increased manifold thereby reducing the dependency on brokerage income

Locations from 3000 in March, 2017 to 8574 in March, 2019.

B

Augmentation of services

Focus on augmenting product line under the e- governance segment with emphasis on NPS promotion.

Leveraging its TIN centres for distribution of third party products ie. Loans, mutual funds, insurance schemes and IPO’s.

Net Revenue

103

1677

1845

1294

1939

1439

1943

1951 1951

1273 1273

EBIT

356

48

398

398

473

328

356

537

549

167

1HFY17

2HFY17

1HFY18

2HFY18

1HFY19 1HFY19

1HFY17

2HFY17

1HFY18

2HFY18

1HFY19

Stock and Commodity Broking

Goveranance E-Goveranance

*The company started reporting its segmental performance in financial statements from 1HFY18

*NPS - National Pension Scheme

Financial Metrics Financial Metrics

Governance YOY Performance E-Governance YOY Performance

YOY GROWTH : AVERAGE PAN APPLICATIONS PER MONTH YOY GROWTH : AVERAGE PAN APPLICATIONS PER MONTH

s s n n o o

i i l l l l i i

M M

1.05

0.9

0.75

0.6

0.45

0.3

0.15

0

1.01

0.86

0.15

FY19

FY18 FY18

FY17

Governance Monthly Performance E-Governance Monthly Performance

FY 2018-19

Mar'19 Feb'19

Jan'19 Dec'18 Nov'18

Nov'18 Oct'18

Sep'18 Aug'18

Jul'18

Jun'18 May'18 Apr'18

TOTAL LOCATIONS

8574

8568

8542

8531

8526 8526

8509

8477

8461

8448

8354

8236

7954

PAN APPLICATIONS in Millions

1.33

1.13

TAN APPLICATIONS

1017

782

0.88

910

0.82

0.74 0.74

1204

1588 1588

0.91

966

1.03

1240

1.14

1110

1.18

1326

1.04

774

1.01

993

0.92

1173

TDS FILES

4826

5693

40251

4830

7567 7567

36750

5203

9090

41999

7952

43858

10575

Mar'18 Feb'18

Jan'18 Dec'17 Nov'17

Nov'17 Oct'17

Sep'17 Aug'17

Jul'17

Jun'17 May'17 Apr'17

TOTAL LOCATIONS

7730

7469

7229

6908

6406 6406

5959

5640

5304

4936

4449

4010

3303

PAN APPLICATIONS in Millions

1.14

1.11

TAN APPLICATIONS

871

817

1.24

532

1.14

539

0.94 0.94

530 530

0.73

492

0.81

501

0.80

441

0.79

461

0.59

438

0.56

644

0.46

682

TDS FILES

4807

6054

34688

4289

7220 7220

27180

3176

5322

28986

4718

30431

5936

FY 2017-18

Mar'17 FEB'17

JAN'17 DEC'16 NOV'16

NOV'16 OCT'16 SEP'16 AUG'16 JULY'16 JUNE'16 MAY'16 APR'16

TOTAL LOCATIONS

2736

2201

1742

1479

1206 1206

1057

PAN APPLICATIONS in Millions

0.49

0.47

TAN APPLICATIONS

544

423

0.33

468

0.17

487

0.11 0.11

289 289

0.05

190

936

0.05

238

837

0.05

260

776

0.04

220

705

0.04

226

660

0.03

259

616

0.03

236

TDS FILES

4095

3254

21770

2729

2864 2864

19127

2757

3836

18683

3458

20776

4228

FY 2016-17

Governance Immediate goal e-Governance Immediate goal

Description

Target By March 31st 2020

No. of Locations

of PAN applications Expected per month No. of PAN applications Expected per month

No. of TDS Files Expected per month

10,000

1.5 Mn

1,00,000

Journey till date

Company was incorporated as a share broking facilities through VSATs at Andhra Pradesh and other neigbouring states

1995

2008 – 2012

Entered currency derivative Market Segment with membership of NSE and MCX-SX.

Become authorized person of PFRDA to promote NPS (National Pension scheme) as well as a corporate agent with all leading life, health and general insurance companies

2017- 2018

2000 – 2004

• Became member of BSE with

25 BOLT terminals.

• Approved as depository participant of National Security Depository (NSE) and Central Depository Services Limited (BSE)

• Steel City Commodities

became member of NCDEX and MCX with initial support of 75 terminals

• Appointed as a TIN FC

of NSDL e-Governance.

• Appointed as a

enrollment agency (EA) for UIDAI

2019

2014 – 2016

• Listed in NSE Emerge Platform and appointed as a GST Suvidha Provider

• Appointed as ASP

(Application Service Provider) for Digital Signatures

• Crossed milestone of 8000+ TIN centers

• Entered as a

continuant (4.27%) in NIFTY SME Emerge NIFTY SME Emerge Index

• Achieved Maximum no of PAN applications in a month (1.35Mn) in March 2019

• Mobile trading via Steel city Smart app launched successfully

• On boarding made easy

through EKYC

forward Strategy going forward

Broaden and deepen deepen presence geographical presence

Expand distribution networks (cid:1) Expand distribution networks in the Northern and Western market of India

(cid:1) Plans to set up over 10,000

TIN facilities by FY20

(cid:1) Expansion of Mobile Trading app

clients PAN India

(cid:1) Motor and Health Insurance (cid:1)

Increasing NPS client base

(cid:1) (cid:1)

Integration of TIN centers for Integration of TIN centers for rendering financial services while leveraging e-governance database to tap new customer base

(cid:1) Augmenting product line under e-

governance segment

Extension of service Extension of offerings offerings

Smart Trading App – STEEL CITY Smart Trading App

Corporate Agent of Corporate Agent of

SBI SBI LifeLife Life Life

UNITED UNITED General General

KOTAK Life

TTK Health

Religare Health

Governance Products e-Governance Products

PAN

TAN TAN

e-TDS/TCS

Registered and Corporate Office Registered and Corporate Office

Governance Process e-Governance Process

Governance Process e-Governance Process

Governance Inward desk e-Governance Inward desk

Governance Storage in warehouse e-Governance Storage in warehouse

Governance Warehouse e-Governance Warehouse

Thank You Thank You Thank You Thank You

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