Brainbees Solutions Limited

rs,

a-Kurla Complex, Bandra (E), Mumbai-400051 Symbol: FIRSTCRY BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai-400001 Scrip Code: 544226 Sub: Investor Presentation of Brainbees Solutions

12%

and FY26 PAT positive Free Cash Flow Positive in FY26 for India For FY 26 Multichannel Business 12% YoY increase 12% YoY increase Revenue for FY26 Revenue for FY26 24% YoY increase 24% YoY increase

24%

r FY 26 Multichannel Business 12% YoY increase 12% YoY increase Revenue for FY26 Revenue for FY26 24% YoY increase 24% YoY increase Adjusted EBITDA(1) for FY26 Adjusted EBITDA(1) for FY26 55% and 23%

55%

or FY26 24% YoY increase 24% YoY increase Adjusted EBITDA(1) for FY26 Adjusted EBITDA(1) for FY26 55% and 23% YoY improvement 57% and 23% YoY drop In Q4 and FY26 net losses In Net losses for Q4 and F

23%

24% YoY increase 24% YoY increase Adjusted EBITDA(1) for FY26 Adjusted EBITDA(1) for FY26 55% and 23% YoY improvement 57% and 23% YoY drop In Q4 and FY26 net losses In Net losses for Q4 and FY26 Con

57%

YoY increase Adjusted EBITDA(1) for FY26 Adjusted EBITDA(1) for FY26 55% and 23% YoY improvement 57% and 23% YoY drop In Q4 and FY26 net losses In Net losses for Q4 and FY26 Consolidated Business S

7.5 %

ffline channels will be much superior in FY27 India Multichannel YoY Quarterly Revenue Growth (%) 7.5 % 7.9 % 11.4 % 8.9 % o Continues to be PAT and Free Cash Flow(2) positive in FY26 Q1FY26 Q2FY26

7.9 %

channels will be much superior in FY27 India Multichannel YoY Quarterly Revenue Growth (%) 7.5 % 7.9 % 11.4 % 8.9 % o Continues to be PAT and Free Cash Flow(2) positive in FY26 Q1FY26 Q2FY26 Q3FY2

11.4 %

s will be much superior in FY27 India Multichannel YoY Quarterly Revenue Growth (%) 7.5 % 7.9 % 11.4 % 8.9 % o Continues to be PAT and Free Cash Flow(2) positive in FY26 Q1FY26 Q2FY26 Q3FY26 Q4FY2

8.9 %

e much superior in FY27 India Multichannel YoY Quarterly Revenue Growth (%) 7.5 % 7.9 % 11.4 % 8.9 % o Continues to be PAT and Free Cash Flow(2) positive in FY26 Q1FY26 Q2FY26 Q3FY26 Q4FY26 • I

33%

s in 2024 o We continue to focus on sustainable growth while reducing Adjusted EBITDA(1) losses by 33% YoY in Q4’FY26 and 35% in FY26 • Globalbees: o Delivered another strong quarter of organic and p

35%

e to focus on sustainable growth while reducing Adjusted EBITDA(1) losses by 33% YoY in Q4’FY26 and 35% in FY26 • Globalbees: o Delivered another strong quarter of organic and profitable growth o Co

“o With our initiatives in offline channel, the GMV has grown in mid teens in Q4 FY26.”

“o With our current initiatives, we believe that structurally the growth rate for both online & offline channels will be much superior in FY27 India Multichannel YoY Quarterly Revenue Growth (%) 7.5 % 7.9 % 11.4 % 8.9 % o Continues to be PAT and Free Cash Flow(2) positive in FY26 Q1FY26 Q2FY26 Q3FY26 Q4FY26 •”

“o Continue to witness elevated promotional activities led by two horizontal ecommerce players that entered these markets in 2024 o We continue to focus on sustainable growth while reducing Adjusted EBITDA(1) losses by 33% YoY in Q4’FY26 and 35% in FY26 • Globalbees: o Delivered another strong quarter of organic and profitable growth o Core categories delivered 28% YoY growth in FY26 with INR 919 Mn Adjusted EBITDA(1) (post corporate expenses)”

“8 Q4’FY26 Snapshot Steady growth with improvement in profitability INR 28,814 Mn GMV (1,2) 10% vs Q4’FY25 INR 1,187 Mn Consolidated Adjusted EBITDA(4) 18% vs Q4’FY25 INR 21,627 Mn Revenue from Operations(3) 12% vs Q4’FY25 INR 723 Mn Cash Profit After Tax(5) 4% vs Q4’FY25”

“• Diapering category continue to witness heightened competitive intensity during the quarter which led to pressure on growth & margins • Our non-diapering portfolio, contributing ~85% of the GMV remains robust and continues to perform well Orders (Mn) 8% 42.8 39.5 10% 9.9 10.9 Q4FY25 Q4FY26 FY25 FY26 Annual Unique Transacting Customers(1) (Mn) GMV(3) (INR Mn) 9% 11 10.1 11% 88,090 97,833 12% 21,938 24,532 Q4FY25 (2) Q4FY26(2) Q4FY25 Q4FY26 FY25 FY26”

“Monetary value of Orders inclusive of taxes and gross of discounts, if any, across the FirstCry websites (www.Firstcry.ae and www.Firstcry.sa) and mobile application and prior to product returns 18 International Business +$100Mn revenue in FY26 with improving margins Revenue(1) (INR Mn) Adjusted EBITDA(2) (INR Mn) 23.1% 27.5% 23.3% 25.7% (15%) (9%) (16%) (10%) 10% 9,474 8,586 (1,401) 35% (907) 9% 2,054 2,248 (307) 33% (207) Q4FY25 Q4FY26 FY25 FY26 Q4FY25 Q4FY26 FY25 FY26”

“Adjusted for share-based compensation expenses % Gross Margin % % Adjusted EBITDA % % YoY Growth 19 International Business Witnessing continuous reduction in losses Adjusted EBITDA(1,2) (%) FY23 FY24 FY25 FY26 (10%) (16%) 674 Bps (19%) (25%) 831 Bps”

“Globalbees made last brand acquisition in September 2022 % Gross Margin % % Adjusted EBITDA % % YoY Growth 24 Globalbees Strong focus on profitability profile Adjusted EBITDA(1) (%) 0% FY24 1% FY25 3% FY26 FY23 (5%)”

“Adjusted EBITDA is post corporate expenses and adjusted for ESOP cost; 25 Others Segment • 6 26 Strong growth in preschool partnerships across 190+ cities Preschools (at the end of period) Students enrolled 436 23,049 363 18,470 208 9,623 FY24 FY25 FY26 FY24 FY25 FY26 27 Strong revenue and EBITDA growth Revenue (INR Mn) Adjusted EBITDA(1) (INR Mn) 472 425 334 18% 24% 27% 125 104 58 FY24 FY25 FY26 FY24 FY25 FY26 % Adjusted EBITDA %”

“Adjusted for share-based compensation expenses 28 Financial Summary • 6 29 Performance across Business Segments 12% YoY revenue growth for consolidated business(1) in FY26 vs FY25 India Multi-Channel Business 9.5% 52,785 8.8% 57,533 9% FY25 FY26 Globalbees 1.4% 15,777 20% 3% 18,943 International Business (16%) 8,586 FY25 24% 425 (10%) 9,474 10% Others 11% FY26 27% 472 FY25 FY26 FY25 FY26”

Notes

21

Note

5

India Multichannel

1

International business

1

India Multichannel

o Witnessed sequential improvement in YoY growth rate for revenue, despite heightened competitive intensity during the quarter. o With our initiatives in offline channel, the GMV has grown in mid teens in Q4 FY26. o With our current initiatives, we believe that structurally the growth rate for both online & offline channels will be much superior in FY27 India Multichannel YoY Quarterly Revenue Growth (%) 7.5 % 7.9 % 11.4 % 8.9 % o Continues to be PAT and Free Cash Flow(2) positive in FY26 Q1FY26 Q2FY26 Q3FY26 Q4FY26 •

International business

o Continue to witness elevated promotional activities led by two horizontal ecommerce players that entered these markets in 2024 o We continue to focus on sustainable growth while reducing Adjusted EBITDA(1) losses by 33% YoY in Q4’FY26 and 35% in FY26 • Globalbees: o Delivered another strong quarter of organic and profitable growth o Core categories delivered 28% YoY growth in FY26 with INR 919 Mn Adjusted EBITDA(1) (post corporate expenses)

Notes

1. Adjusted for share-based compensation expenses. 2. Free Cash Flow means Net cash generated in operating activities less acquisition of property, plant and equipment, intangible assets and leasehold land 6 FY26: Performance Summary for Consolidated Business Investing in Long Term profitable growth INR 116,434 Mn GMV (4,5) INR 85,479Mn Revenue from Operations + 10% vs FY25 + 12% vs FY25 INR 4,860 Mn Adjusted EBITDA(1) INR 3,119 Mn Cash Profit After tax(2) + 24% vs FY25 + 49% vs FY25 Management Remarks “We are very happy to report that we continue to be PAT and Free Cash Flow(3) positive in India Multi-channel business in FY26 and Free Cash Flow(3) positive on a consolidated basis”

Notes

1. Adjusted for share-based expenses. 2. Adjusted for non-cash expenses and exceptional items. Refer page 43 for details 3. Free Cash Flow means Net cash generated in operating activities less acquisition of property, plant and equipment, intangible assets, leasehold land 4. Numbers represent consolidated metrics of India multi-channel and International business 5. Monetary value of Orders inclusive of taxes and gross of discounts, if any, across the FirstCry website, mobile application and FirstCry and BabyHug modern stores, including those operated by Digital Age and franchisees, net of order cancellations and prior to product returns 7 FY26: Business Segment Wise performance India Multi-Channel International Globalbees Others INR 57,533 Mn Revenue from Operations INR 9,474 Mn Revenue from Operations INR 18,943 Mn Revenue from Operations INR 472 Mn Revenue from Operations + 9% vs FY25 + 10% vs FY25 + 20% vs FY25 + 11% vs FY25 INR 20,490 Mn Gross Margin + 6% vs FY25 INR 5,051 Mn Adjus

Note

1. Adjusted for share-based expenses. 8 Q4’FY26 Snapshot Steady growth with improvement in profitability INR 28,814 Mn GMV (1,2) 10% vs Q4’FY25 INR 1,187 Mn Consolidated Adjusted EBITDA(4) 18% vs Q4’FY25 INR 21,627 Mn Revenue from Operations(3) 12% vs Q4’FY25 INR 723 Mn Cash Profit After Tax(5) 4% vs Q4’FY25

Notes

1. Numbers represent consolidated metrics of India multi-channel and International business 2. Monetary value of Orders inclusive of taxes and gross of discounts, if any, across the FirstCry website, mobile application and FirstCry and BabyHug modern stores, including those operated by Digital Age and franchisees, net of order cancellations and prior to product returns; 3. Numbers represent consolidated metrics of India multi-channel and International retail, Globalbees, Others and inter-company adjustments 4. Adjusted for share-based expenses. 5. Adjusted for non-cash expenses and exceptional items. Refer page 43 for details 9 India Multichannel Segmental Business Performance • 3 10 India Multi-Channel Business Key Business Updates & Initiatives RocketBees Faster delivery initiative Expanded from 22 cities to 62 cities Witnessing improvement in TAT, resulting in better growth & customer experience Addressing footfalls in the offline channel* Rolled out a realigned product portfolio to