Steel City Securities Limited has informed the Exchange regarding Investor Presentation
STEEL CITY SECURITIES LIMITED
(CIN: L67120AP1995PLC019521)
AN ISO 9001 : 2015 CERTIFIED COMPANY
MEMBER OF NSE, BSE & MSEI
CAPITAL MARKET, EQUITY DERIVATIVES & CUR~ENCY DERIVATIVES SEGMENTS
SEBI Regd. No.
INZ 000223538
POINT OF PRESENCE OF NSOl-CRA DEPOSITORY PARTICIPANT (OP) OF NSOl & COSl:
SEBI Permanent Regd. No.
IN-DP-231-2016
Date: 14.09.2019
SCSl/NSE/liST /2019- 20/24
To,
National Stock Exchange of India limited
Exchange Plaza, Plot No: Cl, G Block, Bandra Kurla Complex, Bandra ( East), Mumbai
- 400051
Symbol: STEELCITY ISIN: INE395HOIOll
Dear Sir/ Madam,
c'
Sub: Investor Presentation
/
With reference to the above mentioned subject, please find enclosed herewith an Investor Presentation to be presented to the Investors by the Company.
Please take note of the same.
Thanking You,
Yours Faithfully,
For Steel City Securities limited
"
~~
~srivid~a
Company Secretary & Compliance Officer
. Regd. & Corporate Head Office:
49-52-5/4. SHANTHIPURAM, VISAKHAPATNAM - 530 016 .
.'{" . 2796984, 2549681, 2563581, 2762585, EPBX : 2549675-79. 2762579-84, 2761803-04, FAX: 0891-2720135/2762586
E-mail:
ramu.n@steelcitynettrade.com.
scsl@steelcitynettrade.com.
Website: www.steelcitynettrade.com
STEEL CITY SECURITIES LIMITED
Confidence as Strong as Steel
AN ISO 9001:2015 Certified Company
Company overview
Company Snapshot
Ø Incorporated in 1995, Steel City Securities is a leading Financial Services Company with leadership position in e-governance services pan India.
Ø We have diversified business portfolio covering Capital e-Governance services, Mutual Funds, NPS, IPOs & Corporate Fixed Deposits, Commodity Broking, Insurance Distribution & NBFC services
Currency
services,
Trading,
Market
Ø The brand is epitome of “confidence as strong as further strengthened by its ISO 9001:2015
steel” certification
Shareholding pattern as of today
Promoter 54.56%
Public 45.44%
16 Services
+1100 Cities of Presence
+2.5 lakh Customers
25 Years of Service
+8700 Business Locations
+550 Work Force
Our Presence
Branch Offices
Geographical presence of TIN centers
9 regional offices +70 owned branches +1700 trading terminal licences +10K Mobile trading Customers
E-Governance
34 states and union territories with
e-governance presence
Operating companies
Steel City Commodities (P) Ltd (Subsidiary of Steel City Securities)
Steel City Financial Services (P) Ltd (Part of Group company)
Number of business locations in a state or UT
Over 300
Between 100-300 Less than 100
Our Services
Steel City Securities Limited
Ø Online & Mobile App
based capital market
trading
Ø Online Currency Trading
and Mutual Funds
Ø NSDL & CDSL Depository
Services
Ø Investment Advisory on
Mutual
Funds, Bonds, FDR's
Steel City Commodity (P) Limited
Ø Commodity market trading Ø IRDA registered life, non-life
and health Insurance
distributor
Services offered
Steel City Securities Limited
Ø TIN facilitation center (FC) and
PAN Centre
Ø POP for NPS Ø NSDL-licensed National
Insurance Repository (NIR) Ø NSDL-licensed ASP (Application Service Provider) for Digital Signatures
Ø GST* Suvidha Kendra
Steel City Financial Services (P) Limited
Ø Project loan financing Ø Investments Ø Housing Loans Ø LAS (Loan against Shares)
Board of Directors
• Shri. K. Satyanarayana • Shri. Satish Kumar Arya • Shri. T. V. Srikanth • Smt. G. V. Vandana • Shri. M. H. Jagannadha Rao • Shri. G. Satya Rama Prasad • Shri. Ch. Murali Krishna • Shri. B. Krishna Rao
Executive Chairman Managing Director Director- IT Non- Executive Director Independent Director Independent Director Independent Director Independent Director
Key Managerial Personnel
• Dr. P. Madhu • Mr. N. Ramu • Mrs. M. Srividya • Mr. M. Murali • Mr. V. Srinivas • Mr. G. Mohana Rao • Mr. N. Kamal Reddy • Mr. KVS Rama Krishna • Mr. KSV Ramesh Babu • Mr. Y. Samba Murthy • Mr. K. Sudhakar • Mr. Krishna Prasad • Mr. K. Mohana Rao • Mr. D. Nagaraju
Director – Sales Director Finance and CFO Company Secretary & Compliance Officer General Manager Operations General Manager – IT Sr. Project Leader - Software Deputy General Manager – Finance Deputy General Manager – e-Governance Asst. General Manager - IT Asst. General Manager - Surveillance Asst. General Manager - Surveillance Sr. Manager – Legal Sr. Manager – Inspection Sr. Technical Analyst
Financial performance at a Glance
Financial progress
Total revenue
Net profit
183
62
115
21
33
Continuing shareholder wealth maximization, the
company paid a dividend (25% in FY19)
Commission increased owing to growth in TIN centers
from 7745 centers in FY18 to 8574 centers by March, 2019.
FY19 fiscal year 59% of Revenue generated via E-
Governance business
Financial Metrics
₹ 37.8 Cr
2019
2018
E-Governance Growth
₹ 32.32 Cr
NIL
2017
41.96 Dividend Payout
33.25 Dividend Payout
27 % e-Governance EBIT Margins
14.25 % Broking EBIT Margins
23.32% e-Governance EBIT Margins
26.38% Broking EBIT Margins
11 ROE
14.3 ROE
E-Governance YOY Performance
YOY GROWTH : AVERAGE PAN APPLICATIONS PER MONTH
s n o
i l l i
M
1.05
0.9
0.75
0.6
0.45
0.3
0.15
0
1.01
0.86
0.15
FY19
FY18
FY17
e-Governance Immediate goal
Description
Target By March 31st 2020
No. of Locations
No. of PAN applications Expected per month
No. of TDS Files Expected per month
11,000
1.5 Mn
1,00,000
Journey till date
Company was incorporated as a share broking facilities through VSATs at Andhra Pradesh and other neigbouring states
1995
2008 – 2012
• Entered currency derivative
Market Segment with membership of NSE and MCX-SX.
• Become authorized person of PFRDA to promote NPS (National Pension scheme) as well as a corporate agent with all leading life, health and general insurance companies
2017- 2018
2000 – 2004
• Became member of BSE with
25 BOLT terminals.
• Approved as depository participant of National Security Depository (NSE) and Central Depository Services Limited (BSE)
• Steel City Commodities
became member of NCDEX and MCX with initial support of 75 terminals
• Appointed as a TIN FC
of NSDL e-Governance.
• Appointed as a
enrollment agency (EA) for UIDAI
2019
2014 – 2016
• Listed in NSE Emerge Platform and appointed as a GST Suvidha Provider
• Appointed as ASP
(Application Service Provider) for Digital Signatures
• Crossed milestone of 8000+ TIN centers
• Entered as a
continuant (4.27%) in NIFTY SME Emerge Index
• Achieved Maximum no of PAN applications in a month (1.35Mn) in March 2019
• Mobile trading via Steel city Smart app launched successfully
• On boarding made easy
through EKYC
Strategy going forward
Broaden and deepen geographical presence
Expand distribution networks in the Northern and Western market of India
Plans to set up over 11,000
TIN facilities by FY20
Expansion of Mobile Trading app
clients PAN India
Motor and Health Insurance Increasing NPS client base
Integration of TIN centers for rendering financial services while leveraging e-governance database to tap new customer base
Augmenting product line under e-
governance segment
Extension of service offerings
Smart Trading App – STEEL CITY
Corporate Agent of
SBI Life
UNITED General
KOTAK Life
TTK Health
Religare Health
e-Governance Products
PAN
TAN
e-TDS/TCS
Registered and Corporate Office
e-Governance Process
e-Governance Process
e-Governance Storage in warehouse
e-Governance Warehouse
Thank You