DOLLAR

DOLLAR INDUSTRIES LIMITED ONE OF INDIA’S FASTEST GROWING LIFESTYLE INNERWEAR COMPANY Earnings Call Q4 2018-19 28th May, 2019 Dollar Industries Limited Corporate Presentation 2017-18 2 Background Portfolio • Established in 1972 as a small family-run Dollar has an extensive product portfolio for men, women and kids in class, class for mass and mass segment which include: body-wear company having more than 4 decades of experience • Over the years, through its premium Casual Lounge Thermal Kids’ range of clothing, focus on product cost Innerwear wear wear wear wear and quality, Dollar evolved into one of India’s best known lifestyle innerwear brand • Dollar is now an internationally- recognisedIndian knitwear and innerwear brand • It is India’s first innerwear Company with a fully backward integrated manufacturing unit, equipped with state of the art machinery • Dollar enjoys a pan-India presence with 915+ distributors and 95,000+ MBOs • Dollar has a presence in 20 countries across the globe • Promoter and promoter group Achievements Company supported by competent Dollar was bestowed with ‘One Star Export House’ certification by DGFT, professionals having vast experience in Department of Commerce, Ministry of Commerce and Industry, body-wear sector Government of India in the year 2010. C la s s P r e s e n t J e a n s In F a s h io n J o in t V e C o m p a N X T t n P n n h e v t y r o u g r w e t L t d u r e a n d h P a r , a F o e r c p e e C F U B la s o r c lt r a ig b s fo r e G T h e o s s M o r W m a a s e s a ls r , M , C h is s a m y , p io n , M L R C C a e K o o s s h a G m m r f m o r a t n d o Investor Presentation Q4 2019 Dollar Industries Limited CIonrvpeosrtaotre P rPeresesenntatatiotino nQ 240 21071-198 3 Dollar brand offerings • Segment: Class • Segment: Class for mass • Segment: Class for mass • Products: Vests, briefs, • Products: Vests, briefs and • Products: Camisoles, panties, trunks and T-shirts, trunks leggings and lounge-wear Athleisure • Target audience: Men • Target audience: Women • Target audience: Men (20- (30-60 years of age) and girls (18-45 years of age) 40 years of age) • Targets urban population with a • Mainly targets average • Aspires people with high considerable income & value income trend followers and comfortable for money products • USPs: Comfortable fits and disposable income • USPs: Affordable, fashionable, product variety (sizes and • USPs: International quality, comfortable and sporty colors), quality product in an global fashionable affordable price • Tagline: Fit HaiBoss products • Tagline: Carry on Missy • Team headed by –Mr. Vinod • Tagline: Inner fashion Kumar Gupta and Mr. Binay • Team headed by – • Team headed by – Kumar Gupta, Managing Mr. AnkitGupta, Vice Mr. Gaurav Gupta, Vice Directors and Mr. KrishanKumar President President Gupta , Whole Time Director Dollar Industries Limited CIonrvpeosrtaotre P rPeresesenntatatiotino nQ 240 21071-198 4 Dollar brand offerings • Segment: Class for mass • Segment: Class for mass • Segment: Class for mass • Products: V neck with trousers, long • Products: T-shirts, bermudasand • Products: T-shirts (round neck and short camisoles trousers collared), vests (innerwear and • Target audience: Men, women and sports vests), briefs, boxers, • Target audience: Kids kids bermudas, capris and track-pants • Value for money • Considerable income group and • Target audience: Men • USPs: Affordable, sporty and value for money • Targets those who are trend primarily caters to suburban and • USPs: Ultra-light, comfortable, stylish, followers and yet a generation of rural customers winter-wear growing economy • Team headed by – • Tagline: Hot HaiBoss • USPs: Affordable, comfortable and Mr. Gaurav Gupta, Vice caters to the mass market • Team headed by –Mr. Vinod Kumar President Gupta and Mr. BinayKumar Gupta, • Team headed by –Mr. VinodKumar Managing Directors and Mr. Krishan Gupta and Mr. BinayKumar Gupta, Kumar Gupta and Mr. Bajrang Managing Directors and Mr. Krishan Kumar Gupta, Whole Time Directors Kumar Gupta , Whole Time Director * Our products are within the price range of INR 50 to INR 999 * Products available at organisedand retail MBO. However Force NXT has an exclusive distribution channel Dollar Industries Limited CIonrvpeosrtaotre P rPeresesenntatatiotino nQ 240 21071-198 5 Dollar’s distribution network • Dollar has developed a robust distribution 3 years geographical sales break up in % network across India and also exports its products to 19 countries • Dollar products enjoy 41.55% 42.70% 2016-17 26.83% 25.95% 2016-17 superior visibility across 2017-18 2017-18 rural and metro India 2018-19 2018-19 • Dollar’s relationships 46.70% 27.06% with wholesalers and retailers enhanced North East logistical efficiency and revenue accretion 23.21% 7.34% 8.14% • Dollar is venturing into 24.28% 2016-17 2016-17 2017-18 2017-18 new retail formats 2018-19 2018-19 (LFSs, e-commerce 23.21% 8.14% portals and EBOs) 7.86% 22.31% West South Dollar Industries Limited CIonrvpeosrtaotre P rPeresesenntatatiotino nQ 240 21071-198 6 Financial Highlights for Quarter and Year ended 31st March, 2019 Dollar Industries Limited CIonrvpeosrtaotre P rPeresesenntatatiotino nQ 240 21071-198 7 Balance Sheet as at March 31,2019 Dollar Industries Limited CIonrvpeosrtaotre P rPeresesenntatatiotino nQ 240 21071-198 8 Balance Sheet as at March 31,2019 Dollar Industries Limited CIonrvpeosrtaotre P rPeresesenntatatiotino nQ 240 21071-198 9 Q4 Financial performance Dollar Industries Limited CIonrvpeosrtaotre P rPeresesenntatatiotino nQ 240 21071-198 10 Yearly Financial performance Dollar Industries Limited CIonrvpeosrtaotre P rPeresesenntatatiotino nQ 240 21071-198 11 Revenue break-up for F.Y 18-19 Brand 8 7 1 4 42 % % % % % Dollar Bigboss Dollar Missy Dollar Ultra Champion Kids Force Go Wear 2 36 % % Force NXT Regular Product segment 10 % 81 1 7 1 % % % % Women’s Men’s innerwear innerwear and Kid’s Thermal wear Others casual wear Thank you •Shashi Agarwal (Senior Vice President – Corporate Strategy & Investors Relation) •shashi.agarwal@dollarglobal.in