GOCOLORS
Go Colors reported strong Q3 FY22 performance with revenue up 47% YoY to Rs. 142 crore, EBITDA up 72% YoY to Rs. 52 crore, and PAT up 33% YoY to Rs. 23.7 crore. The company expanded its EBO network by adding 27 stores, bringing the total to 476, and introduced 11 new products. Management emphasized growth strategies including EBO expansion, online sales channel development, and prudent brand-building initiatives.
Growth by metric
Scale of reported figures
Key financials
| Revenue from Operations | ₹142 crore | +47% YoY |
| EBITDA | ₹52 crore | +72% YoY |
| Profit Before Tax (PBT) | ₹33 crore | +95% YoY |
| Profit After Tax (PAT) | ₹24 crore | +33% YoY |
Segment commentary
Revenue Growth
Revenue increased by 47% YoY due to strong operational growth and expansion of the EBO network.
EBITDA Margin Expansion
EBITDA margins improved by 540 basis points to 36.7%, reflecting increased efficiencies in operations.
Guidance & outlook
- Plan to add 120-130 EBO stores annually.
- Focus on expanding online sales channels and digital engagement.
- Strategic brand-building initiatives with limited marketing expenses.
Key takeaways
- Strong financial performance with significant YoY growth across key metrics.
- Successful expansion of the EBO network and product portfolio.
- Focus on digital channels and prudent marketing to enhance customer engagement and brand visibility.
Risks flagged
- Potential risks not explicitly mentioned in the transcript.
In their words
“We continue to focus and grow our online sales channels to benefit from evolving customer trends in our market.”— Mr. R Mohan, CFO





Educational analysis only. Not investment advice. Consult a
SEBI-registered advisor before investing. Source: https://nsearchives.nseindia.com/corporate/GOCOLORS_05022022164850_PressReleaseandInvestorPresentationIntimationfinal.pdf
Full transcript (4,794 words)
February 05, 2022
Corporate Listing Department Corporate Relations Department
National Stock Exchange of India Ltd. BSE Limited
Exchange Plaza, 5th Floor, Plot No. C/1, Phiroze Jeejeebhoi Tower,
G-Block, Bandra Kurla Complex, Bandra (E), Dalal Street,
Mumbai – 400051 Mumbai – 400001
Trading Symbol: GOCOLORS Scrip Code: 543401
Dear Sir / Madam,
Sub: Press Release & Investor Presentation - Reg
We herewith enclose, for the Quarter ended 31st December 2021:
(i) Press Release; and
(ii) Investor Presentation
The above is being made available on the Company’s website at https://www.gocolors.com/investor-
relations
This is for your information and records.
Thanking You,
For Go Fashion (India) Limited
Gayathri Venkatesan
Company Secretary & Compliance Officer
Encl: As above
Investor Release
Go Fashion (India) Limited reports strong Q3 & 9M FY22 Performance
Chennai, 5th February 2022 – Go Fashion (India) Limited, one of the leading women’s bottom-wear
brand in India engaged in the development, design, sourcing, marketing and retailing a range of
women’s bottom-wear products under the brand, ‘Go Colors’ announced its Unaudited Financial
ResultsfortheQuarterandninemonthsended31stDecember2021.
Revenue from Profit Before Tax Profit After Tax
EBITDA*
Operations* (PBT)* (PAT)*
Rs. 142 crores Rs. 52 crores Rs. 33 crores Rs. 24 crores
+47% +72% +95% +33%
* For Q3 FY22 * All comparisons are on Y-o-Y basis
KeyFinancialHighlights
Particulars (in Rs. Crore) Q3FY22 Q3FY21 Y-o-Y 9MFY22 9MFY21 Y-o-Y
Total Revenue 142.0 96.9 47% 285.1 160.8 77%
EBITDA 52.1 30.3 72% 81.3 21.7 276%
EBITDA Margin 36.7% 31.3% 28.5% 13.5%
Profit before Tax 33.0 16.9 95% 32.7 -12.6 -
PAT 23.7 17.8 33% 23.3 -10.7 -
PAT Margin 16.7% 18.3% 8.2% -6.6%
Sales Mix (Q3 FY22) Same Store Sales Growth
Compared to last year Compared to Pre-CoVID levels
3.1%
+43.0% +10.5%
22.3%
2.5%
Q3 FY21 Q3 FY22 Q3 FY20 Q3 FY22
72.1%
EBO Stores*
Added in Q3 FY22 Added in 9M FY22 Total EBO Stores
EBOs LFS
17 27 476
Online MBO & Others
* EBO net additions
1
Go Fashion (India) Limited
Investor Release
CommentingontheResult,Mr.GautamSaraogi,CEO,GoFashion(India)Limitedsaid,
“In challenging times, our Company has recorded strong operational growth. For the quarter gone
by, our Revenues have increased by 47% to Rs. 142 crores. EBITDA has increased by 72% to Rs. 52
crores. With increased efficiencies in the business, our EBITDA Margins have also increased by 540
basispointsto36.7%forthequarter.
We continue to expand and strengthen our bottom wear portfolio by launching new products across
Ethnic,Western,Fusion, loungewear,work-from-homecollection&athleisure.
During FY22, the Company has added 27 EBO stores taking the total to 476 EBO stores and also
introduced11newproductstotheportfolio.
As part of our growth strategy, we intend to expand our EBO network in other regions across India.
We plan to add 120 – 130 EBO’s every year. We intend to follow the COCO model that will ensure
better operational control over our stores. We intend to leverage the experience of our operations
and business development teams to grow our network in existing and newer geographies. Our
expansion into newer markets offers us potential for market share gains, increased brand
recognition,andeconomiesofscale.
We will also look at selectively expanding our presence across Large Format Stores (LFS). As our LFS
partners grow their presence across India we will acquire new customers across different
geographies.
We have strategically undertaken brand-building initiatives to gain visibility with prudent use of
resourceswhileincurringlimitedbrandingandmarketingexpenses.
We continuetofocusandgrowouronline sales channels tobenefitfromevolvingcustomertrendsin
our market. We intend to make investments in digital channels to build an omni-channel
engagement experience for our customers and have a dedicated team for our e-commerce
operations.
2
Go Fashion (India) Limited
Investor Release
AboutGoFashion(India)Limited
Go Fashion (India) Limited is a women’s bottom-wear brand in India, with a market share of approximately
8% in the branded women’s bottom-wear market. We are engaged in the development, design, sourcing,
marketing and retailing a range of women’s bottom-wear products under the brand, ‘Go Colors’. We were
the first company to launch a brand exclusively dedicated to women’s bottom-wear category and have
leveragedthis advantage to create a direct-to-consumer brand with a diversified and differentiated product
portfolioofpremiumqualityproductsatcompetitiveprices.
We offer one ofthe widest portfolios of bottom-wear products amongwomen’s apparel retailers in Indiain
terms of colours and styles. Our bottom-wear products, which include churidars, leggings, dhotis, harem
pants, patiala, palazzos, culottes, pants, trousers and jeggings, are sold across multiple categories such as
ethnic wear, western wear, fusion wear, athleisure, denims, plus sizes and girls wear making our portfolio
‘universal’andforeveryoccasion.
We endeavour to provide our customers with premium quality products, and at a price range that caters
acrossallincomesegmentsandthepricerangeofourproductsrangesfrom₹249to₹1,599.
SafeHarbor
Statements in this document relating to future status, events, or circumstances, including but not limited to
statements about plans and objectives, the progress and results of research and development, potential
project characteristics, project potential and target dates for project related issues are forward-looking
statements based on estimates and the anticipated effects of future events on current and developing
circumstances. Such statements are subject to numerous risks and uncertainties and are not necessarily
predictiveoffutureresults.Actualresultsmaydiffermateriallyfromthoseanticipatedintheforward-looking
statements. The company assumes no obligation to update forward-looking statements to reflect actual
resultschangedassumptionsorotherfactors.
For more information, please contact
Company: Investor Relations (IR) Advisors:
Go Fashion (India) Limited Strategic Growth Advisors Pvt. Ltd.
CIN:L17291TN2010PLC077303 CIN:U74140MH2010PTC204285
Mr.RMohan-CFO Mr.DevenDhruva
mohan@gocolors.com deven.dhruva@sgapl.net
04442111777 +919833373300
www.gocolors.com www.sgapl.net
3
Go Fashion (India) Limited
Go Fashion (India) Limited
Investor Presentation
February 2022
Safe Harbor
This presentation has been prepared by and is the sole responsibility of Go Fashion (India) Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by
thetrailingrestrictions.
Thispresentation does not constitute or form part of anyoffer or invitation or inducement to sell or issue, or any solicitation of any offer or recommendation topurchase or subscribe
for,anysecuritiesoftheCompany,norshallitoranypartofitorthefactofitsdistributionformthebasisof,orbereliedoninconnectionwith,anycontractorcommitmentthereof.In
particular, this presentation is not intended to be a prospectus or offer document under the applicable laws of any jurisdiction, including India. No representation or warranty, express
or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such
information and opinions are in alleventsnot current after thedate of thispresentation.There isno obligationto update, modifyor amend this communication orto otherwise notify
therecipientiftheinformation,opinion,projection,forecastorestimatesetforthherein,changesorsubsequentlybecomesinaccurate.
Certain statements contained in this presentation that are not statements of historical fact constitute “forward-looking statements.” You can generally identify forward looking
statements by terminology such as “aim”, “anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “may”, “objective”, “goal”, “plan”, “potential”, “project”, “pursue”,
“shall”, “should”, “will”, “would”, or other words or phrases of similar import. These forward-looking statements involve known and unknown risks, uncertainties, assumptions and
otherfactorsthatmaycausetheCompany’sactualresults,performanceorachievementstobemateriallydifferentfromanyfutureresults,performanceorachievementsexpressedor
implied by such forward-looking statements or other projections. Important factors that could cause actual results, performance or achievements to differ materially include, among
others:(a)ourabilitytosuccessfullyimplementourstrategy,(b)ourgrowthandexpansionplans,(c)changesinregulatorynormsapplicabletotheCompany,(d)technologicalchanges,
(e)investmentincome,(f)cashflowprojections,and(g)otherrisks.
This presentation is for general information purposes only, without regard to any specific objectives, financial situations or informational needs of anyparticular person. The Company
mayalter,modifyorotherwisechangeinanymannerthecontentofthispresentation,withoutobligationtonotifyanypersonofsuchchangeorchanges.
2 Go Fashion (India) Limited
Strong Q3 FY22 Financials
Revenue from Operations EBITDA Profit Before Tax (PBT) Profit After Tax
Rs. 142 crores Rs. 52 crores Rs. 33 crores Rs. 24 crores
+47% +72% +95% +33%
Sales Mix EBITDA Margins PBT Margins
No. of EBO stores added
during the quarter^
+ 570 bps
3.1%
+ 540 bps 17
23.2%
36.7% 17.5%
22.3%
31.3%
2.5% Q3 FY21 Q3 FY22 Same Store Sales Growth
72.1% PAT Margins*
+43.0% +10.5%
-160 bps
18.3%
EBOs LFS 16.7%
Online MBO & Others
Q3 FY21 Q3 FY22 Q3 FY20 Q3 FY22
Q3 FY21 Q3 FY22
Compared to Compared to
All comparisons are on Y-o-Y basis Q3 FY21 Q3 FY22 last year Pre-CoVID levels
* PAT Margins are lower due to increased tax payout in Q3 FY22
4 Go Fashion (India) Limited
^ Net Addition of EBO Stores
Strong 9M FY22 Financials
Revenue from Operations EBITDA Profit Before Tax (PBT) Profit After Tax
Rs. 285 crores Rs. 81 crores Rs. 33 crores Rs. 23 crores
9M FY21: 9M FY21:
+77% +276%
(Rs. 13 crores) (Rs. 11 crores)
Sales Mix EBITDA Margins PBT Margins
No. of EBO stores added
during 9M FY22^
3.2% + 1,500 bps
11.5% 27
21.2% 28.5%
3.2%
PAT Margins Cash Flow from Operations*
13.5%
72.3%
8.2% Rs. 19 crores
EBOs LFS
Online MBO & Others 9M FY21 9M FY22
All comparisons are on Y-o-Y basis
SSSG for 9 months is not comparable due to CoVID related lockdowns
* Cash Flow from Operations is Pre-Tax
5 Go Fashion (India) Limited
^ Net Addition of EBO Stores
Profit & Loss Statement
Particulars (in Rs. Crore) Q3FY22 Q3FY21 Y-o-Y 9MFY22 9MFY21 Y-o-Y FY21
Total Revenue 142.0 96.9 47% 285.1 160.8 77% 250.7
Cost of Materials Consumed 48.1 35.5 99.2 61.6 92.2
Subcontracting Charges 7.8 4.3 16.7 7.6 11.8
Gross Profit 86.1 57.1 51% 169.2 91.6 85% 146.7
Gross Margin 60.6% 59.0% 59.4% 57.0% 58.5%
Employee Cost 18.6 14.9 52.8 45.4 61.5
Other Expenses 15.4 11.9 35.1 24.5 38.9
EBITDA 52.1 30.3 72% 81.3 21.7 276% 46.3
EBITDA Margin 36.7% 31.3% 28.5% 13.5% 18.5%
Other Income 3.2 6.7 17.6 25.7 31.6
Depreciation 16.8 15.1 49.7 44.6 60.5
EBIT 38.5 21.9 75% 49.3 2.7 1,705% 17.4
Finance Cost 5.5 5.0 16.6 15.3 20.6
Profit before Tax 33.0 16.9 95% 32.7 -12.6 - -3.1
Tax 9.3 -0.8 9.4 -1.9 0.4
PAT 23.7 17.8 33% 23.3 -10.7 - -3.5
PAT Margin 16.7% 18.3% 8.2% -6.6% -1.4%
EPS (in Rs.) 4.48 3.40 4.44 -2.04 -0.68
Figures in accordance with Ind AS 6 Go Fashion (India) Limited
Product Launches
Suede Treggings & Corduroy Jeggings Warm Kurti Pants
Products Launched during the year
3 11
new products new products
launched in Q3FY22 launched in 9MFY22
Suede Treggings
Thermal quality Treggings to keep you warm during winter. The brushed suede
fabric gives you an ultra-soft & neat look. Tapered fit for a stylish and slender look.
Corduroy Jeggings
Upgrade your wardrobe with high-performance winter-ready corduroy which adds
a sophisticated look to your attire with extra comfort. Thoughtfully designed in a
tapered profile to fit seamlessly.
Winter Kurti Pants
Stay winter-ready with soft, comfy, and warm Winter Kurti Pants. Designed in a
tapered profile for a fashionable look. Great stretch and comfort at the waist.
Lounge and outerwear
7 Go Fashion (India) Limited
CEO’s Message
Commenting on the Result, Mr. Gautam Saraogi, CEO, Go Fashion (India) Limited said,
“Inchallengingtimes, ourCompanyhasrecordedstrongoperationalgrowth.For thequarter goneby, ourRevenueshaveincreasedby47%toRs.
142 crores. EBITDAhasincreased by72% to Rs.52 crores. With increased efficiencies in the business, our EBITDA Margins have alsoincreased by
540 basispointsto36.7% for the quarter.
We continue to expand and strengthen our bottom wear portfolio by launching new products across Ethnic, Western, Fusion, loungewear, work-
from-home collection & athleisure.
DuringFY22, the Companyhasadded27 EBO storestakingthe totalto 476 EBO storesandalsointroduced11 new productstothe portfolio.
As part of our growth strategy, we intend to expand our EBO network in other regions across India. We plan to add 120 – 130 EBO’s every year. We intend to follow the
COCO model that will ensure better operational control over our stores. We intend to leverage the experience of our operations and business development teams to grow
our network in existingand newer geographies.Our expansion intonewer markets offers uspotential for market share gains, increased brand recognition, and economies of
scale.
We will alsolookat selectively expanding our presence acrossLarge Format Stores (LFS). Asour LFS partners grow their presence acrossIndia we will acquire newcustomers
acrossdifferent geographies.
We havestrategicallyundertakenbrand-buildinginitiativesto gainvisibilitywith prudentuseof resources whileincurringlimited brandingandmarketingexpenses.
We continue to focus and grow our online sales channels to benefit from evolving customer trends in our market. We intend to make investments in digital channels to build
anomni-channelengagementexperiencefor ourcustomers andhaveadedicatedteamfor our e-commerce operations.
8 Go Fashion (India) Limited
About Us
We are a one stop destination for ladies' bottom wear, a daily essential
wear category with no seasonality
Among the largest Women Bottom Wear Extensive sourcing and manufacturing
Offers Products in
~8% network of 73 suppliers and 42 job-
(WBW) brandsin India with
>50 >120
styles in colours workers spread across 11 states and UTs
market sharein brandedWBW
Entire supply chain for all channels managed from
476
Customers catered primarily through
Premium quality products at 99K sq. ft. warehouse in Tirupur, Tamil Nadu. End-
EBOs spread across 23 states and UTsand affordable prices, 88.32% of to-end automation in inventory operations
1,330 LFSs across 31 states and UTs products retailed at < Rs. 1,049 resulting in optimal inventory management
We are a Direct to Consumer Brand
10 Go Fashion (India) Limited
Well Diversified Product Portfolio
Ethnic Wear Western Wear Fusion Wear Athleisure
Churidar Salwar Leggings Ponte Pants Jeggings Leggings
Patiala Silk-Pants Cropped Jegging Track Pants Palazzos Track Pants
Jeans Culottes
Kurti-Pants Dhoti Pants Joggers
Cargo Pants Treggings
Harem-Pants
From ₹ 599 to ₹ 1,399 (1) From ₹ 799 to ₹ 1,199 (1)
Trousers Shorts
From ₹ 699 to ₹ 1,599 (1)
From ₹ 599 to ₹ 1,399 (1)
Note: (1) Typical Range of Offering: Maximum Retail Price 11 Go Fashion (India) Limited
Well Diversified Product Portfolio
Denims Lounge Wear Go Plus Girls Wear
Jeggings Pants Lounge Pants Churidars
Leggings Pants
Joggers Denim Culottes Lounge Knit Pants Leggings
Jeggings Shorts
Jeans Capris Lounge Capris Jeggings
Palazzos Harem-Pants
Denim Palazzos Lounge Shorts Pants
Palazzos
From ₹ 799 to ₹ 1,599 (1) From ₹ 549 to ₹ 949 (1) From ₹ 249 to ₹ 999 (1)
From ₹ 699 to ₹ 1,599 (1)
Note: (1) Typical Range of Offering: Maximum Retail Price 12 Go Fashion (India) Limited
Standardized Store Designs and Layouts to Make Brand “Go Colors” Readily Identifiable
EBO Stores + Airport Stores +
LFS Stores
13 Go Fashion (India) Limited
Our Key Strengths
Multi-Channel, Pan-India Distribution Network
with a Focus on EBOs, Enhancing Brand
Visibility
Among the Largest Women’s Bottom-Wear
Brand in India with Well-Diversified &
Differentiated Product Portfolio and First
Mover Advantage
Extensive Procurement Base with Highly
Efficient and Technology-Driven Supply Chain
Management
Strong Unit Economics with an Efficient
Operating Model
In-House Expertise in Developing and
Designing Products
Demonstrated Track Record of Strong
Financial Performance
15 Go Fashion (India) Limited
Among the Largest Women’s Bottom-Wear Brand with a Well-Diversified Product Portfolio
Covering the entire spectrum of women’s requirements across age-
% Branded Women’s Bottom Wear Market
groups and body-types
(FY20)
Brand SKUs Ethnic Western Athleisure Fusion Denim
P P P P P
8% 728
9% P P
Player A 800
P P P
Player B 700
10%
P P P
Player C 673
P P
Player D 656
P P P P
Player E 343
8%
66%
Leadership position in women’s bottom-wear Category
Ethnic Wear Western Wear Fusion Wear Athleisure
Go Colors Key Ethenic Wear Brands
Key Western Wear Brands Key Inner Wear Brands Denims Lounge Wear Go Plus Girls Wear
Others
Offers 50 bottom-wear styles in a range of >120 colours
Go Colors offers products across multiple categories making its portfolio ‘universal’ & round-the-year for every occasion that is
not subject to seasonal trends
16 Go Fashion (India) Limited
Source: Technopak report.
Direct to Consumer Brand with an Extensive Distribution Network across India
EBO
243
Diversified presence across geographies
43 LFS EBO Stores
105 Stores(6) 200 South 476
658
FY21 West
285
#EBO #LFS
North
128 305 317 337 Leading Malls (168)
105 285 144 East High Streets (308)
205
178
98 94 Cities Present
72 72 71
40
17
120
Top 2 Next Six Remaining Tier II Tier III Tier IV
Cities Cities Tier I Cities Cities Cities Cities
Large Format Stores
Sales Mix (9M FY22)
43 243 1,330
128 144
3.2%
N Number of EBO 21.2%
EBOs
N Number of LFS Online Cluster-based growth
3.2%
LFS
57.98%
MBO & Others
72.3%
EBOs across 8 cities
200 658
As on 31stDecember 2021 17 Go Fashion (India) Limited
Continuous Increase of EBO presence PAN India
Total Cities
218 333 448 449 476 63 88 110 114 120
EBOs Present
1 27 120
476
115
6
42 38
4
-11*
-41*
133 22
115
-18
25
130
63
218
-15
Focus on establishing additional EBOs across
Tier 2 and Tier 3 cities
Plan to expand by 120 – 130 EBO’s Deepen presence in existing geographies &
every year grow our network in newer geographies PAN
India
FY18 FY19 FY20 FY21 9M FY22^ Total FY18 FY19 FY20 FY21 9M FY22 Total
New EBO Stores Opened Closed during the period New Cities PAN India
* Majority of stores closed down in FY21 and 9M FY22 are due to CoVID impact
18 Go Fashion (India) Limited
^ 9M FY22 stores are net of replacements
Enhancing Brand Visibility and Recall Value of ‘Go Colors’ Brand
Prudent use of resources to undertake brand-
building initiatives and gain visibility
One of the highest yield on Marketing
Spend Among Peers
2.54%
1.86% 1.82% Rs. 55.4
1.50% of Revenue
on every rupee of Advertisement Spent
Store at high footfall location
2019 2020 2021 9M FY22
with large external hoardings
Outdoor marketing
initiatives include Significant importance
Situated in locations
Go Colors utilizes its leveraging on digital marketing by
with significant footfalls,
EBOs as its primary advertisements through creating frequent
increasing brand
advertising channel large hoardings at consumer generated
visibility and enhancing
vantage points, bus content uploaded across
brand equity and recall
shelters and metro social media platforms
pillars
Standardized visual designs
and layout of the store
19 Go Fashion (India) Limited
Strong Unit Economics Leading to an Efficient Operating Model
Efficient Space Utilization offers one of the highest sales per
Healthy Same Store Sales Growth (in %)
square foot in the industry
43.0%
20.0%
Average Store Size (Sq. ft.) Average Selling Price* Present across 11.4%
200 - 500 Rs. 659 120+
cities
-36.8%
Average Investments for 1 EBO store Payback Period
FY19 FY20 FY21 Q3FY22
Rs. 35 Lakhs 15 – 18 months
Full Price Sale (% of EBO Sales)
• Store location and size optimized, ensuring the sustainability of store profitability 95.6% 97.9% 97.0%
82.9%
• Ability to identify the stores at the right location and limited store closures resulted in
healthy SSSG
• Product portfolio resistant to redundancy from vagaries of fashion trends and seasonality
(round-the-year relevance)
• Given that bottom-wear is a ‘core essential’, demand for our products is consistent which
FY19 FY20 FY21 9MFY22
results in limited discounting and higher full-price sales
* ASP is for 9M FY22 20 Go Fashion (India) Limited
Extensive Procurement Base with Highly Efficient and Technology-Driven Supply Chain Management
Outsourced Manufacturing Sourcing Team
➢ Sourcing team closely monitors suppliers and provides strict quality
➢ Manage an extensive sourcing network to support product
assurance analysis
development teams
➢ Regular inspections of fabrics sourced from suppliers helps consistently
➢ 73 suppliers and 42 job-workers spread across 11 states and UTs
maintain product and service quality
➢ Longstanding relationship with suppliers and job-workers ➢ Stringent norms of quality assurance at various levels through quality
control mechanisms
➢ Work closely with suppliers, supervising manufacturing and
conducting inspections for quality checks ➢ Track suppliers’ capacity and output to ensure production requirements
are met and finished products are procured in a timely manner
Centralized Warehouse Supply Chain Automation
➢ Inventory, logistics and entire supply chain for all channels managed ➢ Entire procurement and supply chain operation automated through ERP
from warehouse in Tirupur, Tamil Nadu system
➢ Warehouse spread over >99k square feet ➢ Helps maintain flexibility while meeting requirements in an efficient
manner without relying on any one vendor, supplier or factory
➢ Implemented end-to-end automation in inventory operations resulting
➢ Procurement needs streamlined avoiding over or under-stocking
in seamless and optimal inventory management
➢ SCMS & internal controls minimize product shortage and occurrence of
➢ Implemented business intelligence tool for inventory optimization,
out-of-stock events enabling efficient operations and high productivity
avoiding stock-out and ensuring sufficient supply at stores
21 Go Fashion (India) Limited
In-House Expertise in Developing and Designing Products
Forecasting
• Concept development and trend forecasting to develop new styles and products
• Participate in fairs or exhibitions in India or abroad to better understand trends
• Address evolving market trends and customers’ preferences
In-House Design
• Skilled team of 10 in-house designers and merchandisers
• Focus on creating quality products with innovative designs and optimal fit / sizing
• Products designed keeping in mind trends in fashion, fabric, textiles, wear ability, stitch and pricing
• Products designed for every occasion including for daily wear, office wear, festive, denim and lounge wear
Data Analytics
• Product launches based on ERP generated business intelligence reports
• Research and data-driven design process
• Product design and development based on market research and customer feedback
22 Go Fashion (India) Limited
Management Team
Mr. Prakash Kumar Saraogi Mr. Gautam Saraogi Mr. R Mohan
Managing Director Executive Director and CEO Chief Financial Officer
• Promotor of Go Fashion (India) Limited • Chartered accountant by profession and has been
associated with our Company since 2019
• Promotor of Go Fashion (India) Limited • >10 years of experience in consumer retail, marketing,
brand building and garment manufacturing • Holds a bachelor’s degree in commerce from Bharathiar
• >28 years of experience in garment
University and is a member of the ICAI since 1991
manufacturing, the fashion industry, and retail • Holds a bachelor’s degree in commerce from University
industry of Madras and an executive diploma in marketing • Served as the chairman of the Coimbatore Branch of
management from Loyola Institute of Business Institute of Chartered Accountant India from 2000 to 2001
• Holds a bachelor’s degree in chemical
Administration, Chennai
engineering from Anna University, Chennai • Member of economic affairs and taxation panel of
• Has received a token of appreciation for his Confederation of Indian Industry, Coimbatore from 2016
contribution to the Chennai Retail Summit 2018 to 2017
23 Go Fashion (India) Limited
Company Strategies
1 Continue to Expand Retail Network with a Focus on EBOs
2 Grow Sales Through Online Channel
Leverage Technology to Bring Cost Efficiency and
3
Enhance Customer Experience
4 Leverage Leadership Position in Women’s Bottom-Wear
24 Go Fashion (India) Limited
1. Continue to Expand Retail Network with a Focus on EBOs
Growth Strategies
Grow network in existing Add additional stores in
Follow the COCO Model Focus on establishing Selectively expand
geographies i.e., deepen the north and east
to ensure better additional EBOs across presence across LFS
penetration in south and regionswith a focus on
operational control Tier 2 and Tier 3 cities PAN India
west regions developing presence
Plan to expand by 120 – 130 EBO’s every year
Increased Cash Flow
Leading to a Healthy &
1 EBO Store generation through
Increased Revenue Sustainable Business
through EBO’s increasing revenues No external Model
Average Investment
from EBO’s funding required
Rs. 35 Lakhs
for growth in
~80%
Revenues
business for
through EBO’s in the
Payback period coming years
coming few years Reduced Debtor Days Increased Profitability
15 – 18 months
& Working Capital + Better Return Ratios
Requirement
25 Go Fashion (India) Limited
2. Growth through Online Channel
E-retail in India has witnessed rapid growth and is expected to reach ₹ 7.8 trillion by FY25 growing at 23% CAGR (1)
COVID-19 induced a
Growth in Higher discounts
Increased internet Increased smart Convenient payment faster pace of
through online
India E-tailing penetration phone usage & return policies adoption of online
channels
purchase
Sales from online channels for Go Fashion is Rs. 9.25 crores in 9M FY22 (3.24% of Sales) - CAGR of 72% from 9M Dec’19 to 9M Dec’21
Growth Strategies
Build an omni-channel Invest in content Increase online Further strengthen
Dedicated team Create personalized
engagement generation to build presence by online sales channels
for e-commerce journeys for
experience for engagement with a improving and through investments
operations customers
customers younger audience upgrading website in digital channels
Note: (1) FY20-FY25
26 Go Fashion (India) Limited
Source: Technopak Report
3. Leverage Leadership Position
WBW market expected to grow at 12.4% CAGR reaching Branded women’s bottom-wear market expected to see continued high
Rs. 243 Bn by FY25 growth in future
(INR Cr) (INR Cr)
9.6% 24,315
+12.2%
8.3%
11,379
13,547
7.6% +12.4%
24,315
7,723 4,471
+11.9% 1,521 13,081
9,076
13,547 6,202
7,723 2015 2020 2025
Unbranded Branded
2015 2020 2025
From 2020-25 Share of Branded WBW expected to Grow at
% of Women’s Apparel Market Women Bottom Wear Market 20.5% CAGR v/s 7.4% CAGR of Unbranded WBW Segment
Go Colors has the early mover advantage in exclusive bottom-wear category with 8% market share
Scope for Expansion
With relatively low organized / branded Shift from unorganized to organized sector WBW is a horizontal category enabling multiple
penetration and modern women’s growing Positioned to benefit from growth given the extensions and new products
disposable income, branded WBW market is fragmented nature of the industry Expand into loungewear, a work-from-home
expected to reach Rs. 114 billion in FY25 collection, athleisure and other new products
in the ethnic, western and fusion wear segments
Source: Technopak Report 27 Go Fashion (India) Limited
4. Leverage Technology
Leverage Technology to Bring Cost Efficiency and Enhance Customer Experience
Expand and upgrade warehouse
to optimize inventory and supply
management
Strategically expand warehouse operations and
Invest in IT infrastructure to improve implement new technologies to improve customer
productivity and time savings buying experience with faster dispatches
Undertake data analytics to better
Improve operating efficiency and
understand customer preferences,
ensure efficient supply chain
improve sales and scale operations
management through global best
practices
28 Go Fashion (India) Limited
Awards & Accolades
2016 2019 2019
‘Images Retail Award’ Transforming India Retail Award ‘Sustaining Enterprise of the Year’
Most admired retailer of the year – Concept at the TIECON, Chennai
Stores
29 Go Fashion (India) Limited
Historical Balance Sheet Statement
EQUITY AND LIABILITIES (in Rs. Crore) 31-Mar-21 31-Mar-20 31-Mar-19 ASSETS (in Rs. Crore) 31-Mar-21 31-Mar-20 31-Mar-19
Non Current Assets
Equity
Property, plant and equipment 58.4 60.3 47.3
Share Capital 79.0 79.0 79.0
Capital work-in-progress 8.6 8.1 2.0
Other Equity 203.9 207.3 149.3
Intangible assets 0.5 0.7 0.5
Total Equity 282.9 286.3 228.3
Right-of-use assets 200.6 194.7 137.7
Liabilities Financial Assets
Non Current Liabilities Other financial asset 23.7 20.3 17.9
Lease liabilities 217.3 179.4 144.0 Deferred tax assets (net) 7.7 5.6 3.2
Other non-current assets 0.8 1.3 0.2
Provision 2.1 1.4 0.7
Total Non-Current Assets 300.2 291.0 208.8
Total Non Current Liabilities 219.4 180.9 144.8
Current Assets
Current Liabilities
Inventories 81.0 105.9 69.5
Borrowings 10.4 2.8 8.3
Financial Assets
Lease liabilities 4.6 27.4 1.5 Investments 46.4 8.9 23.5
Trade payables 10.7 10.5 13.8 Trade receivables 47.1 55.6 40.1
Cash and cash equivalents 13.2 0.1 10.6
Other financial liabilities 3.4 2.9 1.6
Bank balances other than cash 26.5 32.4 33.0
Current tax liabilities (net) 1.8 0.0 0.0
Other financial asset 7.1 5.5 1.8
Other current liabilities 11.7 5.3 4.9
Current tax assets (net) 0.0 1.8 1.5
Provisions 3.4 3.2 1.0
Other current assets 26.9 18.0 15.5
Total Current Liabilities 46.0 52.0 31.0
Total Current Assets 248.2 228.2 195.3
TOTAL EQUITY & LIABILITIES 548.4 519.2 404.1 TOTAL ASSETS 548.4 519.2 404.1
Figures in accordance with Ind AS 31 Go Fashion (India) Limited
Historical Profit & Loss Account Statement
Particulars (in Rs. Crore) 31-Mar-21 31-Mar-20 31-Mar-19
Total Revenue 250.7 392.0 285.2
Cost of Materials Consumed 92.2 130.0 94.5
Subcontracting Charges 11.8 27.6 20.5
Gross Profit 146.7 234.5 170.3
Gross Margin 58.5% 59.8% 59.7%
Employee Cost 61.5 62.0 42.0
Other Expenses 38.9 46.0 48.4
EBITDA 46.3 126.5 80.0
EBITDA Margin 18.5% 32.3% 28.0%
Other Income 31.6 4.8 5.7
Depreciation 60.5 46.6 32.1
EBIT 17.4 84.8 53.6
Finance Cost 20.6 16.5 11.4
Profit before Tax -3.2 68.3 42.2
Tax 0.4 15.7 11.3
PAT -3.6 52.6 30.9
PAT Margin -1.4% 13.4% 10.8%
EPS (in Rs.) -0.68 10.08 5.93
Figures in accordance with Ind AS 32 Go Fashion (India) Limited
Demonstrated Track Record of Strong Financial Performance
Robust, organic revenue growth… …with exceptional Gross margins … and tight operational control leading to
high EBITDA margin
(INR Crs.)
(INR Crs.)
(INR Crs.)
59.7% 59.8% 58.5% 28.0% 32.3% 18.5%
+37.4%
392
285 +37.7% +58.2%
251
234 127
170 80
147
46
FY19 FY20 FY21
FY19 FY20 FY21 FY19 FY20 FY21
EBITDA
Revenue From Operations Gross Profit
Steady growth in profits… … with well managed inventory leading to … and best-in-class return metrics
high cash conversion…
(INR Crs.)
10.8% 13.4% -1.4% 106 18.4% 18.1%
90
14.4%
81 13.6%
69
+70.1%
57
53
31 33
3.4%
-4 Mar-19 Mar-20 Mar-21 -1.3%
FY19 FY20 FY21 Mar-19 Mar-20 Mar-21
Net Profit Inventory Cash Flow from Operations
RoE RoCE
Note -FY21 Financials Impacted on account of CoVID-19 induced lockdowns 33 Go Fashion (India) Limited
Delivering Value to Stakeholders with IPO
November 2021
Listing of Go Fashions (India) Limited
on BSE & NSE
IPO Price: Rs. 690 per share
Gross Proceeds from the Fresh Issue:
Rs. 125 crores
Objects of the Fresh Issue:
• Funding roll out of 120 new EBOs (Exclusive
Brand Outlets)
• Funding working capital requirements
• General corporate purposes
34 Go Fashion (India) Limited
THANK YOU
Company: Go Fashion (India) Limited Investor Relations: Strategic Growth Advisors (SGA)
CIN: L17291TN2010PLC077303 CIN: U74140MH2010PTC204285
Mr. R Mohan – CFO Mr. Deven Dhruva
mohan@gocolors.com deven.dhruva@sgapl.net
Tel: 044 4211 1777 Tel: +91 98333 73300