PERNIASPOP
The company reported a total GMV of INR 722 crore for FY26, with AOV increasing to INR 76k. Despite revenue growth, EBITDA turned negative in Q1 FY27 due to high expenses and inventory build-up. Management emphasized long-term vision over short-term turbulence.
Scale of reported figures
Key financials
| Total GMV | ₹722 crore | |
| Average Order Value (AOV) | INR 76k | |
| Revenue from operations | ₹558 crore | |
| EBITDA | ₹11 crore | |
| Net Working Capital (NWC) | ₹66 crore |
Segment commentary
Geographical Distribution
GMV growth across international locations like USA and UK, with significant contributions from Experience Centres in major cities.
Category Performance
Focus on luxury categories, particularly Womenswear above INR 1 lakh, driving higher GMV contribution.
Guidance & outlook
- Opening of large-format ECs in key locations expected to drive future growth.
- Focus on optimizing platform and enhancing customer loyalty.
Key takeaways
- Strong focus on luxury segments driving higher AOV and customer loyalty.
- Expansion into large-format Experience Centres is a strategic priority but comes with financial risks.
- Negative EBITDA in Q1 FY27 highlights the need for cost optimization and better inventory management.
- Long-term vision emphasizes building a global luxury brand despite short-term financial pressures.
Risks flagged
- High operating expenses impacting profitability.
- Inventory build-up affecting cash flow.
- Global economic conditions influencing international sales.
In their words
“We are always committed to the long-term vision, even when that choice causes turbulence in the short term.”— Management





Educational analysis only. Not investment advice. Consult a
SEBI-registered advisor before investing. Source: https://nsearchives.nseindia.com/corporate/PURPLESTYLE_24092026185807_PSL_-_Q1_FY27_Investor_Presentation.pdf
Full transcript (3,456 words)
Date: September 24, 2026
To, To,
The Listing Department, Department of Corporate Services
National Stock Exchange of India Ltd BSE Limited
Exchange Plaza, C-1, Block G, Phiroze Jeejeebhoy Towers,
Bandra Kurla Complex,Bandra (E) Dalal Street, Fort,
Mumbai – 400 051 Mumbai - 400 001
NSE Symbol: PERNIASPOP
BSE Scrip Code: 544901
Sub: Investor Presentation on the Unaudited Financial Results (Standalone and Consolidated) of the
Company for the quarter ended June 30, 2026.
Dear Sir/Madam,
Pursuant to Regulation 30 of Securities and Exchange Board of India (Listing Obligations and Disclosure
Requirements) Regulations, 2015, please find enclosed herewith the Investor Presentation on the
Unaudited Financial Results of the Company for the quarter ended June 30, 2026.
The Investor Presentation is also being disseminated on the Company’s website at
https://www.purplestylelabs.com/
Thanking you,
For and on Behalf of
Purple Style Labs Limited
Gulshan Mumtaz Khan
Company Secretary and Compliance officer
Membership Number: A57061
Address: CTS No. 1081, Plot No. 110, TPS Village,
Service Road, Western Express Highway, Vile parle (East),
Mumbai, Maharashtra – 400057, India.
P U R P L E STYLE LABS
I N V E S T O R P R E S E N T A T I O N – Q 1 F Y 2 6 - 2 7
Disclaimer
This Presentation is prepared by Purple Style Labs Limited (“Company”) and is for information purposes only without regards to specific objectives, financial
situations or needs of any particular person and is not and nothing in it shall be construed as an invitation, offer, solicitation, recommendation or advertisement in
respect of the purchase or sale of any securities of the Company or any of its affiliates in any jurisdiction or as an inducement to invest in the Company and no part
of it shall form the basis of or be relied upon in connection with any contract or commitment or investment decision whatsoever. This Presentation does not take
into account, nor does it provide any tax, legal or investment advice or opinion regarding the specific investment objectives or financial situation of any person.
This Presentation includes certain statements that are, or may be deemed to be, “forward-looking statements” and relate to the Company and its financial position,
business strategy, events and courses of action. Forward-looking statements and financial projections are based on the assumptions, opinions and estimates of the
management at the date the statements are made and are subject to various risks and uncertainties and other factors that could cause actual results to differ
materially from those anticipated in the forward-looking statements and financial projections. Forward-looking statements are not guarantees of future
performance including those relating to general business plans and strategy, future outlook and growth prospects. No representation, warranty or undertaking,
express or implied, is made or assurance given that such statements, views, projections or forecasts in the Presentation, if any, are correct or that any projections
specified herein will be achieved.
Certain operating metrics mentioned in the Presentation are derived from the Company's internal management systems, are not defined under Ind-AS, and have
not been audited or reviewed by the statutory auditors or by any independent agency.
We, or any of our affiliates, shareholders, directors, employees, or advisors, as such, make no representations or warranties, express or implied, as to, and do not
accept any responsibility or liability with respect to, the fairness, accuracy, completeness or correctness of any information or opinions contained herein and accept
no liability whatsoever for any loss, howsoever, arising from any use or reliance on this Presentation or its contents or otherwise arising in connection therewith.
Further, we don’t assume responsibility to publicly amend, modify or revise any information or statements contained in this Presentation on the basis of any
subsequent development, information or events, or otherwise.
This Presentation and its contents are confidential and proprietary to the Company and/or its affiliates and no part of it or its subject matter be used, reproduced,
copied, distributed, shared, or disseminated, directly or indirectly, to any other person or published in whole or in part for any purpose, in any manner whatsoever.
Pernia’s Pop-Up Shop – A Global Platform for Indian Luxury Brands
E-COMMERCE PLATFORM EXPERIENCE CENTRES
20Mn 45% 14 11 New York & London
Annual Unique Visitors International Traffic Locations Cities International Studios
200k+
1100+
Customers served
Designer Brands
in the last 3 years
200k+ INR 100k+
Wider Collection of Curated Assortment
Curated listing of Luxury products of Designer Brands Average GMV per
Designer Products Customer in FY26
INR 140k+
78%
Average GMV for Top
GMV Contribution of
Access to Larger and Deeper
50k customers in FY26
Top 100 Brands in FY26
Global Customers Wallet Share
INR 400k+
Diversified
Average GMV for Top
Categories
10k
Womenswear, Menswear,
Customers in FY 26
Kidswear, Accessories 29%
and Jewelery Repeat Rate in FY26
Our Journey – From a modest website to a giant omni-channel platform
Acquired the platform and opened first
Crossed INR 500 Cr
Opened 2 Large Format ECs in NY, USA and
Experience Centre( EC) in Juhu, Mumbai
Opened first large format EC in Mehrauli Revenue mark
Linking Road, Mumbai
2018
2022 2024 2026
Post Feb
2018 2019 2023 2025
Prior to Feb
Opened next large format EC in
Hyderabad
Pernia’s Pop-Up Shop was primarily Opened 2 Large Format ECs in South Extension,
Opened first International EC in London
an online-only platform Delhi and Fort, Mumbai
We focus on creating value over long term for all our stakeholders
(in INR Cr)
558
Time Period Share Price* Primary Raise Post-money Valuation# Revenue (in INR Cr)
504
490
Oct-15 to Oct-16 ₹5 3 8
Mar-18 to Oct-18 ₹20 17 58
369
Dec-18 to May-19 ₹32 17 111
Jul-19 to Nov-21 ₹57 70 267
Feb-22 to May-22 ₹155 78 981 175
Oct-22 to Feb-23 ₹308 40 1989
45 44
Jul-23 to Oct-23 ₹450 30 2937 23
0.3 0.9 5
Jun-24 to Mar-25 ₹500 148 3662
6 7 8 9 0 1 2 3 4 5 6
1 1 1 1 2 2 2 2 2 2 2
IPO in Sep-26 ₹575 680 4891 - - - - - - - - - - -
r r r r r r r r r r r
a a a a a a a a a a a
M M M M M M M M M M M
* In absolute, adjusted for impact of subsequent bonus issue, where applicable.
#The post-money valuation is calculated on a fully diluted basis.
Our vision is to build a Global Luxury House from India
Short-term turbulence is the price of
Long-term compounding
“As a company, we are always committed to the long-term vision, even when,
every few years, that choice causes turbulence in the short term.”
Undertaken Generational leaps to remain ahead of the curve
1st GEN 2nd GEN 3rd GEN
FY 19-21 FY 22-24 FY 25-29
Laid the foundation Scaled the footprint Optimised the platform
• Transformed Pernia’s Pop-Up Shop • Scaled the presence of ECs to 13 • Trimmed the long tail of both
to an omni-channel platform locations across 8 different cities designers and customers since FY25
• Opened 8 Experience Centres (EC) • Commenced the shift to Large- • Opened 4 Large-format ECs in
in 5 cities including London format Experience Centres major cities during FY26
• Built Designer Brands supply across • Deepened designer supply in Luxury • FY27: first full year scenario run of
categories and price points Womenswear (>₹1L) and Menswear last two FYs investments
Omni-channel + Multi-Geography = Growth Strategy
Brick by Brick
Day by Day
One win at a time
“Since the acquisition of Pernia’s Pop-Up Shop by PSL in Feb 2018, we have built a dominant omni-
channel global distribution for Indian Designer Brands. The platform leverages strengths of both online
and offline network resulting in robust customer retention and high monetization.”
Geographical distribution growth over last 8 years
1st GEN 2nd GEN 3rd GEN
GEOGRAPHY - GMV FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26
Mumbai 5 14 11 40 96 127 122 205
Delhi 1 3 2 17 85 127 125 166
INDIA EXPERIENCE CENTRES Hyderabad - - 3 10 19 28 43 48
Ahmedabad - - - - 21 27 31 30
Rest of India* 0.1 3 4 10 17 41 70 90
USA 8 15 15 77 117 138 97 77
INTERNATIONAL
OMNI-CHANNEL
(ONLINE + EXPERIENCE CENTRES)
UK 1 3 2 14 27 36 37 40
India 4 13 23 44 45 54 31 36
ONLINE ONLY
Rest of the World 3 6 7 23 38 43 33 29
TOTAL GMV 23 57 66 234 466 622 588 722
(in INR Cr)
* Includes Bangalore, Kolkata, Surat, Chennai, Indore
AOV and GMV growth in the last 8 years
1st GEN 2nd GEN 3rd GEN
76
AOV 622 722
588
(in INR ‘000)
56
466
GMV
46
(in INR Cr)
39
31
27
25
234
22
57 66
23
FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26
PARTICULARS FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26
GMV (in INR Cr) 23 57 66 234 466 622 588 722
No. Of Orders (in ’000) 8 22 30 76 118 137 105 96
AOV (in INR ‘000) 27 25 22 31 39 46 56 76
Our business strategy in the 3rd Generation
Trimming the Long Tail
Sharpen focus on Luxury
“Since FY25, we have implemented a comprehensive strategy of eliminating the mass
premium long tail on both the designers and customer sides of the platform.”
Optimizing the platform to build a loyal customer base
REPEAT CUSTOMERS % AVERAGE GMV PER CUSTOMER (in INR ‘000)
1st GEN 2nd GEN 3rd GEN 1st GEN 2nd GEN 3rd GEN
108
29%
28%
83
22%
67
19%
59
15%
14%
46
34 35
32
7%
0%
FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26 FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26
PARTICULARS FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26
Number of Unique Customers (‘000) 7 16 20 51 79 93 71 67
Total GMV (INR Cr) 23 57 66 234 466 622 588 722
Average GMV Per Customer (INR ‘000) 34 35 32 46 59 67 83 108
Increase wallet share from the high-value customers
AVERAGE GMV OF TOP 10K CUSTOMERS (in INR ‘000) AVERAGE GMV OF TOP 50K CUSTOMERS (in INR ‘000)
1st GEN 2nd GEN 3rd GEN 1st GEN 2nd GEN 3rd GEN
140
406
342 113 113
329
88
261
154
47
34 35 32
53 59
34
FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26 FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26
PARTICULARS FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26
Top 10K Customers GMV (in INR Cr) 23 53 59 154 261 329 342 406
Top 10K Customers Contribution GMV % 100% 92% 89% 66% 56% 53% 58% 56%
Top 50K Customers GMV (in INR Cr) 23 57 66 234 440 567 564 702
Top 50K Customers Contribution GMV % 100% 100% 100% 100% 94% 91% 96% 97%
Building depth on focus categories to drive higher ROI
Category GMV (in INR Cr) FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26
Womenswear (Upto INR 35k) 12 24 32 101 141 162 112 86
Womenswear (INR 35k-1 lakh) 7 13 14 57 116 136 137 163
Womenswear (Above INR 1 lakh) 1 3 7 36 122 187 196 312
Menswear 0.1 2 2 16 49 96 109 132
Others 3 16 11 24 37 41 34 29
Total GMV 23 57 66 234 466 622 588 722
No. of Units (in ‘000) FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26
Womenswear (Upto INR 35k) 7 15 23 67 95 100 59 42
Womenswear (INR 35k-1 lakh) 1 3 3 11 21 24 24 28
Womenswear (Above INR 1 lakh) 0.1 0.2 0.4 2 7 10 10 15
Menswear 0.3 1 1 9 26 42 40 39
Others 4 17 18 37 51 55 40 29
Total No. of Units 13 36 46 126 200 231 173 153
VMG
STINU
FO
.ON
1st GEN 2nd GEN 3rd GEN
Strengthen luxury positioning of the platform with focus categories
CATEGORY-WISE GMV DISTRIBUTION
1st GEN 2nd GEN 3rd GEN
Others (including Jewelery,
Accessories and Kidswear)
4%
8% 7% 6%
10%
13%
16%
Menswear 2% 28% 7% 11% 15% 19% 18%
5% 3%
10% 15%
3%
26%
Womenswear (Above INR 1 lakh) 29% 4%
30%
22% 33%
24% 43%
23%
Womenswear (INR 35k-1 lakh)
25%
22%
23%
Womenswear (Upto INR 35k)
51%
49%
23%
41% 43%
30%
26%
19%
12%
FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26
FY27 – 9th year of Pernia’s Pop-Up Shop growth journey
We invested heavily in FY26
Returns compound from FY27
“In FY26, we have opened 4 large format experience centres, all in major relevant locations.
Fort Mumbai and South-Ex Delhi locations have been fully operational since Q2FY26
and Madison Avenue New York and Linking Road Bandra Mumbai from Q1FY27.”
3M FY27 Performance summary
AOV GMV INVENTORY NWC*
INR
INR
174 Cr
INR 159 Cr
INR
INR
INR 86K
193Cr
INR 105 Cr
66K INR
133 Cr
66 Cr
Q1 FY26 Q1 FY27 Q1 FY26 Q1 FY27 Q1 FY26 Q1 FY27 Q1 FY26 Q1 FY27
* NWC - Net Working Capital refers to sum of Inventories and Trade Receivables deducted by Trade Payables and revenue received in Advance from Customer
3M FY27 – Trajectory of Geographical distribution
(in INR Cr)
GEOGRAPHY Q1 FY26 Q2 FY26 Q3 FY26 Q4 FY26 FY 26 3M FY26 3M FY27
Mumbai 28 49 63 65 205 28 50
Delhi 29 43 44 50 166 29 39
INDIA EXPERIENCE
Hyderabad 10 11 13 14 48 10 16
CENTRES
Ahmedabad 5 7 10 8 30 5 4
Rest of India* 18 21 26 25 90 18 29
INTERNATIONAL USA 20 22 14 22 77 20 29
OMNI-CHANNEL
(ONLINE + EXPERIENCE
CENTRES) UK 11 10 8 11 40 11 12
India 5 7 13 12 36 5 8
ONLINE ONLY
Rest of the World 7 8 7 7 29 7 7
Total GMV 133 177 198 213 722 133 193
* Includes Bangalore, Kolkata, Surat, Chennai and Indore
Financials Summary - Highlights
(in INR Cr)
PARTICULARS FY23 FY24 FY25 FY26 3MFY26 3MFY27
Total GMV 466 622 588 722 133 193
Average Order Value (AOV) in INR ‘000 39 46 56 76 66 86
Revenue from operations 369 504 490 558 106 119
Advance from Customer 34 33 40 39 37 49
Gross Profit 155 207 206 209 38 43
Gross Profit % 42% 41% 42% 38% 36% 36%
EBITDA 2 32 42 30 -4 -11
EBITDA % 1% 6% 9% 5% -4% -9%
Net Working Capital (NWC) 13 43 80 87 105 66
Inventory 87 140 160 163 174 159
Operating Profit before WC changes 2 36 49 39 -1 -9
Operating Cashflow (OCF) -44 -31 -45 -35 -55 -19
Free Cashflow (FCF) -57 -48 -57 -87 -71 -24
Financials Summary – GP to EBITDA Bridge
(in INR Cr)
PARTICULARS FY23 FY24 FY25 FY26 3MFY26 3MFY27
Revenue from operations 369 504 490 558 106 119
Gross Profit 155 207 206 209 38 43
Gross Profit % 42% 41% 42% 38% 36% 36%
Salary Expenses 44 59 66 82 18 25
Salary Expenses as % of Revenue 12% 12% 14% 15% 17% 21%
Marketing 48 54 33 30 7 7
Marketing Expenses as % of Revenue 13% 11% 7% 5% 7% 6%
Logistics 26 28 21 21 5 6
Logistics Expenses as % of Revenue 7% 5% 4% 4% 5% 5%
Other Expenses 37 40 47 55 13 18
Other Expenses as % of Revenue 10% 8% 10% 10% 12% 15%
EBITDA 2 32 42 30 -4 -11
EBITDA % 1% 6% 9% 5% -4% -9%
Financials Summary – EBITDA to PAT Bridge
(in INR Cr)
PARTICULAR FY23 FY24 FY25 FY26 3MFY26 3MFY27
EBITDA 2 32 42 30
-4 -11
EBITDA % 1% 6% 9% 5%
-4% -9%
Interest on Lease Liability 16 24 27 49
12 15
Depreciation of right of use assets 26 34 40 88
19 30
Other Finance Cost 9 17 26 48 9 19
Depreciation on other assets 3 5 14 12 2 5
Profit/(loss) before exceptional item and tax -52 -48 -65 -167 -46 -80
Exceptional item - expense/(income) -11 - 123 118 54 8
Profit/(loss) before tax -41 -48 -188 -285 -100 -88
Glossary
PPUS Pernia’s Pop-Up Shop (Online) or Pernia’s Pop-Up Studio (Experience Centres)
PPUS GMV or GMV It represents the monetary value of processed goods attributed to the specified categorisation such as
product category, customers, designers, and regions. It is calculated at the maximum retail price of all
orders placed by customers during a given period, irrespective of the fulfilment status. It is inclusive of
all applicable taxes, discounts, shipping charges, and other ancillary or customization-related charges
PPUS AOV or AOV It is calculated as PPUS GMV divided by No. of Orders. PPUS No. of Orders represents the count of
orders processed through the PPUS Omni-channel in the given period
Net Working Capital It refers to sum of Inventories and Trade Receivables deducted by Trade Payables and revenue received
in Advance from Customer
Gross Profit or Gross Margin It is calculated as Revenue from operations less Cost of Goods Sold. Cost of Goods Sold is sum of Cost
of Materials Consumed, Purchases of stock-in-trade and Changes in inventories of finished goods,
stock-in-trade and work-in-progress
EBITDA It refers to earnings before interest, taxes, depreciation and amortisation which has been arrived at by
adding finance costs, depreciation and amortisation expense to the Profit/(loss) before exceptional item
and tax for the given period
Annexure
Consolidated Financial Statements
Profit and Loss Statement
(in INR Cr)
PARTICULARS Q1FY26 Q4FY26 FY26 3MFY26 3MFY27
Income
Revenue from operations 105.7 154.4 557.8 105.7 119.4
Other Income 1.3 2.6 9.3 1.3 2.5
Total Income 107.0 157.0 567.1 107.0 121.9
Expenses
Cost of materials consumed 0.5 0.4 2.1 0.5 0.4
Purchases of stock-in-trade 81.0 67.5 349.8 81.0 71.7
Changes in inventories of finished goods, stock-in-trade and work-in-progress (13.4) 33.0 (3.5) (13.4) 4.6
Employee benefits expense 18.3 22.2 82.0 18.3 25.2
Finance costs 20.9 29.8 97.1 20.9 34.0
Depreciation and amortisation expenses 21.0 31.7 100.7 21.0 34.8
Other expenses 25.1 27.4 106.3 25.1 31.3
Total expenses 153.4 212.0 734.5 153.4 202.0
Profit / (loss) before exceptional item and tax (46.4) (55.0) (167.4) (46.4) (80.1)
Exceptional item - expense/ (income) 54.0 8.0 118.0 54.0 8.0
Profit / (loss) before tax (100.4) (63.0) (285.4) (100.4) (88.1)
Tax expense/(credit), net 0.0 0.0 0.0 0.0 0.0
Profit / (loss) after tax (100.4) (63.0) (285.4) (100.4) (88.1)
Basic and Diluted EPS (in ₹) (14.93) (9.22) (41.98) (14.93) (12.92)
Balance Sheet Statement
(in INR Cr)
ASSETS Q1 FY26 Q4 FY26 Q1 FY27 LIABILITIES Q1 FY26 Q4 FY26 Q1 FY27
PARTICULARS Jun-25 Mar-26 Jun-26 PARTICULARS Jun-25 Mar-26 Jun-26
Non Current assets Equity
Property, Plant and Equipment 35.9 77.1 74.1 Equity Share capital 0.1 68.2 68.2
Right-to-use assets 307.4 416.5 385.7 Other Equity 70.9 (120.5) (200.8)
Total Non Current Assets 411.2 554.2 521.9 Total Equity 71.0 (52.3) (132.6)
Current Assets Non Current Liabilities
Inventories 173.6 163.4 158.7 Lease liabilities 280.8 347.1 326.9
Total Current Assets 274.9 275.4 286.4 Total Non Current Liabilities 283.8 351.0 331.3
Current Liabilities
Total Assets 686.1 829.6 808.3
Borrowings 199.7 371.4 436.4
Trade Payables 33.4 40.2 44.6
Revenue received in advance 37.0 39.5 49.5
Total Current Liabilities 331.3 530.9 609.6
Total Liabilities 615.1 881.9 940.9
Total Equity and Liabilities 686.1 829.6 808.3
* Except for the details for Mar-26 which are based on audited financial statements of the Company, the above mentioned information has not been reviewed or audited by the statutory auditors.
Cashflow Statement
(in INR Cr)
PARTICULARS Q1FY26 Q4FY26 FY26 3MFY26 3MFY27
Net Profit Before Tax (100.4) (63.0) (285.4) (100.4) (88.1)
Adjustments for: Non Cash Items / Other Investment or Financial Items 99.4 66.4 324.2 99.4 79.3
Operating profit before working capital changes (1.0) 3.4 38.8 (1.0) (8.8)
Changes in working capital (53.9) 17.8 (73.5) (53.9) (10.2)
Net Cash used in Operating Activities (55.0) 21.5 (34.9) (55.0) (19.0)
Purchase of property, plant and equipment (16.3) (14.6) (48.9) (16.3) (5.5)
Net Cash from Investing Activities (16.3) (17.1) (52.4) (16.3) (5.5)
Payment of lease liabilities (7.5) (27.1) (78.9) (7.5) (12.7)
Payment of interest on lease liabilities (6.3) (11.9) (47.8) (6.3) (16.4)
Net Cash from Financing Activities 66.9 (4.3) 92.5 66.9 20.5
Cash & Cash equivalents at the end of the period 6.0 15.6 15.6 6.0 11.6
* Except for the details for FY26 which are based on audited financial statements of the Company, the above mentioned information has not been reviewed or audited by the statutory auditors.
Contact Us
COMPANY INVESTOR RELATIONS ADVISOR
Purple Style Labs Limited Strategic Growth Advisors Pvt. Ltd.
Abhishek Agarwal Mr. Rahul Agarwal / Mr. Devraj Ghatge
investor.relations@purplestylelabs.com +91 9821438864 / +91 9168723907
www.purplestylelabs.com www.sgapl.net