RADIOCITY

January 23, 2024 National Stock Exchange of India Limited BSE Limited Exchange Plaza, 5th Floor Corporate Relationship Department Plot No. C/1, G Block; Bandra (East) Phiroze Jeejeebhoy Towers Mumbai 400 051 Dalal Street; Fort, Mumbai 400 001 Equity Scrip Code RADIOCITY Equity Scrip Code 540366 ISIN INE919I01024 ISIN INE919I01024 NCRPS Scrip Code RADIOCITY NCRPS Scrip Code 717504 ISIN INE919I04010 ISIN INE919I04010 Sub: Investor Presentation on Un-audited Financial Results of the Company for the third quarter and nine months ended December 31, 2023 Dear Sir/Ma’am, In accordance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, please find enclosed herewith a copy of presentation to Analysts/ Investors on the financial performance of the Company for Un-audited Financial Results of the third quarter and nine months ended December 31, 2023 for the Financial Year 2023-24. The aforesaid Analysts/ Investors Presentation is also available on the website of the Company https://www.radiocity.in Kindly take the above on your record. Thanking you For Music Broadcast Limited Arpita Kapoor Company Secretary and Compliance Officer Encl: as above CIN: L64200MH1999PLC137729, Music Broadcast Limited | Register office: 5th Floor, RNA Corporate Park, Off Western Express Highway, Kalanagar, Bandra (E), Mumbai - 400051. | Tel: +91 22 66969100 | Fax: +91 22 26429113 | Website: www. radiocity.in adca s o t r L B i m c Pres r e i o n i s s t t a t e t e u n v Q 3 FY2 4 i o n d I M Safe Harbor This presentation and the accompanying slides (the “Presentation”), which have been prepared by Music Broadcast Limited (the “Company”), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment what so ever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company. This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded. Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the industry in India and world-wide, competition, the company’s ability to successfully implement its strategy, the Company’s future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cash flows, the Company’s market preferences and its exposure to market risks, as well as other risks. The Company’s actual results, levels of activity, performance or achievements could differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third-party statements and projections. Key Highlights – Q3FY24 Radio City ▪ Recorded Revenue growth of 11% on YoY basis for Q3FY24 ▪ 39% of the total clients on the Radio platform advertised on Radio City ▪ 31% of New clients on Radio platform advertised on Radio City Radio Industry ▪ 12% YoY growth in volumes for Q3FY24 ▪ 2.4 K clients are new in Q3FY24 out of 4.8 K total clients advertised on Radio platform Key Numbers for Q3 & 9MFY24 Figures (Rs. in Cr) Revenue EBITDA Adjusted PAT* 11% 5% 10% 60.4 15.3 4.5 14.5 54.7 4.1 Q3FY24 Q3FY23 Q3FY24 Q3FY23 Q3FY24 Q3FY23 Q3FY24* 13% 25% 165.9 40.1 9.7 129% 147.5 32.2 4.2 9MFY24 9MFY23 9MFY24 9M FY23 9M FY24 9M FY23 9M FY24* *Q3FY24 & 9MFY24 PAT Adjusted for Interest on NCRPS Market Shares Radio City Peer 1 Peer 2 19% 19% 19% 19% 21% 19% 20% 20% 20% 18% 18% 18% Q3 FY23 9M FY23 Q3 FY24 9M FY24 Q3 FY23 9M FY23 Q3 FY24 9M FY24 Q3 FY23 9M FY23 Q3 FY24 9M FY24 Radio City’s Market share is 19% in Q3 FY24 Source: Aircheck 15 Markets Key Initiatives Government Proactive Pitches National IPs Digital First Regional Integrations Properties Big Ticket Show Local Content Integration Sponsorship Initiatives • 31% of Revenue generated from a variety of offerings: Proactive proposals, Digital initiatives, Sponsorships, and Special events • Q3FY24 Digital revenue has grown by 27% over Q3FY23 • Second Highest client count share in the Industry with 40% in 9MFY24 Radio Industry – Q3FY24 Category Trend Radio Categories Real Estate Auto Pharma Finance Government Jewelry n o ei t mu ub l o i r 17% 10% 9% 8% 7% 7% t Vn o C Growth (YOY) eh mt w u o l or VG 17% 26% 15% 9% 22% 44% Source: Aircheck 15 Markets Radio City Programming & Digital Initiatives Programming & Marketing Initiatives CRICKET KA MUSIC FEST –DESI BLOCKBUSTER SUNDAY BLOCKBUSTER VIBES In an effort to offer our listeners a diverse range of content, Radio City curated a blend of shows In collaboration with ex-Indian Following the triumph of season 1, Radio City spanning cookery, OTT, sports, spirituality, and introduced Music Fest Desi Vibe, cricketer/commentator Sanjay Manjrekar an AI-led program showcasing artists known for their fusion and the fourth consecutive year music resonating with Indian folk sounds Programming & Marketing Initiatives To enhance our brand visibility and engagement, Radio City engaged with influencers spanning diverse categories. This strategic approach has proven to be a powerful tool for expanding our reach and strengthening our brand's connection with a broad and engaged online community. Digital Initiatives Digital reach of 388 Mn Digital through social media apps like Rank #1 Rank #2 Rank #3 Rank #4 Highlights Youtube, Facebook, Twitter, 4.1 Mn 335.7 K 370.8 K 1.4 Mn Instagram and Web Radio RADIO CITY SUPER SINGER Strong Participation across multiple touchpoints Season 15 of Radio City Super Singer has received a whopping 4.64 Lakh Radio City made a significant mark on the Future of Radio when it registrations across the country introduced the India’s Smartest AI Radio Jockey, SIA #1 ROI - 15th season of our flagship property is the most sought-after singing talent hunt by a radio platform Profit and Loss Statement Particulars (Rs. in Cr) Q3FY24 Q3FY23 YoY Q2FY24 QoQ 9MFY24 9MFY23 YoY Revenue 60.4 54.7 11% 52.4 15% 165.9 147.5 13% Other Income 5.8 5.2 5.7 17.2 14.5 Total Income 66.2 59.9 11% 58.2 14% 183.1 162.0 13% Licenses Fees 5.1 4.9 5.0 15.1 14.5 Employee Expenses 17.5 15.7 17.3 51.1 45.2 Other Expenses 28.3 24.8 23.8 76.7 70.1 EBITDA 15.3 14.5 5% 12.1 27% 40.1 32.2 25% EBITDA Margin 25.3% 26.6% 23.1% 24.2% 21.8% Depreciation/Amortization 8.4 8.2 8.3 24.9 24.6 EBIT 6.9 6.4 8% 3.8 81% 15.2 7.6 101% EBIT Margin 11.4% 11.6% 7.3% 9.1% 5.1% Adjusted Finance costs* 0.5 0.5 0.5 1.5 1.6 PBT 6.4 5.8 9% 3.3 95% 13.6 6.0 127% Tax 1.9 1.7 1.0 4.0 1.8 Adjusted PAT 4.5 4.1 10% 2.3 96% 9.7 4.2 129% Adjusted PAT Margin 7.5% 7.5% 4.4% 5.8% 2.9% Interest on NCRPS 1.9 0.0 1.9 5.8 0.0 Final PAT 2.6 4.1 -37% 0.4 602% 3.9 4.2 -8% Other Comprehensive Income 0.0 0.1 0.0 0.0 0.2 Total Comprehensive Income 2.6 4.2 -38% 0.3 680% 3.8 4.4 -13% *Adjusted for interest on NCRPS in Q2 FY24, Q3 FY24 & 9M FY24 Thank You Contact Us CIN: L64200MH1999PLC137729 CIN: U74140MH2010PTC204285 Mr. Rajiv Shah Mr. Jigar Kavaiya / Ms. Ami Parekh Email: rajivs@myradiocity.com Email : jigar.kavaiya@sgapl.net/ ami.parekh@sgapl.net www.radiocity.in www.sgapl.net