TANLA

Tanla Platforms Limited T: +91-40-40099999 (Formerly known as Tanla Solutions Limited) info@tanla.com Tanla Technology Center www.tanla.com Hi-tech city Road, Madhapur, Hyderabad, India - 500081 CIN: L72200TG1995PLC021262 Date: January 23, 2024 To, BSE Limited National Stock Exchange of India Ltd. Phiroze Jeejeebhoy Towers, “Exchange Plaza” Dalal Street, Bandra-Kurla Complex, Bandra (East), Mumbai - 400 001 Mumbai - 400 051 Scrip Code: 532790 Symbol: TANLA Dear Madam/Sir, Sub: Investor Update for the quarter and nine months ended December 31, 2023. With reference to the above cited subject, we are enclosing herewith the Investor Update for the quarter and nine months ended December 31, 2023. Request you to take the same on record and oblige. Thanking you Yours faithfully, For Tanla Platforms Limited Seshanuradha Chava General Counsel and Company Secretary ACS-15519 Investor Update Q3 FY24 23 January 2024 CONFIDENTIAL AND PROPRIETARY Any use of this material without specific permission is strictly prohibited Safe Harbor and Other Information The CPaaS business is evolving at a fast pace in India with very little information available in the public domain on the overall market. The financial community has always sought a response on the total market size, key drivers of the industry and the competitive landscape in this space. In order to provide more transparency and to help understand our business better, we are providing indicative data around the market size and our relative share (assuming the indicative data). This indicative data has been arrived at basis our detailed internal analysis. This is being done with an intent to provide an indicative picture of the industry and address queries about the CPaaS space. This must not be seen as a positioning statement of the company, and one should not rely on the company’s disclosure for their assessment of the market size or the relevant share of any participants in the market. This presentation contains statements that include information concerning our possible or assumed strategy, future operations, financing plans, operating model, financial position, future revenues, projected costs, competitive position, industry environment, potential growth opportunities, potential market opportunities, plans and objectives of management, as well as assumptions relating to the foregoing that involve substantial risks and uncertainties. All statements other than statements of historical fact could be deemed forward-looking in nature. Such statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. In some cases, although not all forward‐looking statements contain these identifying words, you can identify forward-looking statements by terminology such as “expect,” “anticipate,” “should,” “believe,” “hope,” “target,” “project,” “plan,” “PROPOSED,” “goals,” “estimate,” “potential,” “predict,” “may,” “will,” “might,” “could,” “intend,” “shall,” and variations of these terms or the negative of these terms and similar or derivate expressions. The forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements, expressed or implied by the forward- looking statements. It is advisable not to place excessive reliance on any of the forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved, if at all. Additionally, these forward-looking statements, involve risk, uncertainties and assumptions based on information available to us as of 18/01/24, including those related to the continued impacts of COVID-19 on our business, future financial performance and global economic conditions. Many of these assumptions relate to matters that are beyond our control and changing rapidly, including, but not limited to, the timeframes for and severity of social distancing and other mitigation requirements, the timing of headwinds from COVID-19, the availability of vaccinations, the continued impact of COVID-19 on new or existing customers, business decisions and the length of our sales cycles, renewal timing or billings terms, particularly for customers in certain industries highly affected by COVID-19. If the risks or uncertainties ever materialize or the assumptions prove incorrect, our results may differ materially from those expressed or implied by such forward-looking statements. We assume no obligation and do not intend to update these forward-looking statements or to conform these statements to actual results or to changes in our expectations, except as required by law. This presentation contains statistical data, estimates and forecasts that are based on independent industry publications or other publicly available information wherever possible, as well as other information based on our internal sources. This information involves many assumptions and limitations, and you are cautioned not to place excessive weightage to these estimates. We have not independently verified the accuracy or completeness of the data contained in these industry publications and other publicly available information, wherever referred. Certain statements that might or might not be forward-looking statements represent our management’s beliefs and assumptions only as of the date of this presentation. Accordingly, we make no representations as to the accuracy or completeness of that data nor do we undertake to update such data after the date of this presentation. By receiving this presentation you acknowledge that you will be solely responsible for your own assessment of the market and our market position and that you will conduct your own analysis and be solely responsible for forming your own view of the potential future performance of our business. Any logos or trademarks other than Tanla, Karix, ValueFirst, Gamooga, Trubloq & Wisely included herein are the property of the owners thereof and are used for reference purposes only. © 2023 Tanla Platforms Limited. All Rights Reserved. 2 © 2024 Tanla Platforms Limited. All rights reserved Q3 FY24 Results: Snapshot Revenue Gross Profit EBITDA FCF ₹10,026 Mn ₹2,699 Mn ₹1,928 Mn ₹640 Mn 15.3% Growth 24.5% Growth 19.2% Margin 46% of PAT PAT EPS Cash ₹1,401 Mn ₹10.42 ₹6,162 Mn 14.0% Margin 21.5% Growth Increased by ₹712 Mn QoQ 3 © 2024 Tanla Platforms Limited. All Rights Reserved. We have had a remarkable journey over last 5 years Detailed ahead in appendix A. We lead  We’re shaping the world of trusted digital experiences to empower consumers and enable companies with purpose  We touch 1 Bn lives daily — Delivered OTP messages to enable 100 Cr + vaccinations — Facilitated outreach to ~9 Cr farm families  Our focus is no scam, no spam, yes security & yes privacy  Our strategy has ESG at the heart of all our operations B. We are a  Greenfield innovations leveraging cutting edge technology like NLP, CNN, deep learning, Web of trust, etc. tech innovator  Global leader in blockchain, AI/ML led spam and scam prevention etc. with 4+ patents C. Our  We have undisputed market leadership in India (35% CPaaS market share) customers  Top player of choice for 2000+ enterprises in India love us  International presence across 4 regions – North America, Europe, SEA & Middle East – serving marquee tech giants and large Indian enterprises D. We are a  We have a 300+ strong pool of world class talent across product and technology talent; which we continue to cultivate leveraging Tanla Academy talent magnet  Focused recruitment from leading universities and marquee SaaS companies of India and beyond. E. We have a  We’ve continued to deliver over the last 5 years great financial — 4x Revenue growth – at ₹ 33,546 Mn — 9x EBITDA growth – at ₹ 5,879 Mn track record — 23x PAT – at ₹ 4,476 Mn 4 © 2024 Tanla Platforms Limited. All rights reserved We lead with purpose! ESG at the heart of all our operations Our purpose “Shaping the world We are environment We empower our Our platform of of trusted digital T= EC2 friendly customers, partners, platforms stand for experiences to employees & society governance and trust empower consumers • Achieve Net Carbon • Upskilled 50% of • Developed Trubloq - World's and enable companies” Neutrality by 2025 platform workforce in last largest blockchain platform to 1 year prevent spam, trusted by 50K+ • LEED gold certification enterprises for our new office is in • Positively impacted All our focus is securing the digital progress 1,542 lives through • Improved voluntary disclosures. various CSR initiatives Released first tax transparency citizens of India and beyond: report and sustainability report. No Scam, No Spam, Yes Security, We have secured a score of 68 in the S&P Globe ESG score, up from 32 in the previous year Yes Privacy Awards & recognition Delivered OTP messages Facilitated outreach to ~9 Global HR Recognized as Visionary Awarded Growth Won in the Enterprise to enable 100 Cr + Cr farm families Excellence in CPaaS Magic Partner of the year Communication vaccinations Award 2022 Quadrant-2023 category 5 © 2024 Tanla Platforms Limited. All rights reserved Today, Tanla focuses on two synergistic businesses - Digital Platforms & Enterprise Communications Undisputed market Predictable growth leadership 20%+ growth in gross profit for ~45% SMS market share in 14 consecutive quarters India E2E omnichannel Deeply embedded presence NRR of 125% SMS, Voice, OTT (WhatsApp, TrueCaller), other advanced messaging channels, chatbot etc. Digital Enterprise Platforms Communications (Innovation Engine) (Scale with enterprise) Agility & rapid Monetizable at scale customer service 100% of revenue from 10k+ APIs deployed across SaaS business models enterprises to enable full suite Innovation at scale of omni-channel communication 6 This indicative data on market size has been arrived at basis our internal analysis. This is our assessment and merely indicative in nature and should not be relied upon © 2024 Tanla Platforms Limited. All rights reserved A. Business Highlights 7 © 2024 Tanla Platforms Limited. All rights reserved Expanding customer relationships Count of customers 335 315 17 335 customers 17 contributing > ₹ 10 Mn annual revenue, number of 64 customers up by 6% YoY 62 254 236 Q2 FY24 Q3 FY24 >₹500 Mn >₹100 Mn- < ₹500 Mn >₹10 Mn-<₹100 Mn 1. Customer segments are arrived at on a quarterly annualized basis (quarter revenue multiplied by four) 2. Customer segments on YoY basis are not comparable since ValueFirst was one of the large customers before the acquisition. 8 © 2024 Tanla Platforms Limited. All Rights Reserved. Customer segments Revenue from customers (₹ Million) 9,664 9,637 2.11 Product penetration at 3,889 in Q3 on a larger customer base, driven by growing 4,475 adoption of WhatsApp and 3,724 other newer channels 3,294 2,051 1,868 Q2 FY24 Q3 FY24 >₹500 Mn >₹100 Mn- < ₹500 Mn >₹10 Mn-<₹100 Mn 1. Customer segments are arrived at on a quarterly annualized basis (quarter revenue multiplied by four) 2. Customer segments on YoY basis are not comparable since ValueFirst was one of the large customers before the acquisition. 9 © 2024 Tanla Platforms Limited. All Rights Reserved. Customer concentration 16 42% 47% out of 20 customers of last quarter continue to be in Top 20, 17 remain in Top 30 4,714 4,239 Q2 FY24 Q3 FY24 Revenue from top 20 customers (₹ Million) 1. Customer segments are arrived at on a quarterly annualized basis (quarter revenue multiplied by four) 2. Customer segments on YoY basis are not comparable since ValueFirst was one of the large customers before the acquisition. 10 © 2024 Tanla Platforms Limited. All Rights Reserved. Winning new logos 300 210 35% New customers added on WA 322 773 Revenue from new customers (₹ Million) 9M FY23 9M FY24 x Count of customers 1.New customers include every unique contracting entity added during the year 11 © 2024 Tanla Platforms Limited. All Rights Reserved. Serving enterprise needs | Impact case studies Customer Use Case Impact 30% Top consumer Consumer conversations higher repeat rates on electronics retailer on loyalty-based engagement programs for programs and driving coupons awareness on 34x revenue boost with 14.5% promotional events coupon redemption rate Pioneering quick- Dynamic customer 9M users with read rates of commerce player experience on customer 65%, ~36% engagement rates channels 600% uptake on promos via WhatsApp vs 250% on other channels 38% dormant user reactivation Leading B2B seller Enhancing lead 40% higher engagement vs of consumer goods generation and boosting cold calling customer engagement Lower operational costs and manpower needs 12 © 2024 Tanla Platforms Limited. All rights reserved B. Financial Highlights 13 © 2024 Tanla Platforms Limited. All rights reserved` Revenue growth led by ValueFirst acquisition 19% 15% (2%) (2%) 14% Revenue grew by 15% YoY 10,086 10,026 h t 9,111 w 8,696 o 8,335 r g Y - o Y- Organic revenue grew by 5% YoY ) n o illiM Digital platforms grew by ₹ ( 22% YoY Q3 FY23 Q4 FY23 Q1 FY24 Q2 FY24 Q3 FY24 14 © 2024 Tanla Platforms Limited. All Rights Reserved. Digital Platform & Enterprise Communications revenue growth x YoY growth Digital Platform Enterprise Communications 22% 15% 958 9,068 ) 782 7,914 n o i l l i M ₹ ( Q3 FY23 Q3 FY24 Q3 FY23 Q3 FY24 15 © 2024 Tanla Platforms Limited. All Rights Reserved. Gross profit profile 27.5 26.9 27.4 26.5 24.9 Gross profit grew by 24% on YoY % basis. Gross profit % increased n i g by 199 bps to 26.9% r a M 2,762 2,699 ) 2,413 Digital Platform gross profit grew n 2,289 o 2,168 i l by 24% YoY driven by Wisely- l i M OTT ₹ ( Enterprise communications gross profit grew by 24% YoY, led by WhatsApp Q3 FY23 Q4 FY23 Q1 FY24 Q2 FY24 Q3 FY24 16 © 2024 Tanla Platforms Limited. All Rights Reserved. Gross margin profile B 96% 96% 97% 98% 98% A Increase in gross Platform margin by 199 bps A business YoY, decreased by Overall margin 46 bps QoQ Q3 Q4 Q1 Q2 Q3 FY23 FY23 FY24 FY24 FY24 27% 27% 25% 27% 26% B Digital Platform gross margin contribution to total Q3 Q4 Q1 Q2 Q3 at 35% C FY23 FY23 FY24 FY24 FY24 Contribution by platform 18% 20% 19% 20% 19% Enterprise C communications 35% 34% 35% 34% 35% gross margin at Q3 Q4 Q1 Q2 Q3 19.5% in Q3 Enterprise FY23 FY23 FY24 FY24 FY24 business 17 © 2024 Tanla Platforms Limited. All Rights Reserved. Efficiency metrics 71% 2,699 70% EBITDA to Gross profit 2,168 conversion improved by 163 bps at 71% in Q3, on back of increase 1,928 ) in absolute gross profit n o i l l 1,513 i M ₹ ( On a sequential basis, there was an increase in sales and marketing expenses which was offset by reduction in overheads and forex gains Q3 FY23 Q3 FY24 EBITDA Gross Profit x EBITDA to Gross Profit conversion 18 © 2024 Tanla Platforms Limited. All Rights Reserved. EBIT profile x EBIT % Digital Platform Enterprise Communication 73.2% 11.0% 934 1,765 ) n 701 o i 993 l l i M ₹ ( EBIT Gross Profit EBIT Gross Profit 19 © 2024 Tanla Platforms Limited. All Rights Reserved. Operating income EBITDA 1,968 1,928 1,822 1,661 1,513 ) n o i l l i M ₹ EBITDA margin was at ( 19.2% in Q3, up 183 bps YoY Q3 FY23 Q4 FY23 Q1 FY24 Q2 FY24 Q3 FY24 (seq drop by 28 bps) EBIT 1,742 1,694 1,658 1,515 Amortization on intangible 1,392 assets due to acquisition was at ₹28 Mn ) n o i l l i M ₹ ( Q3 FY23 Q4 FY23 Q1 FY24 Q2 FY24 Q3 FY24 20 © 2024 Tanla Platforms Limited. All Rights Reserved. Strong cash flow generation DSO up by 2 days to 77 in Q3. 1,472 Capital expenditure for the 1,310 quarter was at ₹ 442 Mn mainly spent towards our platforms ) n o 869 i l l i 640 M ₹ Tax payouts remain consistent ( (867) Q3 FY23 Q4 FY23 Q1 FY24 Q2 FY24 Q3 FY24 21 © 2024 Tanla Platforms Limited. All Rights Reserved. Net income and EPS PAT 1,426 1,401 1,353 1,165 1,202 ) n o Profit after tax grew by 20% i l l i M YoY ₹ ( Q3 FY23 Q4 FY23 Q1 FY24 Q2 FY24 Q3 FY24 Effective tax rate for Q3 at EPS 19% 10.60 10.42 10.07 8.88 8.58 EPS grew by 21.5% YoY, led by profit expansion and ) ₹ ( benefited by buyback Q3 FY23 Q4 FY23 Q1 FY24 Q2 FY24 Q3 FY24 22 © 2024 Tanla Platforms Limited. All Rights Reserved. Return on capital employed 51% 38% 38% 34% 35% 31% excluding CCE as against 74% last year Q3 FY23 Q4 FY23 Q1 FY24 Q2 FY24 Q3 FY24 ROCE- Return on capital employed; CCE- Cash & cash equivalents 23 © 2024 Tanla Platforms Limited. All Rights Reserved. Strong balance sheet ₹18,904 Mn ₹6,162 Mn 51% Strong Equity and Reserves Cash & cash equivalents ROCE (excluding cash & cash equivalents) Debt Free 24 © 2024 Tanla Platforms Limited. All Rights Reserved. Appendix I – Detailed FS 25 © 2024 Tanla Platforms Limited. All rights reserved In ₹ Million, unless otherwise stated Q3 FY24 Q3 FY23 ∆ % Q2 FY24 Revenue from operations 10,026 8,696 15 10,086 Cost of services (7,327) (6,528) 12 (7,324) Profit & Loss Gross profit 2,699 2,168 24 2,762 Q3 FY24 Operating expenses (771) (655) 18 (794) EBITDA 1,928 1,513 27 1,968 Depreciation & amortization (234) (122) 92 (226) EBIT 1,694 1,391 22 1,742 Finance cost (17) (2) 704 (18) Other income 51 61 (16) 63 Profit before taxes 1,728 1,450 19 1,787 Tax expense (including deferred tax) (327) (285) 15 (362) Profit after tax 1,401 1,165 20 1,425 Earning per share 10.42 8.58 22 10.60 Weighted average shares outstanding 134 136 - 134 26 © 2024 Tanla Platforms Limited. All rights reserved Unaudited Balance Sheet Dec 31, 2023 In ₹ Millions, unless Dec 31, Mar 31, In ₹ crores, unless Dec 31, Mar 31, otherwise stated 2023 2023 otherwise stated 2023 2023 ASSETS EQUITY AND LIABILITIES Non-current assets Equity share capital 134 134 Property, plant and equipment 2,122 1,659 Other equity 18,770 15,041 Platforms 722 874 Total equity 18,904 15,175 Customer Relationships 388 133 Financial liabilities 0 Tradename 41 2 Lease liabilities 602 732 Technology & Software 290 0 Non-Compete 21 25 Other financial liabilities 9 8 Intangible assets underdevelopment 971 566 Provisions 18 18 Goodwill 2,639 1,346 Other non-current liabilities 7 6 Right-of-use-lease assets 665 797 Total Non-current Liabilities 636 764 Capital work in progress 135 78 Current liabilities Financial assets 283 149 Trade payables 7,178 5,386 Deferred tax assets (net) 414 363 Other non-current assets 838 786 Lease liabilities 148 94 Total non-current assets 9,529 6,777 Other financial liabilities 3,525 2,443 Trade receivables 9,191 5,700 Other current liabilities 43 203 Cash and bank balances 6,162 7,116 Short term provisions 86 13 Other Financial assets 5,445 4,203 Liabilities for current tax (net) 293 48 Other current assets 487 330 Total Current liabilities 11,274 8,187 Total current assets 21,285 17,348 TOTAL ASSETS 30,814 24,126 TOTAL EQUITY AND LIABILITIES 30,814 24,126 27 © 2024 Tanla Platforms Limited. All rights reserved In ₹ Millions, unless otherwise stated Q3 FY24 Q2 FY24 Cash flow before changes in working capital 1,945 2,055 Changes in working capital (677) (161) Cash generated from operations 1,268 1,894 Taxes (186) (291) Condensed Cash flow from operating activities 1,082 1,603 Cash flow Net investments in tangible and intangible assets (442) (292) Interest and other income 44 48 Investment in subsidiary - (3,737) Cash flow from investing activitiess (398) (3,981) Borrowings - (33) Dividend paid - (538) Interest paid on lease liabilities (3) (90) Cash flow from financing activities (3) (661) Cash flow for the period 681 (3,039) Cash and cash equivalents at the beginning of period 5,451 8,039 Forex Fluctuations 30 (55) Cash Acquired on ValueFirst Acquisition - 506 Cash and cash equivalents closing balance 6,162 5,451 28 © 2024 Tanla Platforms Limited. All rights reserved In ₹ Million, unless Q3 Q3 Q2 otherwise stated FY24 FY23 ∆ % FY24 Free Operating cash flow 1,082 (608) 278 1,601 cash flow Capital expenditure (442) (259) 71 (292) Free cash flow 640 (867) 174 1,310 Free cash flow in percent 6% (5%) - 13% of total revenue Free cash flow as % of PAT 46% (38%) - 93% 29 © 2024 Tanla Platforms Limited. All rights reserved Appendix II – About us 30 © 2024 Tanla Platforms Limited. All rights reserved We continue to disrupt the market through tech led greenfield innovations Multiple cutting-edge technologies leveraged across our Our platforms of platforms pride! 1. Engage 2. Communicate 3: Protect 4: Experience world’s largest Developed blockchain AI enabled End to end secure 4 proprietary AI/ML Single API based platform to prevent spam customer insights dual encryption engines leveraging Web for seamless to acquire customers standard using of Trust, omni-channel Serving 3 out 4 large telcos in cryptographic algorithms Convolutional experience in UAE India and both telcos Big data and (ciphered text) Neural Network, across all forms of AI/ML communications NLP, and deep Blockchain built (SMS, voice, OTT capabilities to learning resulting in a and advanced using enable personalization at False positive rate of <0.5% channels etc.) scale Hyperledger and latency of <20 m/s First of its kind AI/ML platform Fabric 1.4 to provide curbing smishing for Predictive AI & Single Source of Truth Usage of cognitive recommendation (SSOT) for all computing, honey- First closure of communication engine to ensure pots, AI & ML to commercial contract with targeted propositions for eliminate unregistered increased customer a bank in India telemarketers stickiness 31 © 2024 Tanla Platforms Limited. All rights reserved All figures in ₹ Mn Great 7,916 33,546 ~4x Financial Track Record Revenues 2018 Revenues 2023 We continue 652 5,879 to deliver ~9x over the last 5 EBITDA 2018 EBITDA 2023 years 191 4,476 ~23x PAT 2018 PAT 2023 32 32 © 2024 Tanla Platforms Limited. All rights reserved Wisely is our platform of platforms across all 4 parts of the value chain addressing needs of multiple C-suite buying centers Primary buying center Secondary buying center 1: Engage 2: Communicate Intelligence led promo solutions for Blockchain based omni-channel CPaaS sharper customer targeting platform; DLT scrubbing a Wisely Engage 1 2 b• Wisely Communicate c• Wisely Trubloq Chief Marketing Officer Chief Digital Officer Chief Technology Officer CISO; Chief Risk officer Chief Operating Officer Chief Marketing Officer Customer Service head Platform of Platforms with in-built Reports, Recommendation 3: Protect engine, Network, Blockchain, AI/ML, 4: Experience SSOT, and Cryptography AI enabled solutions to curb phishing and Omni-channel solutions to deliver leakages differentiated experience and customer 3 4 d • Wisely Anti-Phishing Technology value Platform • Wisely OTT f e • Wisely Network CISO; Chief Risk officer Chief Digital Officer Chief Marketing Officer Chief Operating Officer Chief Marketing Officer 6 platforms currently and more to 1. Currently TRUBLOQ comes under Comply come 33 © 2024 Tanla Platforms Limited. All rights reserved These platforms represent a large and growing TAM opportunity Total addressable market (CY’23 to 27, USD Bn) Engage Communicate Protect Experience 11-13 3.5-3.9 0.7-0.8 5-6 3.7-3.9 1.2-1.3 0.4 2-3 2.5-2.7 0.4-0.5 4.1-4.5 0.3 1.7-1.9 1.3-1.4 2023 (India) 2027 with new platforms (India) 2027 with new platforms (Global - India+SEA+MENA) 34 Source: Tanla internal team analysis and estimates, Industry experts © 2024 Tanla Platforms Limited. All rights reserved Wisely ATP - first of its kind anti-smishing platform AI/ML led solution to identify SMS phishing in real time, prevent the message from being delivered, eliminate the root cause Success Markers A. Real time <20ms 1 Showcased to 5 regulators globally Regulatory B. Scalable 2 Success tested with TRAI; demonstrated solution acceptance 1 trillion + prowess during 3-month regulatory sandbox Potential processing capacity • 99%+ identification and prevention of smishing over a year attacks targeted at users C. Cutting edge tech 3 POC’s successfully completed with 3 leading private AI/ML, NLP, deep learning, banks: WOT, CNN etc. Customer adoption 4 First closure of commercial contract with a bank in D. 99% Gold India standard efficacy • Accelerating our GTM with other enterprises 1. From eight weeks POC with one of the largest publicly listed banks in India 35 © 2024 Tanla Platforms Limited. All rights reserved Tanla is now at its next inflection point Trubloq Launch – Acquired Introduced Wisely ATP – World’s first Gamooga to expand World’s first AI/ML led Founded Big foray into blockchain enabled Big data and AI/ML solution to identify SMS voice, SMS Tanla - communication capabilities& phishing in real time, prevent services expertise in stack (largest blockchain personlaisation at scale message delivery, eliminate messaging use case) capablites root cause services 1999 2008 2019 2019 2023 2002 2014 2019 2021 2023 Launched Wisely - a Acquired Acquired Karix - Tanla’s first SMSC First enterprise single platform of ValueFirst – Largest CPaaS (telco grade), grade CPaaS platforms for digital Strengthening market player with 1300+ fundamentally a SaaS stack for domestic & interactions with E2E leadership & enterprise based model international at encryption built on accelerating Vodafone blockchain international expansion Era 1 Era 2 Era 3 36 © 2024 Tanla Platforms Limited. All rights reserved Our digital platforms are deeply embedded across the digital interaction value chain (xx)Year of acquisition/launch Engage Communicate Protect Experience across customer lifecycle 1 Acquire Ensuring user privacy and spam End-to-end encrypted network Omnichannel interactions prevention along with adherence scalable on demand with highly across multiple channels and 2 Engage to local and global laws for all reliable delivery partners communications e.g., TCCCPR, 3 Retain GDPR Engage: (2019) (2019) Deep network (2015) OTT (2022) integration Big data and AI/ML capabilities: Developed World’s Single API for all normal & Unique solution: Personalization at scale largest blockchain advance channel of Integrated AI based firewall, based platform to prevent communications deeply embedded network spam Retain: Predictive AI (2022) elements & recommendation engine1 Serving 3 out 4 large telcos Enterprises in India and both telcos in 6 SMSC deployments with Users Targeted propositions for UAE 20k TPS capacity customer stickiness and loyalty Communicate ATP Single platform of platform World’s first AI/ML led for E2E solving all of solution to identify and enterprise needs prevent SMS phishing in real time & eliminate root cause 37 Source: Tanla estimates © 2024 Tanla Platforms Limited. All rights reserved Trubloq | Game changing innovation – Blockchain powered communication stack Tanla’s Solution Impact DLT system (Distributed Ledger User Impact Technology) to arrest Spam 1 bn+ users touched World’s first blockchain-enabled communication stack Business Impact 3 100% of UAE Usage of cognitive computing, honey-pots, AI & ML to eliminate Out of 4 Indian top telcos served UAE traffic unregistered telemarketers 90 Bn+ 50K+ enterprises Volume in Q3 Engineered for universal compatibility with both legacy and Financial Impact ledger-based blockchain protocols 15% 95%+ CAGR gross margin over past three years 38 1. Telecom Commercial Communication Customer Preference Regulation © 2024 Tanla Platforms Limited. All rights reserved We are a platform company operating at above Rule of 60 Characteristics Evidence Outcome High margin IP led platforms – profile 80%+ Gross Margin and 60%+ EBIT Rule of 60 Address needs of multiple buying centres Deeply embedded 125% of NRR 22% with customers YoY revenue growth 73% Monetization at 100% of our platform revenue operates Scale at SaaS business models: EBIT margin per user, per transaction or subscription We are currently Revenue 20%+ YoY growth in gross profit for 14 operating at close to predictability consecutive quarters rule of 100 39 © 2024 Tanla Platforms Limited. All rights reserved Our customers love us in India and beyond We are the player of choice in India… … and serve global giants in 4 regions ~45% 9/10 top banks served NLD market share USA & Global Tech giants Europe 50%+ 7/10 top insurance of total revenues contributed by 50 of our top 100 customers, SEA top financial 8/10 retained for more than 5 years services Player of choice Middle 7/10 top social media in India across industries leaders East 2000+ marquee govt. projects Customers across segments This indicative data on market size has been arrived at basis our internal analysis. This is our assessment and merely indicative in nature and should not be relied upon 40 © 2024 Tanla Platforms Limited. All rights reserved Our market leadership in enterprise communication (1/2) Undisputed market leadership High Customer Stickiness Unmatched scale with 35% CPaaS market 50 of Top 100 accounts > 5 years share ‐ Double digit growth in every customer cohort ‐ 5% increase post ValueFirst acquisition since inception ‐ ~45% share in SMS NLD market ‐ 100+ API’s integrations within a single enterprises across different ecosystems Player of choice across industry ‐ 2000+ customers across industries Customized to serve enterprise needs ‐ 8 of Top 10 brands served across banking, ‐ Deeply integrated, with all major CRM systems Insurance, Retail, E-Comm, Travel & Digital Natives across verticals to enable omnichannel communication Largest government partner ‐ 10,000 customized APIs to integrate with ‐ Multiple campaigns supported customers ‐ 1000+ bank-specific use cases supported 41 This indicative data on market size has been arrived at basis our internal analysis. This is our assessment and merely indicative in nature and should not be relied upon © 2024 Tanla Platforms Limited. All rights reserved Our market leadership in enterprise communication (2/2) Tech. backed use cases Newer Channels AI/ML based solutions developed for Turbo charging our growth a leading bank ‐ ~4X YoY growth in Q3 from WhatsApp ‐ Impact: 2X increase in loyalty (offers availed) for the bank Serving enterprise curated needs Context ‐ Commerce on WhatsApp: Enabled ‐ Automated relevant promotional cab booking over WhatsApp for a seamless messages based on user card swipe activity consumer journey ‐ In house ML capabilities leveraged to trigger targeted offer to users basis transaction amount, location, and card type 42 © 2024 Tanla Platforms Limited. All rights reserved