Kalyan Jewellers India Limited

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EC/85/2021 February 04, 2022 BSE Limited 1st Floor, New Trading Ring, Rotunda Building, P J Towers, Dalal Street, Mumbai – 400001, Maharashtra Scrip code: 543278 National Stock Exchange of India

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fferings Diversified range of product offerings and sub brands targeted at a diverse set of customers 6 7 8 9 Robust and Effective Internal Control Processes Information technology and operations manag

60%

6 68 32 60 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world H

30%

68 32 60 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world Highe

10%

2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world Highest component of

40%

s Characterised by localised consumer preferences (‘hyperlocal’ nature) Urban India Rural India 40% 60% South Constitutes Largest Pie In The Indian Jewellery Market 70% Share of gold jewellery ou

70%

Urban India Rural India 40% 60% South Constitutes Largest Pie In The Indian Jewellery Market 70% Share of gold jewellery out of the total gold demand No Inventory obsolescence risk given recy

20%

mand No Inventory obsolescence risk given recyclability of jewellery North East South West 20% 15% 40% 25% K A L Y A N J E W E L L E R S I N D I A L I M I T E D 10 Key market trends & charact

15%

No Inventory obsolescence risk given recyclability of jewellery North East South West 20% 15% 40% 25% K A L Y A N J E W E L L E R S I N D I A L I M I T E D 10 Key market trends & characteris

25%

ventory obsolescence risk given recyclability of jewellery North East South West 20% 15% 40% 25% K A L Y A N J E W E L L E R S I N D I A L I M I T E D 10 Key market trends & characteristics Or

₹2,00,000

ion brings further transparency GST: Enforcing tax compliance Mandatory PAN: For transactions > ₹2,00,000 establishes buyer identity Rural policy push: Given rural India’s higher cultural association wit

80%

agh Pitampura Preet Vihar Vegas Mall, Dwarka Uttar Pradesh Ghaziabad Lucknow Kanpur Noida Noida 2 80% Showrooms in India 20% Showrooms in Middle East Balanced Pan-India presence 61% South India

Retail experience

1

Increasing brand consciousness

1

After sales service

1

Safety and security

1

Demonetization

1

GST

1

Mandatory PAN

1

Rural policy push

1

Hallmarking of gold jewellery

1

PIONEERS IN THE INDIAN JEWELLERY RETAILING SPACE IN

1

Safety and security

Shopping experience in spacious, hygienic surrounding; service by well-trained store personnel; robust systems

Hallmarking of gold jewellery

Compulsory from 2021 Source: Technopak K A L Y A N J E W E L L E R S I N D I A L I M I T E D 11 Established brand A Brand Built On Decades Of Trust And Transparency

PIONEERS IN THE INDIAN JEWELLERY RETAILING SPACE IN

Institutionalising Highest Quality Standards Introducing Highest Degree Of Pricing Transparency For Customers Customer Education And Awareness BIS Hallmarking Of Gold Jewellery Even before regulatory mandate Price Transparency Price tags detailing components aid price transparency before customers Product Certification Guarantee of purity, lifetime maintenance, exchange and buy back Product Quality Karatmeters to verify purity of gold jewellery Transparency In Gold Exchange Transparent exchange process; valuation and verification of purity in front of the customer After-sales Service & Staff Training Staff training to drive customer satisfaction and win repeat business K A L Y A N J E W E L L E R S I N D I A L I M I T E D 12 Presence A True Pan-India Player With Expansive Geographical Presence Pan-India Presence Karnataka Bengaluru – Dickenson Road Bengaluru – Jayanagar Bengaluru – Koramangala Bengaluru – Malleswaram Bengaluru – Marathahalli Bengaluru – Phoenix Mall Bengaluru - Lulu Ma

Grassroots Network

Facilitator of the neighborhood jeweller proposition in India • Grassroots outreach focused on marketing and customer engagement across urban, semi-urban and rural areas • Significant proportion of gold jewellery demand originates from rural, semi-urban markets where penetration of organised jewellery retail is low • “My Kalyan” centres provide marketing tool to address latent demand in some of these markets ACTIVITIES AND STRATEGIES IMPLEMENTED TO PROMOTE KALYAN BRAND Dedicated “My Kalyan” personnel for door-to-door and direct marketing efforts among local communities Showcase product catalogues Drive traffic to showrooms Purchase advance schemes enrollment Enrich customer database Relationship-building with players in wedding ecosystem 853 ‘My Kalyan“ centres (~7 centres per showroom) 10 mn Endeavored customer connect each year 17%+ Contribution to revenue from operations in India 2,828 Employees 32%+ Of enrolment to purchase advance schemes in India K A L Y A N J E W E L L E R S I N

Non-Executive Directors

Retail Industry Experience And Financial Sponsor Representation Mr. SALIL NAIR Non-Executive Director • ~23 years of experience in the retail industry • Former CEO of Shoppers Stop Mr. Anish Kumar Saraf Non-Executive Director • Highdell Nominee Director • Managing Director at Warburg Pincus, India

Independent Directors

Industry Experience & Expertise In Key Domains Mr. Agnihotra Dakshina Murty Chavali Independent Director • ~30 years of experience in the banking sector • Former Executive Director of Indian Overseas Bank and former Nominee Director of Bank of Baroda amongst others Ms. Kishori Jayendra Udeshi Independent Director • Several years of experience in policy and banking sectors • First woman Deputy Governor of RBI and Director of RBI to be nominated on Board of State Bank of India Mr. Mahalingam Ramaswamy Independent Director • ~35 years of experience in the banking sector • Former Managing Director of State Bank of Travancore Mr. Anil Sadasivan Nair Independent Director • ~19 years of experience in the field of advertising • Former CEO & Managing Partner of Law & Kenneth Saatchi & Saatchi Mr. T.S. Anantharaman Independent Director • Several years of experience in banking, teaching management and accounting • Former Chairman of The Catholic Syrian Bank K A L Y A N J E W E L L E R S I N D I A