Kalyan Jewellers India Limited

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SEC/16/2022 May 11, 2022 BSE Limited 1st Floor, New Trading Ring, Rotunda Building, P J Towers, Dalal Street, Mumbai – 400001, Maharashtra Scrip code: 543278 National Stock Exchange of India

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Mr. Ramesh Kalyanaraman joined Mr. T. S Kalyanaraman right from the initial days of Kalyan Jewellers 2021: Listed on NSE and BSE as Kalyan Jewellers India Limited 2022: Reached the count of 154 showrooms a

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fferings Diversified range of product offerings and sub brands targeted at a diverse set of customers 6 7 8 9 Robust and Effective Internal Control Processes Information technology and operations manag

60%

6 68 32 60 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world H

30%

68 32 60 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world Highe

10%

2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world Highest component of

40%

s Characterised by localised consumer preferences (‘hyperlocal’ nature) Urban India Rural India 40% 60% South Constitutes Largest Pie In The Indian Jewellery Market 70% Share of gold jewellery ou

70%

Urban India Rural India 40% 60% South Constitutes Largest Pie In The Indian Jewellery Market 70% Share of gold jewellery out of the total gold demand No Inventory obsolescence risk given recy

20%

mand No Inventory obsolescence risk given recyclability of jewellery North East South West 20% 15% 40% 25% K A L Y A N J E W E L L E R S I N D I A L I M I T E D 11 Key market trends & charact

15%

No Inventory obsolescence risk given recyclability of jewellery North East South West 20% 15% 40% 25% K A L Y A N J E W E L L E R S I N D I A L I M I T E D 11 Key market trends & characteris

25%

ventory obsolescence risk given recyclability of jewellery North East South West 20% 15% 40% 25% K A L Y A N J E W E L L E R S I N D I A L I M I T E D 11 Key market trends & characteristics Or

₹2,00,000

ion brings further transparency GST: Enforcing tax compliance Mandatory PAN: For transactions > ₹2,00,000 establishes buyer identity Rural policy push: Given rural India’s higher cultural association wit

Retail experience

1

Increasing brand consciousness

1

After sales service

1

Safety and security

1

Demonetization

1

GST

1

Mandatory PAN

1

Rural policy push

1

Hallmarking of gold jewellery

1

PIONEERS IN THE INDIAN JEWELLERY RETAILING SPACE IN

1

Safety and security

Shopping experience in spacious, hygienic surrounding; service by well-trained store personnel; robust systems

Hallmarking of gold jewellery

Compulsory from 2021 Source: Technopak K A L Y A N J E W E L L E R S I N D I A L I M I T E D 12 Established brand A Brand Built On Decades Of Trust And Transparency

PIONEERS IN THE INDIAN JEWELLERY RETAILING SPACE IN

Institutionalising Highest Quality Standards Introducing Highest Degree Of Pricing Transparency For Customers Customer Education And Awareness BIS Hallmarking Of Gold Jewellery Even before regulatory mandate Price Transparency Price tags detailing components aid price transparency before customers Product Certification Guarantee of purity, lifetime maintenance, exchange and buy back Product Quality Karatmeters to verify purity of gold jewellery Transparency In Gold Exchange Transparent exchange process; valuation and verification of purity in front of the customer After-sales Service & Staff Training Staff training to drive customer satisfaction and win repeat business K A L Y A N J E W E L L E R S I N D I A L I M I T E D 13 Presence A True Pan-India Player With Expansive Geographical Presence Pan-India Presence Karnataka Bengaluru – Dickenson Road Bengaluru – Jayanagar Bangaluru - Kammanahalli Bengaluru – Koramangala Bengaluru – Malleswaram Bengaluru – Marathahalli Bengaluru – Phoenix

Grassroots Network

Facilitator of the neighborhood jeweller proposition in India • Grassroots outreach focused on marketing and customer engagement across urban, semi-urban and rural areas • Significant proportion of gold jewellery demand originates from rural, semi-urban markets where penetration of organised jewellery retail is low • “My Kalyan” centres provide marketing tool to address latent demand in some of these markets ACTIVITIES AND STRATEGIES IMPLEMENTED TO PROMOTE KALYAN BRAND Dedicated “My Kalyan” personnel for door-to-door and direct marketing efforts among local communities Showcase product catalogues Drive traffic to showrooms Purchase advance schemes enrollment Enrich customer database Relationship-building with players in wedding ecosystem 865 ‘My Kalyan“ centres (~7 centres per showroom) 10 mn Endeavored customer connect each year 20%+ Contribution to revenue from operations in India 3,234 Employees 38%+ Of enrolment to purchase advance schemes in India K A L Y A N J E W E L L E R S I N

Online Platform

Candere Targeted same stores sales growth of mid to high single digits • To improve gross • To increase the share of margins organically through upselling and rise in the share of revenues from Non South region • The Company aims to improve gross margins by 2%+ and maintain a steady state EBITDA margins of 10%+ • The EBITDA margins will be driven by increase in gross margins coupled with operating leverage revenue from non- south markets; incremental showrooms predominantly in non- south markets • 12-15 new showrooms in India annually to be funded by internal accruals • Franchise model to further support the pace of expansion in India • Calibrated expansion in Middle East on the back of good business traction in the region over the last three consecutive quarters • Expansion to be fully funded by the internal accruals from the region • Aggressive plan drawn up for the for the next phase of growth • First offline showroom to be opened during the current financial year K A L Y A N J E W

Note

1. GML: Gold Metal Loan K A L Y A N J E W E L L E R S I N D I A L I M I T E D 37 India Performance Q4FY22 India: Income Statement Profit and Loss (₹ mn) Revenue Gross Profit Gross Profit Margin Total Opex Advertisement & Promotion Other Opex EBITDA EBITDA Margin Depreciation EBIT EBIT Margin Finance Cost Other Income Profit before Tax Profit before Tax Margin Profit After Tax Profit After Tax Margin Q4FY22 23,988 3,646 15.2% 1,764 452 1,313 1,882 7.8% 445 1,437 6.0% 612 137 961 4.0% 705 2.9% Q4FY21 26,149 3,825 14.6% 1,882 245 1,636 1,943 7.4% 421 1,522 5.8% 733 113 902 3.5% 665 2.5% YoY (8)% (5)% (6)% 84% (20)% (3)% 6% (6)% (16)% 21% 7% 6% K A L Y A N J E W E L L E R S I N D I A L I M I T E D 38 Middle East Performance Q4FY22 ME: Income Statement Profit and Loss (₹ mn) Revenue Gross Profit Gross Profit Margin Total Opex Advertisement & Promotion Other Opex EBITDA EBITDA Margin Depreciation EBIT EBIT Margin Finance Cost Other Income Profit before Tax Profit before Tax Margin Profit Aft