SJSNSE12 August 2022

Please find enclosed the transcripts of the Analysts/Investor Meet/ Earnings Call of Q1 FY 2022-23 held on August 05, 2022.You are requested to kindly take the same on record.

S.J.S. Enterprises Limited

August 12, 2022

To,

National Stock Exchange of India Limited Exchange Plaza, 5th Floor, Plot No. C/1, G Block, Bandra – Kurla Complex, Bandra (E), Mumbai -400 051

BSE Limited Corporate Relationship Department, 2nd Floor, New Trading Wing, Rotunda Building, P.J. Towers, Dalal Street, Mumbai – 400 001

Symbol: SJS

ISIN: INE284S01014

Dear Sir/Madam,

Scrip Code: 543387

Subject: Transcripts of Analysts/Investor Meet/ Earnings Call of the Company pertaining to Q1 of FY 2022-23

Please find enclosed the transcripts of the Analysts/Investor Meet/ Earnings Call of Q1 FY 2022-23 held on August 05, 2022.

You are requested to kindly take the same on record.

Thanking you. Yours faithfully, For S.J.S. Enterprises Limited

_______________________ Thabraz Hushain W. Company Secretary and Compliance Officer Membership No.: A51119

Encl: As above

“SJS Enterprises Limited Q1 FY2023 Earnings Conference Call”

Aug 05, 2022

ANALYST:

MR. NIKHIL KALE – AXIS CAPITAL

MANAGEMENT: MR. K.A. JOSEPH – MANAGING DIRECTOR

MR. SANJAY THAPAR – CEO & EXECUTIVE DIRECTOR MR. SAUMYA MOGANTY – VP - FINANCE

MS. DEVANSHI DHRUVA – HEAD – INVESTOR RELATIONS

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SJS Enterprises Limited August 05, 2022

Moderator:

Ladies and gentlemen, good day and welcome to the Q1 FY2023 Earnings Conference Call of

SJS Enterprises hosted by Axis Capital Limited. As a reminder, all participant lines will be in the

listen-only mode and there will be an opportunity for you to ask questions after the presentation

concludes. Should you need assistance during the conference call, please signal an operator by

pressing “*” then “0” on your touchtone phone. Please note that this conference is being

recorded. I now hand the conference over to Mr. Nikhil Kale from Axis Capital Limited. Thank

you and over to you, Sir!

Nikhil Kale:

Thank you Rutuja. Good morning everyone and welcome to Q1 FY2023 post results conference

call of SJS Enterprises. From the management team today, we have with us Mr. K.A. Joseph –

Managing Director, Mr. Sanjay Thapar – Executive Director and CEO and Mr. Saumya Moganty

– VP Finance and Ms. Devanshi Dhruva – Head IR. I now hand it over to Devanshi for opening

remarks. Over to you Devanshi!

Devanshi Dhruva:

Thank you, Nikhil. Good morning ladies and gentlemen and thanks for being with us over the

call today. We appreciate it. Also, on behalf of everybody at SJS, we hope and wish that all your

friends and family members are keeping safe. Moving on, this is how we intend to take today's

conference call forward. I will pass on the dias to Mr. Sanjay Thapar, our CEO and Executive

Director who will take you all through some of the slides on the presentation, which I hope, all of

you would have got a chance to go through. The presentation has been uploaded on our website

as well. Sanjay will take you’ll through the industry view, our business performance and

financial highlights and also share the outlook and strategy ahead for the future growth, post

which we will then open it for Q&A. We also have Saumya Moganty our VP Finance with us on

this call today. The duration of this call is around 60 minutes and we will try to wrap up our

comments in about 20 minutes, so we leave enough time for you guys to ask questions. If the

time is not enough, please feel free to reach out to us through e-mail or write to us and I will try

and answer all your questions to the best of my ability. Thank you again and I will now hand it

over to Sanjay to make his opening comment. Over to you, Sanjay!

Sanjay Thapar:

Thank you, Devanshi. Hello and good morning everyone. I hope everybody is doing well and

keeping safe. I take this opportunity to introduce you to Mr. Mahendra Naredi who joined us as

the CFO of the company. Mahendra comes from a very strong finance background with more

than 20 years experience in banking finance function in the automotive industry both in India and

at European locations. His last credit was as Associate Vice President Corporate Finance with

Minda Corporation.

Now, coming to back SJS you all know by now that SJS is one the leading players in the Indian

aesthetics industry. It is a unique company dedicated who is serving and enhancing the growing

the needs of the automobile, consumer appliances and other industries both in India and overseas.

SJS is a blend of strong design sensibilities and capabilities backed with the state of our

manufacturing in an environment that few can match globally and I am proud of where SJS have

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SJS Enterprises Limited August 05, 2022

reached today. We have some robust growth plans for this company to make it reach new heights

and we are just getting started for this exciting journey ahead.

We had declared our results yesterday and I trust you would have had the chance to go through

our investor presentation as well. I will use this as a reference point while I speak to you today.

SJS has been consistent in its performance and this quarter is no different, as we have yet again

continued to outperform the industry on a Y-o-Y basis. Premiumization theme is accelerating

every year and we are quite bullish on the premiumization within the automotive and consumer

durable industry both in the medium and the long-term. However, there are some near term

challenges due to global uncertainties.

As you would observe in slide 6 for the quarter ending June 2022, the two wheeler industrial

production volume grew by 38% Y-o-Y while SJS two-wheeler sales shot up by 75%. Passenger

vehicle industry volume grew by 33% and SJS PV sales also grew around 29-30% Y-o-Y.

Overall, automotive segment that is two-wheeler and passenger vehicles combined grew by 37%

Y-o-Y while SJS automotive segments grew by about 54% Y-o-Y. Our consumer segment also

grew by about 10% Y-o-Y.

Sequentially, SJS domestic sales are largely in line with the two-wheeler and passenger vehicle

industry production. Quarter-on-quarter domestic sales have picked up and witnessed good

performance while exports were largely impacted on account of various global uncertainties and

challenges. Despite Q-o-Q impact on exports SJS maintained its Q4FY2022 sales momentum.

Slide 8 further talks about the financial performance. I would like to highlight that SJS delivered

a strong Q1FY2023 in a challenging environment, especially for the automotive industry, which

continues to face headwinds of commodity price increases. Our consolidated revenue grew 39%

Y-o-Y to Rs 1031 million. We delivered a robust growth on EBITDA and PAT numbers, which

jumped 50% and 71% Y-o-Y respectively. We continue to maintain strong EBITDA and PAT

margins at 26.4% and 15.4% despite inflationary environment and raw material supply chain

constraints. Strong focus on VAVE measures and operational efficiency improvement initiatives

have led to EBITDA and PAT margin expansion by 170 basis points and 280 basis points Y-o-Y

respectively.

Sequentially, the two wheeler and consumer appliance segments grew by about 4 - 5% and 7 -

8% respectively. Our margins remain robust with EBITDA and PAT margins improving by 106

basis points and 82 basis points QoQ.

Our domestic sales witnessed around 58% Y-o-Y growth with strong sales growth in all our end

segments. Exports were impacted on an account of global uncertainties like the Russia-Ukraine

war leading to lower demand as well as supply chain constraints of raw materials for EMEA

region manufacturers and rise in fuel prices globally and an inflationary environment. However,

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SJS Enterprises Limited August 05, 2022

as we mentioned earlier we are happy to see that despite this Q-o-Q impact on exports, SJS has

maintained its Q4 sales momentum.

As mentioned earlier exports is a large opportunity and continues to remain a strong lever of

growth for the company over the medium and the long-term, due to the fact that at SJS we are

focused on improving our competitive edge by reducing waste and improving our margins, and

we have demonstrated this every year, so year-on-year our performance continues to be very

strong.

SJS standalone has witnesses a strong 29.4% Y-o-Y sales growth and delivered an even stronger

growth on the margin front. EBITDA and PAT grew by 40% and 51% respectively. Higher sales

and operating leverage have led SJS to deliver consistent improvement in margins, so SJS

standalone margins improved by 244 basis points and 283 basis points to 32.2% and 20.3% both

for EBITDA and PAT respectively.

Q2FY2023 has started on a robust note for us. We have achieved revenue of around 380 million

in July 2022 on back of improvement in customer demand. Despite raw material supply chain

constraints and inflationary trend, we continue to maintain efforts to maintain our margins. We

believe we are on the right part to meet our FY2023 Y-o-Y growth rate of 25%, that I had

informed you in my last call.

Going ahead we believe that domestic two-wheeler and passenger vehicle industry outlook will

be positive with improving chip availability and expectations of a pickup during the festive

season. Export volumes to remain strong on a medium term, but near term volumes could get

impacted given the various macro issues in some key markets.

Coming to slide 9, just last quarter we laid out our FY2023 - 2025 strategy and we are very

excited to share some of our key business updates, which will act as a stepping stone for us in

achieving our goals.

We expanded our overseas footprint by adding two Whirlpool plants in North America as our

customers. We entered a new country Argentina by winning business with Alladio, which is a

Mabe group company, who is a leading manufacturer of consumer appliances in Latin America.

Additionally, Exotech has won first export business by cross selling chrome plated parts to

Whirlpool.

We also have a razor sharp focus on building mega counts with our global customers and

winning new orders from customers like Continental, Marelli, Stellantis and Whirlpool among

others. We have also won several projects for key customers like Mahindra, TVS, Samsung,

Bajaj Auto and Maruti Suzuki. Infact, we would like to share that we are very proud to be

associated as a supplier of chrome plated parts to Scorpio N, that recently set the market ablaze

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SJS Enterprises Limited August 05, 2022

by announcing one lakh bookings in the first 30 minutes of its lunch. So, the demand in the

market remains very robust and it appears that we have the right products to grow.

SJS is also working along with EV manufacturer like Benling India, Navbharat Edison Motors,

Gravton amongst others to fulfil EV companies demand and requirements.

Our customers are recognizing our efforts on new product development as we bag more and more

orders from our existing and new customers across product categories. Honda Motorcycle and

Scooter company recently awarded us for excellence in new product developments at their annual

supplier meet held recently.

We have identified a large parcel of around 7.5 acres of land in Ranjangaon, Pune where we will

build a state of the art facility to expand our chrome plating business. We expect to complete the

land transfer process get possession by October 2022.

At the end, I would like to mention that we are a Company delivering strong financial

performance and have a very strong revenue and margin growth trajectory ahead. As I mention to

you last quarter, though the automotive industry has been going through its share of challenges

for the past two years, SJS has consistently demonstrated its robust performance in these tough

times and we are confident we will continue to do so in coming years as well.

Keeping that in mind, we stay firm on our FY2023 outlook as well as on our medium term

guidance over FY2023 - 2025. We believe we are moving in the right direction. We have high

visibility of around 90% of our forecasted order book for the current year. Premiumization, new

customer wins, expected exports recovery from H2FY2023 onward and a positive outlook

expected for automotive and consumer durable will enable us to deliver higher sales growth for

SJS and the industry.

Our strategy for Exotech capacity expansion to meet higher customer demand pipeline, continued

thrust on exports to diversify our business, consistent efforts towards development of new

products and technologies, to stay ahead of the curve and building mega accounts with key

customers will give the much needed boost to our sales growth engine. High sales growth, strong

margin profile and expected operating leverage will drive our PAT growth of about 30% Y-o-Y

in FY2023 and going ahead.

Simultaneously, we are actively evaluating opportunities and building an M&A pipeline to

achieve our revenue growth over and above our organic growth rate of 25%.

We have laid foundations for a unique business to grab all organic and inorganic opportunities

that will help propel us in our growth journey. SJS is poised to grow at a much faster rate than the

underlying industry growth rate for the auto and consumer appliances sectors for FY21-26. We

are quite optimistic about the future. So, thank you very much and we are now open to take any

questions.

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SJS Enterprises Limited August 05, 2022

Moderator:

Thank you very much. We will now begin the question-and-answer session. Ladies and

gentlemen, we will wait for a moment while the question queue assembles. The first question is

from the line of Jinesh Gandhi from Motilal Oswal Financial Services Limited. Please go ahead.

Jinesh Gandhi:

Sir, a couple of questions from my side, firstly when we are looking at about 25% in revenue

terms for FY2023, how much of this is dependent on two-wheeler recovery, what are we building

in that 25% growth?

Sanjay Thapar:

Sorry, your question was not very clear, so your question is regarding 25% growth in FY2023?

Jinesh Gandhi:

How much of that will be dependent on the two-wheeler industry recovery?

Sanjay Thapar:

So, two wheelers contribute about 45% of our sales currently and we are winning new

businesses, so our sales trajectory is grown on what is the current sale that we have and the

growth based on what the industry grows, in addition to that there are new businesses that we win

which we are nominated for as mentioned 90% of our sales for FY2023 is already awarded to

SJS so we see very strong traction and confident of achieving this 25% number.

Jinesh Gandhi:

So, even if the two wheeler industry does not see a fully recovery, we still should be achieving

close to 25% growth?

Sanjay Thapar:

As I said we are sufficiently nearest in terms of the product that we do, but two wheelers our

dependence is 45% and at the moment, we see that demand shaping up very well.

Devanshi Dhruva:

So, Jinesh as we had mentioned earlier that the time when we had set out our targets in terms of

growing at a CAGR of 25%, the underlying assumption was that the auto industry and consumer

durables industry would be growing at 10% to 12% and we will be outperforming them.

Obviously if the auto industry instead of 10% to 12%, if it grows for an example, say 4% to 5%,

then there is bound to be some kind of impact on us. Yes, we have de-risked the business, but

still to a certain extent we are linkd to auto industry as well, right.

Jinesh Gandhi:

Got it, this is clear that way. Secondly, can you talk about Exotech’s performance in this quarter

how were the revenue trajectory, how did the margin behave in this quarter, is it on track to

achieve turnaround which we are looking to achieve?

Sanjay Thapar:

So, growth at Exotech continues very strongly, on a Y-o-Y basis they grew 70% from FY2022,

Q1 FY2023 was 70.9% higher than Q1 FY2022, and EBITDA margins in Q1 were 12.4%, so

that is how, so the demand is shaping up well, and we are winning a lot of new business at

Exotech. Also won export business for Exotech, so our these really was to leverage and cross sell

our products to our existing customers at SJS and we have done that successfully for a very large

global customer, Whirlpool.

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Jinesh Gandhi:

Got it, and Sir, my last question pertains to the export. Export opportunity for chrome plating,

how big can be the opportunity be given the nature of chrome – plating as a process, can that be a

very large opportunity for us. Is it that in developed markets chrome - plating might be difficult

to scale up in terms of local manufacturing, so can this be a very large opportunity for us?

Sanjay Thapar:

It is indeed a very large opportunity among the aesthetic industry. Chrome - plating is a large

chunk of the aesthetics pool that we have.

Devanshi Dhruva:

So, the PV industry is said to be a$2.8 billion market that we said in North America and

European countries. So if you will actually see largely it is PV industry and for passenger

vehicles you require a lot of lot chrome plated parts as well and especially with premiumization

trend, the demand for products like 3D dials, chrome plating and all is increasing. Definitely the

market for us is huge, but to quantify in terms of a number, that we may not have a current

number to give it right now.

Sanjay Thapar:

So let me just substantiate what Devanshi said, we are right at the cusp of, chrome plating for us

is relatively new business. We acquired this company, we grew it 50%, Exotech sales grew 50%

last year and the order book traction that we see is exceedingly strong. That is why we informed

the investor community that we would be investing into a new plant and building capacity and

the part that we are looking at for exporting are relatively small parts, badges, logos, emblems

which we have no real disadvantage in terms of shipping out of India.

Jinesh Gandhi:

Got it, and just to clarify this $2.10 million number which Devanshi mentioned is the chrome -

plating market for US and Europe for the passenger vehicle industry?

Devanshi Dhruva:

No, that is the entire PV industry for global aesthetic industry for PV.

Jinesh Gandhi:

Okay, got it. Thank you and all the best. I will come back in queue for further questions.

Moderator:

Thank you. The next question is from the line of Mahesh Bendre from IDBI Capital. Please go

ahead.

Mahesh Bendre:

Sir, thank you for the opportunity. Sir, could it possible to share the breakup from this quarterly

revenue in terms of two wheeler, four wheeler consumer durable even for domestic and export?

Devanshi Dhruva:

Domestic sales would be somewhere around 85% to 90% and exports would be around another

10% to 12%. This is largely because our experts have been impacted because of the Ukraine-

Russia war which is going on, that has impacted the EMEA demand as well as a lot of auto

manufacturers in Europe are also getting impacted because they are facing issues of supply chain

constraints in terms of raw materials.

Sanjay Thapar:

So, Mahesh, in terms of India versus exports so, last quarter India sales were Rs.965.8 million

and exports were at Rs.65.9 million, so that just give you a break up.

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Mahesh Bendre:

Sure and Sir, in terms of two wheeler, four wheeler and consumer durable?

Sanjay Thapar:

So on a consolidated basis our two wheeler sales were Rs.464 million, passenger vehicle sales

were Rs.311.9 million, consumer goods were 193.2 million, farm equipment was 53.1 million

and others 9.5 million.

Mahesh Bendre:

Sure and Sir, in absolute term what was the contribution from chrome business?

Devanshi Dhruva:

Exotech is entirely chrome plating business, right, so if you take your consolidated minus

standalone you will get your chrome plating business.

Mahesh Bendre:

Sure and Sir, another question is that in the presentation you have mentioned that in the

month of July we attained the sales of around Rs 38 Crores for July, so if I just make it for

the next three months it is like 114 Crores, which is like a 10% sequential growth, which

seems to be very strong in this kind of environment, so do you think this momentum will be

sustainable going forward?

Sanjay Thapar:

Absolutely, so we have a very strong order book and already we see an uptake. Infact what

our internal targets within this year were, so we have more than offset this loss of sale of

exports by increased domestic traction and we see the consumer demand very, very strong

both across two wheeler and four wheeler requirements in India. So we are quite bullish that

we will achieve our target.

Mahesh Bendre:

Sure. Sir, last question from my end is that last quarter you mentioned that we have received

orders from Continental, Marelli, Stellantis and even Whirlpool. This quarter we are talking

about Alladio, then electric vehicle Gravton and so on, I mean just how this will translate into

a revenue, what is the potential for the cumulative revenue out of these orders whenever they

achieve steady state, any ballpark number?

Sanjay Thapar:

So, I would not like to give a number on the potential, but these are very large opportunities.

EV market of course is an evolving market in India, so we are trying to supply to all the

people who are there in EV, so most of our customers we are talking will have its own

trajectory. But in terms of Alladio, it is the part of the Mabe group, which was earlier owned

by GE appliances, so they are a $4 billion company and they have plants across the world, so

fundamentally they have 13 plants in Latin America and produce a large number of domestic

appliance products. We have entered this market and how fast can we grow it depends on

how this business grows, but the potential is huge.

Mahesh Bendre:

So, when will these customers that we have bagged, will achieve I mean will their revenue

peak in 2026 or 2025 any timeline for this?

Sanjay Thapar:

So, this is like a mine okay, so peaking we are far away from it. As I said they make about 9

million cooking products, they make about 2 million washing machines every year, they

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SJS Enterprises Limited August 05, 2022

make about 2 million refrigerators per year, they have 13 factories across Mexico, Argentina,

Colombia, Ecuador supplying to different parts of the world. So it is a very large business,

and we have just started our entry position. So currently, I am not in a position to answer at

the moment that what is the maximum sales that we can do, but the outlook seems to be

exceedingly promising. We would like to work with large customer that is our strategy, that

is what our strategy has been in past, that we would like to operate and work with mega

customers, so that we can build mega accounts with these people. Alladio is a strong player

in the Latin American market and that is the reason why we targeted them as our customer.

Mahesh Bendre:

Sure. Sir, last question from my end is that we have received two orders from Whirlpool’s

two new plants. I just wanted know how many plans we are currently supplying for

Whirlpool and what is the potential going forward?

Sanjay Thapar:

Whirlpool is a $25 billion dollar company globally, so we are supplying, I do not have the

numbers readily available here with me as to how many plants that we supply to, but we

supply to plants in Asia, we supply to plant in Kenya and US we were just supplying to one

plant, as I said during our IPO before the pandemic. And now that the movement restrictions

have opened up, we have open doors to two new plants Clyde and Marion, so these two

plants are large plants of Whirlpool in Ohio and we will continue to enter more and more

plants in North America and that is our target.

Mahesh Bendre:

Thank you so much, Sir.

Moderator:

Thank you. The next question is from the line Rahul Ranade from GSAM. Please go ahead.

Rahul Ranade:

Thanks for the opportunity. Just a couple of questions from my side, starting with the chrome

plating subsidiary where at least on sequential basis there is some bit of margin contraction I

can see. It is largely coming from the RM percentage of sales going down, so just over a year

is there any under recovery in terms of delayed pass through some customers side or is it just

kind of the denominator effect, which is impacting the margin?

Sanjay Thapar:

No, I would say that looking at it quarterly is not the right way to look at it, because there is a

strong pass through mechanism that we have and we are able to get price increases from our

customers, we are able to do that. But, there is a lag obviously, so let us say for the current

quarter if some raw material prices have increased so the customer also observes it for a few

months and then we approach them so this understanding is clear, they understand that this is

a business where we need to be cognizant of the increase in input cost and then we recover it,

so this is just a marginal blip in the first quarter, which we should get recovered. As I said,

we should look at it annually rather than quarterly.

Rahul Ranade:

Sir, is there some kind of seasonality also in terms of product profile which is a kind of in

some quarters margins would be lower than these quarters, is that also one way to think about

it?

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Sanjay Thapar:

Not really, not more than what the industry per se is., So we are very fairly diversified and

we are diversifying the chrome plating business also. We supply to the sanitaryware

industries, which is not seasonal at all, so houses get build all the while, people will replace

what they want. Also, in the consumer appliance and the automotive industry pretty much the

demand is in line with the industry, so it peaks around festival season time and so I would say

not very significant seasonality to the sale at Exotech.

Rahul Ranade:

Understood and just one more question in terms of your comment in terms of two wheeler

you said that sequentially it has grown to the tune 4% to 5% in terms of revenue, so if I look

at underlying in two wheeler data sequential growth is anywhere in the range of 10% to 11%

as the two wheeler industry as a whole, but probably in the let us say 150cc above there is

some de-growth because of the chip shortage, etc., which is OEMs and that, so would it be

fair for us to see our two wheeler growth in line with more premium motorcycle growth

rather than the overall, industry?

Sanjay Thapar:

No, our products are quite secular, so we supply to entry level bikes, we supply to t op end

bikes as well, but depending on the specific model the content per vehicle as we explained

earlier during the calls, it varies because the designer has different aesthetic requirements for

each vehicle. So it depends on the number of products that are made because we make a lot

of models, so we are present across the segment right from the top end to the entry level

bikes and typically some models tend to do well, some do not do well, but overall I think we

still maintain that growth and as I said the theme driving growth here is premiumization

where there is added content on these vehicles, so that is what we look at when we forecast

our sales.

Devanshi Dhruva:

Rahul, that is why the best thing would be that since we are supplying across different

models which are whether in mass segment or premium segment, the best is that quarterly

there could be some up and down movements, but best is to look at yearly annual trend how

it moves, because that trajectory will be in the direction that we have guided for.

Sanjay Thapar:

So, like you saw the last year performance the industry grew by 38% and we grew by 75%

right, we outperformed that so on a quarter-to -quarter I would say just look at it for a larger

range and that scene plays out.

Rahul Ranade:

And just for my understanding in terms of production let us say to the two wheelers because

the product size is so small, does it work on a just in time principle for the OEMs or do they

procure let us say some days worth of stock and use it and then procure it more in terms of

batches rather than just in time. Just to understand if that is the case then probably then

maybe I am wrong in correlating quarter-to-quarter like you are saying I should look at it

more from a longer term perspective?

Sanjay Thapar:

No, the OEMs maintain some stock, they ask us to maintain some stock in some cases where

the OEM has a constraint, they would like to have just in time supplies, we do that also, but

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most of them is through stocks. So there is a little variation as I said and you rightly

understood that one should look at a larger frame, so year-on-year is the better number to

look at than to look at immediate quarterly inwarding because sometimes the OEM have

some stock for a particular model which they do not want to lift the material at the moment

so depending on the situation in the supply chain, so absolutely, to look at it quarterly may

not give the right picture completely.

Devanshi Dhruva:

Also sometimes, Rahul, what happens is that maybe the OEM would have planned a

particular launch in say a particular quarter, but due to certain constraints or maybe some

other reason they also delay the launches so accordingly in cases we are giving them just in

time product then probably that will move to another quarter and in some cases like exports

we do have to send it much in advance.

Rahul Ranade:

Understood, this is very helpful. Thank you.

Moderator:

Thank you. The next question is from the line of Joseph George from IIFL. Please go ahead.

Joseph George:

Thank you for the opportunity. I have a couple of questions, one is you mentioned about the

new plant that is setting up in Exotech in that light actually two questions, one is what is the

return expectations that you have maybe in terms of ROCE on this incremental capital and

second is for FY2023 and FY2024 at a consolidated level, what kind of capex including

maintenance capex should we build into our models?

Devanshi Dhruva:

So, the capacity expansion if used at full capacity then returns we expect it to be somewhere

around 20% ROCE for Exotech and capex for the full year would be, because we are

incurring our capacity expansion, so that would be somewhere around Rs 60 Crores.

Joseph George:

So, this is the capex for the plant or you guiding Rs 60 Crores of consolidated capex for this

year?

Devanshi Dhruva:

Consolidated capex including capacity expansion at Exotech.

Saumya Moganty:

One minute I will answer this, if we see the overall capex for the new plan altogether it will

be around Rs 100 Crores, for this year it will be around Rs 50 Crores.

Joseph George:

So, including the capex that we incurred for the new Pune plant, you will have a total capex

at the consolidate level of about Rs 60 Crores this year, so we will take a similar number for

next year?

Sanjay Thapar:

Yes, largely so.

Joseph George:

Sure, thank you.

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Moderator:

Thank you. The next question is from the line of Dhiral from Phillip Capital. Please go

ahead.

Dhiral:

Good morning, Sir and thank for the opportunity. Sir, if I look at your presentation and

particularly on the passenger vehicle side, so our growth is lower than the industry growth so

is it due to some model impact?

Sanjay Thapar:

Our passenger vehicle sales are primarily on two accounts, one is chrome plated parts that

Exotech supplies, in addition to that we supply dials out of SJS , so our passenger vehicle

sales has increased last year, thanks to this in large measure due to Exotech increase we are

doing we are opening up the market to other customers so at the moment we are not

participating in the secular growth of the four wheeler industry, but moving forward we will

increase our footprint and then you would see the traction of growth much stronger.

Dhiral:

Sir, we are also in the process of acquiring 7.5 acres land in Pune so is it over and above the

existing capex plan of chrome plating or this includes chrome plating incremental capex

plan?

Sanjay Thapar:

Yes, this includes the capex for the capacity expansion.

Dhiral:

Sir, what is the contribution from the new product technology or advanced product?

Sanjay Thapar:

So, our contributions basically are fairly steady across whatever products we make, so

typically the margins what we said are about 26% EBITDA margins we earn on the current

business, the new businesses are a little higher for a reason that the competitive intensity in

those segments is much lower, so maybe about 10% to 12% higher.

Dhiral:

Sir, what is the contribution?

Devanshi Dhruva:

10% to 12% is the revenue contribution.

Dhiral:

Sir, lastly have you started supplying the products to the new clients like Stellantis and

Continental?

Sanjay Thapar:

Yes, we have won the orders, there are under product development and we will start supplies,

so at the moment these are under development, so these businesses are won, we will start

supplies as and when the SOP happens.

Dhiral:

Thank you so much, Sir.

Moderator:

Thank you. The next question is from the line of Jeetu Panjabi from EM Capital Advisors.

Please go ahead.

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SJS Enterprises Limited August 05, 2022

Jeetu Panjabi:

Thanks for the opportunity. I have two questions, one can you give us some colour on what is

the activity level in new product development and both for the domestic side and the export

side and are you seeing that accelerating or is it just running in a normal phase like in the

previous year?

Sanjay Thapar:

We see very rapid acceleration in our new development activity, because we are mining a lot

of new customers, a lot of new models are coming to us, so our people are very, very busy.

So while Honda Motorcycles Scooter Motor Company awarded us for excellence in new

product development, it is raining business if I may use the word, so we are very, very busy.

Jeetu Panjabi:

And you have enough capacity there or you are adding capacity under development side?

Sanjay Thapar:

I mean we have a factory within the factory concept, and the same thing is for the product

development teams, so the multiple product category that we deliver we have separate teams

within the new product development department who focus on this. So that is what allows us

to churn out new development product at a much faster pace and my customers are very

happy with our output. So at the moment we do not see, but typically as we do resource

planning and of course we regularly augment our capacities in line with what is the order

outlook.

Jeetu Panjabi:

The second question is, the raw material prices are going up and then softening a bit, do you

think you navigate all this with stable margins or do you see some pressure at some point in

time?

Sanjay Thapar:

No, as we already said we have expanded margin, so while the world over the talk is of

commodity headwinds and supply chain constraints leading to rise in shipping costs and

container costs and getting raw materials, we have actually expanded margins both on a

quarter-on-quarter basis and on a year-on-year basis, so I think that is the key strength of the

company that no matter what is the external environment is, we are very conscious on driving

margin improvement within the company.

Jeetu Panjabi:

Excellent and the last question is, as you stated objective of increasing exports faster than

domestic business is that directionally moving in the right direction?

Sanjay Thapar:

It is, because we set ourselves a very strong lever for growth in the export markets, that is

primarily our cost competitiveness. So as you see, as I mentioned in my earlier calls the

people we compete with in export markets are manufacturers in Europe, North America. This

is a batch mode operation business where it is very difficult for those guys to compete with

us and we are further improving our competitive edge by constantly looking at ways to

reduce cost and improve margins. So we are very, very strong contenders for the export

market. Due to the two years of pandemic we were not really able to meet our customers, as

we would have liked, but now that it is opened up, you can already see that we have some bit

of good order wins.

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SJS Enterprises Limited August 05, 2022

Jeetu Panjabi:

Excellent, good wishes, Sir. Thank you.

Moderator:

Thank you. The next question is from the line of Nikhil Kale from Axis Capital. Please go

ahead.

Nikhil Kale:

Thank you. My first question was on the Exotech export orders that you have talked about,

what would be the margin profile for these products, would it be higher than a current kind of

domestic supplies?

Sanjay Thapar:

Largely it would be, this is the first order that we won, it is chrome plating and painting, so

this is in line with the margin that we have. We have not really pushed the envelope in terms

of what margins we can =command. The idea really was to enter a large global customer,

which we have done successfully. I think the margins are in line with what we have for other

products, and moving forward of course we expect these margins to be higher.

Nikhil Kale:

Got it and just on the business wins that you have talked about which is with Whirlpool and

Alladio, so can you just talk about what are the parts that you will be supplying here and then

I will just follow it up with another question on the global space?

Sanjay Thapar:

So, we will be supplying to the washing machine business which are overlays so we have a

lot of experience in the overlays. So that is what we will be supplying to begin with. They

make a lot of appliances, so there will be lot of opportunities to sell other products as well.

Nikhil Kale:

And Whirlpool is also is it overlays or the badges that you are doing?

Sanjay Thapar:

Whirlpool is Chrome plated painted badge so that is that business that we won.

Nikhil Kale:

And then just related to this part, just wanted to understand who are we replacing for these

orders right, I am sure we would have been sourcing from some of the other suppliers, so

who are we replacing and globally are we seeing, so I understand that globally this is a quite

a fragmented space there are a quite a lot of smaller suppliers, regional suppliers, so are we

kind of seeing consolidation happening in this space gradually, because of other global issues

that are kind of playing out?

Sanjay Thapar:

You know what has happened really, is that people post-pandemic, everybody is very

cognizant of how stable are the supply chains, so we are benefiting from this China plus one

policy where a lot of exports happened out of China, so they are looking at alternatives and

supplier like SJS, which have global presence, already supplies to large global marquee

customers, it is a natural choice for them because we are supplying to the who’s who of the

industry, both in consumer as well as automotive space. So that is a natural advantage that we

have, plus as you rightly said, it is a fragmented market, most of the suppliers in even North

America or in Europe or in Latin America are relatively small and OEMs are looking at very

strong companies which have a strong financial profile, and are stable, so that they can

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SJS Enterprises Limited August 05, 2022

guarantee delivery to them. We have an impeccable track record of exporting to 20+

countries and we supply parts without ever a customer line stopping, so that is a very

powerful statement to make and that is exactly what the customers are looking.

Nikhil Kale:

And just lastly, Sanjay if we look at this space, while it is fragmented, I think profitability is

also quite high, now from our inorganic kind of targets, are we seeing that globally there are

companies which are coming under stress, which can provide us maybe with an opportunity

to acquire these companies?

Sanjay Thapar:

More certainly, so that is what we are doing at the moment. We are looking at creating a

pipeline of companies which are making products similar to what we do. This is high margin

business, so those companies also have a margin, but their fixed costs are too high. As I said

earlier in our calls, we have a very strong development capability here at India, we would

look at acquiring companies doing the development work and backend work in India and

having the customer facing interface as it is in those companies and extract more margin. Our

focus very clearly is on profitability and we hope that with this strategy we will be able to

make those companies even more profitable and a good addition to our company.

Nikhil Kale:

Thank You.

Moderator:

Thank you. The next question is from the line of Ronak Vora from AUM Advisors. Please go

ahead.

Ronak Vora:

Sir, the current capex of that you outlined for the chrome plating business of Rs 100 Crores

and you said that the sales will ramp up from Rs 130 Crores to Rs 300 Crores, so basically

our asset turnover will just be 1.7 times correct?

Devanshi Dhruva:

No, so the thing is that in this case we are buying an entire land as well as constructing the

building also, so it is not just the cost of the equipment and setup but it is also because we

have building capacity, the entire building acquiring land all that cost is going into this entire

capex of 100 Crores.

Ronak Vora:

And when do we expect the capex to complete and how do we plan to ramp up the whole

capex?

Sanjay Thapar:

So, expect where we should be able to build this plant in about a year-and-a-half, so 18

months is what we look at, and at the same time we are building a strong order pipeline, so

we imagine that we would be able to double our sales at Exotech in the next three years, so

that is the target that we have.

Ronak Vora:

Thank you.

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SJS Enterprises Limited August 05, 2022

Moderator:

Thank you. The next question is from the line of Anirudh Gangahar from Avendus Wealth

Management. Please go ahead.

Anirudh Gangahar:

Thank you and good morning. Two, three questions from my side, firstly on the slide #16,

you have given the FY2023 industry domestic volume growth for two wheelers and

passenger vehicle is about 16% and 19% and you mention that your underlying growth target

of 25%, top line growth and PAT of abouto 30% growth, could you help me reconcile that

our profits are still based on 10% to 12% industry growth and if that is the case then this 16%

and 19% is it something of an optimistic scenario or how should I look at this. That is the

first question and the second question is more strategic in nature, last quarter you mentioned

that we are looking for CEO to run the business while you are looking more at the business

development planning and pipeline, could you help us understand where we are in that

process, thank you?

Sanjay Thapar:

So first things first, so this outlook or expectation of two wheelers growing at 15% and the

passenger vehicles growing by 19%, I think this is coming out of all time low slidet in the

volume, so these are essentially broker reports and market research reports on what is the

outlook for the current financial year for these companies. So our outlook of 25% growth was

based on 10% to 12% growth of the underlying industry, and that is good enough for us. So

all this slide signifies that while the industry is bullish about this growth we feel that we are

in the right segment close to about 70% of our sales is coming from these two industry,

which are likely to grow much beyond that 10% to 12% target that we had originally, so we

are quite bullish and optimistic that our overall 25% growth target would remain.

Anirudh Gangahar:

Understood, thank you.

Sanjay Thapar:

And you had another question on the strategic piece, so could you repeat that question again,

please?

Anirudh Gangahar:

Yes, in your last earnings call you had mentioned that you would be moving out of the CEO

role?

Sanjay Thapar:

So, we have setup a stable company Joe and I have run this company and we have created

infrastructure both in terms of the human resources and the system that we have. Now what

we are looking at is that what would be the next level for the company, more futuristic

products. So the search for the CEO is on and we are in the process of finalizing this

candidature, so in the next few months we hope to have a CEO on board.

Anirudh Gangahar:

Alright, may I just ask one other question, you mentioned that 90% of your target in sales in

FY23 the orders are already in the bag. Do you have any assessment about the next year?

How much of the lead time would you know, how much of let us say FY2024 to previous as

you mentioned it is 25% CAGR, so we are looking at 25% top line growth in FY2024 as

well. Do we have any assessment or it is too early to know how much of those orders would

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SJS Enterprises Limited August 05, 2022

probably be, may not be in the bag, but we got fairly good visibility because it is all model

based?

Sanjay Thapar:

So our outlook really is that next year also we should grow at 25%, but we do not give out

the forecast specifically for the year because the lead time that we have for development

varies from two weeks to six months So many times while we are in discussions with

customers, the nomination is not done till much later, so that is the reason why we do not

give a forecast. We talk every first of April, every year, where we stand and that is what we

look that, so 80% has grown to 90% in the first quarter for the current year, so similarly we

expect next year also to shape up.

Anirudh Gangahar:

Right. Thank you very much for the answers.

Moderator:

Thank you. The next question is from the line of Rajesh Jain from NB Investments. Please go

ahead.

Rajesh Jain:

Good morning, congratulations on good set of numbers. So, I have two questions, the first

one is regarding the receipt of orders as and when we receive the orders from our customers,

the new orders, how much lead time would it take to supply or first is to start the order and as

well as to reach the peak level of that order?

Sanjay Thapar:

So, as I said to the previous question, our lead time, so we can actually deliver parts within

two weeks, so dependents on the product category, so we have 11 product categories that we

manufacture, so the lead time varies for each. Now while we can do the production within

two weeks or one month or six months, depending on what the product is, the peak is reached

based on what is the nominated business, when is the customer going to peak in terms of his

volume requirements, so that varies based on customer demand, normally the first year the

customers ramp up and ramp up happens roughly about nine months to one year depending

on the plan of the OEM, I cannot really comment on that, so we focus on making sure that we

win the businesses, which are large volumes and we also make sure that we deliver very

quickly so that we can start sales as quickly as possible.

Rajesh Jain:

Sir, is it fair to assume that if it is for the existing models the ramp up would be very fast

since the customer would be having that demand ongoing?

Sanjay Thapar:

Absolutely, right.

Rajesh Jain:

Sir, my second question is you talked about getting one more and more export orders and you

also mentioned about the advantages that the company would be offering t o export

customers, so my question to you is other than the timely supplies, the quality and the

financial strength of the company, the pricing would be the more important criteria while

deciding for themselves. So just wanted to know what would be the price difference between

the SJS and whichever the competitors we would be replacing?

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SJS Enterprises Limited August 05, 2022

Sanjay Thapar:

So, in the export markets OEMs look at 10% advantage ballpark, so they would see that if

they are buying from a European supplier, then SJS price should be about 10% lower because

they want to do some validation expenses, etc., they want to figure that out within the

pricing. But our idea is that we are at the same quality level and better than your existing

supplier, so ballpark number is about 10% lower is what their expectation is. At SJS as I said

earlier we are focused on improving and expanding that margin, so our manufacturing costs

are far lower than that 10%, so I am much more competitive than a supplier in North America

or in Europe supplying to the customer and that is the reason why we are very bullish on

exports.

Rajesh Jain:

Sir, as and when you do any mergers outside India, you talked of shifting the design and

development to India, but is it that there is a possibility to shift the manufacturing also to

India?

Sanjay Thapar:

Yes, depends on case to case basis, so typically ideally what I would like to do is that the

customer facing interface remains the same, there could be manufacture done out of India,

supply is there, so there are all these possibilities exist.

Rajesh Jain:

Thank you very much, Sir and wish you all the best.

Moderator:

Thank you. The next question is from the line of Mahesh Bendre from IDBI Capital. Please

go ahead.

Mahesh Bendre:

Sir, thank you again for the opportunity. Sir, you mention that you bagged the business for

Mahindra’s new Scorpio N, so is the content very similar to what we are offering for XUV

700 as of now?

Sanjay Thapar:

Yes, largely in line, we do not want to give you exact numbers, but it is a very lucrative

business.

Mahesh Bendre:

Sure. Thank you so much, Sir.

Moderator:

Thank you. The next question is from the line of Vijay Sarda from VL Finance. Please go

ahead.

Vijay Sarda:

Good morning, Sir. Congratulations on very good set of numbers. Sir, my question is two

prong, one how we see our non-auto business developing over next three to five years as we

already started working with Whirlpool and other, so how we see that business growing that

is the first and second when we are talking about 30% kind of growth for over next two to

three year, do we need to do additional capex more than what we stated of Rs 100 Crores to

get that growth?

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Sanjay Thapar:

Okay, let me answer the second part of the question first, so at Bengaluru, which is our main

SJS Enterprises Limited August 05, 2022

facility, our capacity utilization is still quite low, we just about 55% utilization, so we have

enough head room to grow further, so no significant capex required at Bengaluru. At the

chrome plating plant, we have already said, we expect to spend about Rs 100 Crores to

increase the capacity at that location, so that is what we foresee to do at the moment. Coming

back to the other question that how will our consumer business move, what is the outlook for

the consumer business, so we are extremely bullish because we supply to virtually who’s who

of the industry in India. We have not really been able to venture out for the last two years

because of the pandemic, but we are winning large businesses and as I said earlier cost

competitiveness is key to us, we already delivered the global levels of quality that these

people require, so there is no doubt in my mind that comparatively given that the strong

profile that we have within the company for new product development, timely supplies, quick

response to customers, we should be able to grow very, very significantly, so 25% growth

year-on-year is what looks absolutely possible and we intend to do that.

Vijay Sarda:

Thanks, Sir. Just last question, this Pune capacity of this chrome plating, what kind of margin

we can inch up to in the next two to three years once we incur the capex and all that, so

currently we are around 12.8% is what has been said, so how much potential there we have?

Sanjay Thapar:

Okay, we do not like to give out very optimistic numbers, but we have a strategy in mind, the

primary strategy is that we will change our customer focus from the domestic to the export

market, now export market margins are higher and that is what will drive growth, moving

forward, what I can guide is that our margins on a steady state basis for Exotech would be

between 13% to 15%.

Vijay Sarda:

Great, Sir. Thanks a lot, Sir. Thank you very much.

Moderator:

Thank you. Ladies and gentlemen, due to time constraints that was the last question for

today. I would now like to hand the conference over to Ms. Devanshi for closing comments.

Devanshi Dhruva:

Thank you everyone for joining us on this call. If anyone’s questions have remained

unanswered, you can please reach out to me, and we will try to respond to the best of our

ability. Thank you.

Moderator:

Thank you. On behalf of Axis Capital Limited, that concludes this conference call. Thank

you for joining us. You may now disconnect your lines.

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