Kalyan Jewellers India Limited

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00 051 Symbol: KALYANKJIL 2. BSE Limited Corporate Relationship Dept. Phiroze Jeejeebhoy Towers, Dalal Street Mumbai 400 001 Maharashtra, India Scrip Code: 543278 Dear Sir/Madam, Sub: Invest

rs 2021

Mr. Ramesh Kalyanaraman joined Mr. T. S Kalyanaraman right from the initial days of Kalyan Jewellers 2021: Listed on NSE and BSE as Kalyan Jewellers India Limited 2022: Reached the count of 158 showrooms a

₹125,138

TODAY 127 showrooms in India and 31 showrooms in the Middle East Last Twelve Month Revenues of ₹125,138 Mn and profit After Tax of ₹3,831 Mn, 24% and 169% higher than Pre- COVID (FY20) levels K A L Y

₹3,831

showrooms in the Middle East Last Twelve Month Revenues of ₹125,138 Mn and profit After Tax of ₹3,831 Mn, 24% and 169% higher than Pre- COVID (FY20) levels K A L Y A N J E W E L L E R S I N D I A L I

24%

n the Middle East Last Twelve Month Revenues of ₹125,138 Mn and profit After Tax of ₹3,831 Mn, 24% and 169% higher than Pre- COVID (FY20) levels K A L Y A N J E W E L L E R S I N D I A L I M I T E

169%

ddle East Last Twelve Month Revenues of ₹125,138 Mn and profit After Tax of ₹3,831 Mn, 24% and 169% higher than Pre- COVID (FY20) levels K A L Y A N J E W E L L E R S I N D I A L I M I T E D 7 Com

₹ 125,138

ghlights 28 Years Since Formation 127 Showrooms in India 31 Showrooms in Middle East 870 ₹ 125,138 Mn "My Kalyan" Grassroots Stores Current Revenues (Last 12 months) 5 Countries 21 States & Un

₹ 3,831

5 Countries 21 States & Union Territories in India 13 Procurement Centres 8,253 Employees ₹ 3,831 Mn Current Profit After Tax (Last 12 months) K A L Y A N J E W E L L E R S I N D I A L I M I T E

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fferings Diversified range of product offerings and sub brands targeted at a diverse set of customers 6 7 8 9 Robust and Effective Internal Control Processes Information technology and operations manag

60%

6 68 32 60 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world H

30%

68 32 60 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world Highe

10%

2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world Highest component of

“I eagerly look forward to my association with Kalyan." Note: Subject to regulatory and shareholder approval K A L Y A N J E W E L L E R S I N D I A L I M I T E D 33 Franchise Model Ushering Into New Era of Growth With Franchise Model Target Locations for Franchise – Metro, Tier 1, 2, 3 cities across non- south India”

Retail experience

1

Increasing brand consciousness

1

After sales service

1

Safety and security

1

Demonetization

1

GST

1

Mandatory PAN

1

Rural policy push

1

Hallmarking of gold jewellery

1

PIONEERS IN THE INDIAN JEWELLERY RETAILING SPACE IN

1

Safety and security

Shopping experience in spacious, hygienic surrounding; service by well-trained store personnel; robust systems

Hallmarking of gold jewellery

Compulsory from 2021 Source: Technopak K A L Y A N J E W E L L E R S I N D I A L I M I T E D 12 Established brand A Brand Built On Decades Of Trust And Transparency

PIONEERS IN THE INDIAN JEWELLERY RETAILING SPACE IN

Institutionalising Highest Quality Standards Introducing Highest Degree Of Pricing Transparency For Customers Customer Education And Awareness BIS Hallmarking Of Gold Jewellery Even before regulatory mandate Price Transparency Price tags detailing components aid price transparency before customers Product Certification Guarantee of purity, lifetime maintenance, exchange and buy back Product Quality Karatmeters to verify purity of gold jewellery Transparency In Gold Exchange Transparent exchange process; valuation and verification of purity in front of the customer After-sales Service & Staff Training Staff training to drive customer satisfaction and win repeat business K A L Y A N J E W E L L E R S I N D I A L I M I T E D 13 Presence A True Pan-India Player With Expansive Geographical Presence Pan-India Presence Karnataka Bengaluru – Dickenson Road Bengaluru – Jayanagar Bangaluru - Kammanahalli Bengaluru – Koramangala Bengaluru – Malleswaram Bengaluru – Marathahalli Bengaluru – Phoenix

Grassroots Network

Facilitator of the neighborhood jeweller proposition in India • Grassroots outreach focused on marketing and customer engagement across urban, semi-urban and rural areas • Significant proportion of gold jewellery demand originates from rural, semi-urban markets where penetration of organised jewellery retail is low • “My Kalyan” centres provide marketing tool to address latent demand in some of these markets ACTIVITIES AND STRATEGIES IMPLEMENTED TO PROMOTE KALYAN BRAND Dedicated “My Kalyan” personnel for door-to-door and direct marketing efforts among local communities Showcase product catalogues Drive traffic to showrooms Purchase advance schemes enrollment Enrich customer database Relationship-building with players in wedding ecosystem 870 ‘My Kalyan“ centres (~7 centres per showroom) 10 mn Endeavored customer connect each year 19%+ Contribution to revenue from operations in India 3,114 Employees 38%+ Of enrolment to purchase advance schemes in India K A L Y A N J E W E L L E R S I N

Online Platform

Candere Targeted same stores sales growth of mid to high single digits • To improve gross • To increase the share of margins organically through upselling and rise in the share of revenues from Non South region • The Company aims to improve gross margins by 2%+ and maintain a steady state EBITDA margins of 10%+ • The EBITDA margins will be driven by increase in gross margins coupled with operating leverage revenue from non- south markets; incremental showrooms predominantly in non- south markets • 12-15 new showrooms in India annually to be funded by internal accruals • Franchise model to further support the pace of expansion in India • Calibrated expansion in Middle East on the back of good business traction in the region over the last three consecutive quarters • Expansion to be fully funded by the internal accruals from the region • Aggressive plan drawn up for the for the next phase of growth • First offline showroom to be opened during the current financial year K A L Y A N J E W

Objectives

• Leverage Kalyan Jewellers brand and utilize the infrastructure / resources of the franchise owner • Franchise owned company operated stores (FOCO) ensuring robust compliance, monitoring systems and adherence to Kalyan Jewellers’ brand standards • Robust franchise selection process includes evaluating market goodwill, financial strength and other business interests • Capex and inventory investment shall be incurred by the franchisee; additionally, all showroom related expenses except salary shall be borne by the franchisee. Working towards scaling this model at faster pace and expect this to boost ROCE in coming future K A L Y A N J E W E L L E R S I N D I A L I M I T E D 34 Opened 1st Franchise store at Aurangabad, Maharashtra India performance India: Q1FY23 Performance Summary Revenue (₹mn) 27,190 113% 12,742 Q1FY22 Q1FY23 • Strong revenue momentum across geographies; base year impacted by COVID second wave • Robust Akshaya Tritiya sale after a gap of two years • New customer additi