TIPSMUSICNSE22 October 2022

TIPS Industries Limited has informed the Exchange about Investor Presentation

Tips Music Limited

October 22, 2022

To, Listing Department BSE Limited P.J Towers, Dalal Street, Fort, Mumbai – 400 001

To, Listing Department National Stock Exchange of India Limited Exchange Plaza, 5th Floor, Plot No. C/1, G Block, Bandra Kurla Complex, Bandra (E), Mumbai – 400 050

Scrip Code: 532375

Symbol: TIPSINDLTD

Subject: Submission of Presentation of Analysts/Investors Meeting

Dear Sir,

This is further to our letter dated October 18, 2022 on the Investor/ Analyst call scheduled on Saturday, October 22, 2022 at 11:00 a.m. (IST) and pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations 2015, we enclose herewith a copy of Investor Presentation with respect to Audited Financial Results of the Company for the quarter ended September 30, 2022.

The same shall be uploaded on our website www.tips.in

We request you to kindly take the above information on record.

Thanking you,

For Tips Industries Limited

Bijal R. Patel Company Secretary

Encl: a/a

Tips Industries Limited

Investor Presentation Q2FY23

Safe Harbor

This presentation has been prepared by and is the sole responsibility of Tips Industries Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by

the trailing restrictions.

This presentation does not constitute or form part of any offer or invitation or inducement to sell or issue, or any solicitation of any offer or recommendation to purchase or

subscribe for, any securities of the Company, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or

commitment thereof. In particular, this presentation is not intended to be a prospectus or offer document under the applicable laws of any jurisdiction, including India. No

representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or

opinions contained in this presentation. Such information and opinions are in all events not current after the date of this presentation. There is no obligation to update, modify or

amend this communication or to otherwise notify the recipient if the information, opinion, projection, forecast or estimate set forth herein, changes or subsequently becomes

inaccurate.

Certain statements contained in this presentation that are not statements of historical fact constitute “forward-looking statements.” You can generally identify forward-looking

statements by terminology such as “aim”, “anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “may”, “objective”, “goal”, “plan”, “potential”, “project”, “pursue”,

“shall”, “should”, “will”, “would”, or other words or phrases of similar import. These forward-looking statements involve known and unknown risks, uncertainties, assumptions and

other factors that may cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed

or implied by such forward-looking statements or other projections. Important factors that could cause actual results, performance or achievements to differ materially include,

among others: (a) our ability to successfully implement our strategy, (b) our growth and expansion plans, (c) changes in regulatory norms applicable to the Company, (d)

technological changes, (e) investment income, (f) cash flow projections, and (g) other risks.

This presentation is for general information purposes only, without regard to any specific objectives, financial situations or informational needs of any particular person. The

Company may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such change or changes.

2

New Release Highlights (Click to view)

Total 228new

Songs Released in Q2FY23

88 Non-Film

songs released in Q2FY23

140 Film

songs released under Tips Originals

3

Financial Overview

Quarterly Business Performance

Revenue (Rs. in Crs)

Op. EBITDA (Rs. in Crs)

Op. EBITDA Margins (%)

Y - o - Y

+70%

49.6

29.1

+52%

27.2

17.8

-900 bps

61%

55%

Q2FY22

Q2FY23

Q2FY22

Q2FY23

Q2FY22

Q2FY23

Revenue (Rs. in Crs)

Op. EBITDA (Rs. in Crs)

Op. EBITDA Margins (%)

+45%

49.6

34.2

Q - o - QQ - o - Q

+21%

27.2

22.4

-1100 bps

66%

55%

Q1FY23

Q2FY23

Q1FY23

Q2FY23

Q1FY23

Q2FY23

5

Q2 FY23 Profit & Loss Statement

Particulars (Rs. in Crs)

Revenue From Operations

Content Cost

Employee Benefits Expenses

Other Expenses

Op. EBITDA

Op. EBITDA %

Other Income

Depreciation and Amortisation Expense

Op. EBIT

Finance Costs

PBT

Tax

PAT

PAT %

EPS

Q2FY23

Q2FY22

Y-o-Y

Q1FY23

Q-o-Q

H1FY23

H1FY22

Y-o-Y

49.6

17.2

1.8

3.4

29.1

70%

34.2

45%

7.6

1.6

2.1

126%

7.6

1.6

2.6

126%

83.8

24.8

3.5

6.0

57.2

11.5

3.1

4.4

46%

115%

27.2

17.8

52%

22.4

21%

49.6

38.2

30%

FY22

135.6

32.7

6.3

10.4

86.2

54.8%

61.3%

65.6%

59.2%

66.7%

63.6%

1.1

0.4

27.9

0.1

27.8

7.0

20.8

0.6

0.1

18.3

0.0

18.3

7.1

11.2

41.1%

37.8%

16.06

8.66

52%

52%

85%

1.0

0.4

23.1

0.1

23.0

5.9

17.2

48.7%

13.25

2.2

0.8

51.0

0.1

50.9

12.9

38.0

1.2

0.3

39.0

0.0

39.0

11.9

27.1

31%

30%

40%

3.2

0.7

88.7

0.1

88.6

24.1

64.6

21%

21%

21%

44.2%

46.4%

29.3

20.91

46.5%

49.78

6

Balance Sheet

Equity & Liabilities (₹ in Cr)

Equity Share Capital Other Equity

Total Equity

Non-Current Liabilities

Financial liabilities

(i) Lease Liabilities Deferred Tax Liabilities, (net) Employee Benefit Obligations Other Non Current Liabilities

Total Non-Current Liabilities

Current Liabilities

Financial Liabilities

(i) Lease Liabilities (ii) Trade Payables (a) total outstanding dues of micro enterprises and small enterprises (b) total outstanding dues of creditors other than micro enterprises and small enterprises (iii) Other Financial Liabilities Employee benefit Obligations Current Tax Liabilities (net) Other Current Liabilities

Sep’22

Mar’22

13.0 124.8

137.8

13.0 89.4

102.4

3.5 0.0 0.2 13.1

16.9

0.6

0.0

15.0

0.1 0.0 0.5 19.7

3.6 0.0 0.1 29.7

33.4

0.3

0.0

4.2

0.2 0.0 5.2 1.1

Total Current Liabilities

Total Equity & Liabilities

35.9

190.6

11.0

146.8

Assets (₹ in Cr)z

Sep’22

Mar’22

Property, plant and equipment

Investment Property

Non-Current Assets

Financial Assets

(i) Investments

(ii) Loans & Deposits

(iii) Other Financial Assets

Deferred Tax Assets

Other Non‐Current Assets

Total Non-Current Assets

Current Assets

Financial Assets

(i) Investments

(ii) Trade receivables

(iii) Cash and cash equivalents

(iv) Bank balances other than (ii) above

(v) Loans

(vi) Other Financial Assets

Other Current Assets

Current Tax Assets (Net)

Total Current Assets

Total Assets

6.1

0.2

0.0

0

2.9

0.4

8.0

6.3

0.2

0.0

0

3.0

0.4

8.0

17.5

17.9

9.5

20.4

20.3

74.6

0.2

11.5

32.2

4.2

5.4

17.9

22.1

39.9

0.2

8.7

30.4

4.2

173.0

190.6

128.8

146.8

7

Cash Flow Statement

Cash Flow Statement (Rs. Crs.)

Cash Flow from Operating Activities

Profit before Tax

Adjustment for Non-Operating Items

Operating Profit before Working Capital Changes

Changes in Working Capital

Cash Generated from Operations

Less: Direct Taxes paid

Net Cash from Operating Activities

Cash Flow from Investing Activities

Cash Flow from Financing Activities

Net increase/ (decrease) in Cash & Cash equivalent

Add : Cash and cash equivalents at the beginning of the year

Adjusted Cash and Cash Equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

Sep-22

Mar-22

50.9

-1.1

49.8

6.3

56.0

-17.6

38.4

-37.6

-2.6

-1.7

22.1

0.0

20.3

88.6

-1.4

87.2

-36.0

51.2

-21.9

29.3

-27.1

-2.8

-0.6

0.0

22.7

22.1

8

Company Overview

Company Overview

Collection of over 29,000 songs across all genres and major languages

Established in 1988, Tips Industries is one of the large corporate houses in the field of music

Catalogue is licensed to

Consistent success in creating and acquiring high quality music I.P.R.

Since 1990, Tips has been amongst players with the highest number of gold and platinum discs to their credit

• OTT platforms

• Content Aggregators

• TV Channels • Telecom Companies

• Radio Stations,

• Advertisers • Event Management Companies

• Hotels, Restaurants, and Others

Hindi

Punjabi

Gujarati

Bhojpuri & many others…

Presence across platforms

Extensive Devotional, Pop, Remixes

catalogue

of

Film, Non-Film,

10

Corporate Philosophy

Our Vision To maintain and grow a MUST HAVE HITS catalogue

Our Mission To create, acquire and deliver quality music to a wide range of audiences

Our Purpose Deliver Entertainment

Our Core Values

•Honesty •Passion •Commitment •Teamwork •Positive attitude

11

Generating multiple revenue streams

Large and diversified music library Our catalogue comprises film, non-film, pop, remixes devotional songs and bhajans, created by some of the leading artistes and musicians of this country.

Rich content can be leveraged to generate multiple revenue streams via following

Sync Deals

Rich & Evergreen Catalogue Digitized catalogue comprises over 29,000 songs in multiple Indian languages and genres with new additions every year

29,000+ Songs

Digitally available

Catalogue is available on all the leading online music stores, applications, and web platforms including YouTube, Resso, Amazon Prime, JioSaavn and Facebook

Over 74.84 Mn

YouTube channel subscribers/followers

Broadcast Partners

12

Two Pronged Content Acquisition Strategy

Our endeavour is to cater to a wide range of audiences

Content Cost

Produce

Strategy

To introduce promising singers (TIPS) is in our DNA

• We have a strong A&R team which engages with artistes across genres and languages which allows us to present upcoming talent to our listeners.

• Our team has a deep understanding of music which allows us to create and build a repertoire of “Must Have Hits”

Purchase

Strategy

• We also engage with other producers to buy music rights to complement our repertoire

• Our understanding of music and its creative process provides us deep insights on costs and returns and therefore we remain cost always conscious while acquiring music rights

100% of Content cost is written off from profit & loss account in the quarter of release. There is no Capitalization & no pending write-offs in the future. Company has followed this policy since inception

Content acquisition cost through internal accruals

Content acquisition cost is only funded Content acquisition cost is only funded Content acquisition cost is only funded through internal accruals through internal accruals through internal accruals

is entirely funded

Strong A&R team to acquire content across languages & genres. 5 Artists signed exclusively

13

Growing listenership & Increasing Content Addition

Evergreen & Rich content of over 29,000 songs across genres, languages & decades giving us high visibility of music revenue

New Songs Added

228 New releases in Q2FY23

276

215

228

185

100

FY20

FY21

FY22

Q1FY23

Q2FY23

Existing Content + Continuous Additions : Increasing Music Revenue

YouTube Views (in. Bn)

YouTube Views (in. Bn)

+46%

38.5

59.6

+113%

20.8

27.3

12.8

15.3

15.1

16.4

19.3

26.6

FY19

FY20

FY21

FY22

Q1FY22

Q2 FY22

Q3 FY22

Q4FY22

Q1FY23

Q2FY23 14

Annexures

Music is the most valuable content

Ranking on repeated monetization

Yearly performance

Music is now an internet business

Music

Films

Web Series

TV Serials

News

Streaming

Streaming continued to grow strongly in 2021, up by 24.3% to US$16.9 billion. Paid streaming revenues rose by 21.9% and accounted for 47.3% of the global market (US$12.3 billion).

Synchronisation

Use of recorded music in advertising, film, games and TV climbed by 22.0% (US$549.1 from million) synchronization accounted for 2.1% of the global market.

Revenues

2021.

in

4.3%

19.2%

47.3%

CY2021

9.4%

2.1%

17.7%

Ad-supported streams

Physical

Synchronisation

Download & Other digital

Performance rights

that

Content monetized times commands economic value

can be multiple naturally greater

Downloads

Music ranks at the top of the content pyramid on when repeated monetization

ranked

Revenues from permanent downloads fell by 15.3% to US$839.3 million and represented just 3.2% of the global market in 2021. Other digital formats experienced growth (+6.8 %) but represent only 1.1% of global revenues

revenues

Streaming comprised 65% of total an increase of 24.3% vs 2020, for the Global Music Industry

2021,

in

*Source: IFPI GMR (2022)

16

Digital Advertising – Key Driver of Indian Music Industry

Indian Digital Ad Industry

INR Crs

• The Indian digital advertising industry stood at Rs 21,353 crore by the end of 2021, up from Rs 15,782 crore in the previous year. It has grown at a rate of 35.3%

35,809

+29%

27,759

21,353

15,782

13,683

10,859

8,202

6,228

• This sustained growth can be attributed to the technological science & analytics,

advancements, introduction of policies & regulations, among others.

improvements

data

in

• The highest proportion of spends on digital media is claimed by social media (29%, Rs 6,218 crore), closely followed by online Video (28%, Rs 5,907 crore). Paid search claims 23% (Rs 5,039 crore), while display banners claim 16% (Rs 3,420 crore).

• Social media is expected to grow with a CAGR of 29.79% to have a

spend share of 29% by 2023.

• On an average, Indians spend 2-3 hours on Social Media, which is at

par with the global average.

• 73% of the audience belonging to the age group of 45 years to 54

years use YouTube to watch online content.

2016

2017

2018

2019

2020

2021

2022f

2023f

Source: Dentsu Aegis Network Report 2022

17

Growing Digital Ad spend

Advertising spends on different media (Rs. Crore)

Advertising spends across various media (%) - Forecast

The current pie of digital ad spends constitutes 30% of the advertising spends in 2021, and moving forward in 2022 and 2023, the percentage is expected to increase to 34% and 38% respectively.

Source: Dentsu Aegis Network Report 2022

18

Few Industry Reports

dentsu – Digital Advertising in India

IFPI – Global Music Report

Click Here

Click Here

FICCI – EY Media & Entertainment

Report 2022

Click Here

Ericsson Mobility Report

Click Here

19

Thank You

Company Details:

Tips Industries Limited

CIN: L92120MH1996PLC099359

Email id: investorrelations@tips.in

Investor Relations Advisors:

Orientcapital (a division of Link Intime India Pvt Ltd)

Mr. Faraz Ahmed : +91 9619705150 faraz.ahmed@linkintime.co.in

Mr. Rajesh Agrawal : +91 9967491495 rajesh.agrawal@linkintime.co.in

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