SHOPERSTOPNSE19 October 2022

Shoppers Stop Limited has informed the Exchange about Investor Presentation

Shoppers Stop Limited

SHOPPERS STOP

October 19, 2022

National Stock Exchange of India Limited Exchange Plaza, Bandra-Kurla Complex, Bandra (East), Mumbai 400 051. Stock Symbol : SHOPERSTOP

SEC/71/2022-23

BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Fort, Mumbai 400 001. Stock Code : 532638

Dear Sir / Madam,

Sub.: Press Release and Investor Presentation for the quarter and half year ended September 30, 2022

Please find enclosed Press Release and Investor Presentation dated October 19, 2022 for the quarter and half year ended September 30, 2022.

information

This https://corporate.shoppersstop.com/investors/.

is also being made available on the corporate website of the Company

i.e.

Kindly take the above on record.

Thank you.

Yours truly, For Shoppers Stop Limited

Vijay Kumar Gupta Vice President- Legal, Company Secretary & Compliance Officer ACS No: 14545 Encl: A/a

Registered & Service Office : Umang Tower, 5th Floor, Mindspace, Off. Link Road, Malad (W), Mumbai 400 064, Maharashtra. T 022- 42497000 CIN : L51900MH1997PLC108798. Email : customercare@shoppersstop.com Website: www.shoppersstop.com

Toll Free No.:1800-419-6648 (9 am to 9 pm).

Shoppers Stop Limited

Press Release for immediate distribution

Shoppers Stop declares highest ever Q2 Sales and EBITDA Sales up by 62% @ Rs 1270 Cr and EBITDA up by 6762% @Rs 75 Crs

PBT Rs.32 Cr against a loss of Rs.44 Crs PAT of Rs 25 Crs against the loss of Rs. 43 Crs

   Debt Free with surplus cash of Rs 13 Cr  Bollywood actor Sanya Malhotra endorsed Private Brand “Kashish”

Mumbai, October 19, 2022: Shoppers Stop Ltd. one of India’s leading premier retailers of fashion and beauty brands, today have declared their second quarter results for the quarter ended September 30, 2022, for the fiscal year 2022-23.

Financial Performance:

Rs in Cr.

Sales Gross Margin EBITDA PBT ESOP Crossword/One off PBT(adj.) PAT

Q2FY23 1270 416 75 34

2 32 25

Management Comments:

Non GAAP Q2FY22 785 243 1 -44

Growth% 62% 71% 6762%

-44 -43

Q2FY23 1008 415 176 31 4 3 24 18

GAAP Q2FY22 632 241 138 -4

-4 -3

Growth% 60% 72% 27%

Mr. Venu Nair, MD & CEO at Shoppers Stop, commented on the Q2 FY23 results, "The momentum from last year and first quarter of this year continued. Our strong second quarterly numbers reflect the adopted strategy delivering our results. Customer sentiments remain upbeat, which is reflecting in Footfalls, Average Selling Price, Average Transaction Value and other KPI’s. Our continued improvement in Customer Experience, engagement and improved data analytic capabilities are providing us the competitive edge to remain ahead of the curve.

Our Store expansion plan is on track and we should open 12-15 stores during the year, with 6 stores to be opened in October and November.

We are extremely happy to inform you that we have forayed distributing International Beauty Brands with exclusive rights in India. This will enable us to bring newer brands in the Country, further enhancing our strong presence in Beauty.

Continued robust performance from strategic pillars:

 First Citizen Loyalty Customers – Continued to demonstrate as a preferred brand of choice for their fashion and beauty needs. Our First Citizen Members contributed 77% of our offline sales with staggering 65% repeat sales

 Private Labels – Private Labels continues to grow phenomenally by 76%. The Private Label

contributed 21% of our Apparel Sales and 15%, to the overall company sales.

 Beauty – Beauty category contributed 15% to the overall sales (up by 45% YoY). Twenty-four

new brands have been launched in Q2FY23.

 Omni Channel – The e-commerce platform contributed Rs 64 Cr revenue, (up by 8% YoY). Over 25% of online sales was from customer buying from cities which does not have Shoppers Stop stores. This clearly demonstrates the company’s brand recall and dominance.

Note: We have published a detailed Non-GAAP and GAAP Income Statement. Our non-GAAP measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP.

About Shoppers Stop Limited: Shoppers Stop Ltd. is the nation's leading premier retailer of fashion and beauty brands established in 1991. Spread across 91 department stores, the Company also operates 11 premium home concept stores, 139 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty and 25 Airport doors, occupying area of 3.8 M sq. ft. Shoppers Stop is home to one of the country's longest running and most coveted loyalty program 'First Citizen'. The Company's one-of-a-kind shopping assistance service, 'Personal Shopper' is revolutionizing the way Indian’s shop, bringing more value, comfort, and convenience to customer experiences. The brand's diversified Omni channel offering spans over 800+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.

For more information, contact: Shoppers Stop Ltd Rohit Trivedi (P) + 91- 9322672437 (E) rohit.trivedi@shoppersstop.com

---END---

PERFORMANCE HIGHLIGHTS Q2 FY23

KASHISH

1

1 KEY HIGHLIGHTS 2 EXPANSION 3 STRATEGIC PILLARS 4 COMPANY FINANCIALS

2

HAUTE CURRY

MARKET OUTLOOK

Customer • Customer confidence at its peak with increased spending and enthusiasm

• 78% of customers engage with offers,

if personalized to their previous engagements with the brand*

Channel • Offline Retail at its historic peak sales

• E-Commerce continues to grow, albeit

at a lower pace

• Collaborations between e-commerce and traditional Retail Brands continuing

Industry •

Innovate, Differentiate and Accelerate

• Redefining customer experience through technology upgradation and innovation

• Premium

and performing well

Lifestyle

segment

Expansion •

Increasing Stock of Grade A Malls in Top 7 cities

Innovative deal structuring from Landlords

Investment in stores renovation by retailers

LIFE

3

*Moengage.com blog dt Oct 10’22

Q2 HIGHLIGHTS

BEST EVER Q2 PERFORMANCE

(Non GAAP)

• Revenue grew by +62% vs LY and +19% vs pre-covid to reach Rs.1270 Crs

• Private brand recorded highest quarterly sales @ Rs. 192 Crs (+76%)

• EBITDA @ Rs.75 Crs vs Rs.1 Crs in FY22 and Pre-Covid Rs.48 Crs

• PBT @ Rs.32 Crs vs Loss of Rs 44 Crs in FY22 and nearly two times of Pre-Covid

• Continues to be debt free – Net Surplus of Rs. 13 Crs

• Opened 1 Department and 2 SS Beauty Stores; 6 Department stores under fit-out

• Renovated 2 Department stores and 2 in process

4

STOP

Q2 in Numbers

Revenue

(Non GAAP)

Profitability

(Non GAAP)

(Vs FY22)

Sales

Rs 1270 Crs +62%

Gross Margin

Rs 416 Crs +71% (+180Bps)

Private Brand

Rs 192 Crs +76%

EBITDA

Rs 75 Crs

(FY22 + Rs.1 Crs)

Beauty

Rs. 185 Crs +45%

PBT

Rs 32 Crs (FY22 loss of Rs 44 Crs)

Balance Sheet

Store Expansion and Renovation

Net Surplus

Rs.13 Crs

New Store

Capex

Rs 56 Crs

1 Dept Store (6 under Fit-out) 2 SS Beauty

Renovation

2 Dept Stores

5 ARCELIA

OPERATIONAL KPIs

Customer Visits (Mn)

ATV (Rs/-)

40.8

29.8

25.3

20.5

45 00

4400

43 00

4200

4100

4000

3900

3800

3700

3600

3500

3400

3300

3200

3100

3000

2900

2800

2700

2600

2500

2400

2300

2200

2100

2000

1900

1800

1700

1600

1500

1400

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100

3,221

3,303

3,760

4,069

6.0

Q2FY20 Q2FY21 Q2FY22 Q2FY23

Q2FY20

Q2FY21

Q2FY22

Q2FY23

ALTLIFE LIFE

(Offline & Online)

6

YEARLY TREND (NON GAAP)

Sales

1101

1001

901

801

701

601

501

401

301

201

101

1

80

-20

-120

1,070

1,270

785

371

Q2FY20

Q2FY21

Q2FY22

Q2FY23

EBITDA

48

1

75

-83

Q2FY20

Q2FY21

Q2FY22

Q2FY23

32.4%

347

(Rs in Crs)

32.8%

Margin

30.9%

27.1%

101

416

242

Q2FY20

Q2FY21

Q2FY22

Q2FY23

PBT

32

-30

-44

-126

Q2FY20

Q2FY21

Q2FY22

Q2FY23

34.0%

32.0%

30.0%

28. 0%

26. 0%

24.0%

22.0%

20. 0%

7

410

310

210

110

10

-60

-160

7

INSENSE

Sales (Net of GST)

845

632

292

1,008

Q2FY20 Q2FY21 Q2FY22 Q2FY23

EBITDA

155

176

138

28

45 0

350

250

150

50

-25

-100

-175

1100

1000

900

800

700

600

500

400

300

200

100

0

160

140

120

100

80

60

40

20

0

Q2FY20

Q2FY23 EBITDA Q2FY20 includes One off gain of Rs 13 Crs on account of revision of Lease life due to closed stores. Without this EBITDA grew by 23%

Q2FY22

Q2FY21

YEARLY TREND (GAAP)

41.4%

Margin

350

32.5%

95

(Rs in Crs)

41.2%

41.0%

38.2%

241

415

39.0%

37.0%

35.0%

33.0%

31.0%

Q2FY20

Q2FY21

Q2FY22

Q2FY23

PBT

24

-30

-4

-137

Q2FY20

Q2FY21

Q2FY22

Q2FY23 8

STOP

1 KEY HIGHLIGHTS 2 EXPANSION 3 STRATEGIC PILLARS 4 COMPANY FINANCIALS

9

LIFE

STORE FOOTPRINT

Stores Footprint as on 30th Sept22

Format

Store count

Department store

Home Stop

Beauty Stores

Airport Doors

91

11

139*

25

*Includes 54 Shop in Shop

# Carpet area

266 Stores 3.8M sq.ft.#

l

l

l

l

l

l

l

l

l

l

l

10

l

l

l

l

l

l

l

l l l

l

l l l ll

l

l

l

l

l

l

l

l

l

l

l

l

l

l

l

ll

l

l

llllllllllllllllllllllllllllllllllllllllllllll INVESTING FOR GROWTH

On track to add 12 Department stores and 15 Beauty stores during FY23

Store count

Metro

Tier II

Tier III

Total

3

7

2

12

Investments (Rs In Crs)

Q2FY23

New Stores and Renovation

Technology/Others

Omni (Opex)

Total

47

9

12

68

11

HOMESTOP

NEW - DEHRADUN STORE

12

NEW - SSBEAUTY STORE - GREEN PARK, NEW DELHI

13

NEW - SSBEAUTY STORE, KOLKATA CITY CENTRE

14

RENOVATED - AHMEDABAD, ALPHA-ONE

15

RENOVATED - VIZAG SHOPPERS STOP

16

1 KEY HIGHLIGHTS 2 EXPANSION 3 STRATEGIC PILLARS 4 COMPANY FINANCIALS

17

LIFE

STRATEGIC PILLARS

Growth Vs FY22

9.2M

+76%

+45%

+8%

SALES CONTRIBUTION

FIRST CITIZEN 77%

PRIVATE BRANDS 15%

+52%

BEAUTY 15%

+13%

OMNI-CHANNEL 5%

+212%

Growth Vs FY20

18

FIRST CITIZEN

1. Sales contribution:

• Offline • Online

77% (New Member 16%) 37%

• Pujo campaign leading to 29% higher Customer

Entry in east

• Private Brands: Member penetration @ 49% up by

736 bps

• Active base increased by 500 bps and overall growth of 29% by activating lapsers and arresting dropouts

19

STOP

FIRST CITIZEN

First Citizen Black Customers

• Enrolment • ATV • Members Spend

15.5K new customers 2X of First Citizens 4x of First Citizens

All Time High

• Engagement and experiences created for Black card customer

has got an overwhelming response

• Adventurous • Entertainment • Master Class

Mahindra Jeep ride Pujo celebration at Westin Kolkata Celebrity make up artist Ojas Rajani

20

TAPASYA STORE

Sanya x Kashish Festive Campaign

21 KASHISH

PRIVATE BRANDS

Sales

PB Contribution • Overall • Apparels

• Kids continue to outperform

• Value • Volume

Rs.192 Crs +76%

15%

21%

+93%

+47%

Indian-wear and Women western wear brand “Fratini” grew by 2x and Men’s Indian wear brand “Bandeya” grew 3X • Newly introduced New born apparels, gifts sets & utilities

grew by 2x

• Exclusive range of character merchandise grew by 3x

Sales and Contribution %

11.8%

126

15.5%

57

15.2%

192

13.9%

109

Q2FY20 Q2FY21 Q2FY22 Q2FY23

22

FRATINI

BEAUTY

Sales

Rs.185 Crs. +45%

• As a part of strengthening our Beauty Business, we have obtained exclusive

Rights for Retailing and Distribution of Leading International Beauty Brands for India from L'Oréal and Clarins. Expect to significantly add Luxury portfolio besides enriching the Customer experience at par with Global Standards

• Active engagement with Fast growing New-Age India brands across Online

and Offline

Showstopper campaign and 30 Makeup Masterclasses to drive engagement

Launched 2 New SS Beauty Stores – Green Park Delhi and City Centre Kolkata

Arcelia (Private Brand) • • Going to Launch 90 SKUs of Makeup and 3 SKUs in Bath and Body

Launched 35 SKUs of Bath & Body; contributing 20% to total category

Supply Chain disruptions continues for International brands, likely to normalize by Q4

15.3%

163

Sales and Contribution % 14.6%

17.0%

133

185

14.7%

54

Q2FY20 Q2FY21 Q2FY22 Q2FY23

23

OMNI CHANNEL

Sales App Downloads 900K in Q2

Rs.64 Crs +8%

15.5M Cumulative

Sales and Contribution %

• Exclusive Collaboration with “GOAT Brand Labs” to

5.0%

7.5%

59

64

sell D2C Brands to appeal Young audience

• 20 Online Exclusive brands launched • 25% of Online sales are from cities wherein Shoppers

not present

Omni Customers Shop both offline /online • Annual spend Omni Customer 2X of Stores • Frequency 5 times

7.8%

29

1.9%

20

Q2FY20 Q2FY21 Q2FY22 Q2FY23

24

HAUTE CURRY

1 KEY HIGHLIGHTS 2 EXPANSION 3 STRATEGIC PILLARS 4 COMPANY FINANCIALS

25

HOME STOP

KPI PERFORMANCE - Q2

Vs FY22

62%

180 bps

6762%

Sales

Gross Margin

EBITDA

Non GAAP

1270

GAAP

1008

416

415

75

176

60%

300 bps

27%

(Rs Crs)

26

INFUSE INFUSE

KPI PERFORMANCE - YTD

Vs FY22

139%

290 bps

(Rs 114 Crs)

Sales

Gross Margin

EBITDA

2460

1950

817

813

142

Non GAAP

344

GAAP

ALTLIFE

27

(Rs Crs)

134%

340bps

146%

FINANCIALS Q2 FY23

Particulars

Rs. in Crs.

Revenue

Other Income

Total Revenue

Margin

Margin% Operating Exp. (1)

EBITDA Depreciation(2)

Finance Cost

Non GAAP

FY23

1270

20

1290

416

FY22

785

8

792

243

Gr%

62%

159%

63%

71%

FY23

1008

4

1012

415

GAAP

FY22

632

68

699

241

Gr%

60%

-94%

45%

72%

32.8%

30.9%

180 Bps

41.2%

38.2% 300 Bps

361

75

36

5

249

45%

1

37

8

6762%

-5%

-35%

244

176

93

51

31

170

138

90

52

-4

43%

27%

3%

-1%

GAAP Revenue is Net of GST

PBT* 34 Previous years numbers are regrouped/rearranged wherever necessary

-44

*FY23 GAAP PBT is before ESOP and Crossword w/off of Rs 6 Crs

Adjustment in Net Profit PBT (as per Non GAAP) Lease Rent (Non-GAAP) Finance costs Depreciation on ROU Assets Remeasurement of leases life Others PBT (as per GAAP)

GAAP Adj 34 -101 46 57 0 1 31

1. Operating expenses include receivables write off (onetime)

Rs.5 Crs

2. Depreciation includes accelerated depreciation of IT

application for E.Com – Rs.3 Crs

28 BANDEYA

FINANCIALS YTD FY23

Particulars

Rs. in Crs.

Revenue

Other Income

Total Revenue

Margin

Margin%

Operating Exp.

EBITDA

Depreciation

Finance Cost

FY23

2460

36

2496

817

33.2% 711(1)

142 65(2)

11

Non GAAP

FY22

1031

11

1042

312

Gr%

139%

228%

140%

162%

FY23

1950

9

1960

813

GAAP

FY22

833

132

964

319

Gr%

134%

-93%

103%

155%

30.3%

290 Bps

41.7%

38.3% 340 Bps

438

-114

73

13

62%

-11%

-18%

479

344

177

103

64

311

140

178

103

-141

54%

146%

0%

0%

GAAP Revenue is Net of GST

PBT* 66 Previous years numbers are regrouped/rearranged wherever necessary

-201

*FY23 GAAP PBT is before ESOP and Crossword w/off of Rs 6 Crs

Adjustment in Net Profit PBT (as per Non GAAP) Lease Rent (Non-GAAP) Finance costs Depreciation on ROU Assets Remeasurement of leases life Others PBT (as per GAAP)

GAAP Adj 66 -197 92 110 -1 1 64

1. Operating expenses include receivables write off

(onetime) Rs.5 Crs

2. Depreciation includes accelerated depreciation of IT

application for E.Com – Rs.3 Crs

29

KASHISH

BALANCE SHEET

Particulars Net worth Loan Fund Total Liabilities Fixed Assets + Lease Deposit Investments Inventory Other Assets Total Current Assets Creditors Other Liabilities Total Current Liability Net Current Assets Total Assets Previous years numbers are regrouped/rearranged wherever necessary

Sep’22 675 134 809 766 125 1379* 529 1756 1514* 475 1989 -233 809

Sep'21 590 213 802 708 137 884 543 1254 985 484 1469 -215 802

*Includes ROR Inventory and Creditors of Rs. 923 Cr

Mar’22 625 194 819 732 163 1009 495 1336 1152 429 1581 -245 819

Net Cash

Rs. in Crs

Cash & Investments

Loan

Net Negative Debt

147

134

13

30

INSENSE

CASH FLOW

Particulars

Sep'22

Sep'21

Mar’22

Cash Profit from Operations (before tax)

Changes in Working Capital

Cash generated from Operations

Fixed Assets /Reduction in Capex Creditors

Cash generated from Operations

Redemption of Investments (Net)

Cash post Investing Activities

ESOP

Interest & Finance Cost

Loan (net of repayment)

Net Increase/(decrease) in Bank Balance

143

-39

104

-72

32

37

69

2

-10

-60

0

-112

79

-33

-32

-65

5

-60

2

-13

63

-9

-17

124

106

-120

-13

-24

-37

2

-19

44

-9

31

STOP

ANNEXURES

FINANCIALS Q2 FY23

Particulars Rs. in Crs. Revenue Other Income Total Revenue Margin Margin% Operating Exp. EBITDA Depreciation Finance Cost PBT ESOP’s + Crossword PBT(Adj) Tax PAT

Gr% 62% 159% 63% 71% 180 Bps 45% 6762% -5% -35%

Non GAAP FY23 FY22 1270 785 20 8 1290 792 243 416 32.8% 30.9% 249 361 1 75 37 36 8 5 -44 34 0 2 -44 32 -1 7 -43 25

FY23 1008 4 1012 415 41.2% 244 176 93 51 31 7 24 7 18

Gr% 60% -94% 45% 72%

GAAP FY22 632 68 699 241 38.2% 300 Bps 170 138 90 52 -4 0 -4 -1 -3

43% 27% 3% -1%

Previous years numbers are regrouped/rearranged wherever necessary

GAAP Revenue is Net of GST

33

LIFE

FINANCIALS YTD FY23

Particulars Rs. in Crs. Revenue Other Income Total Revenue Margin Margin% Operating Exp. EBITDA Depreciation Finance Cost PBT ESOP’s + Crossword PBT(Adj) Tax PAT

FY23 2460 36 2496 817 33.2% 711 142 65 11 66 2 64 16 48

Gr% 139% 228% 140% 162% 290 Bps 62%

-11% -18%

-87%

Non GAAP FY22 1031 11 1042 312 30.3% 438 -114 73 13 -201 15 -216 -36 -180

Gr% 134% -93% 103% 155% 340 Bps 54% 146% 0% 0%

-51%

GAAP FY22 833 132 964 319 38.3% 311 140 178 103 -141 15 -156 -36 -121

FY23 1950 9 1960 813 41.7% 479 344 177 103 64 7 56 16 40

Previous years numbers are regrouped/rearranged wherever necessary

GAAP Revenue is Net of GST

34

INFUSE

266( 1 )

S t o r e s

9.2M F I R S T C I T I Z E N S

15% Mix P R I V A T E B R A N D S

3.8 M S Q U A R E F E E T A R E A

800+ B R A N D S

5% Mix E C O M

48 C I T I E S

41 Mn W A L K - I N S i n Q 2

16.6K ( 2 ) T A L E N T P O O L

FACTS as at 30th Sept’22

I n c l u d e s 5 4 S h o p i n S h o p s

1 . 2 . I n c l u d i n g B r a n d s t a f f

35

BANDEYA

DISCLAIMER

Certain statements in this release concerning our future growth prospects are forward-looking statements within the meaning of applicable securities laws and regulations, and which involve number of risks and uncertainties, beyond the Control of the company, that could cause actual results to differ materially from those in such forward-looking statements The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding Fluctuations in earnings, our ability to attract and retain highly skilled professionals, political instability, legal cost advantage, wage increases, our ability to attract and retain highly skilled professionals, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property and General economic conditions affecting our industry.

Shopper’s Stop Ltd. may, from time to time, make additional written and oral forward looking statements, including our reports to shareholders. The Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company. The Company also expects the media to have access to all or parts of this release and the management’s commentaries and opinions thereon, based on which the media may wish to comment and/or report on the same. Such comments and/or reporting maybe made only after taking due clearance and approval from the Company’s authorized personnel. The Company does not take any responsibility for any interpretations/ views/ commentaries/reports which may be published or expressed by any media agency, without the prior authorization of the Company’s authorized personnel.

In case of any clarifications please contact on investor@shoppersstop.com

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