Kalyan Jewellers India Limited

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dra (E), Mumbai 400 051 Symbol: KALYANKJIL Corporate Relationship Dept. Phiroze Jeejeebhoy Towers, Dalal Street Mumbai 400001 Maharashtra, India Scrip Code: 543278 Dear Sir/Madam, Sub: Investo

rs 2021

Mr. Ramesh Kalyanaraman joined Mr. T. S Kalyanaraman right from the initial days of Kalyan Jewellers 2021: Listed on NSE and BSE as Kalyan Jewellers India Limited 2022: Reached the count of 163 showrooms a

₹130,980

TODAY 132 showrooms in India and 31 showrooms in the Middle East Last Twelve Month Revenues of ₹130,980 Mn and Profit After Tax of ₹4,203 Mn, 30% and 195% higher than Pre- COVID (FY20) levels K A L Y

₹4,203

showrooms in the Middle East Last Twelve Month Revenues of ₹130,980 Mn and Profit After Tax of ₹4,203 Mn, 30% and 195% higher than Pre- COVID (FY20) levels K A L Y A N J E W E L L E R S I N D I A L I

30%

in the Middle East Last Twelve Month Revenues of ₹130,980 Mn and Profit After Tax of ₹4,203 Mn, 30% and 195% higher than Pre- COVID (FY20) levels K A L Y A N J E W E L L E R S I N D I A L I M I T E

195%

iddle East Last Twelve Month Revenues of ₹130,980 Mn and Profit After Tax of ₹4,203 Mn, 30% and 195% higher than Pre- COVID (FY20) levels K A L Y A N J E W E L L E R S I N D I A L I M I T E D 7 Com

₹ 130,980

ghlights 29 Years Since Formation 132 Showrooms in India 31 Showrooms in Middle East 881 ₹ 130,980 Mn "My Kalyan" Grassroots Stores Current Revenues (Last 12 months) 5 Countries 21 States & Un

₹ 4,203

5 Countries 21 States & Union Territories in India 13 Procurement Centres 8,758 Employees ₹ 4,203 Mn Current Profit After Tax (Last 12 months) K A L Y A N J E W E L L E R S I N D I A L I M I T E

rs 6

fferings Diversified range of product offerings and sub brands targeted at a diverse set of customers 6 7 8 9 Robust and Effective Internal Control Processes Information technology and operations manag

60%

6 68 32 60 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world H

10%

2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world Highest component of

40%

s Characterised by localised consumer preferences (‘hyperlocal’ nature) Urban India Rural India 40% 60% South Constitutes Largest Pie In The Indian Jewellery Market 70% Share of gold jewellery ou

Retail experience

1

Increasing brand consciousness

1

After sales service

1

Safety and security

1

Demonetization

1

GST

1

Mandatory PAN

1

Rural policy push

1

Hallmarking of gold jewellery

1

PIONEERS IN THE INDIAN JEWELLERY RETAILING SPACE IN

1

Safety and security

Shopping experience in spacious, hygienic surrounding; service by well-trained store personnel; robust systems

Hallmarking of gold jewellery

Compulsory from 2021 Source: Technopak K A L Y A N J E W E L L E R S I N D I A L I M I T E D 12 Established brand A Brand Built On Decades Of Trust And Transparency

PIONEERS IN THE INDIAN JEWELLERY RETAILING SPACE IN

Institutionalising Highest Quality Standards Introducing Highest Degree Of Pricing Transparency For Customers Customer Education And Awareness BIS Hallmarking Of Gold Jewellery Even before regulatory mandate Price Transparency Price tags detailing components aid price transparency before customers Product Certification Guarantee of purity, lifetime maintenance, exchange and buy back Product Quality Karatmeters to verify purity of gold jewellery Transparency In Gold Exchange Transparent exchange process; valuation and verification of purity in front of the customer After-sales Service & Staff Training Staff training to drive customer satisfaction and win repeat business K A L Y A N J E W E L L E R S I N D I A L I M I T E D 13 Presence A True Pan-India Player With Expansive Geographical Presence Pan-India Presence Karnataka Bengaluru – Dickenson Road Bengaluru – Jayanagar Bangaluru - Kammanahalli Bengaluru – Koramangala Bengaluru – Malleswaram Bengaluru – Marathahalli Bengaluru – Phoenix

Grassroots Network

Facilitator of the neighborhood jeweller proposition in India • Grassroots outreach focused on marketing and customer engagement across urban, semi-urban and rural areas • Significant proportion of gold jewellery demand originates from rural, semi-urban markets where penetration of organised jewellery retail is low • “My Kalyan” centres provide marketing tool to address latent demand in some of these markets ACTIVITIES AND STRATEGIES IMPLEMENTED TO PROMOTE KALYAN BRAND Dedicated “My Kalyan” personnel for door-to-door and direct marketing efforts among local communities Showcase product catalogues Drive traffic to showrooms Purchase advance schemes enrollment Enrich customer database Relationship-building with players in wedding ecosystem 881 ‘My Kalyan“ centres (~7 centres per showroom) 10 mn Endeavored customer connect each year 19%+ Contribution to revenue from operations in India 3,259 Employees 38%+ Of enrolment to purchase advance schemes in India K A L Y A N J E W E L L E R S I N

Online Platform

Candere Targeted same stores sales growth of mid to high single digits • To improve gross • To increase the share of margins organically through upselling and rise in the share of revenues from non- south region • The Company aims to improve gross margins by 2%+ and maintain a steady state EBITDA margin of 10%+ • The EBITDA margins will be driven by increase in gross margins coupled with operating leverage revenue from non- south markets; incremental showrooms predominantly in non- south markets • New showroom openings to be driven largely by capital-light franchise store strategy • Calibrated expansion in Middle East on the back of good business traction for last four quarters • International expansion to be funded largely via capital-light franchise store strategy • Aggressive plan drawn up for the next phase of growth • First offline showroom opened during Q2FY23 K A L Y A N J E W E L L E R S I N D I A L I M I T E D 30 05 P E R F O R M A N C E R E V I E W Recent Developments Key Rec

Objectives

• Focus company’s expansion plans through this significantly more capital efficient and return accretive path • • • • Leverage Kalyan brand and utilize the infrastructure / resources of the franchise owner Franchise owned company operated stores (FOCO) ensuring robust compliance, monitoring systems and adherence to Kalyan Jewellers’ brand standards Robust franchise selection process includes evaluating market goodwill, financial strength and other business interests Capex and inventory investment incurred by the franchisee; additionally, all showroom related expenses except salary borne by the franchisee