3i Infotech Limited

₹ 14

r innovative advertisement model will be the scope for monetization • We will pay the quoted MG (₹ 14 Cr) or 40 % of Revenue share which ever is higher © 3i Infotech | Confidential I 21 December 2022

40 %

advertisement model will be the scope for monetization • We will pay the quoted MG (₹ 14 Cr) or 40 % of Revenue share which ever is higher © 3i Infotech | Confidential I 21 December 2022 | 2 Key s

200 million

at has measurable and physical footprint across every corner of the country. Reaching out to next 200 million digital consumers, every brand is looking for. • Create the official Railways Super App, an aggreg

rs,

cal footprint across every corner of the country. Reaching out to next 200 million digital consumers, every brand is looking for. • Create the official Railways Super App, an aggregated platform for se

138 million

h puts strong foothold in the MediaTech and Entertainment. • Creating consumer data mining of over 138 million users / 45 million unique users. This data would enable to company to expand into MediaTech and al

45 million

ld in the MediaTech and Entertainment. • Creating consumer data mining of over 138 million users / 45 million unique users. This data would enable to company to expand into MediaTech and also expand into Digi

526 million

: Detailed, Handset, Geographical, Usage Behaviour Based& Frequency. Data points • Average over 526 million passenger travel by train every month. Over 210 million are non-suburban passengers (Oct 2022). •

210 million

ed& Frequency. Data points • Average over 526 million passenger travel by train every month. Over 210 million are non-suburban passengers (Oct 2022). • Average 1 million daily /30 million users access the fre

1 million

r travel by train every month. Over 210 million are non-suburban passengers (Oct 2022). • Average 1 million daily /30 million users access the free internet via the Wi-Fi portal. Currently user – profiling

30 million

every month. Over 210 million are non-suburban passengers (Oct 2022). • Average 1 million daily /30 million users access the free internet via the Wi-Fi portal. Currently user – profiling data not shared.

64%

l. Currently user – profiling data not shared. • 6100+ Railway Stations / 17,792 Access Points. • 64% of Access Points are at 506 stations • 27% of Access Points are in remote rural India across 4816

27%

d. • 6100+ Railway Stations / 17,792 Access Points. • 64% of Access Points are at 506 stations • 27% of Access Points are in remote rural India across 4816 stations. • Awareness of the Free Internet

“/ Target Audience and Go-To-Market strategy would be different for each product offering.”

“This is a green field project, product, content, services, alliances, tech-infra – everything thing stratch.”

“Revenue will be largely led by advertising and supported by content / services-based revenue.”

“• Information access or sharing between different Indian Railways companies / departments will be difficult and slow.”

“• User growth rate projection based on passenger traffic .”

“• Assumed the passenger growth rate with 10% y-o-y, will grow 31 million by 2028 • Personal Data Protection Law – will change the dynamics of digital advertising.”

“• All additional services will be a revenue streams • Travel • Entertainment / Infotainment • Education • E-Commerce • Pricing will depend on download and profile of users.”

Revenue Streams

3

User Data

3

Current offer to users

1

Corporate Headquarter

1

Registered Office

1

Current offer to users

• 30 Minutes free @1MBbps speed • 10 mins grace period. After 30 minutes buy option • PayTM, BillDesk are payment aggregators with API. PMWANI is the mobile App (less than 2000 users). Usage Past year – during Post-Covid • Total Annual Logins - 38.60 Cr • Unique Logins / Day - 11.00 L • Unique Logins / Month - 3.13 Cr. (Aug. 22) • 20000+ new users every day © 3i Infotech | Confidential I 21 December 2022 | 3 What’s in it for 3i Infotech • Monetization one of the biggest captive Free Public WiFi network in the world. • Create media platform what has measurable and physical footprint across every corner of the country. Reaching out to next 200 million digital consumers, every brand is looking for. • Create the official Railways Super App, an aggregated platform for services to make the travel by trains easy. Supported with Entertainment, Infotainment, Ecom and Education. • App has potential to be one of largest app in terms of usage / time spent in the country. • Single business which pu

Revenue Streams

Advertising – Display & Limited Video (CPM Model) Fixed Advertising Space National / Regional / Local Targeting

User Data

Limited – Handset, Geographical, Usage & Frequency. © 3i Infotech | Confidential I 21 December 2022 | 8 RAILWAYS’ SUPER APP Premium Free WIFI – Upto 240 mins, Value Added Railway Services, Entertainment, Infotainment, ECom, Education, Gaming, E-Coupons.

Revenue Streams

Advertising – Display & Video, Audio Dynamic Inventory (CPM, CPC, CPT) National / Regional / Local / Hyperlocal –Targeting APP in APP Integration Fees Transaction Based Revenue Sharing

User Data

Detailed, Handset, Geographical, Usage Behaviour Based& Frequency. RICH CONTENT SERVICE Unique Content Service at Selected Stations / Waiting Rooms / Retiring Rooms Rich Content – Video, Audio, Gaming

User Data

Detailed, Handset, Geographical, Usage Behaviour Based& Frequency. Data points • Average over 526 million passenger travel by train every month. Over 210 million are non-suburban passengers (Oct 2022). • Average 1 million daily /30 million users access the free internet via the Wi-Fi portal. Currently user – profiling data not shared. • 6100+ Railway Stations / 17,792 Access Points. • 64% of Access Points are at 506 stations • 27% of Access Points are in remote rural India across 4816 stations. • Awareness of the Free Internet via Captive Portal is extremely low. • Over 2 million daily users has been the peak on the network • Currently network manages over 60,000 users at any given time. Should be able manage up to 120,000 users. © 3i Infotech | Confidential I 21 December 2022 | 9 Data points..Contd • User based data is captured but not processed or compiled by Rail Tel. • Information access or sharing between different Indian Railways companies / departments will be difficult and slow