Jyothy Labs Limited

rs,

lex, Bandra (East), Mumbai - 400051 Scrip Code: JYOTHYLAB BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai - 400 023 Dear Sir, Scrip Code: 532926 Sub: Copy of Presentation With

50%

machandran. • Jyothy Labs is primarily in Home Care and Personal Care segments which constitute 50% of the Indian FMCG industry. Our Power Brands Key Product Categories Fabric Care Dish Wash Hou

Rs 2,196

wer Brands Key Product Categories Fabric Care Dish Wash Household Insecticides Personal Care ~Rs 2,196 cr Revenue in FY 2022 2.8 Mn Outlets – Pan India availability 1 mn Direct Reach 22 Manufacturing

rs 7300

Outlets – Pan India availability 1 mn Direct Reach 22 Manufacturing Plants 2800+ Sales team members 7300+ Channel Partners # 1 – In Fabric Whitener since its launch 3 decades ago # 2 - Dishwash (bar

26.0%

ELIVERS ROBUST PERFORMANCE ACROSS CATEGORIES Q3FY23 Q3FY23 (2Y CAGR) Q3FY23 (3Y CAGR) YTDFY23 26.0% 22.4% 15.3% 32.5% 10.0% 10.2% 13.8% 8.3% -15.6% -3.7% 0.7% -29.2% Growth (%) 11.6% 5.

22.4%

ROBUST PERFORMANCE ACROSS CATEGORIES Q3FY23 Q3FY23 (2Y CAGR) Q3FY23 (3Y CAGR) YTDFY23 26.0% 22.4% 15.3% 32.5% 10.0% 10.2% 13.8% 8.3% -15.6% -3.7% 0.7% -29.2% Growth (%) 11.6% 5.8% 18.

15.3%

PERFORMANCE ACROSS CATEGORIES Q3FY23 Q3FY23 (2Y CAGR) Q3FY23 (3Y CAGR) YTDFY23 26.0% 22.4% 15.3% 32.5% 10.0% 10.2% 13.8% 8.3% -15.6% -3.7% 0.7% -29.2% Growth (%) 11.6% 5.8% 18.3% 7.9

32.5%

MANCE ACROSS CATEGORIES Q3FY23 Q3FY23 (2Y CAGR) Q3FY23 (3Y CAGR) YTDFY23 26.0% 22.4% 15.3% 32.5% 10.0% 10.2% 13.8% 8.3% -15.6% -3.7% 0.7% -29.2% Growth (%) 11.6% 5.8% 18.3% 7.9% 6 6

10.0%

CROSS CATEGORIES Q3FY23 Q3FY23 (2Y CAGR) Q3FY23 (3Y CAGR) YTDFY23 26.0% 22.4% 15.3% 32.5% 10.0% 10.2% 13.8% 8.3% -15.6% -3.7% 0.7% -29.2% Growth (%) 11.6% 5.8% 18.3% 7.9% 6 6 Moder

10.2%

ATEGORIES Q3FY23 Q3FY23 (2Y CAGR) Q3FY23 (3Y CAGR) YTDFY23 26.0% 22.4% 15.3% 32.5% 10.0% 10.2% 13.8% 8.3% -15.6% -3.7% 0.7% -29.2% Growth (%) 11.6% 5.8% 18.3% 7.9% 6 6 Moderation i

13.8%

ES Q3FY23 Q3FY23 (2Y CAGR) Q3FY23 (3Y CAGR) YTDFY23 26.0% 22.4% 15.3% 32.5% 10.0% 10.2% 13.8% 8.3% -15.6% -3.7% 0.7% -29.2% Growth (%) 11.6% 5.8% 18.3% 7.9% 6 6 Moderation in Risin

8.3%

Y23 Q3FY23 (2Y CAGR) Q3FY23 (3Y CAGR) YTDFY23 26.0% 22.4% 15.3% 32.5% 10.0% 10.2% 13.8% 8.3% -15.6% -3.7% 0.7% -29.2% Growth (%) 11.6% 5.8% 18.3% 7.9% 6 6 Moderation in Rising Inpu

Performance

3

Key initiatives

3

Performance

Brand witnessed double-digit growth across all formats. Market share SQ22 DQ22 MQ22 JQ22 84.1% 84.1% 83.7% 83.6% Source – NielsenIQ Ujala Supreme

Key initiatives

Continued ATL support – TVC featuring superstar Ms. Taapsee Pannu Continued campaign promotions on social media driving the idea #saapnehoyasafedinosamjhauta Promotions on social media to educate on product usage ATL & Social media campaign Snippets 17 Fabric care (post wash)

Key initiatives

TV commercial featuring superstar Ms. Nayanthara promoted in TV, OTT and digital medium. Continued promotions on social media to educate on product usage Ujala Crisp & Shine ATL & Social media campaign Snippets Retail visibility 18 Fabric care (main wash)

Performance

Ujala Detergent powder continued to register strong performance and maintain its leadership position in Kerala. Ujala Liquid detergent continues to gain ground registering robust double-digit growth. Market share (Detergent powder in Kerala) MQ21 MQ22 JQ22 SQ22 DQ22 19.3% 21.9% 20.3% 20% 22.2% Source – NielsenIQ Ujala Detergent

Key initiatives

Consistent presence in ATL featuring Super Star Ms. Manju Warrier – communicating the unique proposition of ‘instant dirt dissolution’ New SKU and Promo promotions Continued visibility drives & consumer engagement in key markets. 2 Litre launch TVC In – Shop Selling Retail visibility 19 Fabric care (main wash) 20 Performance • Henko Portfolio clocked another quarter of robust performance across Liquid, Powder & Bar Categories. Key initiatives • • Continued ATL support & Digital promotions featuring superstar Ms. Kajal Aggarwal. LUP introduced to generate trials for liquid detergent Henko Henko Influencer Videos on Social Media Ecom Visibility POP Visibility 20 Dishwash (Exo) Performance • Our distribution focus across channels has helped to reach out to new • consumers and delivered consistent double-digit growth. Further, Lower Unit Packs (‘LUP’) continue to gain acceptance and are selling strong in the rural markets thereby thrusting growth in revenues. Market Share (Bar) Exo Brand M