TIPS Industries Limited has informed the Exchange about Investor Presentation

January 23, 2023

To, Listing Department BSE Limited P.J Towers, Dalal Street, Fort, Mumbai – 400 001

To, Listing Department National Stock Exchange of India Limited Exchange Plaza, 5th Floor, Plot No. C/1, G Block, Bandra Kurla Complex, Bandra (E), Mumbai – 400 050

Scrip Code: 532375

Symbol: TIPSINDLTD

Subject: Submission of Presentation of Analysts/Investors Meeting

Dear Sir,

This is further to our letter on the Investor/ Analyst call scheduled on Tuesday, January 24, 2023 at 5:00 p.m. (IST) and pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations 2015, we enclose herewith a copy of Investor Presentation with respect to Unaudited Financial Results of the Company for the quarter ended December 31, 2022.

The same shall be uploaded on our website www.tips.in

We request you to kindly take the above information on record.

Thanking you,

For Tips Industries Limited

Bijal R. Patel Company Secretary

Encl: a/a

Investor Presentation Q3FY23

Safe Harbor

This presentation has been prepared by and is the sole responsibility of Tips Industries Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by

the trailing restrictions.

This presentation does not constitute or form part of any offer or invitation or inducement to sell or issue, or any solicitation of any offer or recommendation to purchase or

subscribe for, any securities of the Company, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or

commitment thereof. In particular, this presentation is not intended to be a prospectus or offer document under the applicable laws of any jurisdiction, including India. No

representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or

opinions contained in this presentation. Such information and opinions are in all events not current after the date of this presentation. There is no obligation to update, modify or

amend this communication or to otherwise notify the recipient if the information, opinion, projection, forecast or estimate set forth herein, changes or subsequently becomes

inaccurate.

Certain statements contained in this presentation that are not statements of historical fact constitute “forward-looking statements.” You can generally identify forward-looking

statements by terminology such as “aim”, “anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “may”, “objective”, “goal”, “plan”, “potential”, “project”, “pursue”,

“shall”, “should”, “will”, “would”, or other words or phrases of similar import. These forward-looking statements involve known and unknown risks, uncertainties, assumptions and

other factors that may cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed

or implied by such forward-looking statements or other projections. Important factors that could cause actual results, performance or achievements to differ materially include,

among others: (a) our ability to successfully implement our strategy, (b) our growth and expansion plans, (c) changes in regulatory norms applicable to the Company, (d)

technological changes, (e) investment income, (f) cash flow projections, and (g) other risks.

This presentation is for general information purposes only, without regard to any specific objectives, financial situations or informational needs of any particular person. The

Company may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such change or changes.

2

New Release Highlights (Click to play)

Total 243 songs released for Q3FY23

169 Film songs released for Q3FY23

74 Non-Film songs released for Q3FY23

3

Financial Overview

Quarterly Business Performance

Revenue (Rs. in Crs)

Op. EBITDA (Rs. in Crs)

Op. EBITDA Margins (%)

Y - o - Y

+15%

51.0

44.2

-6%

27.7

25.9

-1100 bps

63%

51%

Q3FY22

Q3FY23

Q3FY22

Q3FY23

Q3FY22

Q3FY23

Revenue (Rs. in Crs)

Op. EBITDA (Rs. in Crs)

Op. EBITDA Margins (%)

+3%

49.6

51.0

-4%

27.2

25.9

-400 bps

55%

51%

Q - o - QQ - o - Q

Q2FY23

Q3FY23

Q2FY23

Q3FY23

Q2FY23

Q3FY23

5

Content cost

+124%

43.5

+49%

18.7

+9%

18.7

+81%

43.5

17.2

32.1

12.6

24.1

19.4

13.2

FY20

FY21

FY22

9MFY23

Q3FY22

Q3FY23

Q2FY23

Q3FY23

9MFY22

9MFY23

Y-o-Y

Q-o-Q

6

Q3 FY23 Profit & Loss Statement

Particulars (Rs. in Crs)

Revenue From Operations

Content Cost

Employee Benefits Expenses

Other Expenses

Op. EBITDA

Op. EBITDA %

Other Income

Depreciation and Amortisation Expense

Op. EBIT

Finance Costs

PBT

Tax

PAT

PAT %

EPS

Q3FY23

Q3FY22

Y-o-Y

Q2FY23

Q-o-Q

9MFY23

9MFY22

Y-o-Y

51.0

18.7

1.9

4.5

25.9

51%

1.3

0.2

25.8

0.1

26.9

6.8

20.2

40%

15.6

44.2

12.6

1.6

2.3

27.7

63%

0.7

0.2

27.6

0.0

28.2

6.7

21.5

49%

16.6

15%

-6%

-7%

-5%

-6%

49.6

17.2

1.8

3.4

27.2

55%

1.1

0.4

26.8

0.1

27.8

7.0

20.8

42%

16.1

3%

134.8

101.5

33%

43.5

5.3

10.5

75.5

56%

3.4

1.0

74.6

0.2

77.8

19.6

58.2

43%

44.9

24.1

4.7

6.8

65.9

65%

1.8

0.5

65.4

0.0

67.3

18.6

48.6

48%

37.5

-4%

-4%

-3%

-3%

15%

14%

16%

20%

7

Company Overview

Click to play

Company Overview

Collection of over 30,000 songs across all genres and major languages

Established in 1988, Tips Industries is one of the large corporate houses in the field of music

Catalogue is licensed to

Consistent success in creating and acquiring high quality music I.P.R.

Since 1990, Tips has been amongst players with the highest number of gold and platinum discs to their credit

• OTT platforms

• Content Aggregators

• TV Channels • Telecom Companies

• Radio Stations,

• Advertisers • Event Management Companies

• Hotels, Restaurants, and Others

Hindi

Punjabi

Gujarati

Bhojpuri & many others…

Presence across platforms

Extensive Devotional, Pop, Remixes

catalogue

of

Film, Non-Film,

9

Corporate Philosophy

Our Vision To maintain and grow a MUST HAVE HITS catalogue

Our Mission To create, acquire and deliver quality music to a wide range of audiences

Our Purpose Deliver Entertainment

Our Core Values

•Honesty •Passion •Commitment •Teamwork •Positive attitude

10

Generating multiple revenue streams

Large and diversified music library Our catalogue comprises film, non-film, pop, remixes devotional songs and bhajans, created by some of the leading artistes and musicians of this country.

Rich content can be leveraged to generate multiple revenue streams via following

Sync Deals

Rich & Evergreen Catalogue Digitized catalogue comprises over 29,000 songs in multiple Indian languages and genres with new additions every year

30,000+ Songs

Digitally available

Catalogue is available on all the leading online music stores, applications, and web platforms including YouTube, Resso, Amazon Prime and Facebook

Over 78.62 Mn

YouTube channel subscribers/followers

Broadcast Partners

11

Two Pronged Content Acquisition Strategy

Our endeavour is to cater to a wide range of audiences

Content Cost

Produce

Strategy

•

To introduce promising singers (TIPS) is in our DNA

• We have a strong A&R team which engages with artistes across genres and languages which allows us to present upcoming talent to our listeners.

• Our team has a deep understanding of music which allows us to create and build a repertoire of “Must Have Hits”

Purchase

Strategy

• We also engage with other producers to buy music rights to complement our repertoire

• Our understanding of music and its creative process provides us deep insights on costs and returns and therefore we remain cost always conscious while acquiring music rights

100% of Content cost is written off from profit & loss account in the quarter of release. There is no Capitalization & no pending write-offs in the future. Company has followed this policy since inception

Content acquisition cost through internal accruals

Content acquisition cost is only funded Content acquisition cost is only funded Content acquisition cost is only funded through internal accruals through internal accruals through internal accruals

is entirely funded

Strong A&R team to acquire content across languages & genres. 5 Artists signed exclusively

12

Growing listenership & Increasing Content Addition

Evergreen & Rich content of over 29,000 songs across genres, languages & decades giving us high visibility of music revenue

New Songs Added

243 New releases in Q3FY23

276

215

228

243

185

FY21

FY22

Q1FY23 Q2FY23 Q3FY23

Existing Content + Continuous Additions : Increasing Music Revenue

YouTube Views (in. Bn)

YouTube Views (in. Bn)

+46%

38.5

59.6

19.3

26.6

12.8

15.3

15.1

31.0

27.3

+142%

16.4

20.8

FY19

FY20

FY21

FY22

Q1FY22

Q2 FY22

Q3 FY22

Q4FY22

Q1FY23

Q2FY23

Q3FY23 13

Annexures

Music is the most valuable content

Ranking on repeated monetization

Yearly performance

Music is now an internet business

Music

Films

Web Series

TV Serials

News

Streaming

Streaming continued to grow strongly in 2021, up by 24.3% to US$16.9 billion. Paid streaming revenues rose by 21.9% and accounted for 47.3% of the global market (US$12.3 billion).

Synchronisation

Use of recorded music in advertising, film, games and TV climbed by 22.0% (US$549.1 from million) synchronization accounted for 2.1% of the global market.

Revenues

2021.

in

4.3%

19.2%

47.3%

CY2021

9.4%

2.1%

17.7%

Subscription audio streams

Performance rights

Ad-supported streams

Physical

Synchronisation

Download & Other digital

that

Content monetized times commands economic value

can be multiple naturally greater

Downloads

Music ranks at the top of the content pyramid on when repeated monetization

ranked

Revenues from permanent downloads fell by 15.3% to US$839.3 million and represented just 3.2% of the global market in 2021. Other digital formats experienced growth (+6.8 %) but represent only 1.1% of global revenues

revenues

Streaming comprised 65% of total an increase of 24.3% vs 2020, for the Global Music Industry

2021,

in

*Source: IFPI GMR (2022)

15

Digital Advertising – Key Driver of Indian Music Industry

Indian Digital Ad Industry

INR Crs

• The Indian digital advertising industry stood at Rs 21,353 crore by the end of 2021, up from Rs 15,782 crore in the previous year. It has grown at a rate of 35.3%

35,809

+29%

27,759

21,353

15,782

13,683

10,859

8,202

6,228

• This sustained growth can be attributed to the technological science & analytics,

advancements, introduction of policies & regulations, among others.

improvements

data

in

• The highest proportion of spends on digital media is claimed by social media (29%, Rs 6,218 crore), closely followed by online Video (28%, Rs 5,907 crore). Paid search claims 23% (Rs 5,039 crore), while display banners claim 16% (Rs 3,420 crore).

• Social media is expected to grow with a CAGR of 29.79% to have a

spend share of 29% by 2023.

• On an average, Indians spend 2-3 hours on Social Media, which is at

par with the global average.

• 73% of the audience belonging to the age group of 45 years to 54

years use YouTube to watch online content.

2016

2017

2018

2019

2020

2021

2022f

2023f

Source: Dentsu Aegis Network Report 2022

16

Growing Digital Ad spend

Advertising spends on different media (Rs. Crore)

Advertising spends across various media (%) - Forecast

The current pie of digital ad spends constitutes 30% of the advertising spends in 2021, and moving forward in 2022 and 2023, the percentage is expected to increase to 34% and 38% respectively.

Source: Dentsu Aegis Network Report 2022

17

Few Industry Reports

dentsu – Digital Advertising in India

IFPI – Global Music Report

Click Here

Click Here

FICCI – EY Media & Entertainment

Report 2022

Click Here

Ericsson Mobility Report

Click Here

18

Thank You

Company Details:

Tips Industries Limited

CIN: L92120MH1996PLC099359

Email id: investorrelations@tips.in

Investor Relations Advisors:

Orientcapital (a division of Link Intime India Pvt Ltd)

Mr. Faraz Ahmed : +91 9619705150 faraz.ahmed@linkintime.co.in

Mr. Rajesh Agrawal : +91 9967491495 rajesh.agrawal@linkintime.co.in