Kewal Kiran Clothing Limited
3,964words
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Key numbers — 40 extracted
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16.9%
12.2%
13.1%
32%
66%
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Speaking time
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Opening remarks
Associate Sponsor
U Mumba Emerging Sport Focus : Kabaddi Outdoor Marketing Campaign E-Rickshaw ONE OF THE Print Media Advertisements KKCL : Corporate Overview 40+ years of Success filled Journey ▪ ▪ ▪ ▪ ▪ Amongst the few Indian Denim brands to have successfully contributed to the evolving Denim culture in India : 40+ years of tasting success and continuing Integrated Operations & amongst the few players to be present across Value Chain : Designing - Manufacturing - Branding – Retailing Denims in Apparels are recognized with distinctive Brand Labels : KKCL has been able to penetrate through its audience with its evolving brand culture with 4 iconic brands Established name in the Menswear category : KKCL intends to capitalize its brand recall with deep penetration across various product categories in the menswear category and opportunistically explore other categories gradually keeping its profitability driven ethos in mind Established Widespread Distribution : Presence and reach across India with channel
MISSION
❖ Driving excellence through our people, business partners and other stakeholders ❖ Focusing on consumer satisfaction and executing a customer-centric business module ❖ Adopting international standards and best practices across our operations ❖ Executing the business based on the three core growth principles of: Stability, Sustainability and Scalability
VISION
To be a world-class business organization which enables value, best services and enhancement of net worth for all the stakeholders. 20 Independent Directors Dr. Prakash A. Mody Independent Director – – – Chairman and Managing Director of Unichem Laboratories Limited and brings onboard rich experience in marketing, research and production A doctorate in Organic Chemistry from University of Mumbai and pursued Marketing Management from Jamnalal Bajaj Institute of Management Studies, University of Mumbai; Graduate alumnus of the Harvard Business School, following attending the Owner Presidents’ Management Programme. Mr. Nimish G. Pandya Independent Director – Founding Partner at Pandya Juris LLP, International Lawyers & Tax Consultants and Proprietor at Pandya and Co. Advocates and Notary – Trustee of Shree Sathya Sai Trust, Maharashtra and All India President of Shree Satya Sai Seva Organisation, India – Member of the Bar Council of Maharashtra and was appointed as a Notary Public by the
Denims
Label Tagging an important tool 5 Focused Women Wear Brand Labels that compete with global contemporaries 26 Killer : Premium Casuals Flagship brand “Killer” imbibes in it the cool confidence of today’s youth and redefines denims, giving a bold character to them Lawman : Fashion Capital A glamorous, lifestyle brand, “LawmanPg3” specialises in trendsetting denim and partywear for young adults Integriti : Youth Culture Reflecting and resonating the ambition and energy of youth, “Integriti” offers a credible, trusted and value proposition across work and casual wear Easies : Contemporary Semi Formal Wear A blend of classic and contemporary preferences, “Easies” is reshaping corporate fashion in India through its range of semi-formal menswear, made from the most premium range of fabric and linen Women Wear : New Avenues is an Belle” “Desi Indo-Western womenswear that exists at the confluence of modern style and desi touch, catering to the contemporary woman Wide Product Portfolio capitaliz
Use of Ozone System for Denim Wash
chemicals used during denim manufacturing (i) Water Saver (ii) Stain remover with less water and (iii) purify 37 3 Widespread Distribution Brand recognition driving market “Pull Strategy” – playing it with a flexible profit oriented & balanced market strategy Strategic Widespread Presence Exclusive Retail Store Count MBO Presence 438 EBOs * As on December 31, 2022 MBO Widespread traditional presence Distributional Channel : 80+ Distributors covering ~4,000+ MBOs across India through Large Format Stores Select Key Stores: Reliance Retail, Shoppers Stop, Max, Lifestyle, & Others – 2200+ counters across regions Multiple E-Commerce Portal Presence Flipkart / Myntra Amazon Coverage Across India through Multiple Channels * Map not to scale Extensive footprint of directly operated and franchise stores, along with a presence in large format stores, carefully selected multi-brand outlets (MBOs) 39 4 Financial Sustainability Balanced Profitability driven Business Growth Company Driven by Inheren
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