Bajaj Consumer Care Limited

2.1%

- --- Volume Growth % Urban ■ Rural ■ All India ■ Urban ■ Rural ■ All India ■ -2.1% -1.6% -4.5% -7.5% Q3 FY23 -4.4% -7.5% ' I I l ___________ _ Q3 FY23 Key Highlights • Hai

1.6%

Volume Growth % Urban ■ Rural ■ All India ■ Urban ■ Rural ■ All India ■ -2.1% -1.6% -4.5% -7.5% Q3 FY23 -4.4% -7.5% ' I I l ___________ _ Q3 FY23 Key Highlights • Hair Oil M

4.5%

Growth % Urban ■ Rural ■ All India ■ Urban ■ Rural ■ All India ■ -2.1% -1.6% -4.5% -7.5% Q3 FY23 -4.4% -7.5% ' I I l ___________ _ Q3 FY23 Key Highlights • Hair Oil Market s

7.5%

% Urban ■ Rural ■ All India ■ Urban ■ Rural ■ All India ■ -2.1% -1.6% -4.5% -7.5% Q3 FY23 -4.4% -7.5% ' I I l ___________ _ Q3 FY23 Key Highlights • Hair Oil Market saw mute

4.4%

ural ■ All India ■ Urban ■ Rural ■ All India ■ -2.1% -1.6% -4.5% -7.5% Q3 FY23 -4.4% -7.5% ' I I l ___________ _ Q3 FY23 Key Highlights • Hair Oil Market saw muted volumes in Q3

1.7%

sharper in Rural as Urban Rural ■ All India ■ Urban Rural All India compared to Urban -1.7% -3.5% -5.5% -2.4% -4.2% -6.2% MAT DEC . I . _____________ .} ! I ._ __________ _ I I

3.5%

in Rural as Urban Rural ■ All India ■ Urban Rural All India compared to Urban -1.7% -3.5% -5.5% -2.4% -4.2% -6.2% MAT DEC . I . _____________ .} ! I ._ __________ _ I I MAT DE

5.5%

al as Urban Rural ■ All India ■ Urban Rural All India compared to Urban -1.7% -3.5% -5.5% -2.4% -4.2% -6.2% MAT DEC . I . _____________ .} ! I ._ __________ _ I I MAT DEC Sour

2.4%

Urban Rural ■ All India ■ Urban Rural All India compared to Urban -1.7% -3.5% -5.5% -2.4% -4.2% -6.2% MAT DEC . I . _____________ .} ! I ._ __________ _ I I MAT DEC Source: Nie

4.2%

Rural ■ All India ■ Urban Rural All India compared to Urban -1.7% -3.5% -5.5% -2.4% -4.2% -6.2% MAT DEC . I . _____________ .} ! I ._ __________ _ I I MAT DEC Source: Nielsen Re

6.2%

■ All India ■ Urban Rural All India compared to Urban -1.7% -3.5% -5.5% -2.4% -4.2% -6.2% MAT DEC . I . _____________ .} ! I ._ __________ _ I I MAT DEC Source: Nielsen Retail Au

INR 225.5

cial Highlights - Standalone bajaj CONSUMER CARE Q3 FY23 v/s Q3 FY22 9M FY23 v/s 9M FY22 Sales INR 225.5 Cr Y-o-Y Flat A&P INR 42.5 Cr Y-o-Y 6.4% Gross Margin 53.0% v/s LY 55.4% EBITDA Margin 15.1%

Background

1

Objective

1

Value engineering

1

Objective

▪ New celebrity as face of the brand for infusing energy into the brand ▪ Strengthen Hair fall nourishment credentials using the Clinically Proven 2X Hair fall Reduction Claim – 2nd year of the campaign ▪ Creative idea Style Fearlessly being used to drive the premium imagery of the brand with Younger TG and connecting with their aspirations Bajaj ADHO_ Poster_228mm x 355mm (9 x 14 lnch)_Hin.al ADHO bajaj CONSUMER CARE • Spends on Digital media are now around 20% • Consistent Media presence across the quarter • HSM SOV of 11% • Digital presence on Social Media • Increased Investment in Visibility on E-Commerce Platforms • Campaign with New Celebrity started in November ADHO Digital Marketing Social Media behind New ADHO Campaign b~aj coNsuMrn cAnE Community Marketing Power of Almond Campaign Beauty Parenting Lifestyle • 1.3 crore views over Dec – Jan • 24 lac views on Kiara’s handle • Organic visits on our social assets gone up by 65% • 63 lac people reached out in 205 online • 3 lac pe

Value engineering

Optimisation of specifications of glass and PET bottles Alternate vendor development: Alternate vendor development for key Raw materials and Packing materials ·-·-·-·-·-•-■- ■- ■-■-•-·-•-■- ■-•-·-·-·-·-·-·-·-·-•- ■- ■- ■-•-·-·-·-·-·-·-·-·-·- · -·-·-•-■--- The above initiatives would result in a cost saving of Rs. 5.5 crore for the FY23 ESG Packing Materials bajaj CONSUMER CARE In line with 3R (Reduce, Recycle, Reuse) philosophy, we have taken the following steps in Q3 FY23 Reduce consumption of packaging materials to reduce carbon footprint and GHG emissions. Optimization of specifications resulting in; • Glass: Reduction in consumption of glass bottles by 8%. This is on top of the 16% done last year • Laminates: Reduction in consumption by 6% (Reduced Poly film thickness & reduced height). This is on top of the 14% done last year Operations • Key focus areas being reduction in usage of natural resources like water, reduction of carbon footprint and reduction in wastages • We have star