BRITANNIANSEQ3 FY23February 02, 2023

Britannia Industries Limited

8,672words
77turns
9analyst exchanges
8executives
Management on call
Varun Berry
VICE CHAIRMAN AND MANAGING DIRECTOR, BRITANNIA INDUSTRIES LIMITED
Rajneet Kohli
EXECUTIVE DIRECTOR AND CEO, BRITANNIA INDUSTRIES LIMITED
N. Venkatraman
EXECUTIVE DIRECTOR AND CFO, BRITANNIA INDUSTRIES LIMITED
Vipin Kataria
CHIEF SALES OFFICER, BRITANNIA INDUSTRIES LIMITED
Amit Doshi
CHIEF MARKETING OFFICER, BRITANNIA INDUSTRIES LIMITED
Manoj Balgi
CHIEF PROCUREMENT OFFICER, BRITANNIA INDUSTRIES LIMITED
Sudhir Nema
CHIEF DEVELOPMENT AND QUALITY OFFICER, BRITANNIA INDUSTRIES LIMITED
Yashwardhan Bagri
INVESTOR RELATIONS, BRITANNIA INDUSTRIES LIMITED
Key numbers — 40 extracted
16%
age number 3, that will give you the three parameters of our business. Our year-on-year growth is 16% on revenues. On operating profits, we have grown 55% and we continue to gain market share through
55%
f our business. Our year-on-year growth is 16% on revenues. On operating profits, we have grown 55% and we continue to gain market share through this quarter as well. Moving to the next slide, whic
6%
s happening to the Indian overall consumer food price inflation which is showing at approximately 6% year-on-year in Q3 of 23. US dollar is obviously strengthening versus the Indian rupee. You go to
rs,
ide that shows inflation versus Q3 of 2021. Basically, what has happened is that in the last 2 years, we have seen very high inflation and even on a year-to-date basis, we have seen an inflation of ap
12%
very high inflation and even on a year-to-date basis, we have seen an inflation of approximately 12%. In this quarter, because of RPO softening as well as us consuming cheaper wheat covers which we
330 basis point
n improved operating margin. So, as a result of that we have seen operating margin improvement of 330 basis points quarter-on-quarter, however, as market leaders we always need to lead the price increases and we
1.5 lakh
he COVID relapse so to say, we have been focusing on getting wider direct reach and we have added 1.5 lakh outlets during this year. So, from 24.9 lakh outlets, we have gone to 26.4 lakh outlets with our
24.9 lakh
using on getting wider direct reach and we have added 1.5 lakh outlets during this year. So, from 24.9 lakh outlets, we have gone to 26.4 lakh outlets with our direct reach program. Moving to the next sl
26.4 lakh
and we have added 1.5 lakh outlets during this year. So, from 24.9 lakh outlets, we have gone to 26.4 lakh outlets with our direct reach program. Moving to the next slide, which is about the marketing a
150%
launched in Q2 has been scaled up and it is doing very well. Both of these products are at about 150% which is two-and-a-half times what they were during launch and 130% which is 2.3 times what they
130%
f these products are at about 150% which is two-and-a-half times what they were during launch and 130% which is 2.3 times what they were at launch, so good progress on innovation as well as adjacency
51%
er you happened to be in that part of the country and you know that we hold the majority stake at 51% and Bel holds 49% stake. Now, to give you an update on where we stand on this, Cheese Lines and C
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Guidance — 20 items
Varun Berry
opening
So, as a result of that we have seen operating margin improvement of 330 basis points quarter-on-quarter, however, as market leaders we always need to lead the price increases and we have done that and despite leading that we have been able to gain share, however, there are pockets where we have seen a comparative reaction, so there will be some modifications that we will have to make from where we are at today and we will do so in the coming quarter.
Varun Berry
opening
Sorry, I just want to go back to the previous slide, not shift to it, but while advertising wins awards, there are no awards for sales, but I will be remiss in not mentioning Vipin Kataria and the sales team making some superlative efforts in getting the results that I was talking about on the previous slide.
Varun Berry
opening
We are looking at differentiated portfolio of very innovative Cheese products and these will be produced in our new state-of-the-art facility at Ranjangaon.
Varun Berry
opening
Now, to give you an update on where we stand on this, Cheese Lines and Cheddar Cheese Lines will be commercialized in Q1 of 23-24.
Varun Berry
opening
They will be ready in the second half of 23-24 and on these processed cheese lines, we will produce Slices, Cubes, Blocks and Spreads.
Varun Berry
opening
So, that will be ready in the second half of the next financial year.
Varun Berry
opening
There will be some products which will be imported to start with, namely the Rs.
Varun Berry
opening
10 sachet of cheese which Bel currently sells which is imported from Bel Vietnam that will continue to be imported but will be put through our distribution system and hence will be accessible to a lot more consumers as we put it into a lot more outlets across the country.
Varun Berry
opening
The second product which will be imported will be the Triangular Portions, great products which will continue to be imported from Vietnam.
Varun Berry
opening
What we have done for ourselves, we have set clear benchmarks on where these products have to reach in terms of revenues before we trigger line in Ranjangaon, so we are planning line of the sachets as well as the portions in Ranjangaon, but the timing of that would be in the next year to the next 2 years depending on how we scale up these products in the market.
Risks & concerns — 4 flagged
So, that strategy of going heavy on rural has been working for us and as a result of that while some companies have been announcing some kind of slowdown, we have not seen any slowdown in our rural revenues and our volume growths in the rural areas.
Varun Berry
This quarter, it is at 55%, 24-month growth is at 35% because last year Q3 there was a decline of 13%, but a very healthy 35% even on a 24-month basis with margins being at 18.5% of revenue.
Varun Berry
And secondly, do you fear any risk of EBITDA margin dilution if Dairy is becoming a large part of your business and the EBITDA margins there might be lower than the biscuits margin, correct me if I am wrong in that assumption first of all?
Percy Panthaki
So, the impact of this is not as high as you and I assume it to be.
Varun Berry
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Q&A — 9 exchanges
Q
Congrats on good numbers. My first question is on the Dairy business, so in Cheese when I see currently there is obviously one or two mass-end pricing from Amul and Mother Dairy kind of players and also there are some regional brands and Indian consumption also if you see mostly of mass and cheese. So, when you say that you want to disrupt the market and you have already discussed sharp scaleup in the next 3-5 years, that is coming because of LUP strategy of INR 10 and say the innovations like Triangular or is it coming because you want to make India consume the other variants which say the de
Varun Berry
Both Abneesh, see when we want to scale up the formats that we already exist in, coming together of Britannia and The Laughing Cow, I think the magic of brand will really play up, both very strong brands, that magic will definitely play out and obviously the technical know-how of Bel on how to create differentiated offerings which are much better than the market which are obviously catered to the Indian taste albeit at a premium to what the cooperatives are providing, I think that is going to be one strategy and the second is the LUP at Rs. 10 is a big one if you think about it. It is a habit
Q
This is Avi here from Macquarie. Sir, I just wanted to understand the competitive intensity a little better, so over the last two quarters, not just two quarters, actually even before that we have been able to drive very strong market share gains despite taking and I remember last few calls, you have been seeing we have taken the industry leading price hikes, now what should we read from an competitive intensity as of now, is there moderation or is there a change in behavior if you could help us understand that please?
Varun Berry
We have been working very clearly on an agenda. Our agenda has been driving distribution, we know where our strengths are, we know where our weaknesses are, we have been working towards fulfilling our weaknesses. We have been heightening our strengths, so I think that has been working really well for us. We have been nourishing our brands, we know again where our strengths are, where our weaknesses are within the brands. We have been heightening our strengths and we have been making sure that we fulfill some of the weaknesses. We know we have weaknesses. The value portfolio is one weakness whi
Q
Ideally, about a year ago, you had indicated that the potential for Dairy business is about Rs. 2,000 crores in the medium term, you had not given any indicators in terms of timeline, do you still believe that number is doable or do you think you can do better than Rs. 2,000 crores and is it possible at this point of time to give us some color in terms of how that portfolio can shape up in terms of revenues over the next 3 years?
Varun Berry
I would still stick with that number. We are in the process of launching our new products. Cheese is still not even in the market, so let us watch this space for a bit and we will come back to you. That is what we have set for ourselves, so we will stick with that. And current scale is about Rs. 500-Rs. 600 crores, is that understanding correct? Just over that, yes. And one more follow-up around the same thing, I think prior to pandemic, industry was growing at a very low single digit levels in terms of volume and you are able to grow faster based on new product launches in market share gain a
Q
Thank you Varun for you detailed comment on Adjacencies, but what I am looking for now is a little bit quantitative flavor, so it would be helpful if you could share what is the salient of non- biscuit portfolio in your business today and if you could share a little flavor on what is the kind of annualized revenues today that you are seeing for key segments like Cake, Rusk, may be Croissants and Wafers and if one looks at the growth algorithm over the next 5 years or 3 years for Britannia, what that salience or revenue size of these adjacencies could be in your view?
Varun Berry
Currently, the biscuit and the non-biscuit portfolio are approximately 77:23 which has gone up from what it used to be. If you think about it, it used to be almost 85% on our biscuits till about 7-8 years ago and so it has been continuously obviously the non-biscuit portfolio has been growing faster. You also want to remember that biscuit is so large that for the other categories to become substantial part and to contribute substantially to it. It requires a little bit of time and it has taken time, but I think we are moving in the right direction. And here in one of the interviews, you said t
Q
On Dairy, can you give some idea on what is the CAPEX that you will do over the next 2 to 3 years? And secondly, do you fear any risk of EBITDA margin dilution if Dairy is becoming a large part of your business and the EBITDA margins there might be lower than the biscuits margin, correct me if I am wrong in that assumption first of all?
Varun Berry
First, your question on investments, investments are about Rs. 600 crores for starters in all of the line that I spoke about during my presentation, will there be more investments, yes, probably for innovations, but that will be very clearly, once we read our results of the imported products that I was talking about, only after that we will put in more investments as far as cheese is concerned and even on the other areas, we will put in investments after we have proven that some of the products that we are launching are doing well. The other question, what was the other question that you had?
Q
Two questions from my side, first is the clarification, this is to do with the sustainability slide, where you have mentioned 12.84% reduction in sodium versus 18-19, but if I remember correctly from the annual report, we had mentioned that we aspire to have a 6% reduction in sodium by 24, so just wanted to get that clarification here?
Varun Berry
That is one area where we have had more reduction than what we had stated for ourselves, so that has been working well. Manoj, Sudhir, do you want to comment on that? Yes, you are right, Varun. We had a target of 6% for the sodium on per serving basis, but we did basically rule out the sodium plant in various products to get to this number. And my second question Varun was on the distribution strategy, I think that has worked out very well for us, so just wanted to get an idea from you as to what is the aspiration on the distribution front both on rural side as well as direct distribution wher
Q
My first question is on the market shares again Varun, so the market shares that you have presented on the slide are value market share and guessing, would volume market share also give us similar story?
Varun Berry
Yes, it will. So, we have also benefited from the fact that the premium products and premium offerings have been gaining over the value offerings, so it will be very similar. The other question is, you mentioned 16% growth in packs, low-single digit volume growth and 16% revenue growth, so does that mean that there has been a shift from larger packs to smaller packs? It could be momentary, it is not reflective of a long-term trend, but yes, this quarter we have seen 17% transaction growth with 16% revenue growth, but it is not like we have been seeing that forever, but in times like this, you
Q
So, continuing on the previous question, so how should we look at volume and pricing contribution in FY24, you had double-digit price hikes in FY22, another double-digit price hike in FY23, so growth has been mostly pricing led, how do we look at that mix changing in FY24?
Varun Berry
So, from what we just discussed, I don’t think we are going to see the kind of inflation that we have seen in the last 2 years for some time to come. I don’t want these to be the famous last words, but I am hoping that I am right. So, with that, I don’t think there is going to be a substantial price increase. It will only be opportunistic whenever necessary for certain SKU, but we are not looking at, the inflation number for next year is looking like, but 2.5 to 3% for us, so that is the kind of price increase probably that we will be looking at. So, with that would the revenue growth moderate
Q
Thanks everyone for spending time with us on this call. We look forward to interacting with you again.
Management
Speaking time
Varun Berry
32
Moderator
11
Avi Mehta
5
Latika Chopra
4
Percy Panthaki
4
Vivek Maheshwari
4
Abneesh Roy
3
Jaykumar Doshi
3
Sheela Rathi
3
Kunal Vora
3
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Opening remarks
Yashwardhan Bagri
Thanks Neerav. Hello, everyone. This is Yash, filling in for my colleague Mayank today. I welcome you all to the Britannia Earnings Call to discuss the Financial Results of Quarter 3 22- 23. Joining us today on the earnings call are our Vice Chairman & Managing Director – Mr. Varun Berry; Executive Director & CEO – Mr. Rajneet Kohli; Executive Director & CFO – Mr. N. Venkatraman; Chief Sales Officer – Mr. Vipin Kataria; Chief Marketing Officer – Mr. Amit Doshi; Chief Procurement Officer – Mr. Manoj Balgi and Chief Development & Quality Officer – Mr. Sudhir Nema. The Analyst Deck is uploaded in our website. Before I pass on to Mr. Varun Berry, I would like to draw your attention to the safe harbor statement in the presentation. Over to you, Mr. Varun Berry with remarks on the performance.
Varun Berry
Good afternoon everyone. Very happy to be here with you. So, without much ado, let me get to the presentation. If you get to page number 3, that will give you the three parameters of our business. Our year-on-year growth is 16% on revenues. On operating profits, we have grown 55% and we continue to gain market share through this quarter as well. Moving to the next slide, which gives a look at what is happening through the environment as far as inflation is concerned. The food inflation in India, it continues albeit at a slightly lower level. Wheat is one commodity which remains on the boil, so if you were to look at the first quadrant on the left that shows what is happening to the Indian overall consumer food price inflation which is showing at approximately 6% year-on-year in Q3 of 23. US dollar is obviously strengthening versus the Indian rupee. You go to the third quadrant on the left that shows wheat, so if you would look at the red line, the red line shows the Chicago Board of Tr
Amit Doshi
Yes, I think as Varun said, we have continued to make investments in our core brands to ensure that we continue to drive penetration for these brands and each of them is top of mind in their respective categories. As Varun said, it is also heartening to get the industry recognition because we believe that we want to do worth that wins in the market and it is always good to get peer recognition. For both, there is Campaign India there and the Storyboard18 there and three of our pieces, the first one being for Good Day, then 50-50 and then NutriChoice were among the top 50 ads in the country and top 25 ads in the country, respectively. For Milk Bikis Classic, we have won awards for Best Regional Marketing in Tamil Nadu at the FE Awards, they are the best when it comes to effectiveness and one of our NutriChoice digital pieces was actually voted at the Viewer's Choice ad of 2022 by the Outlook Magazine.
Varun Berry
Sorry, I just want to go back to the previous slide, not shift to it, but while advertising wins awards, there are no awards for sales, but I will be remiss in not mentioning Vipin Kataria and the sales team making some superlative efforts in getting the results that I was talking about on the previous slide. Moving onto the next slide, which is about Innovation, so we have had some very good launches, Biscafe which is a very unique product, has moved almost five times in terms of revenue since we launched it, similarly NutriChoice Seeds, Herbs & Protein which was launched in Q1 again has moved 4 times since launch. We also had focused scaleup drives on 50-50 Golmaal, which is a very interesting product. It wasn’t national till some time ago, it was only East and even today, it remains predominantly East while we are trying to spread it across the country, great product, it has moved two times its revenues during this year; Milk Bikis Classic, very nostalgic and a great product doing v
Manoj Balgi
Yes, so we are working on four pillars as far as the ESG agenda goes; People, Resources, Growth and Governance and we have taken targets which are good for the community and good for the business and if we were to go through the people quadrant where our focus is on targeting farmers who Varun talked about 2,800 odd farmers that we collect milk directly from. We do a lot of CSR work in and around our factories partnering with the Wadia Foundation and we have reached about 14,500 odd beneficiaries. The work is more on sanitation and water management and hygiene around those communities and again on the nutrition side, we have reached more than 2 lakh beneficiaries till December 2022. In terms of Resources, we have increased our share of renewable electricity source for our operations from 33% to 38%. The share of renewable energy is about 18% from 14% last year, 3% reduction in emission and additional 61,000 kilos of plastic has been discarded in this period till December. We are on tra
Varun Berry
Thanks Manoj. Now, moving to the financials, so actually there is nothing much to say here. The results speak for themselves, so full year 22-23, we have grown 16%. Q3 is also incidentally 16% for the year and if you look at the 24 month's growth it is at 32%, so both very healthy, good growths that we have registered from a topline revenue perspective. Next slide is about operating profits. Again, operating profits have grown this year at 15.5%. This quarter, it is at 55%, 24-month growth is at 35% because last year Q3 there was a decline of 13%, but a very healthy 35% even on a 24-month basis with margins being at 18.5% of revenue. Now, getting to the next slide which gives the key financial ratios, so net sales of 16%, operating profit of 55%, profit before tax is at 127%, but this includes Rs. 376 crores of exceptional gain which is on account of the 49% stake sale pursuant to the joint venture with Bel on our Cheese business. So, this is the exceptional number and a result of that
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