KRBL Limited
2,314words
2turns
0analyst exchanges
0executives
Key numbers — 40 extracted
33%
27%
29.3%
27.1%
31.9%
21.3%
19.1%
16.4%
20.4%
10.6%
31%
17%
Speaking time
1
1
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Opening remarks
Initiative
Driving consumption through India Gate Campaigns launched in Q3 HINDI SPEAKING MARKETS WEST BENGAL MAHARASHTRA *Source : Kantar Household Panel (MAT Sept’22) – 11 Major Markets (Urban) Overall Basmati Rice Numbers : ‘Branded Basmati + Unbranded Basmati’ penetration is higher than Basmati penetration since this includes dual usage households also STRATEGIC PILLAR 1 NEW BRAND CAMPAIGNS Launched in Dec’22 HINDI-SPEAKING MARKETS WEST BENGAL MAHARASHTRA ‘Basmati Rice Se No Compromise’ I love my Saasumaa - https://youtu.be/ePDZpW5lFqQ Maa ke haath ka khaana - https://youtu.be/FKptBujuzr8 Inka Favorite Pulav - https://youtu.be/z2c7ZUW5QlY Home Minister Home Minister - https://youtu.be/m6tKGdi5Zr0 Brand Power Preferred by 9 out of 10 women in Mah. Brand Power - https://youtu.be/8rx0kVV_GHc TV + DIGITAL TV TV + DIGITAL + PRINT HIGH IMPACT TV LAUNCH & SUSTENANCE CAMPAIGN SPREAD OVER A PERIOD OF 4 MONTHS ACROSS 25+ LEADING CHANNELS! And many more… STRATEGIC PILLAR 1 LAUNCH IMPACT New campaign lau
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