Rupa & Company Limited

rs,

, G Block Bandra Kurla Complex, Bandra (E) Mumbai - 400 051 BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street Mumbai - 400 001 Ref: NSE Symbol- RUPA / BSE Scrip Code- 533552 Sub: Disclosure un

Rs 78

Cr) 86 82 71 78 62 53 2018 2019 2020 2021 2022 2023 Brand development cost in FY23 at Rs 78 cr against Rs 61 cr in FY22. This is attributable to heavy investments in marketing by engaging ce

Rs 61

78 62 53 2018 2019 2020 2021 2022 2023 Brand development cost in FY23 at Rs 78 cr against Rs 61 cr in FY22. This is attributable to heavy investments in marketing by engaging celebrity brand am

Rs. 41

ompany has on boarded celebrities for its premium and its economy segment brands. Exports stood at Rs. 41 crs and continues to deliver robust yoy growth with 25% uptick over last year. The momentum was also

25%

conomy segment brands. Exports stood at Rs. 41 crs and continues to deliver robust yoy growth with 25% uptick over last year. The momentum was also sustained in Modern trade with 32% year-on-year growth

32%

ust yoy growth with 25% uptick over last year. The momentum was also sustained in Modern trade with 32% year-on-year growth, contributing INR 51 crs to our overall revenue. This growth is testament to ou

INR 51

st year. The momentum was also sustained in Modern trade with 32% year-on-year growth, contributing INR 51 crs to our overall revenue. This growth is testament to our ability to capture opportunities in the

Rs 910

cient working capital management. The net working capital deployed in the business has reduced from Rs 910 crs to Rs 789 crs. Consequently, we have significantly improved our cash flow operations, from net o

Rs 789

capital management. The net working capital deployed in the business has reduced from Rs 910 crs to Rs 789 crs. Consequently, we have significantly improved our cash flow operations, from net outgo of Rs 116

Rs 116

s 789 crs. Consequently, we have significantly improved our cash flow operations, from net outgo of Rs 116 crs in FY22 to positive cash inflow of Rs 185 crs. We expect working capital to normalise going forw

Rs 185

improved our cash flow operations, from net outgo of Rs 116 crs in FY22 to positive cash inflow of Rs 185 crs. We expect working capital to normalise going forward with expected pickup in demand and stabili

Rs. 407

ainable growth and create long-term value for our stakeholders. Q4 FY23 FY23 Operating Revenue Rs. 407 crs Rs. 1,143 crs EBITDA Rs. 27 crs Rs. 89 crs Margin at 6.7% Margin at 7.8% PAT Rs. 19 cr

“double current exports and tap new geographies in the next 2 years Rapid expansion in high potential areas Medium Term Target 3X - 4 Years 4X - 3 Years 5X - 3 Years 5X - 3 Years -21% 222 175 +32% 51 39 +25% 41 33 +11% 14 16 X-Factor Areas Modern Trade Exports Govt.”

“Select LFS play and focus on EBO expansion is International seeing business substantially improved traction, and we expect the momentum to continue with focus on Middle East, Bangladesh, Africa & Russia CSD & CPC offers great opportunity.”

“E-commerce Industry is poised to grow at 13% CAGR (Nielsen survey) Develop tech-based warehouse robust a infrastructure to support Pure Play Market Place business Model Develop packs /Combos based on requirements Recently launched CO BLUE by Rupa with Amazon”

Strategy

3

Future Plan

3

Focus on exports new emerging markets

1

Tenure

1

Mr. Bhavya Shah

1

Focus on exports new emerging markets

double current exports and tap new geographies in the next 2 years Rapid expansion in high potential areas Medium Term Target 3X - 4 Years 4X - 3 Years 5X - 3 Years 5X - 3 Years -21% 222 175 +32% 51 39 +25% 41 33 +11% 14 16 X-Factor Areas Modern Trade Exports Govt. Business West Bengal, Maharashtra [Ex Mumbai Pune], Gujarat, MP, Chattisgarh, Western UP, Uttrakhand, Haryana ,HP , Punjab, Tamil Nadu, Andhra Pradesh & Kerala. Key focus on building complete eco system of retail & team marketing, distribution network Focus on e-commerce via partnerships with Amazon, Flipkart. Drive direct sales through own website. Select LFS play and focus on EBO expansion is International seeing business substantially improved traction, and we expect the momentum to continue with focus on Middle East, Bangladesh, Africa & Russia CSD & CPC offers great opportunity. Introduction of new product will drive volume FY22 FY23 Revenue (in Rs cr) Expanding EBO network Exclusive Brand outlets Our maiden flagship st

Strategy

Rupa flagship store of 1000 sq ft launched in Kolkata Create small to mid sized Franchisee Store Model with best-in-class SOPs Build and nurture, competent Franchisee Management Organisation Capabilities Establish Franchise model within Top 50 Cities Invest in Key enablers like Store design, Branding, IT, CRM, SCM, CS, Marketing & Training / Development

Future Plan

Adding 35+ stores in FY23 Stores to be added in high footfall areas like airports & railway stations Pan India presence with 150 EBO’s in next 2-3 years › › › › › • • • Investing in modern trade and e-commerce Current store count: 1400+

Strategy

Increase Brand Footprints all brands creating special product line more relevant for Modern Trade across Modern Retail Trade Online Apps & portals Improve on time order serviceability to avoid revenue loss Create a robust, tech driven warehouse infrastructure Recently Jayachandra Pothy’s, added Lulu,

Future Plan

To double the store count in Regional Large Format Stores: Sarvana, Chennai Silks To increase brand presence across 1000+ point of sales in next 2 years › › › › • • Presence on all e-commerce sites

Strategy

E-commerce Industry is poised to grow at 13% CAGR (Nielsen survey) Develop tech-based warehouse robust a infrastructure to support Pure Play Market Place business Model Develop packs /Combos based on requirements Recently launched CO BLUE by Rupa with Amazon