Mahindra Holidays & Resorts India Limited
7,409words
3turns
0analyst exchanges
0executives
Key numbers — 40 extracted
rs,
Rs. 355
17%
Rs. 101
19%
Rs. 55
Rs. 92
10%
90%
23%
Rs. 177
21%
Guidance — 2 items
Features
opening
“Supporting the education of - 2,782 girl children from socially Er economically marginalized families Project kaycti LUet items to over 850 children provision of books Er stationary and school utility • • • Swachh Bharat: Provided toilet facilitiess, distribution of garbage bags, cloth bags and rolled out several clean-up drives in the neighboring communities to promote Swachh Bharat.”
Features
opening
“Healthcare Women Empowerment m il • Project Sehat Through this project, we rolled out ESOPs where we provided nutritional support, water purifier to underprivileged individuals.”
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Risks & concerns — 3 flagged
Spa hotel performance is impacted due to low occupancy in the off-season Er lower In-Resort spending due to weak consumer sentiment.
— Features
Q1 FY24 Q1 FY23Timeshare8.0 9.0 Spa Hotels16.4 18.5 Renting2.5 2.5 Real Estate Management1.8 1.6 Villas0.5 0.9 Other Income1.1 1.0 Total 30.3 33.5 Particulars (Euro Mn) HCR Operating Profit Financials are as per Finnish Accounting Standards (FAS) • V A e 4 Cr.1 bMahindr a Q1 FY24 Analysis YoY • Q1 is a seasonally weak quarter and profitability was impacted due to low demand in Finland and Sweden.
— Features
Before one-time transition impact of Rs.
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Speaking time
1
1
1
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Opening remarks
Short Tenure VO
GoZest & CIAN4 I ‒ ‒ New product launched in 01 FY24: CA41-14 ( 4 yr. product) Go-Zest and CMH-4 for young couples < 30 years age group I Experiences Long Tenure VO : CMH 15 - 25 Bliss MHRIL has received positive response for its multi-product portfolio and shall continue to innovate in this domain 24 Club Mahindra's Product Portfolio CMH – 25 years/15 years, 7 nights per year Target Consumer: Lifestyle Parameters Consumer Holiday Needs .11.-Ptahindra Couples (Age 30-50 years) with young children 1 have dreams and aspirations and I will achieve them" Bliss - 10 Years, Points Based Membership Older couples, Age 50-65 years (Empty Nesters) "You are never too old to follow your dreams" GoZest! - 3 Years, Points Based Membership CMH4 - 4 Years, Night Based Membership Recently married couples; <30 years of age "Enjoy your youth, you will never be younger than you are at this moment" • • • • • • • • • Provider, adaptive to changes Er aspirational Stability Er balance seeker Cautious spender
Digital Brand Campaign
Holidays are Fun, Best Days under the Sun ._._._._._._._._._._._._._._._. ._._._._. To Position 'Club Mahindra' as a Fun Kids & Family Holiday Brand to explore during their Summer Holidays The film also positions Club Mahindra as an enriching Travel 8- Holiday experiences Brand that engages, educates, pampers, celebrates Er emotionally uplifts a child. • • • • • HoLLcio, s, Harr) Kids, ovef 2000 expeyiences, a woOd. of happiness awai+s 40UY. kid on a. dub Mahindra holiday. Uoin The dub • • • • Summer Carnival with Nickelodeon! - RWA Activations Sony Yay Carnival! - India's Biggest Kids Ey Family Festival Partner with India's Leading Kids Channel "Nickelodeon" to Position Club Mahindra as a Family Brand with unique experiences for kids. Brand Engagement for Kids EY Families. Activations across Premium Housing Societies across the three Key metros - Mumbai, Delhi 8- Bangalore. A Family Carnival for Kids Ey Families organised by Sony Yay! at Phoenix Mall, Kurla, Mumbai Club Mahindra had p
Features
Club v1REWARDS Isi• A PREMIuM LOVALTY PROGRAM RV CLIA MA1-II1DRA • • • Members can earn referral points whenever their referred friend buys a Club Mahindra membership Multi-tiered (4 tier) loyalty program based on referral points The points earning potential increases as one moves to the higher tier Members can redeem referral points against 10 Unique Experiences Er Activities with Resort Credit vouchers Holiday Packages Club M Select Membership ASF Payment Membership Upgrades Brand Vouchers Gadgets 1.5 Lacs Members enrolled in Loyalty Program, enabling us to accelerate new member additions through referral route ASSONORA GOA AP 4 CLubMahindm ESG Initiatives Our Commitments We are India's first hospitality company to join the Global campaign for RE100 and EP100. Ac 4 ClubMahindra These initiatives are aligned with the core principles of 'RISE' and our mission of 'Good Living, Happy Families'. Carbon Neutrality Net Zero Green Resorts Sim EP 100 RE 100 Biodiversity 01 02 03 04 05 06 Achi
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