SHOPERSTOPNSE24 July 2023

Shoppers Stop Limited has informed the Exchange about Investor Presentation

Shoppers Stop Limited

SHOPPERS STOP

July 24, 2023

National Stock Exchange of India Limited Exchange Plaza, Bandra-Kurla Complex, Bandra (East), Mumbai 400 051. Stock Symbol : SHOPERSTOP

SEC/44/2023-24 BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Fort, Mumbai 400 001. Stock Code : 532638

Dear Sir / Madam,

Sub.: Press Release and Investor Presentation for the quarter ended June 30, 2023

Please find enclosed Press Release and Investor Presentation dated July 24, 2023 for the captioned subject.

information

This https://corporate.shoppersstop.com/investors/.

is also being made available on the corporate website of the Company

i.e.

Kindly take the above on record.

Thank you.

Yours truly, For Shoppers Stop Limited

Vijay Kumar Gupta Vice President- Legal, Company Secretary & Compliance Officer ACS No: 14545 Encl: A/a

Registered & Service Office : Umang Tower, 5th Floor, Mindspace, Off. Link Road, Malad (W), Mumbai 400 064, Maharashtra. T 022- 42497000 CIN : L51900MH1997PLC108798. Email : customercare@shoppersstop.com Website: www.shoppersstop.com

Toll Free No.:1800-419-6648 (9 am to 9 pm).

Shoppers Stop Limited

Press Release for immediate distribution

Shoppers Stop reports highest Q1 revenue of Rs 1241 Cr and EBITDA of Rs 58 Cr in Q1FY24

– Reports PBT of Rs.19 Cr in Q1 FY24; PAT at Rs 13 Cr – Brands premiumization across categories resulted into strong Average Transaction Value growth

–

of 8% Capex investment of Rs 43 Cr  Added 1 HomeStop and 6 Beauty stores  5 Department stores under fit‐out  Renovated 3 Department and 1 HomeStop Stores Shoppers Stop launched “Fashion For All” format under the brand “Intune”, which is 100% private brand. Opened 3 stores‐2 at Hyderabad and 1 at Dombivali (Mumbai), 3 stores under fit out

– Beauty remained fastest growing segment recording sales of Rs 216 Cr, +13% YoY

Mumbai, July 24, 2023: Shoppers Stop Ltd. one of India’s leading premier fashion and beauty brands, has declared its results for the quarter ended 30th June 2023, for the fiscal year 2023‐24.

Key financial highlights for Q1 FY24

Rs in Cr.

Sales Gross Margin EBITDA PBT PAT

Q1FY24 Rs 1241 Cr 38.1% Rs 58 Cr Rs 19 Cr Rs 13 Cr

Non‐GAAP Q1FY23 Rs 1190 Cr 38.2% Rs 68 Cr Rs 32 Cr Rs 23 Cr

Growth% 4% ‐15 Bps ‐15% ‐41% ‐41%

Q1FY24 Rs 982 Cr 42.3% Rs 180 Cr Rs 20 Cr Rs 15 Cr

GAAP Q1FY23 Rs 942 Cr 42.2% Rs 168 Cr Rs 32 Cr Rs 22 Cr

Growth% 4% 10 Bps 7% ‐36% ‐33%

Management Comments:

Mr. Venu Nair, MD & CEO at Shoppers Stop, commented on the Q1 FY24 results, “Retail Sector is moving towards normalcy, with Beauty & non‐apparel categories seeing strong growth. However, Apparel segment is witnessing moderation, and the operating environment remains challenging. In this context we have delivered a resilient and competitive performance. Our business model and its strategic pillars are driving sustainable growth. As a result, our revenue for Q1FY24 has grown by 4% compared with Q1FY23. We continue to revamp our older stores to upgrade their look and feel, offering fashionable brands for all age groups and customers. Our strategy of democratization of beauty for all segments of customers has driven growth. The 3P customer centric strategy about personalization, premiumization and private label has, resulted in Increased Average Transaction Value (ATV) Average Selling Price (ASP) by 8% and 5%.

“On the overall store expansion strategy, Shoppers Stop will open 12 new Department stores in 7 new cities by the end of FY24, apart from 15 Beauty stores. Recently, we launched “Intune” a “Fashion For

All” format, again one of the strategic initiatives to cater to the Young Families. We launched 3 stores, 2 at Hyderabad and 1 at Dombivli (Mumbai) and another 3 stores are under fit out.”

“Our customer engagement strategy through various offline and online activations like beauty makeovers, End of Season Sale (EOSS) witnessed a rebound of customers footfalls to our stores resulting in higher traction. For a more personalized experiences through AI, we have introduced ‘Virtual Try On and Skin Analyzer’ at SSBeauty stores for virtual try on make‐up experience.”

Performance of strategic pillars in Q1FY24:



First Citizen Loyalty Customers continue to choose us as their preferred brand of choice for their fashion and beauty needs. First Citizen base expanded to 9.2Mn loyal customers and contributed to 80% of offline sales and 42% of online sales. For our premium Black card members, the Average Transaction Value (ATV) was 2X and members spend was 4X of the First Citizen. We received 2X campaign response from our 450+ customer engagement activities with an increased ATV +26%.

Private Brands – Private Brands Sales gave a contribution of 14% to the Sales and 21% on apparel. Indian wear category outperformed with “HAUTE CURRY” grew by 42% and “KASHISH” grew by 14%. Smart Casual wear for men under the brand “FRATINI” grew by 39%.

 Beauty – Beauty at Rs.216 Crs, grew by 13% contributing 16.4%. The strong customer engagement with 160K makeovers resulted into higher engagement and conversion. We have launched 23 new brands under the beauty category such as Kilian Paris, Lancôme, Olaplex, Farmacy etc. We introduced “Virtual Try On and Skin Analyzer” at SS Beauty store for virtual try on make‐up experience, one of the unique propositions from Shoppers Stop to its customers.



Store Expansion – We launched 1 HomeStop and 6 Beauty Stores in this quarter. We have 5 Department stores under fit‐out and schedule to open this quarter. We renovated 3 departmental and 1 Homestop during the quarter. We also launched 3 Intune stores – 2 at Hyderabad and 1 at Dombivali (Mumbai) in this quarter. Our Capex investments were at Rs.43 Crs.

Outlook In the near‐term, Retail Industry will continue to witness rebalancing of price‐volume growth equation and a gradual recovery in consumer demand. In this environment we will continue to provide superior value to our consumers and invest behind our Stores/Brands. We remain focused on driving our long‐ term strategic priorities including expansion into newer markets and building distinctive capabilities for the future.

Note: We have published a detailed Non‐GAAP and GAAP Income Statement. Our non‐GAAP measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP.

About Shoppers Stop Limited: Shoppers Stop Ltd. is the nation's leading premier retailer of fashion and beauty brands established in 1991. Spread across 98 department stores, the Company also operates 7 premium home concept stores, 146 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty,3 Intune and 22 Airport doors, occupying area of 3.9 M sq. ft. Shoppers Stop is home to one of the country's longest running and most coveted loyalty program 'First Citizen'. The Company's one‐of‐a‐kind shopping assistance service, 'Personal Shopper' is revolutionizing the way Indian’s shop, bringing more value, comfort, and convenience to customer experiences. The brand's diversified Omni channel offering spans over 800+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer. delight.

Disclaimer Certain statements in this release concerning our future growth prospects are forward‐looking statements within the meaning of applicable securities laws and regulations, and which involve number of risks and uncertainties, beyond the control of the Company, that could cause actual results to differ materially from those in such forward‐looking statements. These forward‐ looking statements reflect the Company's views at the time such statement were made with respect to future events and are not a guarantee of future performance or developments. The Company does not take any responsibility for any interpretations/ views/commentaries/reports which may be published or expressed by any media agency, without the prior authorization of the Company’s authorized personnel.

For more information, contact: Shoppers Stop Ltd Rohit Trivedi (P) + 91‐ 9322672437 (E) rohit.trivedi@shoppersstop.com

‐‐‐END‐‐‐

PERFORMANCE HIGHLIGHTS Q1 FY24

1 KEY HIGHLIGHTS 2 STRATEGIC PILLARS

3 FINANCIALS

MARKET OUTLOOK

Customer

Industry

– Consumers prefer unique, engaging, and

immersive experiences

– Apparel demand continues to be muted post

Diwali, partial revival from mid-June

– Retailers are responding with

entertainment, Food & Beverage, and social interaction spaces that are distinct, as opposed to traditional places

– Higher discounting to expedite Inventory

liquidation

– Expect demand to pick up during second half

Omni Channel

– More “Omni” than exclusive E.Com. Growth tapering with significant offline expansion

– Focus on unit economics, introduction of

reverse logistics fees

Expansion –

India is 5th Largest Worldwide Retail destination(1)

– High Demand for organized Retail Space. Leased space of 4.7M sq. ft. in 2022. Estimated to lease 6.8M sq. ft. in 2023(2)

– Brands continue to expand offline presence

1. Source: www.ibef.org 2. Source: CBRE

Q1 HIGHLIGHTS

– Non-Apparel Category +13%, led by travel and luggage +50% and watches +9%

– Beauty +13%, led by Fragrance Category +16%; Strong Customer engagement

with 160k Makeovers

– First Citizen mix at 80%, including repeat member 67%

– ATV +8%, grew for 13 consecutive quarters, ASP +5% led by premiumization

– Launched Fashion For All brand “Intune”; Opened 3 stores-2 in Hyderabad

and 1 in Dombivali

Q1 in Numbers

(Non GAAP)

Financials

Revenue

EBITDA

PBT

PAT

Strategic Pillars

Private Brand

Beauty

Rs 1,241 Crs

Rs 58 Crs

Rs 19 Crs

Rs 13 Crs

Rs 171 Crs

Rs 216 Crs

+4%

5.3% of Net Sales

1.7% of Net Sales

1.2% of Net Sales

Flat

+13% (+7% excl. Beauty Distribution)

Expansion and Renovation – Expansion

1 HomeStop + 6 Beauty 5 Department stores under Fit-out

– Renovation

3 Department + 1 HomeStop

– Capex

Rs 43 Crs

QUARTERLY TREND (NON GAAP)

(Rs in Crs)

Sales

37.8%

367

500

400

300

200

100

Margin

38.2%

38.1%

401

416

32.1%

1099

1190

1241

246

Q1FY20

Q1FY22

Q1FY23

Q1FY24

Q1FY20

Q1FY22

Q1FY23

Q1FY24

EBITDA

PBT*

5.1% 49

6.4%

5.3%

-116

-53.4%

Q1FY20

Q1FY22

Q1FY23

Q1FY24

3.2%

3.1%

1.7% 19

-172

-79.0%

Q1FY20

Q1FY22

Q1FY23

Q1FY24

10.0%

-10.0%

-30.0%

-50.0%

-70.0%

-90.0%

100

-50

-100

-150

-200

-250

-300

-350

-400

39.0%

38.0%

37.0%

36.0%

35.0%

34.0%

33.0%

32.0%

31.0%

10.0%

5.0%

0.0%

-5.0%

-10.0%

-15.0%

-20.0%

-25.0%

-30.0%

-35.0%

-40.0%

-45.0%

-50.0%

-55.0%

-60.0%

-65.0%

-70.0%

-75.0%

-80.0%

-85.0%

-90.0%

-95.0%

-100.0%

-105.0%

-110.0%

-115.0%

-120.0%

1500

1400

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100

-100

-200

% is on Sales (Net of tax)

*Q1 FY24 includes ESOP charge of Rs. 3.8 Crs *Q1 FY20 includes gain of Rs. 14.8 Crs from sale of FRL shares

QUARTERLY TREND (GAAP)

(Rs in Crs)

1500

1400

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100

Sales

832

201

942

982

42.8%

356

500

400

300

200

100

Margin

42.2%

42.3%

397

415

38.7%

Q1FY20 Q1FY22 Q1FY23 Q1FY24

Q1FY20

Q1FY22

Q1FY23

Q1FY24

250

200

150

100

16.9%

141

EBITDA

17.8%

18.3%

168

180

0.7% 1

Q1FY20 Q1FY22 Q1FY23 Q1FY24

25.0%

20.0%

15.0%

10.0%

5.0%

0.0%

-100

-200

-300

2.2% 18

PBT

-152

-75.7%

3.4%

2.1% 20

Q1FY20

Q1FY22

Q1FY23

Q1FY24

46.0%

45.0%

44.0%

43.0%

42.0%

41.0%

40.0%

39.0%

38.0%

37.0%

0.0%

-20.0%

-40.0%

-60.0%

-80.0%

-100.0%

-120.0%

-140.0%

-160.0%

Customer Visits (Mn)

16.7

6.0

24.2

34.1

33.1

OPERATIONAL KPIs

(Offline + Online)

ATV (Rs/-)

+8%

3312

3510

4264

4587

6000

5900

5800

5700

5600

5500

5400

5300

5200

5100

5000

4900

4800

4700

4600

4500

4400

4300

4200

4100

4000

3900

3800

3700

3600

3500

3400

3300

3200

3100

3000

2900

2800

2700

2600

2500

2400

2300

2200

2100

2000

1900

1800

1700

1600

1500

1400

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100

Q1FY20 Q1FY22 Q1FY23 Q1FY24

2000

1900

1800

1700

1600

1500

1400

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100

ASP (Rs/-)

+5%

1278

1226

1559

1631

Q1FY20 Q1FY22 Q1FY23 Q1FY24

KEY HIGHLIGHTS

1 2 STRATEGIC PILLARS 3 FINANCIALS

STRATEGIC PILLARS

Growth Vs FY23

9.2M

Flat

+13%

Additions in Q1

1 HomeStop 6 Beauty 2 Intune

FIRST CITIZEN

PRIVATE BRANDS

BEAUTY

EXPANSION

80%

14%

16%

SALES CONTRIBUTION

FIRST CITIZEN

Sales contribution:

– Offline – Online

80%, including New Member 13% 42%

Black Card Members :

– Contribution

13% to Overall Sales

– ATV

2X of First Citizen

– Members Spend 4X of First Citizen

Customer Engagement

– Members shopped base expanded +3%

– Repeat sales +11% , mix improved to 67% (+3%)

– First Citizen contribution at standalone beauty door @ 71%

– 2X campaign response from 450+ customer engagement activities

with ATV +26%

11 Viviana, Thane 11

PRIVATE BRANDS

(Vs Q1 FY23)

Sales

Rs.171 Crs

–

PB Contribution

– Overall – Apparels

14% 21%

– Launched Footwear range under “Fratini” and “Bandeya”

– Indianwear continues to out-perform

– “HAUTE CURRY” +42%

– “Kashish” +14%

– “Fratini” Mens +39%, led by Smart casuals

Sales and Contribution %

12%

132

14%

171

18%

16%

14%

12%

10%

Q1FY20 Q1FY22 Q1FY23 Q1FY24

– We launched INTUNE on June 2, 2023

– We offer Apparel, footwear & accessories across Men’s, Women’s and Kid’s

– INTUNE stands for “Fashion For All” – from the trendy college-goer to the classically dressed young

parent to the cute & energetic kid, INTUNE has something for everyone

– With its 100% in-house assortment, INTUNE brings to the fore fresh, quality fashion for the cool-

spirited customers at shockingly accessible prices

OUR MISSION

– One stop shop for fashion

– Fresh fashion @ unbeatable prices

– Offer a truly omni-channel shopping experience

PRESENT STATUS – Opened 3 stores

– In DSL Mall and GSM Mall at Hyderabad – Xperia Mall, Dombivali – Store size Avg 5,000 Sq ft – Customer Profile – Young Families – Expansion – 3 Stores under fit-out

INTUNE – INSIDE THE STORE

Intune @ DSL Mall, Hyderabad

Intune @ GSM Mall, Hyderabad

BEAUTY

(Vs Q1 FY23)

Network

Sales

Rs.216 Crs.

+13%

Rs.204 Crs.

+7% (excl. Distribution)

– Strong customer engagement with 160K make-overs

contributing 17%

– Fragrance outperformed, +16%

– Launched SSBeauty Store at Elante Mall, Chandigarh

– Introduced “Virtual Try On and Skin Analyzer” at SSBeauty

store for virtual try on make-up experience

– Launched 23 brands across categories viz; KilianParis,

Lancome, Olaplex and Farmacy

Arcelia (Private Brand)

– 80 SKUs launched across categories; Portfolio of 500+ SKUs

Offline

Standalone

Shop in Shop

SSBeauty

Total Offline Online

count

146

Shoppersstop.com Dwarka, New Delhi SSBeauty.com

GVK, Hyderabad

Sales and Contribution %

18%

16%

13%

148

190

204

Q1FY20 Q1FY22 Q1FY23 Q1FY24

20%

15%

10%

-5%

-10%

BEAUTY DISTRIBUTION

Sales

Rs 15 Crs

– Retailers on boarded (Online + Offline) :

– Distribution network (No. of Doors)

266

– Brands portfolio expanded with onboarding;

– Marquee Makeup brand “Armani” (L'Oréal Group)

– Perfume brands “Tumi” and “Banana Republic”

(Park Fragrances group)

Select Saket

Vasantkunj 18

KEY BEAUTY CAMPAIGNS

Vashi, Mumbai

Logix, Noida

Select Saket, New Delhi

Alpha, Ahmedabad

EXPANSION

Store Footprint as on 30th Jun23

Format

Store count

Department Stores

Home Stop

Beauty Stores

Intune

Airport Doors

*excludes 57 Shop in Shop

89*

Investments (Rs In Crs)

Q1 FY24

New Stores and Renovation

Technology/Others

Total

218 Stores 3.9M sq.ft.#

# Carpet area

New Store – HomeStop @ Unison Mall, Dehradun

New Store – SSBeauty @ Elante Mall, Chandigarh

New Beauty Stores @Phoenix Mall, Ahmedabad

New MAC Stores

Phoenix, Indore

Kanakpura, Bangalore

Renovation – HomeStop @ Select Saket

Renovation – Department Stores

Prozone Mall, Aurangabad

Metro Junction, Kalyan

City Centre, Siliguri

KEY HIGHLIGHTS

2 STRATEGIC PILLARS 3 FINANCIALS

KPI PERFORMANCE – Q1

Vs Q1FY23

+4%

(15 bps)

(15%)

Sales

Gross Margin

EBITDA

Non GAAP

1241

GAAP

982

416

415

+4%

+10 bps

180

+7%

(Rs Crs)

FINANCIALS Q1 FY24

Particulars

Rs. in Crs.

Gross Revenue

Net Revenue

Other Income

Total Revenue

Margin

Margin%

Non - GAAP Financials

GAAP Financials

FY24

1241

1093

1116

416

FY23

1190

1048

1064

401

Gr%

FY24

44%

1103

982

989

415

FY23

1058

942

948

397

Gr%

29%

38.1%

38.2%

-15 Bps

42.3%

42.2%

10 Bps

Operating Exp.

382

350

EBITDA

Depreciation

Finance Cost

PBT

-15%

-46%

-30%

243

180

105

235

168

24%

-37%

Previous years numbers are regrouped/rearranged wherever necessary

BALANCE SHEET

Particulars (Rs. In Crs.)

Net worth Loan Fund Total Liabilities Fixed Assets + Lease Deposit Investments Inventory Other Assets Total Current Assets Trade Creditors Goods Others Total Current Liability Net Current Assets Total Assets Previous years numbers are regrouped/rearranged wherever necessary

Jun’23 779 100 879 816 34 1486 511 1877 1532 437 1968 -92 879

Mar’23 765 104 869 795 77 1488 525 1883 1539 475 2015 -131 869

*Includes ROR Inventory and Creditors of Rs. 1343 Crs in FY24

Net Cash

Rs. in Crs

Cash & Investments

Loan

Net Debt

100

CASH FLOW

Particulars Cash Profit from Operations (after tax) Changes in Working Capital Cash generated from Operations Fixed Assets /Reduction in Capex Creditors* Cash generated from Operations Redemption of Investments (Net) Cash post Investing Activities ESOP Interest & Finance Cost Loans Repayment Net Increase/(decrease) in Bank Balance

*Includes Security Deposit of Rs. 12 Crs for New stores

Jun’23 53 -51 2 -54 -52 43 -9 0 -3 -4 -16

Mar’23 -17 124 106 -120 -13 -24 -37 2 -19 44 -9

Way Forward

Customer

Brands

– Continue transition from transactional connect to

– Introduction of new brands across categories +

experiential

– Enhance Shoppers Stop as Gifting destination

curated Brand Mix

– Premiumization of brands in Non Aps

Expansion

Beauty

–

5 dept Stores under fit-out

– Monsoon Love: Flagship Skincare campaign to

Launch of SSBeauty Bangalore International Airport (BIAL) T2 store

leverage topicality of Monsoon

– Launch SSBeauty app

Omni

Global SS Beauty

– Seamless Online Customer Journey

– Launch Armani flagship brand

– Customer Loyalty – Pricing and Community Building

– Launch marquee beauty brand NARS

ANNEXURES

FINANCIALS Q1 FY24

Non GAAP

Particulars Rs. in Crs. Gross Revenue Net Revenue Other Income Total Revenue Margin Margin% Operating Exp. EBITDA Depreciation Finance Cost PBT Exceptional Item/OCI* PBT(Adj.) -41% Tax -42% PAT -41% Previous years numbers are regrouped/rearranged wherever necessary

FY23 1190 1048 16 1064 401 38.2% 350 67 30 6 32 0 32 9 23

FY24 1241 1093 23 1116 416 38.1% 382 58 32 3 23 4 19 5 13

Gr% 4% 4% 44% 5% 4% -15 Bps 9% -15% 7% -46% -30%

* Q1 FY24 includes ESOP charge of Rs. 3.8 Crs

GAAP FY23 1058 942 6 948 397 42.2% 235 168 85 51 32 0 32 9 22

Gr% 4% 4% 29% 4% 4% 10 Bps 3% 7% 24% 6% -37%

-36% -42% -33%

FY24 1103 982 7 989 415 42.3% 243 180 105 54 20 0 20 5 15

Adjustment in Net Profit PBT (as per Non GAAP) Lease Rent (Non-GAAP) Finance costs Depreciation on ROU Assets Remeasurement of leases life Others PBT (as per GAAP)

GAAP Adj. 19 -119 51 70 -4 0 20

218( 1 ) S t o r e s

9.2M F I R S T C I T I Z E N S

800+ B R A N D S

14% Mix P R I V A T E B R A N D S

3.9 M S Q U A R E F E E T A R E A

16% Mix B E A U T Y

52 C I T I E S

33 Mn C U S T O M E R V I S I T S i n Q 1

18.5K ( 2 ) T A L E N T P O O L

As at 30th Jun’23

1 . E x c l u d e s 5 7 S h o p i n S h o p s 2 . I n c l u d e s B r a n d s t a f f

HomeStop, Saket

DISCLAIMER

Certain statements in this release concerning our future growth prospects are forward-looking statements within the meaning of applicable securities laws and regulations, and which involve number of risks and uncertainties, beyond the Control of the company, that could cause actual results to differ materially from those in such forward-looking statements The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding Fluctuations in earnings, our ability to attract and retain highly skilled professionals, political instability, legal cost advantage, wage increases, our ability to attract and retain highly skilled professionals, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property and General economic conditions affecting our industry.

Shopper’s Stop Ltd. may, from time to time, make additional written and oral forward looking statements, including our reports to shareholders. The Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company. The Company also expects the media to have access to all or parts of this release and the management’s commentaries and opinions thereon, based on which the media may wish to comment and/or report on the same. Such comments and/or reporting maybe made only after taking due clearance and approval from the Company’s authorized personnel. The Company does not take any responsibility for any interpretations/ views/ commentaries/reports which may be published or expressed by any media agency, without the prior authorization of the Company’s authorized personnel.

In case of any clarifications please contact on investor@shoppersstop.com

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