Crompton Greaves Consumer Electricals Limited

rs,

, BSE Limited (“BSE”), Corporate Relationship Department, 2nd Floor, New Trading Ring, P.J. Towers, Dalal Street, Mumbai – 400 001. BSE Scrip Code: 539876 ISIN: INE299U01018 Our Reference: 63/202

rs 5

ufacturing presence Pan India sales footprint (incl. Butterfly): 4.5k+ distributors, 175k+ retailers 5 manufacturing locations Vadodara (1) Baddi (2) Ahmednagar (1) Goa (2) 25 Branches 26 Warehouse

INR 6,870

in FY23, with industry leading EBITDA margins and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash

11.2%

dustry leading EBITDA margins and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash conversion

INR 476

leading EBITDA margins and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash conversion ratio2 I

15%

DA margins and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash conversion ratio2 Interest

1.2x

rgins and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash conversion ratio2 Interest cove

7.7x

and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash conversion ratio2 Interest coverage3

rs 17

nvestment (INR Cr) per annum Innovation team size Partnering with IITs, startups & accelerators 17 Diversification in GTM channels enabled by technology GTM excellence e Grow existing channels R

7%

Growth levers Market statistics Strengthen the core & increase share in premium segments >11k >7% FY23 Mkt. size (INR Cr) FY 18-23 Mkt. CAGR FY 18-23 Mkt. CAGR Premium1 Mid-Mass >15% <5% 1

5%

>7% FY23 Mkt. size (INR Cr) FY 18-23 Mkt. CAGR FY 18-23 Mkt. CAGR Premium1 Mid-Mass >15% <5% 1. More than INR 3k value per fan Note: Market numbers are as per available industry data Greater

INR 3

size (INR Cr) FY 18-23 Mkt. CAGR FY 18-23 Mkt. CAGR Premium1 Mid-Mass >15% <5% 1. More than INR 3k value per fan Note: Market numbers are as per available industry data Greater innovation & agil

“Increase utilization of Butterfly manufacturing assets & consolidate vendors Ensure consolidated spend effectiveness across trade & indirect costs Project Unnati Cost Excellence 1.”

“CAGR Water Heater >3% Coolers >7% Leverage synergy in the home electricals category Range expansion across segments Further build E-Commerce presence Note: Market numbers are as per available industry data 23 Pumps | Consolidate leadership in residential pumps, expand agricultural pumps portfolio Portfolio deep-dive Category landscape Growth levers Market statistics Redefine brand position & increase agri-footprint >7k ~1% FY23 Mkt.”

“CAGR Residential Agricultural Solar & Specialty >2% -4% >5%”

“CAGR Chimneys & Hobs Dishwasher >10% <10% Next wave of product innovations Expand reach to next 20 cities Scale up Omnichannel Note: Market numbers are as per available industry data 27 Lighting | Business transformation to drive growth Portfolio deep-dive Category landscape Growth levers Market statistics Growth led by product & execution excellence ~15k ~7% FY23 Mkt.”

Cooking gas

1

Pumps

1

Fans

1

Appliances

1

Drive Butterfly-Crompton synergy

1

Residential

1

Agricultural

1

Specialty

1

Consistent dividend payout ratio

1

Large domestic appliances

1

Cooking gas

Increase in coverage Increasing share of women in workforce Rising focus on sustainability Potable water availability Development of affordable housing 13 …industry also evolving rapidly, we see multiple opportunities for growth Multi-category presence by companies Consumers willing to pay premium for differentiated offerings1 Bespoke GTM models Shortened cycle from consumer insights to product launch Move towards omnichannel & D2C sales Continuous disruptions and multiple new entrants2 1. Differentiated offerings include offerings of enhanced features, convenience, sustainability 2. New entrants includes players outside of the consumer electricals industry 14 Crompton 2.0: Key tenets to drive future growth Crompton 1.0 Crompton 2.0 Enabled & empowered organization Consumer need led innovation Pole position in core categories Premiumization of the portfolio XXXX Successful foray into the kitchen Supply chain excellence (quality, cost) Innovation capability built GTM excellence (trade &

Pumps

Residential & Agri 1 3 Finance & Transform ation 6 Innovation & ESG Business Units Kitchen appliances: SDA & Butterfly 1 Sales & service 5 New business initiatives Lighting 2 4 Mfg. & Quality Procure ment Marketing Human Resources Digital & Information 1 2 3 4 5 6 BUs clustered basis common segments New BU created for strategic initiatives Sales & GTM excellence team created under global sales head Dedicated sales structure within lighting BU Centralization of manufacturing, procurement, supply chain Innovation head responsible for leading ESG initiatives Note: Only major modifications in the org structure are highlighted; LDA – Large Domestic Appliances; SDA – Small Domestic Appliances 16 Firmly embedding innovation at the center of growth agenda Consumer-centric innovation Innovation center setup Innovations rolled out Partnerships Silent Pro Blossom Smart Quiet Pro Chimney Smart Pumps 80 160+ Investment (INR Cr) per annum Innovation team size Partnering with IITs, startups & acceler

Drive Butterfly-Crompton synergy

Increase utilization of Butterfly manufacturing assets & consolidate vendors Ensure consolidated spend effectiveness across trade & indirect costs Project Unnati Cost Excellence 1. VAVE – Value Addition and Value Engineering 20 Digitization to improve experience and efficiency for all the stakeholders of the organization Digitization Consumer Customer New Product Development Manufacturing Employees Improved digital consumer experience Channel partner connect and engagement Agility & innovation in new product development Agile manufacturing process Enhanced employee engagement with centralized portals Data Systems Cloud integration 21 Fans | Consolidate leadership through portfolio premiumization Portfolio deep-dive Category landscape Growth levers Market statistics Strengthen the core & increase share in premium segments >11k >7% FY23 Mkt. size (INR Cr) FY 18-23 Mkt. CAGR FY 18-23 Mkt. CAGR Premium1 Mid-Mass >15% <5% 1. More than INR 3k value per fan Note: Market numbers are as per ava

Specialty

New product launch Note: Market numbers are as per available industry data 24 Post acquisition, Butterfly outperforming industry in growth & profits with future focus on revenue synergies Portfolio deep-dive Multiple initiatives taken in FY23.. ..to increase EBITDA by 2x in FY23 (industry flat) Ownership transition completed De-risking channel mix Initial cost synergies realized Industry performance1 Butterfly performance Revenue growth (FY22-23) 6% 11% 2-year brand & product roadmap built EBITDA growth (FY22-23) -4% 101% Plans in place to expand pan-India 1. Calculated as a weighted average for listed kitchen appliance companies Highest ever EBITDA in last 5 years 25 Small domestic appliances | Focus on synergies between Crompton and Butterfly Portfolio deep-dive Category landscape Growth levers Market statistics Leverage mutual strengths to grow market position & reach ~20k >10% FY23 Mkt. size (INR Cr) FY 18-23 Mkt. CAGR FY 18-23 Mkt. CAGR Mixer Grinders Cooktops Pressure Cookers >15

Consistent dividend payout ratio

40% for FY23 CSR – responsible growth 30 Priorities for next 2 quarters Empower and engage people for Crompton 2.0 Crompton & Butterfly synergies: Brand architecture & GTM plan Roll-out integrated new product introduction process Put Lighting BU back on growth path Develop long- term strategic manufacturing & supply chain footprint Expand cost excellence project1 beyond direct costs Legal2 and operational integration with Butterfly 1. Project Unnati 2. Legal merger process in progress 31 Strategic tenets for a future-ready Crompton Crompton 2.0: Accelerated growth at healthy margins to deliver strong TSR Protect and grow the core • Fans: Strengthen the core & increase share in premium • •

Large domestic appliances

Market leading growth Pumps: Redefine position & increase agri-footprint Win in the Kitchen • Small domestic appliances: Leverage mutual strengths to grow share & reach • Large kitchen appliances: Expand through continued product differentiation Transform Lighting business • Product innovation & positioning • Focussed GTM & sales process enhancement • Range expansion across panels & other segments Foray into new segments • Entry in 2-3 attractive whitespaces, in line with overall vision Brand excellence • Invest in consumer awareness, right brand positioning • Brand architecture redefinition Operational excellence • Manufacturing, quality & cost excellence to improve EBITDA and reinvest in growth GTM excellence • Continue expanding reach & diversify into channel whitespaces • Follow the consumer: Omni channel People & Organization • Autonomy & accountability with BU • Improve speed to market for NPD • Improve employee engagement Digital and technology • Digitally powered sales function