Kalyan Jewellers India Limited

rs,

dra (E), Mumbai 400 051 Symbol: KALYANKJIL Corporate Relationship Dept. Phiroze Jeejeebhoy Towers, Dalal Street Mumbai 400001 Maharashtra, India Scrip Code: 543278 Dear Sir/Madam, Sub: Investo

rs 2014

Mr. Ramesh Kalyanaraman joined Mr. T. S Kalyanaraman right from the initial days of Kalyan Jewellers 2014: Raised private equity from Warburg Pincus 2021: Listed Kalyan on NSE & BSE via an IPO 2023: As on

₹151,146

TODAY 161 showrooms in India and 33 showrooms in the Middle East Last Twelve Months Revenues of ₹151,146 Mn and Adj. Profit After Tax1 of ₹4,927 Mn Note: 1Adjusted PAT calculated as sum of reported PAT a

₹4,927

oms in the Middle East Last Twelve Months Revenues of ₹151,146 Mn and Adj. Profit After Tax1 of ₹4,927 Mn Note: 1Adjusted PAT calculated as sum of reported PAT and one-time exceptional write off after a

₹ 140,714

ation 161 Showrooms in India 33 Showrooms in Middle East 994 "My Kalyan" Grassroots Stores ₹ 140,714 Mn FY23 Revenues 5 22 13 Countries States & UT’s in India Procurement Centres 10,779 Employ

₹ 4,569

Y23 Revenues 5 22 13 Countries States & UT’s in India Procurement Centres 10,779 Employees ₹ 4,569 Mn FY23 Adj. Profit After Tax1 Note: 1Adj. PAT calculated as sum of reported PAT and one-time exce

rs 6

fferings Diversified range of product offerings and sub brands targeted at a diverse set of customers 6 7 8 9 Robust and Effective Internal Control Processes Information technology and operations manag

60%

6 68 32 60 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world

30%

68 32 60 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world Hig

10%

2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world Highest component

40%

s Characterised by localised consumer preferences (‘hyperlocal’ nature) Urban India Rural India 40% 60% South Constitutes Largest Pie In The Indian Jewellery Market 70% Share of gold jewellery o

70%

Urban India Rural India 40% 60% South Constitutes Largest Pie In The Indian Jewellery Market 70% Share of gold jewellery out of the total gold demand No Inventory obsolescence risk given rec

Note

3

Notes

3

Retail experience

1

Increasing brand consciousness

1

After sales service

1

Safety and security

1

Demonetization

1

GST

1

Mandatory PAN

1

Rural policy push

1

Safety and security

Shopping experience in spacious, hygienic surrounding; service by well-trained store personnel; robust systems

Hallmarking of gold jewellery

Compulsory from 2021 Source: Technopak K A L Y A N J E W E L L E R S I N D I A L I M I T E D 12 Established brand A Brand Built On Decades Of Trust And Transparency

PIONEERS IN THE INDIAN JEWELLERY RETAILING SPACE IN

Institutionalising Highest Quality Standards Introducing Highest Degree Of Pricing Transparency For Customers Customer Education And Awareness BIS Hallmarking Of Gold Jewellery Even before regulatory mandate Price Transparency Price tags detailing components aid price transparency before customers Product Certification Guarantee of purity, lifetime maintenance, exchange and buy back Product Quality Karatmeters to verify purity of gold jewellery Transparency In Gold Exchange Transparent exchange process; valuation and verification of purity in front of the customer After-sales Service & Staff Training Staff training to drive customer satisfaction and win repeat business K A L Y A N J E W E L L E R S I N D I A L I M I T E D 13 Presence A True Pan-India Player With Expansive Geographical Presence Pan-India Presence Karnataka • 17 Kerala • 20 • Kalyan Jewellers Store • Candere Store Note: Map not to scale Chandigarh • 1 Punjab • 5 Rajasthan • 5 Haryana • 4 Madhya Pradesh • 2 Gujarat • 6 Ma

Grassroots Network

Facilitator of the neighborhood jeweller proposition in India • Grassroots outreach focused on marketing and customer engagement across urban, semi-urban and rural areas • Significant proportion of gold jewellery demand originates from rural, semi-urban markets where penetration of organised jewellery retail is low • “My Kalyan” centres provide marketing tool to address latent demand in some of these markets ACTIVITIES AND STRATEGIES IMPLEMENTED TO PROMOTE KALYAN BRAND Dedicated “My Kalyan” personnel for door-to-door and direct marketing efforts among local communities Showcase product catalogues Drive traffic to showrooms Purchase advance schemes enrollment Enrich customer database Relationship-building with players in wedding ecosystem 994 ‘My Kalyan“ centres 10 mn Endeavored customer connect each year 17%+ Contribution to revenue from operations in India 3,814 Employees 38%+ Of enrolment to purchase advance schemes in India K A L Y A N J E W E L L E R S I N D I A L I M I T E D 18 Pr

Note

1. 2. Return on Capital Employed (ROCE) calculated as Earnings Before Interest and Tax (EBIT) divided by sum of Average Equity, Average Net Debt (excluding Gold Metal Loan), Average Lease Liabilities COCO (Company Owned Company Operated) showrooms to FOCO (Franchisee Owned Company Operated) K A L Y A N J E W E L L E R S I N D I A L I M I T E D 29 04 P E R F O R M A N C E R E V I E W Recap of Performance through COVID Kalyan Jewellers Has Made Significant Progress Over the Past Few Years Meaningful Progress Across Key Business Metrics … … Supported by Clear Strategic Steps/Direction & Execution FY20 FY23 Scale & Growth Revenues – Consol ₹ 1,01,009 Mn ₹ 1,40,714 Mn Revenues – India ₹ 78,458 Mn ₹ 1,15,840 Mn Profitability Returns Leverage Leverage (without GML) EBITDA Margin 7.5% 7.9% Profit After Tax (PAT) ₹ 1,423 Mn ₹ 4,569 Mn2 ROCE ROE Net Debt / EBITDA Net Debt / Equity Net Debt / EBITDA Net Debt / Equity 11.7% 6.7% 3.8 x 1.3 x 2.3 x 0.8 x 17.4% 13.5%2 2.3 x 0.7 x 0.6 x 0.2 x Clear St

Note

1. 2. 3. Return on Capital Employed (ROCE) calculated as Earnings Before Interest and Tax (EBIT) divided by sum of Average Equity, Average Net Debt (excluding Gold Metal Loan), Average Lease Liabilities. Adjusted Profit After Tax considered here. Adjusted PAT calculated as sum of reported PAT and one-time exceptional write off after adjusting for tax using the formula: (Reported PAT + (Exceptional write off amount) *(1-Tax Rate)) Return on Equity (ROE) calculated as Profit After Tax (PAT) divided by Average Equity K A L Y A N J E W E L L E R S I N D I A L I M I T E D 31 Franchise Model Ushering Into New Era of Growth With Franchise Model 1st Franchise store at Aurangabad, Maharashtra First showroom launch Q1FY23 67 showrooms FY24 End Now 34 showrooms