STOVEKRAFTNSE31 July 2023

Stove Kraft Limited has informed the Exchange about Investor Presentation

Stove Kraft Limited

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31 July 2023

BSE Limited

National Stock Exchange of India Ltd.

Phiroze Jeejeebhoy Towers,

Exchange Plaza, Plot no. C/1, G Block,

Dalal Street,

Mumbai- 400 001

Scrip Code: 543260

Dear Sir/Madam,

Bandra-Kurla Complex

Bandra (E), Mumbai - 400 051

NSE Symbol: STOVEKRAFT

Sub: Investor Presentation for Conference Call – Regulation 30(6).

This has reference to our letter dated 26 July 2023 informing about conference call being

organized by Orient Capital. In this connection please find attached a presentation to be made

to analysts and the institutional investors at the conference call scheduled today.

After the conference call, a transcript of the discussion shall also be posted on the website of

the Company, www.stovekraft.com for information of the investors.

Thanking you,

Yours faithfully, For Stove Kraft Limited

Shrinivas P Harapanahalli Company Secretary & Compliance Officer

[Type here]

STOVE KRAFT LIMITED

Q1FY24 INVESTOR PRESENTATION

Safe Harbor

This presentation has been prepared by and is the sole responsibility of Stove Kraft Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by

the trailing restrictions.

This presentation does not constitute or form part of any offer or invitation or inducement to sell or issue, or any solicitation of any offer or recommendation to purchase or

subscribe for, any securities of the Company, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or

commitment thereof. In particular, this presentation is not intended to be a prospectus or offer document under the applicable laws of any jurisdiction, including India. No

representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or

opinions contained in this presentation. Such information and opinions are in all events not current after the date of this presentation. There is no obligation to update, modify or

amend this communication or to otherwise notify the recipient if the information, opinion, projection, forecast or estimate set forth herein, changes or subsequently becomes

inaccurate.

Certain statements contained in this presentation that are not statements of historical fact constitute “forward-looking statements.” You can generally identify forward-looking

statements by terminology such as “aim”, “anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “may”, “objective”, “goal”, “plan”, “potential”, “project”,

“pursue”, “shall”, “should”, “will”, “would”, or other words or phrases of similar import. These forward-looking statements involve known and unknown risks, uncertainties,

assumptions and other factors that may cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or

achievements expressed or implied by such forward-looking statements or other projections. Important factors that could cause actual results, performance or achievements to

differ materially include, among others: (a) our ability to successfully implement our strategy, (b) our growth and expansion plans, (c) changes in regulatory norms applicable to

the Company, (d) technological changes, (e) investment income, (f) cash flow projections, and (g) other risks.

This presentation is for general information purposes only, without regard to any specific objectives, financial situations or informational needs of any particular person. The

Company may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such change or changes.

Q1FY24 FINANCIAL PERFORMANCE

The only way to do great work is to love what you do - Steve Jobs

Q1FY24 Performance (Y-o-Y)

Q1FY24 Revenues

Q1FY24 Gross Profit

INR 297.7 crores

INR 109.9 crores

+8.2 % y-o-y

+21.4% Y-o-Y

Q1FY24 EBITDA

INR 24.0 crores

+10.9% Y-o-Y

Q1FY24 PAT

INR 8.2 crores

+1.5% Y-o-Y

Q1FY24 growth in Product Category

Revenue Breakup: Q1FY24

Product Category

 Cooker

 Induction Cooktops

 Non-stick Cookware

 Small Appliance

 Gas Cooktops

 LED

Y-o-Y Growth

-0.5 %

13.4 %

-5.1 %

67.5 %

-22.9 %

-19.6%

36.5%

20.1%

5.7%

8.5%

7.3%

21.8%

Pressure Cookers

LED

Induction Cooktop

Gas Cooktp

Nonstick Cookware

Mixers / Small Appliances / Others

Profit & Loss Statement – Q1FY24

Profit & Loss Statement (Rs. Crs.) Revenue from Operations Cost of Materials Consumed Purchase of stock-in-trade Changes in Inventories of Finished Goods and Work in Progress Gross Profit GP % Employee Benefits Expense Other Expenses Allowance for ECL EBITDA EBITDA % Other Income Depreciation and Amortisation Expense EBIT Finance Costs PBT Total Tax Expense Profit for the year PAT %

Q1 FY24 297.7 182.7 26.7 -21.5 109.9 36.9% 38.9 44.0 3.0 24.0 8.0% 1.6 10.3 15.3 4.2 11.1 2.9 8.2 2.8%

Q1 FY23 275.1 169.8 22.8 -8.1 90.5 32.9% 31.5 36.7 0.8 21.6 7.9% -1.5 6.6 13.5 3.0 10.6 2.5 8.1 2.9%

Y-o-Y 8.2%

21.4%

10.9%

1.5%

Q4 FY23 278.1 161.0 17.3 10.3 89.4 32.2% 36.5 45.5 1.5 5.9 2.1% 1.7 9.4 -1.8 6.2 -8.0 -2.0 -6.0 -2.2%

Q-o-Q 7.1%

22.9%

306.6%

Updates on Exclusive Retail Channel

Plan to enter new states (across India) as we continuously strengthen our presence in South India. This will help Brand in reaching out to new territories and customers…!

Stores

65,000

117,000

units sold

77 Stores operational in 5 states of South India. Added 25 new stores in Q1’23

Number of new customers added. 19% repeat purchase

UPT of more than 2 per customer ASP of Rs.1530, almost double the Company Average

Months

90% stores achieve operational break-even, in an average time period of 3 months post opening

Success is walking from failure to failure with no loss of enthusiasm - Winston Churchill

ABOUT STOVE KRAFT LIMITED

Key Milestones

Granted trademark registrations for Gilma

Investments by SIDBI Commenced production at Harohalli facility

Commenced exports to retailers in the USA

Achieved sales of 9.1 million units

IPO with listing on NSE and BSE

2001

2008

2014

2018

2021

1999

2003

2010

2015

2019

Incorporated Stove Kraft as a Pvt. Limited

Granted trademark registrations for Pigeon

First Investment by Sequoia

Certificate of registration of design was granted for our product ‘Super cooker’

LED Plant in Bangalore & Inner Lid Cooker Plant in Baddi, HP

Diverse range of products across consumer preferences…

Cookware–Pressure cooker, wonder cast cookware, non-stick cookware, electric rice cookers and titanium hard anodized cookware

Cooktops and other kitchen solutions –Hobs, glass cooktops, stainless steel cooktops, induction cooktops and chimneys

Small appliances –Mixer grinders, rice cookers, electric kettles, toasters, sandwich makers, knives, steam irons, food steamers, air fryers and electric grills

juicers,

Other products –Emergency lamps, water bottles and flasks, aluminum ladders, cloth dryers, water heaters, dustbins and mops

LPG Stoves

Massage apparatus

Water heaters

Chimney

Hobs

Cooktops

Kitchen sinks

appliances

– juicers,

Small Food hand processors, blenders, hand mixers, mini choppers, oven toaster grills, rice cookers, coffee makers, toasters, sandwich makers and kettles

Other products – Steam irons, dry irons, water heaters and oil fin radiators

LED bulbs

Battens

Downlights

Value

Semi - Premium

Premium

Multi-brand approach to capture the entire value chain…

20+ year old brand One of the market leaders for certain products such as cookware

Launched in 2016 and manufacturing commenced in 2019

*Source: F&S Report

• Offers a modular kitchen experience • Comprises chimneys, hobs and cooktops across price

ranges and designs

• Sold exclusively though Gilma branded outlets, which are

owned and operated by franchisees

• Gilma specific mobile application for customers to raise

post sales service requests

• Entered into an exclusive brand licensing agreement

with Stanley Black & Decker Inc. in 2016

• Retailer for and provider of post-sales service for

blenders, juicers, breakfast appliances, etc.

• Separate distribution spread across 10 states

State of the Art Manufacturing Facilities with focus on quality

Baddi, Himachal Pradesh

Dedicated in-house R&D facility

Comprising of 13 personnel and tie-ups with foreign companies for technology enablement

ISO 9001:2015 certified

Bengaluru, Karnataka

Focus on quality is maintained at all stages

Sourcing of raw materials Product development Manufacturing stage

Rigorous review and monitoring process

Subject to a rigorous review and monitoring process undertaken at our Bengaluru Facility

Sourcing team and quality assurance team

Dedicated sourcing team and quality assurance team based out of China

Total ~46 acres with ~10 acres available for future expansion

Both facilities have a high level of backward integration, and our manufacturing process is not dependent on third party suppliers and OEMs

Professional Management Team

Mr. Rajendra Gandhi Managing Director

Mr. Ramakrishna Pendyala Chief Financial Officer

Mr. Rohit Mago Chief Revenue Officer

Mr. Vikash Gupta Chief Operating Officer

• Founder of Stove Kraft with over 22 years

of experience

• Entrepreneur who built Stove Kraft to one kitchen

brands

for

the

of leading appliances in India

• Continues to be closely involved in the day- the Company and is in promoting Stove Kraft’s

to-day affairs of instrumental culture of innovation

• He holds a bachelor’s degree in commerce and is a member of Institute of Chartered Accountants of India (ICAI) and Institute of Cost Accountants of India (ICMAI).

• B Sc, Government Autonomous Science Jabalpur; MBA, Rani Durgavati College, Vishwavidyalya; Post-graduate certificate in retail management, XLRI Jamshedpur

• Has more than 18 years of experience in controlling, the auditing, taxation, corporate governance and compliance fields.

corporate

finance,

• 18+ years of experience including a 14-

year stint with HPCL

• He will lead the Operations function and will be responsible for on-time fulfilment of product requirements through robust ensuring production manufacturing keeping quality at the core of all operations.

excellence

planning

and

• He has more than three decades of rich in leading manufacturing in multinational companies,

experience operations predominantly in automobile industry.

Dr. Manu Nanda Chief Marketing Officer

Mr. Janardhanan N Chief Human Resource Officer

Mr. Mayank Gupta Chief Growth Officer

Mr. Navin Singhania Chief Technology Officer

• He will lead the Marketing and Products function. He will be responsible for strengthening marketing & branding at SKL as well as increasing the pull factor for its products across channels, categories and increasing the footprint of SKL across India.

• He has more than 2.5 decades of rich experience achieving breakthrough performances in "Consumer Products" focused businesses.

establishing,

• He would be an HR leader and responsible for driving People & Change agenda at SKL and in transforming SKL into a best in class people organisation.

• He has

rich & extensive experience spanning 32 years, of which more than 1.5 decades were spent at Pfizer where he was part of the L&D function. He was later associated with Allergan India & Cadila as HR business partner.

• Mayank is

the CGO at SKL. He is responsible for designing and execution of growth strategy for emerging brands and retail stores at SKL.

• Mayank has a rich and diverse experience of more than 16 years in spearheading retail business verticals & in establishing new business across product categories.

• Mr. Singhania has a rich & diverse industry experience or around 30 years across FMCG, Telecom, Healthcare verticals in IT transformation, Digital journey, ITSM, CRM and ERP

• Previously he was associated with large like Hindustan

reputed Unilever Ltd., Idea Cellular, Pfizer Ltd etc.

organizations

*Source: F&S Report

Backed by Experienced Board

Mr. Rajendra Gandhi Managing Director

Mrs. Sunita Gandhi, Non-Executive Director

Mrs. Neha Gandhi, Executive Director

Mr. Natrajan Ramakrishna Independent Director

• Founder of Stove Kraft with over 22 years of

experience

• Entrepreneur who built Stove Kraft to one of the leading brands for kitchen appliances in India

• Continues to be closely involved in the day-to- of is the Company in promoting Stove Kraft’s

day affairs instrumental culture of innovation

and

• She is promoter of the Company and non- an

additional

appointed executive director.

• Completed

her

senior

secondary certification from SS Jain V High School. She was also director of the Company from 10th July’04 till 30th Sep’16.

• Holds a Bachelor’s Degree in Business Administration from Christ University (Bengaluru) Post Graduation Certificate Program in Sales and Marketing Management from MICA

completed

and

• Served as a Graduate Trainee at Viacom18

• He is a qualified Chartered Accountant with an experience of over forty years in the accounting profession focusing mainly Accounting on Principles and IndAS Auditing.

Accepted IFRS,

Generally

(GAAP),

• He has a proven track record of work spread over various sectors focusing on IT, Financial Services, FMCG

Ms. Shubha Rao Mayya Independent Director

Mr.Avinash Gupta Independent Director

Mr. Anup S Shah Independent Director

• Holds a bachelor’s degree in commerce from the University of Mumbai and is a chartered accountant with the Institute of Chartered Accountants of India

• Prior experience includes ICICI Limited, ICICI Prudential Life Insurance Company and Tata Consultancy Services

• Serves as a Director on the board of Ace Manufacturing

System Limited

• He is highly experienced, execution-focused senior leader with a strong, global background and brings more than 3 decades of experience and a vast network of business relationships.

• Mr. Anup S Shah is an Additional Independent Director of the Company. He holds a Bachelor’s Degree in Commerce from HR College, Mumbai and a degree in law from Government Law College, Mumbai.

• Avinash has worked extensively in financial services including M&A, equity and debt financing, private equity placement and advisory across

• He has over 36 years of experience in the field of law, specifically real estate law. He is the founder partner of Anup S Shah Law Firm in Bangalore

Shift in Consumption Patterns and Favorable Governments Policies

Indian Consumer Appliance Market expected to grow @CAGR of ~9%

Key Growth Drivers

Indian Appliance and Consumer Electronics (ACE) Market

Kitchen Appliances Market

(INR Bn)

LCA

SCA

Non Stick Cookware

3,150

2,050

2017

2022E

SKL’s product mix favorable to market growth trends - LCA and Non Stick growing at 12% and 15%

207 10 86

111

2020

350

127

202

2025E

India Government’s Policies Favourable For The Consumer Appliances Industry

•

Shift from unorganized sector to organized sector in Indian manufacturing with the GST Implementation

Lower tax brackets (5%, 12% and 18%) used for Indian Kitchen Items vs excise +VAT taxed at ~31%

• Make In India Initiative gave ACE market necessary boost which fostered Retail Manufacturing

•

Pradhan Mantri Ujjwala Yojana – Target to provide 5 Crore LPG connection to under privileged women

• Majority Kitchen appliances are electricity driven, electricity consumption tripled since 2000

• Niche market for foreign investors, as Govt. allowed 100% FDI through automatic route in the electronic

hardware manufacturing sector

Moving towards Aspirational Lifestyle from functional Kitchen tools.

Need for Space Utilization –Emerging Concept of Modular Kitchen

Growth of E-Commerce and easy Financing options

Awareness of Cookware through Mass Media and Reality

Programs

Health and Environment Concerns

Technological Advancements

All information on this slide is obtained from the industry report prepared by Frost & Sullivan (India) Ltd. titled “Kitchen Appliances Market in India” dated December 16, 2019, read with the revised industry report dated November 24, 2020 ("F&S Report"); “E” signifies Estimated

Indian Large & Small Cooking Appliance Market

Increasing Market for Large Cooking Appliances (LAC)

Increasing Trend by Sub Segments – Value (INR Billion)

Large Cooking Appliances

14,209

15,453

16,817

18,313

125

141

159

19,955

179

21,761

202

5 25 26

5 29 30

6 34

6 39

7 45

SKL is the market leader* in Free standing hobs and cook tops

2021F

2022F Volume ('000 Units)

2023F

2024F

2025F

Value (INR Bn)

2020

2021F

2022F

2023F

2024F

2025F

Free-standing Hobs

Cook Tops

Cooker Hoods

Built-in Hobs

Increasing Market for Small Cooking Appliances (SAC)

Increasing Trend by Sub Segments –Value (INR Billion)

Small Cooking Appliances

60,470

64,828

69,501

74,511

52,613

56,405

101

109

118

127

12 12 18

13 13 19

14 14 21

15 16

16 17

17 18

2021F

2022F

2023F

2024F

2025F

Volume ('000 Units)

Value (INR Bn)

2020

2021F

2022F

2023F

2024F

Mixer Grinder

Pressure Cooker

Food Processors

2025F

Others

111

2020

* As per market share of retail sales volume; # Others include electric rice cooker, blenders, electric kettle, coffee maker and juice extractor

Non – Stick Cookware and Indian Household Utility Products

Increasing Market for Non-Stick Cookware

Types of Non-Stick Cookware Used (%) in 2020

8,590

9,437

10,367

11,389

16.8%

9.9%

74.1%

67.0%

56.2%

7,117

7,819

9.7

2020

11.3

13.2

15.4

18.0

21.0

2021F

2022F

2023F

2024F

2025F

CAGR

Value (INR Bn)

Volume ('000 Units)

a w a T

i a d a K

n a P g n i y r F

6.4%

c i m a r e C

e r a w k o o C

1.9%

1.3%

y t t e h c a p p A

k k a r a y i

n a P

l a

35.1%

s r e h t O

Company has prominent position in South India for non-stick cookware

Household Utility Products – Market INR Billion in 2018

• • •

• •

Stove Kraft Limited is the 3rd largest market share (12.4%) by volume in Non- Stick Cookware

It enjoys a prominent position in the Non-Stick cookware market in the southern region

242

216

Stove Kraft Limited has one of the few facilities in India to have an automated roller coating line for manufacturing of non-stick cookware

It offers special range of products which cater to the regional cuisine of Southern India

Latest innovation aimed at product efficiency and user convenience includes a new MIOTM non-stick cookware range – – –

Developed using latest Italian technology ensuring high durability and smoothness Range has 5 layer ‘Scandia’ coating

144

Water Bottles

Dustbin

Flasks

Emergency Lamps

Ladders

Clothes Drying Stand

Floor Mop and Bucket

Except for Company specific information, all other information on this slide has been obtained from the industry report prepared by Frost & Sullivan (India) Ltd. titled “Kitchen Appliances Market in India” dated December 16, 2019, read with the revised industry report dated November 24, 2020 ("F&S Report")

Success is walking from failure to failure with no loss of enthusiasm - Winston Churchill

Historical Financials

Consolidated Operating Performance

Revenues (Rs. Crs.)

EBITDA (Rs. Crs.)

PAT (Rs. Crs.)

1,136

1,284

114

859

670

FY20

FY21

FY22

FY23

FY20

FY21

FY22

FY23

FY20

FY21

FY22

FY23

Gross Profit Margins

EBITDA Margins

PAT Margins

34.0%

35.0%

31.9%

32.7%

13.2%

9.5%

5.0%

8.3%

7.7%

FY20

FY21

FY22

FY23

FY20

FY21

FY22

FY23

4.9%

2.8%

0.5%

FY20

FY21

FY22

FY23

Key financial metrics

RoCE

28.9%

9.2%

16.7%

12.0%

Mar-20

Mar-21

Mar-22

Mar-23

Cash Flow from Operations (Rs. Crs.)

110

Working Capital (in Days)

Mar-20

Mar-21

Mar-22

Mar-23

Mar-20

Mar-21

-5 Mar-22

Mar-23

Inventory

Debtors

Creditors

* Includes trade payables, other current liabilities net of other current assets

Historical Profit & Loss Statement

FY23 1,283.8 746.1 113.8 3.5 420.4 32.7% 142.9 174.2 4.3 99.0 7.7% -3.5 31.7 63.8 16.5 47.3 11.5 35.8 2.8%

FY22 1,136.4 702.6 110.9 -40.1 362.9 31.9% 112.4 142.4 13.3 94.8 8.3% -1.6 19.7 73.6 11.0 62.5 6.3 56.2 4.9%

FY21 859.0 442.4 125.2 -9.4 300.7 35.0% 80.6 102.3 4.0 113.8 13.2% 0.5 14.2 100.1 18.8 81.3 0.0 81.3 9.5%

FY20 669.9 323.2 128.8 -10.1 228.0 34.0% 82.0 112.2 0 33.8 5.0% 3.1 12.4 24.5 20.9 3.6 0.4 3.2 0.5%

Historical Balance Sheet- 1/2

EQUITY AND LIABILITIES (Rs. Crs.) Equity share capital Other equity Total Equity Financial liabilities Borrowings Lease Liabilities Other Financial Liabilities Provisions Total Non-Current Liabilities Financial liabilities Borrowings Lease liabilities Trade payables Suppliers Credit Other financial liabilities Provisions Other current liabilities

Current tax liabilities (net)

Total Current Liabilities Total Liabilities Total Equity and Liabilities

31-Mar-23 33.0 370.3 403.4

31-Mar-22 32.9 331.1 364.0

31-Mar-21 32.6 270.1 302.7

31-Mar-20 24.7 -83.4 -58.7

10.0 32.3 27.3 6.5 76.0

118.8 2.2 177.5 44.2 27.1 6.9 41.3

0.1

418.1 494.1 897.5

15.3 0.0 19.0 6.2 40.5

63.1 0.0 127.4 57.9 27.9 5.4 42.0

0.4

324.0 364.5 728.5

20.7 - 17.1 6.3 44.0

36.6 0.0 152.5 - 6.9 3.1 25.2

0.0

224.3 268.3 571.0

204.8 - 10.8 6.3 221.9

122.1 0.2 151.2 - 28.7 1.7 4.8

0.0

308.8 530.7 472.0

Historical Balance Sheet- 2/2

ASSETS (Rs. Crs.) Property, plant and equipment Capital work-in-progress Intangible assets Right to Use Assets Goodwill on Amalgamation Financial Assets Investments Other Financial assets Income Tax Assets (Net) Current Tax Assets Other non-current assets Total Non-Current assets Inventories Financial Assets Trade receivables Cash and cash equivalents Bank balances Loans Other current financial assets Other current assets Total current assets Total Assets

31-Mar-23 362.4 9.5 4.0 35.6 0.1

31-Mar-22 309.4 9.2 3.0 0.0 0.0

31-Mar-21 217.7 19.1 3.2 0.0 0.0

31-Mar-20 193.4 4.2 3.6 0.0 0.0

- 8.1 1.4 1.3 39.7 462.2 243.3

140.9 2.5 17.2 - 1.0 30.3 435.3 897.5

0.0 8.2 3.2 0.2 20.7 353.8 217.4

96.7 0.4 11.6 0.0 1.5 46.9 374.6 728.5

0.0 5.3 0.3 0.0 9.8 255.4 156.0

84.7 29.5 7.9 0.5 2.9 34.0 315.6 571.0

0.9 5.0 0.2 0.0 4.1 211.5 116.6

103.0 14.4 4.4 0.4 1.3 20.5 260.5 472.0

Historical Cash Flow Statement

Cash Flow Statement (Rs. Crs.).

Cash Flow from Operating Activities

Profit before Tax

Adjustment for Non-Operating Items

Operating Profit before Working Capital Changes

Changes in Working Capital

Cash Generated from Operations

Less: Direct Taxes paid

Net Cash from Operating Activities

Cash Flow from Investing Activities

Cash Flow from Financing Activities

Net increase/ (decrease) in Cash & Cash equivalent

Cash and cash equivalents at beginning of the year

Cash and cash equivalents at the end of the year

Mar-23

Mar-22

Mar-21

Mar-20

47.3

52.9

100.1

-12.6

87.6

-11.3

76.3

-104.0

29.8

2.1

0.4

2.5

62.5

46.0

108.5

-104.8

3.7

-9.0

-5.3

-115.3

91.6

-29.0

29.4

0.4

81.2

36.8

117.9

-14.9

103.0

-0.1

102.9

-65.5

-22.3

15.1

14.4

29.5

2.8

34.4

37.2

-27.5

9.7

-0.0

9.7

-18.4

-1.8

-10.6

25.0

14.4

Thank You

Investor Relations Advisors :

CIN: L29301KA1999PLC025387

Contact Person:

Email Address:

Mr. Shrinivas P H - Company Secretary

shrinivas.ph@stovekraft.com

Mr. Irfan Raeen +91 97737 78669 irfan.raeen@linkintime.co.in

Devansh Dedhia +91 9930 147479 Devansh.Dedhia@linkintime.co.in

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