TANLANSE19 October 2023

Tanla Platforms Limited has informed the Exchange about Investor Presentation

Tanla Platforms Limited

Tanla Platforms Limited (Formerly known as Tanla Solutions Limited) Tanla Technology Center Hi-tech city Road, Madhapur, Hyderabad, India - 500081 CIN: L72200TG1995PLC021262

T: +91-40-40099999 info@tanla.com www.tanla.com

National Stock Exchange of India Ltd. “Exchange Plaza” Bandra-Kurla Complex, Bandra (East), Mumbai - 400 051 Symbol: TANLA

Date: October 19, 2023

To, BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai - 400 001 Scrip Code: 532790

Dear Madam/Sir,

Sub: Investor Update for the quarter and half year ended September 30, 2023.

With reference to the above cited subject, we are enclosing herewith the Investor Update for the quarter and half year ended September 30, 2023.

Request you to take the same on record and oblige.

Thanking you

Yours faithfully, For Tanla Platforms Limited

Seshanuradha Chava General Counsel and Company Secretary ACS-15519

Investor Update

Q2 FY24

19th October 2023

CONFIDENTIAL AND PROPRIETARY Any use of this material without specific permission is strictly prohibited

Safe Harbor and Other Information

The CPaaS business is evolving at a fast pace in India with very little information available in the public domain on the overall market. The financial community has always sought a response on the total market size, key drivers of the industry and the competitive landscape in this space. In order to provide more transparency and to help understand our business better, we are providing indicative data around the market size and our relative share (assuming the indicative data). This indicative data has been arrived at basis our detailed internal analysis. This is being done with an intent to provide an indicative picture of the industry and address queries about the CPaaS space. This must not be seen as a positioning statement of the company, and one should not rely on the company’s disclosure for their assessment of the market size or the relevant share of any participants in the market.

This presentation contains statements that include information concerning our possible or assumed strategy, future operations, financing plans, operating model, financial position, future revenues, projected costs, competitive position, industry environment, potential growth opportunities, potential market opportunities, plans and objectives of management, as well as assumptions relating to the foregoing that involve substantial risks and uncertainties. All statements other than statements of historical fact could be deemed forward-looking in nature. Such statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. In some cases, although not all forward‐looking statements contain these identifying words, you can identify forward-looking statements by terminology such as “expect,” “anticipate,” “should,” “believe,” “hope,” “target,” “project,” “plan,” “PROPOSED,” “goals,” “estimate,” “potential,” “predict,” “may,” “will,” “might,” “could,” “intend,” “shall,” and variations of these terms or the negative of these terms and similar or derivate expressions. The forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements, expressed or implied by the forward- looking statements. It is advisable not to place excessive reliance on any of the forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved, if at all. Additionally, these forward-looking statements, involve risk, uncertainties and assumptions based on information available to us as of 15/10/23, including those related to the continued impacts of COVID-19 on our business, future financial performance and global economic conditions. Many of these assumptions relate to matters that are beyond our control and changing rapidly, including, but not limited to, the timeframes for and severity of social distancing and other mitigation requirements,,business decisions and the length of our sales cycles, renewal timing or billings terms, particularly for customers in certain industries highly affected by COVID-19.

If the risks or uncertainties ever materialize or the assumptions prove incorrect, our results may differ materially from those expressed or implied by such forward-looking statements. We assume no obligation and do not intend to update these forward-looking statements or to conform these statements to actual results or to changes in our expectations, except as required by law.

This presentation contains statistical data, estimates and forecasts that are based on independent industry publications or other publicly available information wherever possible, as well as other information based on our internal sources. This information involves many assumptions and limitations, and you are cautioned not to place excessive weightage to these estimates. We have not independently verified the accuracy or completeness of the data contained in these industry publications and other publicly available information, wherever referred. Certain statements that might or might not be forward-looking statements represent our management’s beliefs and assumptions only as of the date of this presentation. Accordingly, we make no representations as to the accuracy or completeness of that data nor do we undertake to update such data after the date of this presentation.

By receiving this presentation you acknowledge that you will be solely responsible for your own assessment of the market and our market position and that you will conduct your own analysis and be solely responsible for forming your own view of the potential future performance of our business. Any logos or trademarks other than Tanla, Karix, ValueFirst, Gamooga, Trubloq & Wisely included herein are the property of the owners thereof and are used for reference purposes only.

Q2 FY24 Results: Snapshot

Revenue

Gross Profit

EBITDA

FCF

₹10,086 Mn 18.5% Growth

₹2,762 Mn 34.3% Growth

₹1,968 Mn 19.5% Margin

₹1,310 Mn 92% of PAT

PAT ₹1,425 Mn

14.1% Margin

EPS ₹10.60 30.3% Growth

Cash ₹5,450 Mn

Post M&A payoutt of ₹3,737Mn

We have had a remarkable journey over last 5 years

Detailed ahead in appendix

A. We lead with purpose

B. We are a tech innovator

C. Our customers love us

D. We are a talent magnet

 We’re shaping the world of trusted digital experiences to empower consumers and enable companies

 We touch 1 Bn lives daily

— Delivered OTP messages to enable 100 Cr + vaccinations

— Facilitated outreach to ~9 Cr farm families

 Our focus is no scam, no spam, yes security & yes privacy

 Our strategy has ESG at the heart of all our operations

 Greenfield innovations leveraging cutting edge technology like NLP, CNN, deep learning, Web of

trust, etc.

 Global leader in blockchain, AI/ML led spam and scam prevention etc. with 4+ patents

 We have undisputed market leadership in India (35% CPaaS market share)

 Top player of choice for 2000+ enterprises in India



International presence across 4 regions – North America, Europe, SEA & Middle East – serving marquee tech giants and large Indian enterprises

 We have a 300+ strong pool of world class talent across product and technology talent; which we

continue to cultivate leveraging Tanla Academy

 Focused recruitment from leading universities and marquee SaaS companies of India and beyond.

E. We have a great financial track record

 We’ve continued to deliver over the last 5 years

— 4x Revenue growth – at ₹ 33,546 Mn — 9x EBITDA growth – at ₹ 5,879 Mn — 23x PAT – at ₹ 4,476 Mn

We lead with purpose!

Our purpose

ESG at the heart of all our operations

T= EC2

“Shaping the world of trusted digital experiences to empower consumers and enable companies”

All our focus is securing the digital citizens of India and beyond:

No Scam, No Spam, Yes Security, Yes Privacy

We are environment friendly

We empower our customers, partners, employees & society

Our platform of platforms stand for governance and trust

• Achieve Net Carbon Neutrality by 2025

• LEED gold certification for our new office is in progress

• Upskilled 50% of

platform workforce in last 1 year

• Positively impacted 1,542 lives through various CSR initiatives

• Developed Trubloq - World's largest blockchain platform to prevent spam, trusted by 50K+ enterprises

•

Improved voluntary disclosures. Released first tax transparency report and sustainability report.

Awards & recognition

Delivered OTP messages to enable 100 Cr + vaccinations

Facilitated outreach to ~9 Cr farm families

Global HR Excellence Award 2022

Recognized as Visionary in CPaaS Magic Quadrant-2023

Awarded Growth Partner of the year

Won in the Enterprise Communication category

Our customers love us in India and beyond

We are the player of choice in India…

45%

NLD market share

50%+

of total revenues contributed by 50 of our top 100 customers, retained for more than 5 years

Player of choice in India across industries leaders

2000+

Customers across segments

9/10 top banks served

7/10 top insurance

8/10 top financial

services

7/10 top social media

marquee govt. projects

… and serve global giants in 4 regions

USA & Europe

Global Tech giants

SEA

Middle East

This indicative data on market size has been arrived at basis our internal analysis. This is our assessment and merely indicative in nature and should not be relied upon

Today, Tanla focuses on two synergistic businesses - Digital Platforms & Enterprise Communications

Predictable growth 20%+ growth in gross profit for 13 consecutive quarters

Deeply embedded NRR of 125%

Monetizable at scale 100% of revenue from SaaS business models

Digital Platforms (Innovation Engine)

Enterprise Communications (Scale with enterprise)

Innovation at scale

This indicative data on market size has been arrived at basis our internal analysis. This is our assessment and merely indicative in nature and should not be relied upon

Undisputed market leadership 45% SMS market share in India

E2E omnichannel presence SMS, Voice, OTT (WhatsApp, TrueCaller), other advanced messaging channels, chatbot etc.

Agility & rapid customer service 10k+ API’s deployed across enterprises to enable full suite of omni-channel communication

Business Outcomes

Focused on expanding customer relationships

315 customers contributing > ₹ 10 Mn annual revenue, count up by 51%

236 customers contributing > ₹ 10 Mn annual revenue, customer count up by 55%

208

152

315

236

1.Customer segments are arrived at on a quarterly annualized basis (quarter revenue multiplied by four)

Q2 FY23

Q2 FY24

>₹500 Mn

>₹100 Mn- < ₹500 Mn

>₹10 Mn -<₹100 Mn

Count of customers

Customer segments

Product penetration at 1.91 in Q2 on a larger customer base, driven by growing adoption of WhatsApp and other newer channels.

8,266

5,037

1,902

1,327

INR Mn

9,637

4,476

3,294

1,868

1.Customer segments are arrived at on a quarterly annualized basis (quarter revenue multiplied by four)

Q2 FY23

Q2 FY24

>₹500 Mn

>₹100 Mn- < ₹500 Mn

>₹10 Mn-<₹100 Mn

Customer concentration

out of 20 customers of last year continue to be in Top 20, 16 remain in Top 30

Revenue from top 20 customers (₹ Million)

60%

48%

515

Q2 FY23

483

Q2 FY24

1.Customer segments are arrived at on a quarterly annualized basis (quarter revenue multiplied by four)

Winning new logos

36%

New customers added on WA

Revenue from new customers (₹ Million)

Count of customers

143

195

H1 FY23

H1 FY24

1.New customers include every unique contracting entity added during the year

Serving enterprise needs | Impact case studies

Customer

Product

Use Case & Impact

Targeted campaigns focused on driving App install and offer discounts

200% jump in CTA vs other channels; 300% in conversion ratio

Personalized reports with alerts to drive app adoption

15% increment in Daily active users (DAU)

Leading beauty platform

Targeted promotional “Always On” campaigns

Campaigns

Significant Sales increase during festive season across multiple locations in both Arabic & English

Financial Outcomes

Revenue milestone of ₹ 10 Bn in a Quarter

(2%)

14%

19%

h t w o r g Y

- o - Y

8,510

8,696

8,335

10,086

9,111

) n o

i l l i

M ₹ (

Revenue grew by 19% YoY

Organic revenue grew by 7% YoY

Digital platforms grew by 27% YoY

Q2 FY23

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Digital Platform & Enterprise Communications revenue growth

Digital Platform

Enterprise Communications

27%

YoY growth

QoQ Growth

751

7,759

953

18%

YoY growth

11%

QoQ Growth

9,133

Q2 FY23

Q2 FY24

Q2 FY23

Q2 FY24

) n o

i l l i

M ₹ (

Steady Gross profit improvement

Gross profit grew by 34% on YoY basis. Gross margin % increased by 322 bps YoY

Digital Platform gross profit grew by 29% YoY driven by Trubloq and Wisely OTT

Enterprise communications gross profit grew by 37% YoY, led by WhatsApp

27.5

26.5

27.4

24.2

24.9

% n g r a M

2,056

2,168

2,289

2,413

2,762

) n o

i l l i

M ₹ (

Q2 FY23

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Gross margin profile

A Increase in gross margin by 322 bps YoY, increased by 90 bps QoQ

B Digital Platform gross margin contribution to total at 34%

Enterprise communications gross margin at 20% in Q2

Overall margin

Platform business

24%

25%

27%

26%

27%

Q2 FY23

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

96% 96% 96%

97%

98%

Q2 FY23

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Contribution by platform

17% 18% 20%

19%

20%

35%

34%

35%

34%

Enterprise business

Q2 FY23

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Efficiency metrics

EBITDA to Gross profit conversion improved by 340 bps at 71% in Q2, on the back of increase in absolute gross profit

Excluding VF, overall indirect cost increased on a sequential basis due to incremental spends on Sales and Marketing

68%

71%

2,762

2,056

1,968

) n o

i l l i

M ₹ (

1,395

Q2 FY23

Q2 FY24

EBITDA

Gross Profit

EBITDA to Gross Profit conversion

EBIT profile

Digital Platform

Enterprise Communication

72.5%

EBIT%

11.5%

EBIT%

931

1,831

691

1,051

EBIT

Gross Profit

EBIT

Gross Profit

) n o

i l l i

M ₹ (

Operating income

EBITDA margin was at 19.5% in Q2, up 312 bps YoY

EBITDA

1,395

1,513

1,661

1,822

1,968

) n o

i l l i

M ₹ (

Q2 FY23

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Amortization on intangible due to VF acquisition was ₹28 Mn

EBIT

1,295

1,391

1,515

1,658

1,742

) n o

i l l i

M ₹ (

Q2 FY23

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Strong cash flow generation

DSO days up by 7 days to 75 in Q2. ValueFirst operates at slightly higher DSO days contributing to increase

Tax payouts remain consistent

) n o

i l l i

M ₹ (

(416)

(867)

1,472

1,310

869

Q2 FY23

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Net income and EPS

PAT

Profit after tax grew by 29% YoY. PAT growth was impacted due to lower interest income (cash outflow of M&A payout) and higher depreciation on intangible assets arising out of acquisition

Effective tax rate for Q2 at 20%

1,104

1,165

1,203

1,354

1,425

) n o

i l l i

M ₹ (

Q2 FY23

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

EPS

8.14

₹

8.58

8.88

10.07

10.60

EPS grew by 29% YoY

Q2 FY23

Q3 FY23

Q4 FY22

Q1 FY24

Q2 FY24

Return on capital employed

54%

excluding CCE as against 74% last year

33%

31%

34%

38%

Q2 FY23

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

ROCE- Return on capital employed; CCE- Cash & cash equivalents

Strong balance sheet

₹17,479 Mn

₹5,450 Mn

54%

Strong Equity and Reserves

Cash & cash equivalents

ROCE (excluding cash & cash equivalents)

Net Debt Free

Appendix- Detailed financials

Profit & Loss Q2 FY24

In ₹ Millions, unless otherwise stated

Q2 FY24

Q2 FY23

∆ %

Revenue from operations

Cost of services

Gross profit

Operating expenses

EBITDA

Depreciation & amortization

EBIT

Finance cost

Other income

Profit before taxes

Tax expense (including deferred tax)

Profit after tax

Earning per share

Weighted average shares outstanding

10,086

(7,324)

2,762

(794)

1,968

(226)

1,742

(18)

1,787

(362)

1,425

10.60

134.4

8,510

(6,454)

2,056

(661)

1,395

(100)

1,295

(4)

111

1,402

(298)

1,104

8.14

135.7

207

126

350

(43)

Q1 FY24

9,111

(6,698)

2,413

(591)

1,822

(164)

1,658

(10)

1,700

(346)

1,354

10.07

134

Unaudited Balance Sheet Sep 30, 2023

Sep 30, 2023

Mar 31,

2023

In ₹ Millions, unless otherwise stated

ASSETS Non-current assets

Property, plant and equipment

Platforms

Customer Relationships

Tradename Technology & Software

Non-Compete

Intangible assets underdevelopment Goodwill

Investment Property

Right-of-use-lease assets

Capital work in progress

Financial assets

Deferred tax assets (net)

Other non-current assets

Total non-current assets

Trade receivables

Cash and bank balances

Other Financial assets

Other current assets

Total current assets

TOTAL ASSETS

In ₹ Millions, unless otherwise stated

EQUITY AND LIABILITIES

Equity share capital

Other equity

Total equity

1,659

874

132

Financial liabilities

2 0

Lease liabilities

566 1,346

798

149

363

785

6,777

5,700

7,116

4,203

330

17,349

24,126

Borrowings

Other financial liabilities

Provisions

Other non-current liabilities

Total Non-current Liabilities

Current liabilities

Trade payables

Lease liabilities

Other financial liabilities

Other current liabilities

Short term provisions

Liabilities for current tax (net)

Total Current liabilities

TOTAL EQUITY AND LIABILITIES

Sep 30, 2023

Mar 31,

2023

134

17,345

17,479

628

677

6,674

150

3,378

137

260

10,679

28,835

134

15,041

15,176

732

764

5,386

2,443

203

8,187

24,126

2,101

773

435 45 208

837

2,639

713

100

284

432

726

9,328

8,941

5,450

4,621

495

19,507

28,835

Condensed Cash flow

In ₹ Millions, unless otherwise stated

Q2 FY24

Q1 FY24

Cash flow before changes in working capital

Changes in working capital

Cash generated from operations

Taxes

Cash flow from operating activities

Net investments in tangible and intangible assets

Interest and other income

Investment in subsidiary

Cash flow from investing activities

Borrowings

Dividend paid

Interest paid on lease liabilities

Cash flow from financing activities

Cash flow for the period

Cash and cash equivalents at the beginning of period

Forex Fluctuations

Cash Acquired on ValueFirst Acquisition

Cash and cash equivalents closing balance

2,055

(161)

1,894

(291)

1,603

(292)

(3,737)

(3,981)

(33)

(538)

(90)

(661)

(3,039)

8,039

(55)

506

5,451

1,879

(285)

1,594

(300)

1,294

(425)

(373)

923

7,116

8,039

Free cash flow

In ₹ Millions, unless otherwise stated

Operating cash flow

Q2 FY24

1,601

Q2 FY23

Capital expenditure

(292)

(457)

Free cash flow

1,310

(416)

Free cash flow as % of total revenue

13%

(5%)

Free cash flow as % of PAT

93%

(38%)

∆ %

3817

(36)

419

Q1 FY24

1,294

(425)

869

10%

(64%)

Appendix II – About us

We continue to disrupt the market through tech led greenfield innovations

Multiple cutting-edge technologies leveraged across our platforms

Our platforms of pride!

1. Engage

2. Communicate

3: Protect

4: Experience

AI enabled customer insights to acquire customers

Big data and AI/ML capabilities to enable personalization at scale

Predictive AI & recommendation engine to ensure targeted propositions for increased customer stickiness

End to end secure dual encryption standard using cryptographic algorithms (ciphered text)

Blockchain built using Hyperledger Fabric 1.4 to provide Single Source of Truth (SSOT) for all communication

4 proprietary AI/ML engines leveraging Web of Trust, Convolutional Neural Network, NLP, and deep learning resulting in a False positive rate of <0.5% and latency of <20 m/s

Usage of cognitive computing, honey- pots, AI & ML to eliminate unregistered telemarketers

Single API for seamless omni-channel experience across all forms of communications (SMS, voice, OTT and advanced channels etc.)

Developed world’s largest blockchain based platform to prevent spam Serving 3 out 4 large telcos in India and both telcos in UAE

First of its kind AI/ML platform for curbing smishing

POC’s successfully completed with 3 leading private banks with 99%+ accuracy demonstrated

Great Financial Track Record

We continue to deliver over the last 5 years

All figures in ₹ Mn

7,916 Revenues 2018

~4x

33,546 Revenues 2023

652 EBITDA 2018

~9x

5,879 EBITDA 2023

191 PAT 2018

~23x

4,476 PAT 2023

33 33

Tanla is now at its next inflection point

Founded Tanla - expertise in messaging services

Big foray into voice, SMS services

Trubloq Launch – World’s first blockchain enabled communication stack (largest blockchain use case)

Acquired Gamooga to expand Big data and AI/ML capabilities & personlaisation at scale capablites

Introduced Wisely ATP – World’s first AI/ML led solution to identify SMS phishing in real time, prevent message delivery, eliminate root cause

1999

2008

2019

2023

2002

2014

2019

2021

2023

Tanla’s first SMSC (telco grade), fundamentally a SaaS based model

First enterprise grade CPaaS stack for domestic & international at Vodafone

Acquired Karix - Largest CPaaS player with 1300+ enterprise

Launched Wisely - a single platform of platforms for digital interactions with E2E encryption built on blockchain

Acquired ValueFirst – Strengthening market leadership & accelerating international expansion

Era 1

Era 2

Era 3

Our digital platforms are deeply embedded across the digital interaction value chain

(xx) Year of acquisition/launch

Engage across customer lifecycle

Communicate

Protect

Experience

Acquire

Engage

Retain

Ensuring user privacy and spam prevention along with adherence to local and global laws for all communications e.g., TCCCPR, GDPR

End-to-end encrypted network scalable on demand with highly reliable delivery

Omnichannel interactions across multiple channels and partners

Engage:

(2019)

Big data and AI/ML capabilities: Personalization at scale

Retain: Predictive AI & recommendation engine1

(2022)

Targeted propositions for customer stickiness and loyalty

Enterprises

(2019)

Deep network integration

(2015)

OTT

(2022)

Single API for all normal & advance channel of communications

Developed World’s largest blockchain based platform to prevent spam

Serving 3 out 4 large telcos in India and both telcos in UAE

Communicate Single platform of platform for E2E solving all of enterprise needs

Unique solution: Integrated AI based firewall, deeply embedded network elements

6 SMSC deployments with 20k TPS capacity

ATP World’s first AI/ML led solution to identify and prevent SMS phishing in real time & eliminate root cause

Source: Tanla estimates

Users

Wisely is our platform of platforms across all 4 parts of the value chain addressing needs of multiple C-suite buying centers

1: Engage

Intelligence led promo solutions for sharper customer targeting Wisely Engage

Chief Marketing Officer

Chief Digital Officer

3: Protect

AI enabled solutions to curb phishing and leakages

• Wisely Anti-Phishing Technology

Platform

• Wisely Network

CISO; Chief Risk officer

Chief Digital Officer

Chief Marketing Officer

1. Currently TRUBLOQ comes under Comply

Platform of Platforms with in-built Reports, Recommendation engine, Network, Blockchain, AI/ML, SSOT, and Cryptography

Primary buying center

Secondary buying center

2: Communicate Blockchain based omni-channel CPaaS platform; DLT scrubbing

• Wisely Communicate

• Wisely Trubloq

Chief Technology Officer

CISO; Chief Risk officer

Chief Operating Officer

Chief Marketing Officer

Customer Service head

4: Experience

Omni-channel solutions to deliver differentiated experience and customer value f

• Wisely OTT

Chief Marketing Officer

Chief Operating Officer

6 platforms currently and more to come

These platforms represent a large and growing TAM opportunity

Total addressable market (CY’23 to 27, USD Bn)

Engage

Communicate

Protect

Experience

0.3

2-3

1.7-1.9

0.4-0.5

5-6

1.2-1.3

0.4

2.5-2.7

1.3-1.4

11-13

3.5-3.9

0.7-0.8

3.7-3.9

4.1-4.5

2023 (India)

2027 with new platforms (India)

2027 with new platforms (Global - India+SEA+MENA)

Source: Tanla internal team analysis and estimates, Industry experts

Wisely ATP - first of it’s kind anti-phishing platform

AI/ML led solution to identify SMS phishing in real time, prevent the message from being delivered, eliminate the root cause

A. Real time <20ms

B. Scalable 1 trillion + Potential processing capacity over a year

C. Cutting edge tech AI/ML, NLP, deep learning, WOT, CNN etc.

D. 99% Gold standard efficacy

Success Markers

Showcased to 5 regulators globally

Regulatory acceptance

Customer adoption

Success tested with TRAI; demonstrated solution prowess during 3-month regulatory sandbox • 99%+ identification and prevention of smishing

attacks targeted at users

POC’s successfully completed with 3 leading private banks:

Commercial closure discussion in progress with leading banks

1. From eight weeks POC with one of the largest publicly listed banks in India

Trubloq | Game changing innovation – Blockchain powered communication stack

Tanla’s Solution

DLT system (Distributed Ledger Technology) to arrest Spam

World’s first blockchain-enabled communication stack

Usage of cognitive computing, honey-pots, AI & ML to eliminate unregistered telemarketers

Engineered for universal compatibility with both legacy and ledger-based blockchain protocols

Impact

User Impact 1 bn+ users touched

Business Impact 3 Out of 4 Indian top telcos served

50K+ enterprises

100% of UAE

UAE traffic

83 Bn

Volume in Q2

Financial Impact 27% CAGR

95%+ gross margin

over past three years

1. Telecom Commercial Communication Customer Preference Regulation

We are a platform company operating at above Rule of 60

Characteristics

Evidence

Outcome

High margin profile

IP led platforms – 80%+ Gross Margin and 60%+ EBIT

Deeply embedded with customers

Address needs of multiple buying centres 125% of NRR

Rule of 60 27% YoY revenue growth

Monetization at Scale

100% of our platform revenue operates at SaaS business models: per user, per transaction or subscription

73% EBIT margin

Revenue predictability

20%+ YoY growth in gross profit for 13 consecutive quarters

We are currently operating at close to rule of 100

Our market leadership in enterprise communication (1/2)

Undisputed market leadership

High Customer Stickiness

Unmatched scale with 35% CPaaS market share

50 of Top 100 accounts > 5 years

‐ 5% increase post ValueFirst acquisition

‐ 45% share in SMS NLD market

Player of choice across industry ‐ 2000+ customers across industries ‐ 8 of Top 10 brands served across banking,

Insurance, Retail, E-Comm, Travel & Digital Natives

Largest government partner

‐ Multiple campaigns supported

‐ Double digit growth in every customer cohort

since inception

‐

100+ API’s integrations within a single enterprises across different ecosystems

Customized to serve enterprise needs

‐ Deeply integrated, with all major CRM systems

across verticals to enable omnichannel communication

‐

10,000 customized API’s to integrate with customers

1000+ bank-specific use cases supported

This indicative data on market size has been arrived at basis our internal analysis. This is our assessment and merely indicative in nature and should not be relied upon

Our market leadership in enterprise communication (2/2)

Tech. backed use cases

Newer Channels

AI/ML based solutions developed for a leading bank

‐ Impact:

2X increase in loyalty (offers availed) for the bank

Context ‐ Automated relevant promotional

messages based on user card swipe activity

‐ In house ML capabilities leveraged to

trigger targeted offer to users basis transaction amount, location, and card type

Turbo charging our growth

‐ ~3X YoY growth in Q2 from WhatsApp

Serving enterprise curated needs

‐ 300 Mn SBI users to engage over WhatsApp for their banking requests

‐ Commerce on WhatsApp: Enabled

cab booking over WhatsApp for a seamless consumer journey

What does the Value First acquisition from Twilio bring to Tanla

Unprecedented market leadership

Complementary customer segments

 CPaaS market share:

 Karix:

30-35%

 SMS market share (NLD):

40% to 45%+

Leader in large enterprises (60% of revenue from customers with ₹ 500 Mn+ revenue)

 WhatsApp market share

 ValueFirst:

10-15%

Leader in mid market (60%+ of revenue from customers with ₹ 10 Mn-500 Mn revenue)

Interco. Overlap excluded

1. Note: For the purpose of this presentation, we are combining the financials of the two transactions for easy understanding This indicative data on market size has been arrived at basis our internal analysis. This is our assessment and merely indicative in nature and should not be relied upon

Accelerate international expansion

 Augment strong momentum

in KSA, UAE and Indonesia e.g., Unilever Indonesia

 Critical mass achieved in

UAE with 10% share

 Significant headroom to

grow in ₹ 200 Bn+ markets

Consolidation of India market leadership in CPaaS space

FY23 figures for Tanla CPaaS business excluding all International Business; Figures in INR Cr

Market share consolidation by value

30% to 35%+

Market share consolidation by SMS by value

8%+

45%+3

Market share2

30%

~35%3

SMS1 (NLD)

40%+

Tanla CPaaS business5

ValueFirst

Overall

Tanla CPaaS business5

ValueFirst

Overall

Includes enterprise + aggregation revenue Includes SMS NLD (including DLT) and ILD, email and WhatsApp Interco. Overlap excluded Tanla CPaaS business numbers = Karix as a standalone business unit + aggregation business All financial numbers are provisional, subject to audit

1. 2. 3. 4. 5. 6. Only ValueFirst combined entities' India business; For the purpose of this presentation, we are combining the financials of the two transactions for easy understanding This indicative data on market size has been arrived at basis our internal analysis. This is our assessment and merely indicative in nature and should not be relied upon

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