SHOPERSTOPNSE18 October 2023

Shoppers Stop Limited has informed the Exchange about Investor Presentation

Shoppers Stop Limited

SHOPPERS STOP

October 18, 2023

National Stock Exchange of India Limited Exchange Plaza, Bandra-Kurla Complex, Bandra (East), Mumbai 400 051. Stock Symbol : SHOPERSTOP

SEC/81/2023-24

BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Fort, Mumbai 400 001. Stock Code : 532638

Dear Sir / Madam,

Sub.: Press Release and Investor Presentation for the quarter and half year ended September 30, 2023

Please find enclosed Press Release and Investor Presentation dated October 18, 2023 for the captioned subject.

information

This https://corporate.shoppersstop.com/investors/.

is also being made available on the corporate website of the Company

i.e.

Kindly take the above on record.

Thank you.

Yours truly, For Shoppers Stop Limited

Vijay Kumar Gupta Vice President- Legal, Company Secretary & Compliance Officer ACS No: 14545 Encl: A/a

Registered & Service Office : Umang Tower, 5th Floor, Mindspace, Off. Link Road, Malad (W), Mumbai 400 064, Maharashtra. T 022- 42497000 CIN : L51900MH1997PLC108798. Email : customercare@shoppersstop.com Website: www.shoppersstop.com

Toll Free No.:1800-419-6648 (9 am to 9 pm).

Shoppers Stop Limited

PERFORMANCE HIGHLIGHTS Q2 FY24

1

1 KEY HIGHLIGHTS

2 STRATEGIC PILLARS

3 FINANCIALS

2

MARKET OUTLOOK

Customer

Industry

Omni Channel

Expansion

– Consumers increasingly

prefer branded garments, driven by buoyant corporate activity(1)

– Increasing Formal Retail

in Value segment. Offers Customer better choices and “value for money”

– With onset of the festive / wedding season, industry expects demand should improve materially in the third quarter (~35% of annual revenues)(1)

– Good Movies often

complement increase in footfall in malls. Retail grew in August owing to blockbuster movies

– 77 per cent of Indian

shoppers prefer to shop from an omnichannel brand

– Big Mall developers bet on smaller cities with an aspiring customer base

– Fast fashion categories seeing higher traction on Online platforms

– New mall development meeting Global design standards

(1) CRISIL – Mint Sep 23, 23

3

Q2 HIGHLIGHTS

– Sales Flat at Rs 1,271 Crs due to combination of shifting of Pujo (2.7 % of Sales) and

softer demand

– ATV +5% (Rs 4,383 from Rs 4,179), ASP +5% (Rs 1,539 from Rs 1,466) led by

premiumization. Items per Ticket (IPT) increased by 1%

– First Citizen contributed 77%, Sales Mix from Repeat 64% and New enrollment 13%

– Non-Apparel +4%, led by handbags +14%, Luggage +5%, Footwear +5%

– Beauty outperformed, +6% led by Fragrance +20%; Strong Customer engagement with

240k Makeovers

– Opened 4 Departmental, 3 Beauty and 4 Intune Stores with area addition of 1.35 lacs

sq ft, to continue investing in growth

4

4

Q2 IN NUMBERS

Financials

Revenue

EBITDA

PBT

PAT

Rs 1,271 Crs

Rs 41 Crs

Rs (2) Crs^

Rs (3 Crs)^

(Non GAAP)

Flat

3.7% of Sales

(0.2%) of Sales

(0.2%) of Sales

Expansion and Renovation

– 11 Stores Opened

4 Department + 3 Beauty + 4 Intune

– 19 Under Fit-out

6 Department + 6 Beauty + 7 Intune

– Renovated

1 Department store

– Capex

Rs 46 Crs, Continue to invest in growth

^Includes Rs.5 Crs provided for stocks damaged under fire in Delhi, though confident of receiving nearly full amount from Insurance co

5

5

H1 IN NUMBERS

(Non GAAP)

Financials

Revenue

EBITDA

PBT

PAT

Rs 2,513 Crs

Rs 99 Crs

Rs 17 Crs^

Rs 11 Crs^

+2%

4.4% of Sales

0.8% of Sales

0.5% of Sales

Expansion and Renovation

– 20 Stores Opened

4 Department + 1 HomeStop + 9 Beauty + 6 Intune

– Renovated

4 Department + 1 HomeStop Store

– Capex

Rs 89 Crs, Continue to invest in growth

^Includes Rs.5 Crs provided for stocks damaged under fire in Delhi, though confident of receiving nearly full amount from Insurance co

6

6

QUARTERLY TREND

Non GAAP

(Rs in Crs)

Sales

1070

785

1270

1271

Margin

37.0%

35.0%

37.1%

36.7%

350

243

416

413

500

400

300

200

100

0

Q2FY20 Q2FY22 Q2FY23 Q2FY24

Q2FY20 Q2FY22 Q2FY23 Q2FY24

EBITDA

5.0%

0.2%

47

1

6.7%

75

3.7%

41

Q2FY20 Q2FY22 Q2FY23 Q2FY24

PBT

2.8%

32

-3.3%

-31

-6.4%

-44

-0.2%

-2

Q2FY20 Q2FY22 Q2FY23 Q2FY24

35

25

15

5

-5

-15

-25

-35

-45

5.0%

0.0%

-5.0%

-10.0%

-15.0%

-20.0%

-25.0%

-30.0%

1500

1400

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100

0

30

-70

39.0%

37.0%

35.0%

33.0%

31.0%

29. 0%

20. 0%

15.0%

10.0%

5.0%

0.0%

-5.0%

-10.0%

-15.0%

-20.0%

-25.0%

-30.0%

-35.0%

-40.0%

-45.0%

-50.0%

-55.0%

-60.0%

-65.0%

-70.0%

7

7

GAAP

Sales

845

632

1008

1025

1500

1400

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100

0

QUARTERLY TREND

41.4%

350

600

500

400

300

200

100

0

Margin

38.2%

241

(Rs in Crs)

41.2%

40.7%

415

417

Q2FY20 Q2FY22 Q2FY23 Q2FY24

Q2FY20 Q2FY22 Q2FY23 Q2FY24

EBITDA

21.9%

18.4%

17.4%

16.6%

155

138

175

170

250

200

150

100

50

0

25.0%

23.0%

21.0%

19.0%

17.0%

15.0%

13.0%

11.0%

9.0%

7.0%

5.0%

PBT

2.4%

24

0.2%

2

-3.5%

-30

-0.6%

-4

Q2FY20 Q2FY22 Q2FY23 Q2FY24

Q2FY20 Q2FY22 Q2FY23 Q2FY24

-50

45 .0%

43 .0%

41.0%

39.0%

37.0%

35.0%

33.0%

0.0%

-10.0%

-20.0%

-30.0%

-40.0%

-50.0%

8

OPERATIONAL KPIs

Items per Txn. (Nos.)

+1%

3.2

3.1

3.2

2.8

0.0

6000

5900

5800

5700

5600

5500

5400

5300

5200

5100

5000

4900

4800

4700

4600

45 00

4400

43 00

4200

4100

4000

3900

3800

3700

3600

3500

3400

3300

3200

3100

3000

2900

2800

2700

2600

2500

2400

2300

2200

2100

2000

1900

1800

1700

1600

1500

1400

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100

0

ATV (Rs/-)

+5%

3274

3927

4179

4383

Q2FY20 Q2FY22 Q2FY23 Q2FY24

Q2FY20 Q2FY22 Q2FY23 Q2FY24

ASP (Rs/-)

+5%

1228

1318

1466

1539

2000

1900

1800

1700

1600

1500

1400

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100

0

(Offline Only)

9

Q2FY20 Q2FY22 Q2FY23 Q2FY24

1 KEY HIGHLIGHTS

2 STRATEGIC PILLARS

3

FINANCIALS

10

STRATEGIC PILLARS

9.5M

Rs 184 Crs

Rs 215 Crs

Additions in Q2

4 Dept 3 Beauty 4 Intune

FIRST CITIZEN

PRIVATE BRANDS

BEAUTY

EXPANSION

77%

14%

16%

SALES CONTRIBUTION

11

FIRST CITIZEN

Sales contribution: – Overall – New members – Repeat

77% 13% 64%

Black Card Members : – Contribution – ATV – Members Spend – Sales Growth

12% to Overall Sales 2X of First Citizen 4X of First Citizen +32%

Customer Engagement :

– 2.3X higher response rate for personalized campaigns

– Season launch with curated trend callouts under ‘Workwear Redefined’ – Shopping : Exclusive hours during Onam, Rakshabandhan & EOSS

12 Viviana, Thane 12

PRIVATE BRANDS

Sales

Rs.184 Crs

– PB Contribution (sustained at LY levels)

– Overall – Apparels

14% 21%

– Strong growth continues in Indianwear, Haute Curry +38%

– Sanya X Kashish campaign being planned for the Wedding/festive

Season

– Price-points sharpened to driver higher volume

Sales and Contribution %

14%

12%

15%

14%

192

184

126

109

18%

16%

14%

12%

10%

8%

6%

4%

2%

0%

Q2FY20 Q2FY22 Q2FY23 Q2FY24

13

13

INTUNE BUSINESS UPDATE

– Added 4 stores during the quarter, Total Store count 6 as on date

– Cluster based expansion in Hyderabad, Bangalore, Mumbai and Pune

– Store size Avg 5,000 Sq ft, area addition 20K during the quarter

Key Insights

– Consumer Feedback – Quality and Post wash Confidence

Families with Kids are the predominant buyers

– Women’s Indianwear is the dominant anchor category driving the family purchase

– Above par Contribution from Formal and Casual Shirts led to Menswear productivity

– Higher than average IPT, driving Sales

14 14

INTUNE BUSINESS UPDATE

− Sales of Rs 8 Crs; Store EBITDA 10%+

− Robust productivity - SPSF of Rs 14K+, Avg. Annual Revenue per store of Rs 7 Crs

− ASP of Rs 450/- driven by Sharp pricing and Table offers

− Items per Ticket (IPT) at 3.6 driving ATV of Rs 1,642/-

Expansion

− Planned to open 18 stores in H2FY24

− Avg Capex of Rs 1800/- sq ft

15 15

New Intune Stores

Xperia, Dombivali Mumbai

L&T, Hyderabad

Hinjewadi, Pune

RMZ Galleria, B’lore

16

BEAUTY

(Vs Q2 FY23)

Sales

Rs.215 Crs.

+15%

Rs.197 Crs.

+6% (excl. Distribution)

– Strong customer engagement with 240K Makeovers, Conversion 56%

and Sales generated Rs 42 Crs

– Strong traction during Showstopper Campaign +12%

– Launched SSBeauty Store at Ambience Mall, Gurugram

Dwarka, New Delhi

– Upcoming events – NARS Launch, Singles Day and Block Friday

– Planned to open 7 stores in H2FY24 (2 SS Beauty and 5 EBOs)

Beauty Business Network

Channel

Format

Offline

Online

*incl. Shop in Shops

Department stores* EBOs (incl. SSBeauty) Distribution Shoppersstop.com SSBeauty.in ELCACosmetics.in Amazon

Store count 159 87 292

15%

163

Sales and Contribution %

17%

15%

16%

186

197

133

Q2FY20 Q2FY22 Q2FY23 Q2FY24

20%

15%

10%

5%

0%

-5%

-10%

17

BEAUTY DISTRIBUTION

Sales

Rs 23 Crs; EBITDA Positive

− Distribution network expanded to 292 doors

− Launched Armani Fragrances with 9 retailers and across 125 doors

− Brands portfolio expanded with onboarding;

– Skin care brand “FRE”

– Makeup range from “Prada” and “Valentino”

Bandra

18

New Store – SSBeauty @ Ambience Mall, Gurugram

19

New Beauty Store @ Phoenix Millennium, Pune

20

HOME STOP

Sales

Rs 22 Crs; Store count 7

– Improving Sales trend Month on Month

– Store size optimisation to improve productivity

Introduces Experiential shopping categories e.g. Massage chairs,

Live Plants etc.

– Bill Buster offers to drive Volumes, Celebrity and Customer

engagements

HomeStop, Saket

21

21

EXPANSION

Store Footprint as on 30th Sept23

Format

Store count

Department Stores

Beauty Stores

Intune

Home Stop

Airport Doors

102

87

6

7

22

Investments (Rs In Crs)

Q2 FY24

New Stores and Renovation

Technology/Others

Total

43

3

46

224 Stores 4.0M sq.ft.#

# Carpet area

22

22

EXPANSION Way Forward

Additions

Store

FY23

H1

H2

FY24

FY25

FY26

Total

Department

Beauty

SSBeauty

EBOs

Intune

HomeStop

Total Stores

98

85

10

75

7

190

11

7

2

5

18

4

9

2

7

6

1

20

36

15

16

4

12

24

1

56

15

27

15

12

60

7

109

15

27

15

12

80

10

132

Expected Investment of circa Rs 300 Crs on annual basis

45

70

34

36

164

18

297

Area (Mn Sq ft)

FY26

1.15

0.05

0.04

0.01

0.80

0.11

2.10

143

155

44

111

164

25

487

(Above exclude 22 Airport stores existing as on 30th Sept23)

23

New Store – Dept Store @Forum Prestige mall, Kochi

24

New Store – Dept Store @Phoenix Padmavathi mall, Guntur

25

New Store – Dept Store @Phoenix Millennium, Pune

26

New Store – Dept Store @ Prayagraj

27

Renovated Store @ Manupasna, Jaipur

28

1

KEY HIGHLIGHTS

2 STRATEGIC PILLARS

3 FINANCIALS

29

KPI PERFORMANCE – Q2 Vs Q2FY23

Flat

(40 bps)

(45%)

Sales

Gross Margin

EBITDA

Non GAAP

1271

GAAP

1025

413

417

+2%

(50 bps)

41

170

(3%)

(Rs Crs)

30

30

KPI PERFORMANCE – H1 Vs H1 FY23

+2%

(30 bps)

(31%)

Sales

Gross Margin

EBITDA

Non GAAP

2513

GAAP

2007

829

832

+3%

(20 bps)

99

350

2%

(Rs Crs)

31

31

FINANCIALS Q2 FY24

Particulars

Rs. in Crs.

Gross Revenue

Net Revenue

Other Income

Total Revenue

Margin

Margin%

Non - GAAP Financials

GAAP Financials

FY24

1271

1123

22

1145

413

FY23

1270

1121

20

1140

416

Gr%

0%

0%

11%

0%

-1%

FY24

1149

1025

11

1036

417

FY23

1133

1008

4

1012

415

Gr%

1%

2%

172%

2%

0%

36.7%

37.1%

(40 Bps) 40.7%

41.2% (50 Bps)

Operating Exp.

393

361

EBITDA

Depreciation

Finance Cost

PBT

41

33

3

5

75

36

5

34

9%

-45%

-7%

-45%

-85%

257

170

108

55

7

244

175

93

51

31

5%

-3%

17%

7%

-76%

Previous years numbers are regrouped/rearranged wherever necessary

32

32

BALANCE SHEET

Particulars (Rs. In Crs.)

Net worth Loan Fund Total Liabilities Fixed Assets + Lease Deposit Investments Inventory* Other Assets Total Current Assets Trade Creditors Goods* Others Total Current Liability Net Current Assets Total Assets Previous years numbers are regrouped/rearranged wherever necessary

Sept’23 787 110 897 838 34 1652 525 2058 1705 446 2152 -94 897

Mar’23 765 104 869 795 77 1488 525 1883 1539 475 2015 -131 869

Net Cash

Rs. in Crs

Cash & Investments

Loan

Net Debt

11

110

99

*Includes ROR Inventory of Rs 1,116 Crs and Creditors of Rs 1,439 Crs in FY24

and Rs 923 Crs and Creditors of Rs 1,240 Crs in FY23

33

33

CASH FLOW

Particulars Cash Profit from Operations (after tax) Changes in Working Capital Cash generated from Operations Fixed Assets /Reduction in Capex Creditors* Cash generated from Operations Redemption of Investments (Net) Cash post Investing Activities ESOP Interest & Finance Cost Loans Repayment Net Increase/(decrease) in Bank Balance

*Includes Security Deposit of Rs. 21 Crs for New stores

Sept’23 94 -59 35 -103 -67 43 -24 9 -6 6 -15

Mar’23 -17 124 106 -120 -13 -24 -37 2 -19 44 -9

34

34

WAY FORWARD

Customer

– Focus on personalization of consumer experience

through usage of deep data and AI

– Build Our Store as a “Wedding destination” during

the coming quarters

Brands

– Premiumization of brands in non apps to continue

– Market segmenting to identify strong regional

brands and drive them in specific categories

Expansion

Beauty

– Retail expansion to continue in “Full Scale”

– Increase depth to gain market share; grow beyond

– Plan meticulously to open stores for the balance

metro cities

period as scheduled

– Targeted Growth based Customized communication

Intune expansion of 20+ stores in H2

– Maximize opportunity during festive season

Omni

Investments to continue in beauty.com

– Geo targeted events for Festive

Global SS Beauty

– Capitalize Launch of NARS

– New business on the accelerated growth trajectory

35

ANNEXURES

FINANCIALS Q2 FY24

Gr%

Non GAAP

11% 0% -1%

Particulars Rs. in Crs. Gross Revenue Net Revenue Other Income Total Revenue Margin Margin% Operating Exp. EBITDA Depreciation Finance Cost PBT Exceptional Item/OCI^ PBT(Adj.) Tax -90% PAT -111% Previous years numbers are regrouped/rearranged wherever necessary

FY24 1149 1025 11 1036 417 (40 Bps) 40.7% 257 170 108 55 7 5 2 1 2

FY24 1271 1123 22 1145 413 36.7% 393 41 33 3 5 7 -2 1 -3

FY23 1270 1121 20 1140 416 37.1% 361 75 36 5 34 2 32 7 25

9% -45% -7% -45% -85% 256%

GAAP FY23 1133 1008 4 1012 415 41.2% 244 175 93 51 31 7 24 7 18

Gr% 1% 2% 172% 2% 0% (50 Bps) 5% -3% 17% 7% -76% -22% -91% -90% -91%

Adjustment in Net Profit PBT (as per Non GAAP) Lease Rent (Non-GAAP) Finance costs Depreciation on ROU Assets Remeasurement of leases life Others PBT (as per GAAP)

GAAP Adj. -2 -122 52 72 -7 0 2

^Includes Rs.5 Crs provided for stocks damaged under fire in Delhi, though confident of receiving nearly full amount from Insurance co

37

37

FINANCIALS H1 FY24

Non GAAP

Particulars Gr% Rs. in Crs. Gross Revenue 2% Net Revenue 2% Other Income 26% Total Revenue 3% Margin 1% Margin% (30 Bps) Operating Exp. 9% EBITDA -31% Depreciation 0% Finance Cost -45% PBT -58% Exceptional Item/OCI^ 445% PBT(Adj.) -74% Tax -62% PAT -78% Previous years numbers are regrouped/rearranged wherever necessary

FY24 2513 2216 45 2261 829 37.4% 775 99 65 6 28 11 17 6 11

FY23 2460 2169 36 2205 817 37.7% 711 142 65 11 66 2 64 16 48

GAAP FY23 2190 1950 9 1960 813 41.7% 479 344 177 103 64 7 56 16 40

Gr% 3% 3% 88% 3% 2% (20 Bps) 4% 2% 20% 6% -56% -29% -60% -62% -59%

FY24 2252 2007 18 2024 832 41.5% 500 350 213 109 28 5 23 6 16

Adjustment in Net Profit PBT (as per Non GAAP) Lease Rent (Non-GAAP) Finance costs Depreciation on ROU Assets Remeasurement of leases life Others PBT (as per GAAP)

GAAP Adj. 17 -240 103 142 -10 0 23

^Includes Rs.5 Crs provided for stocks damaged under fire in Delhi, though confident of receiving nearly full amount from Insurance co

38

38

224 S t o r e s

9.5M F I R S T C I T I Z E N S

800+ B R A N D S

14% Mix P R I V A T E B R A N D S

4.0 M S Q U A R E F E E T A R E A

16% Mix B E A U T Y

55 C I T I E S

13.4 Mn C U S T O M E R E N T R Y i n Q 2

18.9K ( 1 ) T A L E N T P O O L

As at 30th Sept’23

HomeStop, Dehradun

1 . I n c l u d e s B r a n d s t a f f

39

DISCLAIMER

Certain statements in this release concerning our future growth prospects are forward-looking statements within the meaning of applicable securities laws and regulations, and which involve number of risks and uncertainties, beyond the Control of the company, that could cause actual results to differ materially from those in such forward-looking statements The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding Fluctuations in earnings, our ability to attract and retain highly skilled professionals, political instability, legal cost advantage, wage increases, our ability to attract and retain highly skilled professionals, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property and General economic conditions affecting our industry.

Shopper’s Stop Ltd. may, from time to time, make additional written and oral forward looking statements, including our reports to shareholders. The Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company. The Company also expects the media to have access to all or parts of this release and the management’s commentaries and opinions thereon, based on which the media may wish to comment and/or report on the same. Such comments and/or reporting maybe made only after taking due clearance and approval from the Company’s authorized personnel. The Company does not take any responsibility for any interpretations/ views/ commentaries/reports which may be published or expressed by any media agency, without the prior authorization of the Company’s authorized personnel.

In case of any clarifications please contact on investor@shoppersstop.com

Press Release for immediate distribution

Shoppers Stop reports revenue of Rs 1,025 Cr and EBITDA of Rs 170 Crs in Q2FY24

– Beauty outperformed with +6% growth led by Fragrance +20%; Contribution to Total Sales 16% – Beauty Distribution network expanded to 292 Doors, added Skincare brand “FRE” and Makeup range from

“Prada” and “Valentino”

– Private brand Mix at 14% and apparels Mix at 21%, Last Year levels sustained –

Investment in growth continues with Capex of Rs 46 Crs, added 4 Department, 3 Beauty and 4 Intune stores during the quarter

Mumbai, October 18, 2023: Shoppers Stop Ltd. one of India’s leading premier fashion and beauty brands retailer, has declared its results for the quarter ended 30th September 2023.

Key financial highlights for Q1 FY24

Rs in Crs.

Sales Gross Margin EBITDA PBT^ PAT^

Q2FY24 Rs 1,025 Cr 40.7% Rs 170 Cr Rs 2 Cr Rs 2 Cr

GAAP Q2FY23 Rs 1,008 Cr 41.2% Rs 175 Cr Rs 24Cr Rs 18 Cr

Growth%

2% (50Bps) (2.8%)

Q2FY24 Rs 1,271 Cr 36.7% Rs 41 Cr (Rs 2 Cr) (Rs 3 Cr)

Non-GAAP Q2FY23 Rs 1,270 Cr 37.1% Rs 75 Cr Rs 32 Cr Rs 25 Cr

Growth% Flat (40Bps) -45%

^Includes Rs.5 Crs provided for stocks damaged under fire in Delhi, though confident of receiving nearly full amount from Insurance co

Management Comments:

Commenting on the Q2FY24 results, Mr. Kavindra Mishra, Executive Director and CEO, Shoppers Stop Ltd, said, “Shoppers Stop reported impressive financial results, despite challenging market conditions and shifting of Pujo from Q2 to Q3 this fiscal. We have witnessed a strong pick-up in the Beauty businesses and consistent performance from non-apparels. The premiumization has been sustained across categories resulting into 5% growth in Average Selling Price (ASP) and 1% growth in Items per Ticket (IPT) compared to the corresponding quarter of FY23. Net profits for the quarter were affected due to muted demand in Apparels, partially offset by growth in Non-Apparels.

As we enter the Festive Season, we anticipate a rebound in discretionary spend, propelling the company’s growth trajectory further in the second half. We remain committed in enhancing the value proposition, strongly believe in ensuring an elevated shopping experience to our customers besides improving our operational efficiency. We continue to focus in pursuing our Strategic Pillars through expansion of new stores, increasing our loyal members, increasing our contribution on both Private and Beauty verticals. The growth prospects of both the Indian economy and the fashion apparel expected to be positive and we are determined to leverage our robust brand portfolio to drive consistent, sustainable growth.

Performance of strategic pillars in Q2FY24:

– First Citizen Loyalty Customers – Our First Citizen Members contributed 77% of the overall sales, out of which 64% were repeat and 13% New members. The Unique members shopped during the quarter increased by 3%. For our premium Black card members, the Average Transaction Value (ATV) was 2X and members spend was 4X of the First Citizen

– Private Brands – Private Brands sales were at Rs 184 Cr with contribution sustaining at Last year levels of 14% to the total Sales and 21% on the apparel’s sale. Indian wear continues strong growth trajectory. As part of Festive preparedness, added newer ranges for the Wedding/festive Season. Launched “Sanya X Fratini” Campaign with Bollywood actress Sanya Malhotra. Campaign “Sanya X Kashish” for Women's wear is being launched in October

– Beauty – Beauty category Sales were at Rs.197 Crs, remained as the fastest growing category contributing 16% to the overall sales with Fragrance growing by +20%. Our renewed customer engagement with 240K makeovers activities generated Rs 42 Cr of revenue at 56% conversion ratio

Intune - We launched INTUNE, a value Fashion Store on June 2, 2023. With 100% in-house assortment, INTUNE brings to the fore fresh, quality fashion for the cool-spirited customers at shockingly accessible prices. We have opened 6 Stores as on date (4 during the quarter) and sales during the quarter is Rs.8 Crs with Sales per sq ft circa Rs.14,000. The initial customer feedback has been extremely positive

– Beauty Distribution – Our 100% subsidiary Global SS Beauty Brands Limited, has reached breakeven in the last quarter itself, Sales of Rs 23 Crs in this Qtr. We are extremely positive on the beauty distribution business with the launch of NARS and Armani in L’Oréal International Division in October

– Store Expansion – The Company has been aggressive in its store expansion to increase its national footprint. We launched 4 department stores, 3 beauty stores and 4 Intune stores in this quarter. Overall, the company spent a capex of Rs 46 Crs. Our commitment to invest in New Stores will remain unchanged and plan to open 15 Departmental Stores during the year.

Note:

We have published a detailed Non-GAAP and GAAP Income Statement. Our non-GAAP measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP.

About Shoppers Stop Limited: Shoppers Stop Ltd. is the nation's leading premier retailer of fashion and beauty brands established in 1991. Spread across 102 department stores, the Company also operates 7 premium home concept stores, 87 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty, 6 Intune stores and 22 Airport doors, occupying area of 4.0 M sq. ft. Shoppers Stop is home to one of the country's longest running and most coveted loyalty program 'First Citizen'. The Company's one- of-a-kind shopping assistance service, 'Personal Shopper' is revolutionizing the way Indian’s shop, bringing more value, comfort, and convenience to customer experiences. The brand's diversified Omni channel offering spans over 800+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.

For more information, contact: Shoppers Stop Ltd Rohit Trivedi (P) + 91- 9322672437 (E) rohit.trivedi@shoppersstop.com

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