TIPSMUSICNSE18 October 2023

TIPS Industries Limited has informed the Exchange about Investor Presentation

Tips Music Limited

October 18, 2023

To, Listing Department BSE Limited P.J Towers, Dalal Street, Fort, Mumbai – 400 001

To, Listing Department National Stock Exchange of India Limited Exchange Plaza, 5th Floor, Plot No. C/1, G Block, Bandra Kurla Complex, Bandra (E), Mumbai – 400 050

Scrip Code: 532375

Symbol: TIPSINDLTD

Subject: Submission of Presentation of Analysts/Investors Meeting

This is further to our letter on the Investor/ Analyst call scheduled on October 18, 2023 at 4:00 p.m. (IST) and pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations 2015, we enclose herewith a copy of Investor Presentation with respect to Unaudited Financial Results of the Company for the quarter ended September 30, 2023.

The same shall be uploaded on our website https://tips.in

We request you to kindly take the above information on record.

Thanking You,

For Tips Industries Limited

Bijal R. Patel Company Secretary

Encl: a/a

Investor Presentation Q2FY24

Safe harbor

This presentation and the accompanying slides (the “Presentation”), which have been prepared by Tips Industries Limited (the “Company’), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment whatsoever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company.

This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the industry in India and world-wide, competition, the Company’s ability to successfully implement its strategy, the Company's future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cashflows, the Company's market preferences and its exposure to market risks, as well as other risks. The Company's actual results, levels of activity, performance or achievements could differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third-party statements and projections.

All Maps used in the Presentation are not to scale. All data, information and maps are provided "as is" without warranty or any representation of accuracy, timeliness or completeness.

Company Overview

KEY FACTS

Catalogue comprises of music in over 25 languages available across multiple platforms globally

Only listed player to write off 100% of content cost in the quarter of release

Debt free company with ₹ 148.5 cr of cash & investments

Established A&R capability

85 Employees (Q2FY2024)

75% Revenue through digital platforms

25+ Partners across media business

89.7 mn subscribers on YouTube

Founded Year 1988

Website www.tips.in

Industry Media & Entertainment

Target Indian Subcontinent & Diaspora

3

Gearing Up For Larger Scale

MR. HARI NAIR Chief Executive Officer

Hari has 25 years of diverse experience in media and technology. He has worked in various roles in the music industry for the past two decades. In 2019, he joined ByteDance and led music partnerships and licensing in South Asia for them. He was instrumental in launching Resso in India, and working with apps like TikTok, Helo, and Capcut. Prior to working in the music industry, he was associated with the IT services industry.

MR. SUSHANT DALMIA Chief Financial Officer

Sushant has 18 years of diverse experience in finance, strategy, M&A, fund raising, and operations. He has been part of PwC, Citigroup, Angel One, IHH healthcare, boAt, and MakeO (Toothsi and Skinnsi) in his previous roles. His qualifications include CA and CFA. He has pursued certification courses in Artificial Intelligence from the Wharton School and IFRS from ACCA (UK).

4

What Makes Us Unique

Optimising Capital Allocation

Our Content Powers Global Platforms

Sustainably Increasing market share

Growing listenership & Increasing Content Addition

Two Pronged Content Acquisition Strategy

Snapshot of Super HITS

Optimising Capital Allocation : FY23 Payout Ratio - 60.8% (Buyback + Dividend)

Consistently rewarding shareholders through Buybacks & Dividends

(Crs)

Reducing Equity Shares*

1.73

-26%

1.60

1.54

1.43

1.30

1.28

2009

2010

2013

2016

2020

2023

200

150

100

50

-

-50

-100

-150

11

3

2

12

5

2

13

4

10

2

2

0.5

5

2

7

4

2

19

14

13

33

21

2

2

2

0.3

3

0.0

3

0.1

148.5

62

40

39

17

0.2

6

0.3

2013-14

2014-15

2015-16

2016-17

2017-18

2018-19

2019-20

2020-21

2021-22

2022-23

H1FY24

-120

Net Cash/Debt

Content Cost

Interest Cost

Dividend

Buybacks

Dividend for FY23: Rs. 0.5/share (Post-Split) Interim Dividend for H1FY24: Rs. 3.0/share

*Note : No. of shares before share split

6

Sustainably Increasing market share: Revenues Doubled in Last 2 Years

Music Sector*

Revenues

(₹ Crs)

(₹ Crs)

2,500

187

+12%

1,900

2,200

1,300

1,400

1,500

1,500

136

+34%

98

91

67

43

32

CY17

CY18

CY19

CY20

CY21

CY22

CY23E

#

FY17

FY18

FY19

FY20

FY21

FY22

FY23

Tips Industries outperformed sectoral growth by 2.8x over the past 7 years

*Source: EY-FICCI M&E Report 2023; # EY Estimates

7

Two Pronged Content Acquisition Strategy

PRODUCE

STRATEGY o To introduce promising singers (Tips) is in our DNA

o We have a strong A&R team which engages with artistes across genres and languages which allows us to promote upcoming talent

o Our team has a deep understanding of music & a track record of creating a repertoire of “Must Have Hits”

PURCHASE

STRATEGY

o We purchase music rights from other producers when

we see profitable opportunities

o Our understanding of music and its creative process provides us deep insight on costs and returns and therefore we always maintain cost consciousness while acquiring music rights

CONTENT COST

100% of content cost is written off from profit & loss account in the quarter of release No capitalization & no pending write-offs in the future. Company has consistently followed this policy since inception

Content acquisition is entirely funded through internal accruals. No borrowings/leverage

Large A&R team to acquire content across languages, genres and to signup promising artists

8

Our Content Powers Global Platforms

Digital Partners

Sync Deals

Broadcast Partners

9

Growing listenership & Increasing Content Addition

Evergreen & Rich content of over 30,000 songs across genres, languages & decades giving us high visibility of music revenue

YouTube Views (in. Bn)

New Songs Added 130 New releases in Q2FY24

896

19.3

FY19

26.6

FY20

YouTube Views (in. Bn)

+55%

38.5

59.6

112.7

FY21

FY22

FY23

215

276

259

130

16.4

20.8

+86%

48.3

50.9

27.3

31.0

33.6

FY21

FY22

FY23

Q1FY24

Q2FY24

Q4FY22

Q1FY23

Q2FY23

Q3FY23

Q4FY23

Q1FY24

Q2FY24

Existing Content + Continuous Additions : Increasing Music Revenue

10

Blockbuster Streaming Songs

Some of our songs with more than 100 million views/streams

11

Financial Performance

Summary of Last 10 Quarters

(Crs)

70. 0

60. 0

50. 0

40. 0

30. 0

20. 0

10. 0

0.0

49.6

51.0

52.0

52.6

44.2

34.1

34.2

28.1

29.1

15.6

3.9

11.3

7.6

21.5

12.6

16.0

8.6

17.3

7.6

20.7

17.2

20.2

18.7

18.4

19.0

26.8

12.2

60.9

39.6

Cumulative (10 quarters)

Revenue 435.9

Content Cost 112.0

4.7

Profit after Tax 207.2

Jun-21

Sep-21

Dec-21

Mar-22

Jun-22

Sep-22

Dec-22

Mar-23

Jun-23

Sep-23

Revenue

PAT

Content Cost

13

Business Performance

Revenue (Rs. in Crs)

Op. EBITDA (Rs. in Crs)

Op. EBITDA Margins (%)

+23%

60.9

49.6

+84%

49.8

27.2

2,706 bps

81.9

54.8

Q2FY23

Q2FY24

Q2FY23

Q2FY24

Q2FY23

Q2FY24

Revenue (Rs. in Crs)

Op. EBITDA (Rs. in Crs)

Op. EBITDA Margins (%)

+35%

113.5

83.8

+71%

84.8

49.5

1,556 bps

74.8

59.2

H1FY23

H1FY24

H1FY23

H1FY24

H1FY23

H1FY24

14

Industry Leading Financial Performance

(₹ Crs)

Revenue

EBIT & EBIT Margin*

84.0%

71.5%

78.9%

80.5%

63.9%

55.1%

187

+34%

136

98

91

67

43

48

36

+24%

77

73

106

89

FY18

FY19

FY20

FY21

FY22

FY23

FY18

FY19

FY20

FY21

FY22

FY23

ROIC (Post Tax) & ROE #

ROIC (Post Tax)#

ROE

318%

8% 5%

1% 4%

15%

FY18

FY19

-11%

FY20

167%

82%

48%

63%

64%

FY21

FY22

FY23

Note *Segmental EBIT before allocating corporate overheads (Upto FY21); #ROIC, ROE and EPS upto FY21 before demerger

EPS#

+93%

3.3

5.9

5.0

0.2

FY18

0.2

FY19

0.8

FY20

FY21

FY22

FY23

15

Profit & Loss Statement

Particulars (Rs. in Crs)

Revenue From Operations

Content Cost

Employee Benefits Expenses

Other Expenses

Op. EBITDA

Op. EBITDA %

Other Income

Depreciation and Amortisation Expense

Op. EBIT

Finance Costs

PBT

Tax

PAT

PAT %

EPS

Q2FY24

Q2FY23

Y-o-Y

Q1FY24

Q-o-Q

H1FY24

H1FY23

Y-o-Y

60.9

4.7

2.1

4.2

49.6

17.2

1.8

3.4

23%

-73%

52.6

12.2

1.9

3.5

16%

-62%

113.5

16.9

4.0

7.7

83.8

24.8

3.5

6.0

35%

-32%

49.8

27.2

84%

35.0

42%

84.8

49.6

71%

81.9%

54.8%

66.5%

74.8%

59.2%

3.6

0.5

53.0

0.1

52.9

13.2

39.7

1.1

0.4

27.9

0.1

27.8

7.0

20.8

65.2%

42.0%

3.09

1.61

90%

90%

91%

2.0

0.6

36.5

0.1

36.4

9.3

27.1

51.5%

2.11

45%

46%

46%

5.6

1.0

89.4

0.2

89.2

22.5

66.8

2.2

0.8

51.0

0.1

50.9

12.9

38.0

58.9%

45.4%

5.20

2.93

75%

76%

76%

Note Other comprehensive income during the quarter was Rs. 17.5 lakhs (Q2FY23 – Rs. 16.2 lakhs; Q1FY24 – Rs. 28.4 lakhs).

16

Balance Sheet

Equity & Liabilities (₹ in Cr)

Sep’23 Mar’23

Sep’22

Assets (₹ in Cr)

Sep’23 Mar’23

Sep’22

Equity Share Capital Other Equity

Total Equity

(i) Lease Liabilities Deferred Tax Liabilities, (net) Employee Benefit Obligations Other Non Current Liabilities

Total Non-Current Liabilities

Non-Current Liabilities

Current Liabilities

(i) Lease Liabilities (ii) Trade Payables (a) total outstanding dues of micro enterprises and small enterprises (b) total outstanding dues of creditors other than micro enterprises and small enterprises (iii) Other Financial Liabilities Employee benefit Obligations Current Tax Liabilities (net) Other Current Liabilities

Total Current Liabilities

Total Equity & Liabilities

12.8 170.4

183.2

12.8 123.3

136.2

13.0 124.8

137.8

2.9 0.0 0.7 4.1

7.7

1.0

3.1 0.0 0.1 0.0

3.2

0.7

3.5 0.0 0.2 13.1

16.8

0.6

0.0

0.0

0.0

11.7

0.2 0.0 4.7 16.1

33.8

16.0

0.1 0.0 0.3 36.1

53.3

15.0

0.1 0.0 0.5 19.7

35.9

Non-Current Assets

Property, plant and equipment

Investment Property

(i) Investments

(ii) Loans & Deposits

(iii) Other Financial Assets

Deferred Tax Assets

Other Non‐Current Assets

Total Non-Current Assets

Current Assets

(i) Investments

(ii) Trade receivables

(iii) Cash and cash equivalents

(iv) Bank balances other than (ii) above

(v) Loans

(vi) Other Financial Assets

Other Current Assets

Current Tax Assets (Net)

Total Current Assets

224.7

192.7

190.5

Total Assets

6.9

0.1

0.0

0.1

9.6

0.5

7.5

24.6

48.9

25.4

5.8

82.3

2.7

3.1

30.8

1.0

5.0

0.1

0.0

0.1

7.0

0.5

15.3

28.1

13.1

20.3

11.4

85.5

2.6

3.3

27.4

1.0

6.1

0.2

0.0

0.0

2.9

0.4

8.0

17.6

9.5

20.4

20.3

74.6

0.2

11.5

32.2

4.2

200.0

224.7

164.6

192.7

172.9

190.5

17

Cash Flow Statement

Cash Flow Statement (Rs. Crs.)

Cash Flow from Operating Activities

Profit before Tax

Adjustment for Non-Operating Items

Operating Profit before Working Capital Changes

Changes in Working Capital

Cash Generated from Operations

Less: Direct Taxes paid

Net Cash from Operating Activities

Cash Flow from Investing Activities

Cash Flow from Financing Activities

Net increase/ (decrease) in Cash & Cash equivalent

Add : Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

Sep-23

Mar-23

Sep-22

89.3

-3.3

86.0

-23.0

63.0

-18.2

44.9

-30.7

-19.8

-5.6

11.4

5.8

105.6

-2.6

103.1

10.2

113.3

-31.0

82.3

-49.5

-43.5

-10.7

22.1

11.4

50.9

-1.1

49.8

6.2

56.0

-17.6

38.4

-37.6

-2.6

-1.8

22.1

20.3

18

Music – A Digital Journey

Music Is The Most Valuable Content

Music Revenue Sources

2.4%

4.3%

9.4%

NEWS

TV SERIALS

WEB SERIES

FILMS

MUSIC

48.3%

CY2022

18.7%

Content that can be monetized multiple times naturally commands greater economic value

19.2%

Music ranks at the top of the content pyramid when ranked on repeated monetization

STREAMING Streaming continued to grow strongly in 2022, up by 11.5% to US$17.5 billion. Paid streaming revenues for CY22 were US$12.7 billion

SYNCHRONISATION Use of recorded music in advertising, film, games and TV grew by 22.4% (US$640.4 million) in 2022. Revenues from synchronization accounted for 2.4% of the global market

PERFORMANCE RIGHTS Performance rights are now a US$2.5 billion revenue stream which grew 8.6% in CY2022

*Source: IFPI GMR (2023)

Subscription audio streams

Performance rights

Ad-supported streams

Physical

Synchronisation

Download & Other digital

Streaming comprised 67% of total revenues in 2022 48.3% of all streams were subscription based

20

Digital Advertising – Key Driver of Indian Music Industry

Indian Digital Ad Industry

(₹ Crs)

51,110

39,315

+29%

21,353

29,784

15,782

13,683

10,859

CY2018

CY2019

CY2020

CY2021

CY2022

CY2023E

CY2024E

The Indian digital advertising industry stood at Rs 29,784 crore by the end of 2022, up from Rs 21,353 crore in the previous year. It has grown at a rate of 39%

This swift growth can be attributed to the rapid development of digital infrastructure and the development of mass market applications of e-commerce, education, entertainment, healthcare, etc.

The highest proportion of spends on digital media is claimed by social media (30%, Rs 8,757 crore), closely followed by online Video (28%, Rs 8,319 crore). Paid search claims 23% (Rs 6,895 crore), while display banners claim 16% (Rs 4,816 crore).

Social media is expected to grow with a CAGR of 31% to have a spend share of 29% by 2024.

On average, Indians spend 2-3 hours on Social Media daily, which is at par with the global average.

73% of the audience belonging to the age group of 45 years to 54 years use YouTube to watch online content.

Source: Dentsu Aegis Network Report 2023

21

Digital Advertising will Dominate Media Spending

Advertising spends on different media

Advertising spends across various media (%) - Forecast

Radio

Cinema

OOH

2.0%

2.0% 0.3%

Print

21.0%

Television

40.0%

35.0%

Digital

45

40

35

30

25

20

15

10

5

40

31

17

6 4 2

0 2018

39

29

20

6 4 2

42

42

26 26

3 3

1

29

23

2 2 0

40

35

21

2 2 0

40

37

19

2 2 0

45

34

Digital

Television

17

Print

OOH

Radio

Cinema

2 2 0

2019

2020

2021

2022

2023E

2024E

The current pie of digital ad spends constitutes 35% of the advertising spends in 2022, and moving forward in 2023 and 2024, the percentage is expected to increase to 40% and 45% respectively.

Source: Dentsu Aegis Network Report 2023

22

Few Industry Reports

dentsu Digital Advertising in India

IFPI Global Music Report

FICCI

EY Media & Entertainment

Report 2023

Ericsson Mobility Report

23

Thank You

Company Details:

Tips Industries Limited

CIN: L92120MH1996PLC099359

Email id: investorrelations@tips.in

Investor Relations Advisors:

Orient Capital (a division of Link Group) Mr. Nikunj Jain | Mr. Amar Yardi +91 9769060608 | +91 7045121239 nikunj.jain@linkintime.co.in| amar.yardi@linkintime.co.in

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