Crompton Greaves Consumer Electricals Limited

rs,

, BSE Limited (“BSE”), Corporate Relationship Department, 2nd Floor, New Trading Ring, P.J. Towers, Dalal Street, Mumbai – 400 001. BSE Scrip Code: 539876 ISIN: INE299U01018 Our Reference: 201/20

rs 5

ufacturing presence Pan India sales footprint (incl. Butterfly): 4.5k+ distributors, 175k+ retailers 5 manufacturing locations Vadodara (1) Baddi (2) Ahmednagar (1) Goa (2) 25 Branches 26 Warehouse

INR 6,870

in FY23, with industry leading EBITDA margins and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash

11.2%

dustry leading EBITDA margins and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash conversion

INR 476

leading EBITDA margins and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash conversion ratio2 I

15%

DA margins and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash conversion ratio2 Interest

1.2x

rgins and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash conversion ratio2 Interest cove

7.7x

and strong cash generation Consolidated financials INR 6,870 Cr 11.2% INR 476 Cr 15% 1.2x 7.7x Revenue EBITDA margin PAT 3 yr. revenue growth1 Cash conversion ratio2 Interest coverage3

28%

ogress: Crompton 2.0 Update Fans Pumps Appliances Lighting ▪ Premium Fans saliency improved to 28% (+250 bps YoY) in Q2 ▪ Largest range of premium BLDC fans in the industry ▪ Market leading gr

250 bps

Crompton 2.0 Update Fans Pumps Appliances Lighting ▪ Premium Fans saliency improved to 28% (+250 bps YoY) in Q2 ▪ Largest range of premium BLDC fans in the industry ▪ Market leading growth of 18%

18%

bps YoY) in Q2 ▪ Largest range of premium BLDC fans in the industry ▪ Market leading growth of 18% YoY in Q2 GTM Excellence ▪ Alternate channel saliency improved to 17% in Q2 vs 13% LY ▪ Doubl

17%

▪ Market leading growth of 18% YoY in Q2 GTM Excellence ▪ Alternate channel saliency improved to 17% in Q2 vs 13% LY ▪ Doubled E-commerce business to deliver Rs. 100 Cr+ in Q2 ▪ 2,500+ Retail ou

“Increase utilization of Butterfly manufacturing assets & consolidate vendors Ensure consolidated spend effectiveness across trade & indirect costs Project Unnati Cost Excellence 1.”

“CAGR Water Heater >3% Coolers >7% Leverage synergy in the home electricals category Range expansion across segments Further build E-Commerce presence Note: Market numbers are as per available industry data 19 Pumps | Consolidate leadership in residential pumps, expand agricultural pumps portfolio Category landscape Growth levers Market statistics Redefine brand position & increase agri-footprint >7k ~1% FY23 Mkt.”

“CAGR Residential Agricultural Solar & Specialty >2% -4% >5%”

“CAGR Chimneys & Hobs Dishwasher >10% <10% Next wave of product innovations Expand reach to next 20 cities Scale up Omnichannel Note: Market numbers are as per available industry data 22 Lighting | Business transformation to drive growth Category landscape Growth levers Market statistics Growth led by product & execution excellence ~15k ~7% FY23 Mkt.”

Cooking gas

1

Pumps

1

Fans

1

Appliances

1

Drive Butterfly-Crompton synergy

1

Residential

1

Agricultural

1

Specialty

1

Consistent dividend payout ratio

1

Large domestic appliances

1

Cooking gas

Increase in coverage Increasing share of women in workforce Rising focus on sustainability Potable water availability Development of affordable housing 12 …industry also evolving rapidly, we see multiple opportunities for growth Multi-category presence by companies Consumers willing to pay premium for differentiated offerings1 Bespoke GTM models Shortened cycle from consumer insights to product launch Move towards omnichannel & D2C sales Continuous disruptions and multiple new entrants2 1. Differentiated offerings include offerings of enhanced features, convenience, sustainability 2. New entrants includes players outside of the consumer electricals industry 13 Crompton 2.0: Key tenets to drive future growth Crompton 1.0 Crompton 2.0 Enabled & empowered organization Consumer need led innovation Pole position in core categories Premiumization of the portfolio XXXX Successful foray into the kitchen Supply chain excellence (quality, cost) Innovation capability built GTM excellence (trade &

Pumps

Residential & Agri 1 3 Finance & Transform ation 6 Innovation & ESG Business Units Kitchen appliances: SDA & Butterfly 1 Sales & service 5 New business initiatives Lighting 2 4 Mfg. & Quality Procure ment Marketing Human Resources Digital & Information 1 2 3 4 5 6 BUs clustered basis common segments New BU created for strategic initiatives Sales & GTM excellence team created under global sales head Dedicated sales structure within lighting BU Centralization of manufacturing, procurement, supply chain Innovation head responsible for leading ESG initiatives Note: Only major modifications in the org structure are highlighted; LDA – Large Domestic Appliances; SDA – Small Domestic Appliances 15 Transformation in Progress: Crompton 2.0 Update Fans Pumps Appliances Lighting ▪ Premium Fans saliency improved to 28% (+250 bps YoY) in Q2 ▪ Largest range of premium BLDC fans in the industry ▪ Market leading growth of 18% YoY in Q2 GTM Excellence ▪ Alternate channel saliency improved to 17% in Q2 v

Drive Butterfly-Crompton synergy

Increase utilization of Butterfly manufacturing assets & consolidate vendors Ensure consolidated spend effectiveness across trade & indirect costs Project Unnati Cost Excellence 1. VAVE – Value Addition and Value Engineering 17 Fans | Consolidate leadership through portfolio premiumization Category landscape Growth levers Market statistics Strengthen the core & increase share in premium segments >11k >7% FY23 Mkt. size (INR Cr) FY 18-23 Mkt. CAGR FY 18-23 Mkt. CAGR Premium1 Mid-Mass >15% <5% 1. More than INR 3k value per fan Note: Market numbers are as per available industry data Greater innovation & agility in new product introductions Bolster leadership position in 'Bharat' GTM excellence for premium segment 18 Large domestic appliances | Reach, range expansion to drive growth Category landscape Growth levers Market statistics Continue to drive market leading growth >6k ~5% FY23 Mkt. size (INR Cr) FY 18-23 Mkt. CAGR FY 18-23 Mkt. CAGR Water Heater >3% Coolers >7% Leverage synergy in

Specialty

New product launch Note: Market numbers are as per available industry data 20 Small domestic appliances | Focus on synergies between Crompton and Butterfly Category landscape Growth levers Market statistics Leverage mutual strengths to grow market position & reach ~20k >10% FY23 Mkt. size (INR Cr) FY 18-23 Mkt. CAGR FY 18-23 Mkt. CAGR Mixer Grinders Cooktops Pressure Cookers >15% >9% >6% Define brand architecture across kitchen appliances Enhance brand awareness & build-out kitchen appliances portfolio GTM Synergies (Crompton + Butterfly) Note: Market numbers are as per available industry data 21 Large kitchen appliances | Foray led by differentiated product offering – annual revenue run rate of INR ~60cr Category landscape Growth levers Market statistics Expand category through continued product differentiation >5k ~10% FY23 Mkt. size (INR Cr) FY 18-23 Mkt. CAGR FY 18-23 Mkt. CAGR Chimneys & Hobs Dishwasher >10% <10% Next wave of product innovations Expand reach to next 20 cities Scal

Consistent dividend payout ratio

40% for FY23 CSR – responsible growth 25 Strategic tenets for a future-ready Crompton Crompton 2.0: Accelerated growth at healthy margins to deliver strong TSR Protect and grow the core • Fans: Strengthen the core & increase share in premium • •

Large domestic appliances

Market leading growth Pumps: Redefine position & increase agri-footprint Win in the Kitchen • Small domestic appliances: Leverage mutual strengths to grow share & reach • Large kitchen appliances: Expand through continued product differentiation Transform Lighting business • Product innovation & positioning • Focussed GTM & sales process enhancement • Range expansion across panels & other segments Foray into new segments • Entry in 2-3 attractive whitespaces, in line with overall vision Brand excellence • Invest in consumer awareness, right brand positioning • Brand architecture redefinition Operational excellence • Manufacturing, quality & cost excellence to improve EBITDA and reinvest in growth GTM excellence • Continue expanding reach & diversify into channel whitespaces • Follow the consumer: Omni channel People & Organization • Autonomy & accountability with BU • Improve speed to market for NPD • Improve employee engagement Digital and technology • Digitally powered sales function