Kalyan Jewellers India Limited

rs 2014

Mr. Ramesh Kalyanaraman joined Mr. T. S Kalyanaraman right from the initial days of Kalyan Jewellers 2014: Raised private equity from Warburg Pincus 2021: Listed Kalyan on NSE & BSE via an IPO 2023: As on

₹160,562

FOCO) in India. 34 Kalyan showrooms (1 FOCO) in the Middle East2 Last Twelve Months Revenues of ₹160,562 Mn and Adj. Profit After Tax1 of ₹5,216 Mn Note: 1 Adjusted PAT calculated as sum of reported PAT

₹5,216

) in the Middle East2 Last Twelve Months Revenues of ₹160,562 Mn and Adj. Profit After Tax1 of ₹5,216 Mn Note: 1 Adjusted PAT calculated as sum of reported PAT and one-time exceptional write off after

₹ 160,562

ghlights 30 Years Since Formation 175 Showrooms in India 34 Showrooms in Middle East 997 ₹ 160,562 Mn "My Kalyan" Grassroots Stores Current Revenues (Last 12 months) 5 23 13 Countries States

₹ 5,216

adjusting for tax using the formula: (Reported PAT + (Exceptional write off amount) *(1-Tax Rate)) ₹ 5,216 Mn Current Adj. Profit After Tax1 (Last 12 months) K A L Y A N J E W E L L E R S I N D I A L I M I

rs 6

fferings Diversified range of product offerings and sub brands targeted at a diverse set of customers 6 7 8 9 Robust and Effective Internal Control Processes Information technology and operations manag

60%

6 68 32 60 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world

30%

68 32 60 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world Hig

10%

2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear 10% Fashion wear Source: Technopak 2nd 3rd Largest gold market in the world Highest component

40%

s Characterised by localised consumer preferences (‘hyperlocal’ nature) Urban India Rural India 40% 60% South Constitutes Largest Pie In The Indian Jewellery Market 70% Share of gold jewellery o

70%

Urban India Rural India 40% 60% South Constitutes Largest Pie In The Indian Jewellery Market 70% Share of gold jewellery out of the total gold demand No Inventory obsolescence risk given rec

20%

mand No Inventory obsolescence risk given recyclability of jewellery North East South West 20% 15% 40% 25% K A L Y A N J E W E L L E R S I N D I A L I M I T E D 11 Key market trends & charact

Note

3

Retail experience

1

Increasing brand consciousness

1

After sales service

1

Safety and security

1

Demonetization

1

GST

1

Mandatory PAN

1

Rural policy push

1

Hallmarking of gold jewellery

1

Safety and security

Shopping experience in spacious, hygienic surrounding; service by well-trained store personnel; robust systems

Hallmarking of gold jewellery

Compulsory from 2021 Source: Technopak K A L Y A N J E W E L L E R S I N D I A L I M I T E D 12 Established brand A Brand Built On Decades Of Trust And Transparency

PIONEERS IN THE INDIAN JEWELLERY RETAILING SPACE IN

Institutionalising Highest Quality Standards Introducing Highest Degree Of Pricing Transparency For Customers Customer Education And Awareness BIS Hallmarking Of Gold Jewellery Even before regulatory mandate Price Transparency Price tags detailing components aid price transparency before customers Product Certification Guarantee of purity, lifetime maintenance, exchange and buy back Product Quality Karatmeters to verify purity of gold jewellery Transparency In Gold Exchange Transparent exchange process; valuation and verification of purity in front of the customer After-sales Service & Staff Training Staff training to drive customer satisfaction and win repeat business K A L Y A N J E W E L L E R S I N D I A L I M I T E D 13 Presence A True Pan-India Player With Expansive Geographical Presence Jammu & Kashmir • 1• 1 Chandigarh • 1 Punjab • 6 Rajasthan • 5 Haryana • 4 Madhya Pradesh • 3 Gujarat • 7 Maharashtra • 16• 2 Pan-India Presence Karnataka • 17 Kerala • 20 • Kalyan Jewellers Stor

Grassroots Network

Facilitator of the neighborhood jeweller proposition in India • Grassroots outreach focused on marketing and customer engagement across urban, semi-urban and rural areas • Significant proportion of gold jewellery demand originates from rural, semi-urban markets where penetration of organised jewellery retail is low • “My Kalyan” centres provide marketing tool to address latent demand in some of these markets ACTIVITIES AND STRATEGIES IMPLEMENTED TO PROMOTE KALYAN BRAND Dedicated “My Kalyan” personnel for door-to-door and direct marketing efforts among local communities Showcase product catalogues Drive traffic to showrooms Purchase advance schemes enrollment Enrich customer database Relationship-building with players in wedding ecosystem 997 ‘My Kalyan“ centres 10 mn Endeavored customer connect each year 16%+ Contribution to revenue from operations in India 3,847 Employees 38%+ Of enrolment to purchase advance schemes in India K A L Y A N J E W E L L E R S I N D I A L I M I T E D 18 Pr

Note

1. 2. Return on Capital Employed (ROCE) calculated as Earnings Before Interest and Tax (EBIT) divided by sum of Average Equity, Average Net Debt (excluding Gold Metal Loan), Average Lease Liabilities COCO (Company Owned Company Operated) showrooms to FOCO (Franchisee Owned Company Operated) K A L Y A N J E W E L L E R S I N D I A L I M I T E D 29 04 P E R F O R M A N C E R E V I E W Recap of Performance through COVID Kalyan Jewellers Has Made Significant Progress Over the Past Few Years Meaningful Progress Across Key Business Metrics … … Supported by Clear Strategic Steps/Direction & Execution Scale & Growth Profitability Returns Leverage Leverage (without GML) FY20 FY23 TTM Revenues – Consol ₹ 1,01,009 Mn ₹ 1,40,714 Mn ₹ 1,60,562 Mn Revenues – India ₹ 78,458 Mn ₹ 1,15,840 Mn ₹ 1,34,193 Mn EBITDA Margin 7.5% 7.9% 7.6% Profit After Tax (PAT) ₹ 1,423 Mn ₹ 4,569 Mn2 ₹ 5,216 Mn2 ROCE ROE Net Debt / EBITDA Net Debt / Equity Net Debt / EBITDA Net Debt / Equity 11.7% 6.7% 3.8 x 1.3 x 2.3 x 0.

Note

1. 2. 3. Return on Capital Employed (ROCE) calculated as Earnings Before Interest and Tax (EBIT) divided by sum of Average Equity, Average Net Debt (excluding Gold Metal Loan), Average Lease Liabilities. Adjusted Profit After Tax considered here. Adjusted PAT calculated as sum of reported PAT and one-time exceptional write off after adjusting for tax using the formula: (Reported PAT + (Exceptional write off amount) *(1-Tax Rate)) Return on Equity (ROE) calculated as Profit After Tax (PAT) divided by Average Equity K A L Y A N J E W E L L E R S I N D I A L I M I T E D 31 Franchise Model Ushering Into New Era of Growth With Franchise Model 1st Franchise store at Aurangabad, Maharashtra First showroom launch Q1FY23 70+ showrooms FY24 End Now 55 Kalyan showrooms in India, 2 Candere showrooms in India, 1 Kalyan showroom in Middle East