SIGNATURENSE9 November 2023

Signatureglobal (India) Limited has informed the Exchange about Investor Presentation

Signatureglobal (India) Limited

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Date

: 9th Novemb

ber, 2023

The Man BSE Lim Corpora 1st Floor Rotunda Phiroze Dalal St

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Scrip C

ode : 54399

Subject

: Investors P

n Presentation

Dear Sir

r/Madam,

Sym

mbol : SIGNA

ATURE

Pursuant Obligati presenta tomorrow

t to the requ ions and Di ation to be m w at 10:00 A

uirement of R sclosure Re made to the A.M.

Regulation 3 equirements) e Investors i

30 read with Regulations in the sched

Part A of S s, 2015, ple duled Invest

Schedule III ease find en tors/Analysts

of the SEBI nclosed here s call to be

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take the abov

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on on your re

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Thankin

ng You,

For SIG (Former

GNATUREG rly known as

GLOBAL (I s Signatureg

NDIA) LIM global (India

MITED a) Private Lim

mited)

RAVI A MANAG

AGGARWA GING DIRE

AL ECTOR

Encl: A

A/a

Regd. Off : 13TH Corp. Off. : U

H FLOOR DR. GO UNIT NO.101,GRO

OPAL DAS BHAW OUND FLOOR, T E‐mai

(FORMERLY K

SIGNATURE KNOWN AS SIGN CIN: U7 WAN, 28 BARAKH TOWER-A, SIGNA il: compliance@sig

GLOBAL (INDIA NATUREGLOBAL 70100DL2000PLC1 AMBA ROAD, CO ATURE TOWER, natureglobal.in, We

A) LIMITED L (INDIA) PRIVAT 104787 ONNAUGHT PLA SOUTH CITY-1 G ebsite: www.signat

TE LIMITED)

ACE, NEW DELHI GURUGRAM HR- ureglobal.in

I- 110001 Phone: 0 - 122001Phone: 012

011-49281700 24-4398011

Q2FY24 INVESTOR PRESENTATION

SIGNATURE GLOBAL

NOV 2023

Disclaimer

Certain statements in this document may be forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties like regulatory changes, local political or economic developments, technological risks, and many other factors that could cause our actual results to differ materially from those contemplated by the relevant forward-looking statements.

SignatureGlobal (India) Limited will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

Operating Highlights

Strategy & Portfolio

Financial Snapshot

Company Overview

The Company sold 1,956 units at an average ticket size of INR 9.5 mn during the first half of the current financial year

Strong Sales Performance

Growing Sales Realizations

•

INR 18,614 mn in H1FY24

Growth of 38% vis a vis H1FY23 at INR 13,530 mn

c. 96% of sales coming from high margin mid income & retail product categories

Elevations of Signature Global City in Sector 93 & Sector 92 (II) in Gurugram

c. INR 9,800 per sq ft in H1FY24 vis a vis c. INR 7,425 per sq. ft. in H1FY23 shows completion in shift to mid income

Strong tailwinds across the region leading to sustainable growth in market prices

•

INR 13,275 mn in H1FY24

Robust Collections

• Growth of 65% vis a vis H1FY23 at INR 8,049 mn

•

Healthy collections allowing for fast paced construction

Portfolio addition of 6.3 million sft during the current financial year in focus micro markets

Operating Cashflow before Investment in Land1

Growing Business Portfolio

•

Achieved an Operating Cashflow before Investment in Land of INR 4,664 mn in H1FY24

Growth of 58% vis a vis H1FY23 at INR 2,943 mn

44.7 mn sqft portfolio of Saleable Area with 17.3 mn sft ongoing and 27.42 mn sft forthcoming; wherein additional 6.3 mn sqft is added in H1FY24 to the existing 21.1 mn sqft.

Aim to deliver ongoing projects by FY26

Forthcoming projects to be launched between FY24 and FY26

4,664

2,943

5,000

4,000

3,000

2,000

1,000

H1FY23

H1FY24

Forthcomi ng, 27.4

Portfolio

Ongoing, 17.3

• New portfolio addition of 6.3 million sft which comprises of 5.84 mn

Location

Estimated Saleable Area2 (in mn sft)

Business Development2

sft in Sector 71, Gurugram (details in slide 17)

•

In the existing portfolio we achieved conveyance of 25.75 acres (3.25 mn sft) of land in Sector 71, Gurugram. Also closing definitive documents of 16.12 acres (1.9 mn sft) of land in Sector 71.

Sector 71, Gurugram

Sohna Elevated Corridor

Manesar

Total

5.84

0.26

0.17

6.27

1Operating surplus before land advance/ acquisition, which reflect the surplus post construction expenses, selling, general and administrative expenses and taxes adjusted from collections 2Saleable Area potential for forthcoming projects including new portfolio additions is based on best estimates as per the current zoning regulations

Healthy gross profit margins and Low Leverage Levels

Revenue being recognized from recently delivered units of Signature Global Park

Financial Performance

•

INR 2,644 mn revenue recognized from operations in H1FY24 vs INR 6,658 mn in H1FY23

Adjusted gross margin of INR 893 million (36.33%) for H1 FY24 vs INR 1,792 million (27.57%) for H1 FY23

• Net Debt / Equity of 0.62x

Net Debt

• Net Debt reduced to INR 3,624 mn as on 30th Sep 2023 from INR

10,939 mn on 31st Mar 2023

•

The Company aims to keep net debt below 1x the projected operating surplus1 for the ongoing financial year

1Operating surplus before land advance/ acquisition reflect the surplus post construction expenses, selling, general and administrative expenses and taxes adjusted from collections

FY24 Guidance

Launches1

Pre-Sales

Collections

45,000

34,306

85,000

56,000

INR Mn

90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

INR Mn

50,000

40,000

30,000

20,000

10,000

INR Mn

50,000

40,000

30,000

20,000

10,000

29,000

19,200

FY23

FY24 (Guidance)

FY23

FY24 (Guidance)

FY23

FY24 (Guidance)

1Estimated booking value of the projects launched or proposed to be launched

Operating Highlights

Strategy & Portfolio

Financial Snapshot

Company Overview

Strong sales momentum

SALES GROWTH OF 38% IN H1FY24 VS H1FY23

SALES CAGR OF 42% DURING FY21-FY23

INR Mn

20,000

15,000

10,000

5,000

18,614

13,530

1.82

1.9

H1FY23 Sales (INR mn)

H1FY24 Area Sold (msf)

3.0

2.0

1.0

0.0

INR Mn

40,000

30,000

20,000

16,903

34,306

25,900

18,614

10,000

4.25

5.46

4.35

1.90

FY21

FY22

FY23

H1FY24

Sales

Sales area (msf)

6.00

5.00

4.00

3.00

2.00

1.00

0.00

H1FY24 SALES COMING FROM HIGH MARGIN MID INCOME PRODUCT

UPWARD SHIFT IN PER SFT REALISATION

Mid Income, 89.8%

Product Split

Gurugram , 93.3%

Region Split

Retail/SC O, 6.7%

Karnal, 0.2%

Sohna, 6.4%

Affordabl e (Retail)*, 3.5%

*Retail Component of Affordable Housing Policy Note : Mid Income includes the retail component of the project

9,800

7,886

4,744

3,977

INR per sft

10,000

8,000

6,000

4,000

2,000

FY21

FY22

FY23

H1FY24

Mid Income projects launched in Q4FY23; strong sales velocity in H1FY24

CITY 93

CITY 92-2

CITY 79B

Particulars

Launch Qtr

# of Residential Units

Residential Units Sold Till 30th Sep 2023

Amount

Mar-23

996

712

Particulars

Launch Qtr

# of Residential Units

Residential Units Sold Till 30th Sep 2023

Amount

Mar-23

688

462

Particulars

Launch Qtr

# of Residential Units

Residential Units Sold Till 30th Sep 2023

Amount

Mar-23

776

326

Sales in H1FY24

INR 6,654 Mn

Sales in H1FY24

INR 3,320 Mn

Sales in H1FY24

INR 2,341 Mn

Seen success in mid income low rise floors since entering the market

CITY 37D

CITY 81

CITY 63-A

Particulars

Launch Qtr

# of Residential Units

Residential Units Sold Till 30th Sep 2023

Amount

Sep-21

1,168

1,136

Particulars

Launch Qtr

# of Residential Units

Residential Units Sold Till 30th Sep 2023

Amount

Sep-21

826

600

Particulars

Launch Qtr

# of Residential Units

Residential Units Sold Till 30th Sep 2023

Amount

Sep-22

288

201

Sales in H1FY24

INR 1,200 Mn

Sales in H1FY24

INR 712 Mn

Sales in H1FY24

INR 1,264 Mn

Growing collections leading to fast paced construction while maintaining low net debt

65% GROWTH IN COLLECTIONS

Particulars

H1FY24

15,000

10,000

5,000

13,275

8,049

H1FY23

H1FY24

COLLECTIONS CAGR OF 57% DURING FY21-FY23

19,200

12,821

13,275

25,000

20,000

15,000

10,000

7,791

5,000

Cash and cash equivalents at the beginning of the year

6,387

Add: Operating surplus before land advance/acquisition

4,664

Total Cash available before Land advance/acquisition

11,051

Less: Land Advance/Acquisition

(2,296)

Net Cash available for Investing and financing activity

8,755

Particulars

Opening Net Debt

Less: Reduction in Net Debt

Closing Net Debt

H1FY24

10,939

(7,315)

3,624

FY21

FY22

FY23

H1FY24

Successful deliveries in recent times gives confidence to customers

SG Park, Sohna

Serenas, Sohna

Orchard Avenue – Sector 93, Gurugram

Roselia, Sector 95A, Gurugram

Sunrise Floors, Karnal

Grand Iva, Sector 103, Gurugram

Strong Portfolio of 44.7 msf across Ongoing and Forthcoming projects

Ongoing projects of 17.3 msf saleable area

Forthcoming projects of 27.4 msf saleable area1

Strong project pipeline to result in sustainable growth

Category

Affordable

Mid Income - Gurugram

Mid Income - Sohna

Others – Retail/SCO

63.1

91.6

52.2

15.7

5.6

7.5

3.8

0.4

97.4%

25,337

71.8%

45,865

96.0%

20,8291

57.7%

3,362

Total

222.5

17.3

95,393

1Includes INR 7,135 mn which has been recognized as revenue till 30th Sep 2023 as OC’s are received unit wise in Low Rise Mid Income

c. 110,000 mn1 of Revenue yet to be recognized from Ongoing Projects

Collected2

To Be Collected

Value of Unsold3

Ongoing Portfolio

40,495

47,762

23,000

111,258

30,000

60,000

90,000

120,000

1Does not include any minor unsold area or future collection from Completed Projects which would lead to additional revenue recognition 2Does not include INR 7,135 mn which has been recognized as revenue in Ongoing Projects till 30th Sep 2023 as OC’s are received unit wise in Low Rise Mid Income 3Estimated value of unsold inventory basis company analysis

Mid Income - Sohna 22%

Affordable 33%

Others 2%

Mid Income - Gurugram 43%

• Ongoing projects are expected to be completed

between FY24 - FY26

•

Estimated revenue recognition of c. INR 110,000 mn over FY24 – FY26

Estimated collection of c. INR 70,000 mn from ongoing projects over FY24 – FY26

Focus across three distinct micro markets fueled by world class infrastructure

THREE FOCUS AREAS

1) Sector 71

11.25 mn sft1

Proximity to all prime areas of Gurugram; red light free to Golf Course Road in future

2) Sohna Elevated Corridor

7 mn sft1

Opened in 2022; Closer to Cybercity and MG Road than parts of Gurugram

3) Sector 37D 3.1 mn sft1

Dwarka Expressway to be inaugurated in FY24 by Hon’ble Prime Minister

37D

1Saleable Area potential for forthcoming projects in the focus area - based on best estimates as per the current zoning regulations

Ongoing projects

Strong pipeline of mid income housing projects across focused micro markets; aim to launch by FY26

Location

Project

Land (in acres)

Estimated Saleable Area 1(in sft)

Group Housing

Sector 71, SPR

Residential

Sector 37D, DXP

Sohna Corridor

Mixed Use Land

Group Housing

Low Rise Floors

Industrial Plots

Low Rise Floors – Manesar

Other

Industrial Plots – Manesar

Various

Total

22.5

23.6

25.1

20.2

2.3

1.7

5.2

134.0

150.4

31.4

416.5

3.0

2.7

5.5

2.7

0.3

0.1

0.3

4.6

2.0

0.9

3.1

27.4

Each focus area has distinct price point thus catering to diverse consumers

Market

BSP*

Sector 71

INR 13,000 psft

Sector 37D

INR 11,000 psft

Sohna Corridor

INR 8,000 psft

*Subject to market conditions.

1Saleable Area potential for forthcoming projects is based on best estimates as per the current zoning regulations

Business Development - Sector 71 portfolio crosses 10 mn sft

New additions to portfolio

Update on existing portfolio

Location

Land Area (acres)

Usage

Estimated Saleable Area (in mn sft)1

Status

Location

Land Area (acres)

Usage

Estimated Saleable Area (in mn sft)1

Status as on RHP

Current Status

Sector 71

25.13

Mixed Land Use

5.50

Sector 71

4.26

Residential

Sohna

5.44

Low Rise Floors

Industrial Plots

Manesar

Low Rise Floors

8.48

Manesar

Industrial Plots

Total

43.31

0.34

0.18

0.08

0.12

0.05

6.27

SPA executed, Company acquisition under process

Binding Term Sheet for Collaboration

Registered Collaboration

Sector 71

25.75

Residential

3.25

Company had entered into an ATS

Sale deed registered

Sector 71

16.12

Residential

1.90

Company had entered into an ATS

Status quo

Total

41.87

5.15

1Saleable Area potential for forthcoming projects is based on best estimates as per the current zoning regulations

Operating Highlights

Strategy & Portfolio

Financial Snapshot

Company Overview

1919

Consolidated PL Snapshot

PL Statement (INR mn)

H1FY24 H1FY23

Y-o-Y%

FY23

Adjusted Gross Margin % & Adjusted EBITDA Margin %

Revenue from real estate properties

- Mid Housing

- AHP

1,984

1,524

30.22%

474

4,976

-90.48%

Total Revenue from real estate properties

2,458

6,500

6,671

8,560

15,231

Cost of Goods Sold

(1,785)

(5,284)

(12,329)

Adj. Gross Profit(i) Adj. Gross Profit %(ii)

893

1,792

36.33% 27.57%

Other operating revenue & income

419

227

Employee Cost

SG&A

Other expenses

Adj. EBITDA(iii) Adj. EBITDA %(iv)

(510)

(384)

(241)

(394)

(297)

(435)

177

892

6.71% 13.40%

4,079

26.78%

405

(885)

(908)

(534)

2,156

13.88%

50%

40%

30%

20%

10%

•

26.78%

13.88%

14.78%

3.04%

36.33%

6.71%

FY22

FY23

H1FY24

Adjusted Gross Margin

Adjusted EBITDA Margin

Decline in revenue recognition during H1FY24 versus H1FY23 due to lower completions

Improvement in Adjusted Gross Profit margin due to recognition from higher margin products

Notes: (i) Adjusted Gross Profit is calculated as revenue from real estate operations (comprises revenue from sale of real estate properties, forfeiture income/cancellation charges, compensation received on compulsory acquisition of land and other operating income related to real estate business) less cost of sales relating to real estate operations (i.e. cost of sales as reduced by finance cost written off through cost of sales and cost of sales relating to contracting business). (ii) Adjusted Gross Profit Margin is calculated as Adjusted Gross Profit divided by revenue from real estate operations (comprises revenue from sale of real estate properties, forfeiture income/cancellation charges, compensation received on compulsory acquisition of land and other operating income related to real estate business). (iii) Adjusted EBITDA refers to earnings before interest, taxes, depreciation, amortization (“EBITDA”), plus finance cost written off through cost of sales and Adjustment of gain/loss on fair valuation of derivative instruments and impairment of Goodwill. (iv) Adjusted EBITDA Margin is calculated as Adjusted EBITDA divided by revenue from operations.

Healthy balance sheet with improved equity and reduced debt levels

Balance Sheet (INR mn)

Sep-23

Mar-23

Total equity

Minority interests

Non-current liabilities

Current liabilities

Total liabilities and equity

Fixed assets

Other non-current assets and advances

Current assets

Total assets

5,884

8,807

55,215

69,933

689

2,981

66,263

69,933

475

13,263

46,226

59,991

729

2,608

56,654

59,991

•

Breakup of Net Debt as of 30th Sep 2023 :

Particulars

Gross Debt

Less : Cash & Cash Eq

Net Debt

INR mn

11,294

(7,670)

3,624

•

Strong improvement in Net Worth of the company post IPO which stands at INR 5,884 mn

Improvement in Debt-to-Equity ratio with Net Debt/Equity at 0.62x

Net Debt Position of the Company with Growing Operating Cashflows

Operating Surplus1 and Net Debt2 (INR mn)

Lenders to Signature Global

10,939

H1FY24 Operating Surplus1 of INR 4,683 mn

5,573

2,489

5,173

4,701

6,912

3,624

Mar-21

Mar-22

Mar-23

Sep-23

Net Debt

Operating Surplus

INR 3,624 mn Net Debt allows room for portfolio growth

1 Operating surplus before land advance/ acquisition reflect the surplus post construction expenses, selling, general and administrative expenses and taxes adjusted from collections 2 Net debt comprise of non-current and current debts (including trade payables and other financial liabilities) as reduced by cash and cash equivalents, bank balances other than cash and cash equivalents and current investments

Strong debut at the stock exchange

Issue details

Share price performance – stellar 76% return from offer price

Issue Size

Fresh issue size

Offer for sale issue size

Total issue size

INR mn

6,030

1,270

7,300

Listing price - 444

685

585

485

385

679

Closing price as on 8th Nov

p e S - 7 2

p e S - 9 2

t c O - 1

t c O - 3

t c O - 5

t c O - 7

t c O - 9

t c O - 1 1

t c O - 3 1

t c O - 5 1

t c O - 7 1

t c O - 9 1

t c O - 1 2

t c O - 3 2

t c O - 5 2

t c O - 7 2

t c O - 9 2

t c O - 1 3

v o N - 2

v o N - 4

v o N - 6

v o N - 8

Offer price of INR 385

Subscription – Public issue oversubscribed by 12 times

Key IPO Investors

Category

Institutional ("QIB")

Non - Institutional Investors ("NII")

NII - Bid above INR 0.1 mn

NII - Bid between INR 0.2 mn to INR 0.1 mn

Retail ("Individual")

Total

Book size (INR Mn)

Subscription (INR Mn)

2,290

1,095

730

365

730

30,610

15,537

12,125

3,422

4,940

No. of times

13.37

14.19

16.61

9.38

6.77

4,115

51,087

12.41

The Nomura Trust And Banking Co.

BOFA Securities

Kotak MF

Quant MF

Bandhan MF

Lionglobal Investment Funds

Eastspring Investments

Nippon India

Max Life Insurance

TROO Capital Limted

Morgan Stanley Asia

Citigroup Global Markets

Societe Generale

Goldman Sachs (Singapore)

Segantii

BNP Paribas

>55k public shareholders on the date of listing

Operating Highlights

Strategy & Portfolio

Financial Snapshot

Company Overview

2424

Largest Player in Delhi NCR’s Affordable and Lower Mid-Income Housing Market

Focus on Affordable & Mid Income housing

Disciplined Approach to Land Acquisition

• Commenced operations# in 2014 with focus on affordable

• Lead-time from acquisition of land to launch of projects

housing

• Ventured into mid-income housing market in 2017 with

first project launch under DDJAY scheme

has been typically upto 18 months

• High asset turnover without taking significant debt

Well Established Brand in the Delhi NCR market

• Signature Global has a strong brand recall

Strong Project Pipeline

• On-going pipeline of 17.3 msf2,3

• Sales team of 141 members4 & network of 9842 channel

• Forthcoming pipeline of 27.4 msf2,3 of saleable area

partners3

Leading Position in Delhi NCR in less than a decade • Market share1 of 19% in Delhi NCR and 30% in Gurugram

in terms of units supplied < INR 8Mn

• Achieved sales bookings of INR 34,306 Mn in FY23 and

42.46% sales CAGR in last three years (FY21-FY23)

High corporate governance with Marquee Equity Investors in the Issuer Company

* rounded off from two decimal points # through its Subsidiary, Signature Builders Private Limited 1: From CY 2019 to CY 2021 (Source Anarock Report) 2: As of 30 September,’23 3: Saleable Area potential for forthcoming projects including new portfolio additions is based on best estimates as per the current zoning regulations 4: As of 31st March,’23

Track Record of Execution Delivered Housing Projects Totaling to c. 8.1 msf1

Solera

Synera

Grand Iva

Orchard Avenue

Serenas

Sector 107, Gurugram

Sector 81, Gurugram

Sector 103, Gurugram

Sector 93, Gurugram

Sector 36, Sohna

1,157 units

898 units

1,581 units

800 units

1,418 units

Best Affordable Developer of the Year at the 13th Annual Estate Awards 2021

Developer of the Year, Residential, at the 13th Realty+ Awards (North), 2021

Urban Development Conclave, 2022- DTCP2, Govt. of Haryana recognized development - Solera 107 & Sunrise Floors

1As of Mar 1 , 2023, Company has 12 Completed Projects with a Saleable Area of 6.1 mn square feet. Ongoing Projects have additionally received occupation certificates for 1.4 mn sft Saleable Area and Promoter Holding Company, Sarvpriya Securities Private Limited, has also completed an aggregate Saleable Area of 0.6 mn square feet in two projects 2:DTCP Directorate of Town and Country Planning, Haryana

… With Quick Turnaround of Land Resources

2.2 msf of Individual Floors completed

Sunrise & Karnal City : Completed 906 Units

Disciplined approach to land acquisition leading to quick turnaround of up to 18 months from acquisition to launch

Project

Land Acquisition Date

Launch Date

Synera#

Grand Iva#

Park 4##

City 37D##

Apr 8, 2014

Sep 21, 2015

Nov 6, 2019

Dec 9, 2019

Dec 27, 2014

Oct 14, 2015

Aug 4, 2020

July 15, 2021

Time from Land Acquisition to Launch (Years)

0.7

0.1

0.7

1.6

Park Series: Completed 1,412 units

Construction timelines of 4 yrs – 5 yrs despite NGT1 bans on construction and COVID related disruptions

Project

Solera

Synera

Grand Iva

Sunrise

Roselia 2

EC Date2

OC Receipt Date3

Construction Period (Years)4

Jan 5, 2015

Mar 9, 2015

Sep 29. 2016

Apr 4, 2018

Jan 28. 2019

Oct 3, 2018

Oct 24, 2019

Apr 20, 2021 Oct 21, 2021 5

May 06, 2022

3.7

4.6

3.6

3.3

Quick turnaround model has enabled to generate cash flows in a short period to support further developments

# Date of launch represents the start date of application from published advertisement in the newspaper; ## Date of launch represents the date of first booking with respect to DDJAY and other projects 1- NGT- National Green Tribunal (The NGT has, in recent times imposed a number of restrictions on real estate developers and construction activities to curb pollution levels in the months of December and January in north India) 2 EC- Environment Clearance ; 3 OC- Occupation Certificate ; 4: Construction period is time period between receipt of Environment Clearance and Occupation Certificate; 5. Date of last occupation received for last residential unit in the project

Well Established Brand and Strong Distribution Network Focused on Mid-Income Segments

Well entrenched sales and distribution network driving customer acquisition

Strong Brand Recall

Strong Distribution Network

 Strong in-house direct sales team of 41 members1 and indirect

sales team of 100 members1

 Wide network of 9843 active channel partners driving customer

traffic to the website

 Digital experience centers and augmented reality for project

walkthroughs providing immersive experience for customers

Engaged celebrity brand ambassadors for various campaigns

Campaign Name

Response2

Kiraye se Azadi

56.79 mn views

Apne Ghar Pe Kaisa Lockdown (featuring Vidya Balan)

Independent Independent You

Floors

for

4.10 mn views

4.40 mn views

Diwali Apne Ghar Wali

20.40 mn views

Life at Signature Global TVC

13.81 mn views

Smart Decision (featuring Vidya Balan)

5.14 mn views

Effective marketing and distribution strategy with several national level campaigns to increase brand reach

1 As of March 31 2023 ; 2 As of August 21, 2023 3 As of Sep 30 2023

Standardized Product Leading To Low Design Costs & Higher Design Efficiencies…

Using Aluminium Formwork Technology to Reduce Construction Time



Imported the Aluminum formwork technology providing a competitive edge

 Reduced structure cost  Increased pace of construction  Results in strong and high-quality structures

Standardization providing unique advantages

Standardization

product

design,

technical

specifications and layout plans

Low design costs allowing faster replication

Quick turnaround at predictable costs,

leading to

efficient execution on a larger scale

Standardization helping provide high quality products at competitive prices to consumers

Leveraging Technology for efficiency & scale

Digital Integration of all stakeholders

Strong emphasis on digital sales

 Stronger Internal Controls  Stronger Internal Controls  Human Resource Management Software  Human Resource Management Software  Strong Linkage with Core ERP  Strong Linkage with Core ERP

SAP

SALESFORCE

 Strong Tools for Pre & Post Sales Management  Strong Tools for Pre & Post Sales Management  Better Lead Generation & Follow Ups  Better Lead Generation & Follow Ups  Automated Sales Booking System  Automated Sales Booking System  Enhanced Customer Experience  Enhanced Customer Experience

Projects being sold through various digital channels including website since 2014

AHP projects sold exclusively through digital channels mandated by “DTCP” since Jan 2022

Selling units digitally enhancing scale and reach of brand and enabling faster sales

100% Digitally Sold Projects

Continued focus on digitization leading to faster sales, greater efficiency and reduced manpower costs

DTCP- Directorate of Town and Country Planning, Haryana

Trusted brand with strong campaign being run at a national level

• Relatable brand ambassadors like Vidya Balan and

Vijay Raaz

• Company has strong presence across social media and has touched c. 30 mn social media users

•

Strong in-house direct sales team of 43 members1 and indirect sales team of 96 members1

• Wide network of 9842 active channel partners

driving customer traffic to the website

• Digital experience centers and augmented reality for

project walkthroughs providing immersive experience for customers

1As on 31st March 2023 2As on 30th Sep 2023

High Quality Board & Experienced Management Team

Name

Designation

Brief Profile

Independent Directors

Pradeep Kumar Aggarwal

Chairman & Whole- Time Director

8+ years of experience in real estate industry; Served as MD on the board of SMC Comtrade Limited for 10 years

Lalit Kumar Aggarwal

Vice Chairman & Whole-Time Director

7+ years of experience in real estate; responsible for the construction, marketing and HR aspects

Ravi Aggarwal

Managing Director

9+ years of experience in real estate; CA; Responsible for overall business development of Company; Ex-Director of SMC Insurance Brokers

Devender Aggarwal

Joint MD & Whole-Time Director

11+ years of experience in real estate; Plays key role in formulation & implementation of Company’s forward plans;

Rajat Kathuria

Chief Executive Officer

CA; Previously worked with Ernst & Young LLP for over 9 years & served as a Director with KPMG India for over 4 years

Sanjay Kumar Varshney

Chief Operating Officer

Previously Corenthum as (construction & planning)

associated with Mahagun,

Senior

Vice

the President

Meghraj Bothra

Company Secretary & Compliance Officer

ICSI; ICMAI; Worked with ‘Digispice Technologies Ltd , DCM Shriram Ltd & Dhanuka Pesticides Ltd

Manish Garg

Chief Financial Officer

CA; Previously associated with Bhargava Garg & Asso, Jaiprakash Asso Ltd, ATS Infra Ltd & JM Housing Ltd

Kundan Mal Agarwal Ex-director on board of SMC Global Securities Ltd & Moneywise Financial Services

Venkatesan Narayanan

Served in Centrum Infrastructure and Realty Limited, and was an independent director of Industrial Investment Trust Limited

Chandra Wadhwa

Holds a certificate of registration to act as an insolvency professional ; Admitted as a fellow member of the ICSI, ICWA

Lata Pillai Served (large “group corporates)” at Yes Bank Limited for a period of over two years

president

the

Focus On Sustainable Development

Waste Management

Use Of Solar Panels

Use Of LED lights

Green Building Initiatives

Green Building Initiatives (Water Management)

Use of Low Flow Fixtures

INDUSTRY LEADING CERTIFICATIONS

Green Building Certification*

IGBC Certification

Occupational Health & Safety

Quality Management Systems

Environmental Management System

All projects launched between FY20-FY22 have been either Edge or IGBC certified

*EDGE is a registered trademark of IFC

THANK YOU

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