FSN E-Commerce Ventures Limited

rs,

mited Corporate Relationship Department, 2nd Floor, New Trading Wing, Rotunda Building, P.J. Towers, Dalal Street, Mumbai – 400 001 Symbol: NYKAA Dear Sirs, Sub: Investor Presentation Scrip Cod

Rs. 14,983

nce 2 Performance Highlights 3 Q2 FY24: Strong profitable growth NSV Revenue from Operations Rs. 14,983 MM Rs. 15,070 MM +24% YoY Growth +22% YoY Growth Gross Profit Rs. 6,496 MM +16% YoY Growth Gr

Rs. 15,070

ance Highlights 3 Q2 FY24: Strong profitable growth NSV Revenue from Operations Rs. 14,983 MM Rs. 15,070 MM +24% YoY Growth +22% YoY Growth Gross Profit Rs. 6,496 MM +16% YoY Growth Gross Margin* 43.

24%

3 Q2 FY24: Strong profitable growth NSV Revenue from Operations Rs. 14,983 MM Rs. 15,070 MM +24% YoY Growth +22% YoY Growth Gross Profit Rs. 6,496 MM +16% YoY Growth Gross Margin* 43.1% (221

22%

ng profitable growth NSV Revenue from Operations Rs. 14,983 MM Rs. 15,070 MM +24% YoY Growth +22% YoY Growth Gross Profit Rs. 6,496 MM +16% YoY Growth Gross Margin* 43.1% (221 bps YoY) EBITDA

Rs. 6,496

enue from Operations Rs. 14,983 MM Rs. 15,070 MM +24% YoY Growth +22% YoY Growth Gross Profit Rs. 6,496 MM +16% YoY Growth Gross Margin* 43.1% (221 bps YoY) EBITDA Rs. 806 MM +32% YoY Growth PBT R

16%

tions Rs. 14,983 MM Rs. 15,070 MM +24% YoY Growth +22% YoY Growth Gross Profit Rs. 6,496 MM +16% YoY Growth Gross Margin* 43.1% (221 bps YoY) EBITDA Rs. 806 MM +32% YoY Growth PBT Rs. 133 M

43.1%

70 MM +24% YoY Growth +22% YoY Growth Gross Profit Rs. 6,496 MM +16% YoY Growth Gross Margin* 43.1% (221 bps YoY) EBITDA Rs. 806 MM +32% YoY Growth PBT Rs. 133 MM 51% YoY Growth PAT** Rs. 78

221 bps

24% YoY Growth +22% YoY Growth Gross Profit Rs. 6,496 MM +16% YoY Growth Gross Margin* 43.1% (221 bps YoY) EBITDA Rs. 806 MM +32% YoY Growth PBT Rs. 133 MM 51% YoY Growth PAT** Rs. 78 MM 50% Y

Rs. 806

oY Growth Gross Profit Rs. 6,496 MM +16% YoY Growth Gross Margin* 43.1% (221 bps YoY) EBITDA Rs. 806 MM +32% YoY Growth PBT Rs. 133 MM 51% YoY Growth PAT** Rs. 78 MM 50% YoY Growth EBITDA Margi

32%

oss Profit Rs. 6,496 MM +16% YoY Growth Gross Margin* 43.1% (221 bps YoY) EBITDA Rs. 806 MM +32% YoY Growth PBT Rs. 133 MM 51% YoY Growth PAT** Rs. 78 MM 50% YoY Growth EBITDA Margin* 5.4%

Rs. 133

MM +16% YoY Growth Gross Margin* 43.1% (221 bps YoY) EBITDA Rs. 806 MM +32% YoY Growth PBT Rs. 133 MM 51% YoY Growth PAT** Rs. 78 MM 50% YoY Growth EBITDA Margin* 5.4% (38 bps YoY) PBT Margin*

“No representation, warranty or undertaking, express or implied, is made or assurance given that such statements, views, projections or forecasts in the Presentation, if any, are correct or that any objectives specified herein will be achieved.”

Notes

3

Notes

1. 2. Amortization includes the depreciation on RoU (Right of Use Assets) Finance cost includes the interest cost on lease liabilities (Net of Interest Income on Security Deposit & Gain on cancellation of lease) Q2 FY24: Improvement in operating profitability 5.0% -221 bps 213 bps -27 bps 13 bps 85 bps -25 bps 5.4% Gross margin of Q2FY24 is in line with the long- term trend. It was impacted due to service income for BPC vertical and increase in NSV mix of eB2B: Superstore (others vertical) Fulfilment expense improvement driven by regionalization strategy (reduced air shipment ratio & freight cost per order) along with shift optimization across fulfilment centres Q2FY23 EBITDA Margin Gross Profit Fulfilment cost Marketing & advertisement expense Selling and distribution expense Employee benefits expense Other Expenses Q2FY24 EBITDA Margin Marketing expenses have slightly increased due to Branding Media spends Rs MM Gross Profit Q2FY23 Q2FY24 Delta YoY Growth 5,577 6,496 919 16% Fulfilme

Notes

1. Branding Media & Production Cost is not considered for Contribution Profit as it is not allocatable, and its benefit accrue over long term 2. Fulfilment expenses include freight, payment gateway charges, warehouse off-roll manpower, warehouse operation expenses and packaging expenses 3. Selling and distribution expenses include BA/BDE cost, 3P channel commission, distributor expenses and customer care service charges 51 Glossary Term Description Annual Unique Transacting Customers Annual Transacting Customers, with respect to beauty and personal care, denotes Annual Transacting customers on the Nykaa websites and mobile applications and physical stores. Annual Transacting customers, with (AUTC) respect to Fashion, denotes Annual Transacting customers on the Nykaa Fashion website and the mobile application, with respect to Others, denotes Annual Transacting customers on the Nykaa Man website and the Unique customers identified by their email-id or mobile number who have placed at lea

Notes

1. Branding Media & Production Cost is not considered for Contribution Profit as it is not allocatable, and its benefit accrue over long term 2. Fulfilment expenses include freight, payment gateway charges, warehouse off-roll manpower, warehouse operation expenses and packaging expenses 3. Selling and distribution expenses include BA/BDE cost, 3P channel commission, distributor expenses and customer care service charges 56