Crompton Greaves Consumer Electricals Limited

rs,

ed (“BSE”) To, , nd Floor, New Trading Ring, Corporate Relationship Department, 2 P.J. Towers, Dalal Street, BSE Scrip Code: 539876 Mumbai – 400 001. ISIN: INE299U01018 Our Reference: 177/202

28%

emiumization GTM excellence Brand Investments Innovation ▪ Premium Fans saliency improved to 28% (+250 bps YoY) ▪ Brand Architecture of Mini- series in Pumps ▪ Improved premium saliency in L

250 bps

zation GTM excellence Brand Investments Innovation ▪ Premium Fans saliency improved to 28% (+250 bps YoY) ▪ Brand Architecture of Mini- series in Pumps ▪ Improved premium saliency in Lights cate

31%

mps ▪ Improved premium saliency in Lights category ▪ Doubled E-commerce ▪ A&P spends grew by 31% business YoY ▪ Alternate channel saliency improved to 17% vs 13% LY ▪ 2,500+ Retail outlets

17%

ed E-commerce ▪ A&P spends grew by 31% business YoY ▪ Alternate channel saliency improved to 17% vs 13% LY ▪ 2,500+ Retail outlets transformed so far ▪ Rolled out high impact marketing campa

13%

mmerce ▪ A&P spends grew by 31% business YoY ▪ Alternate channel saliency improved to 17% vs 13% LY ▪ 2,500+ Retail outlets transformed so far ▪ Rolled out high impact marketing campaign for

9%

d marketing campaigns to support new product launches ▪ Share of business from new products at 9% of Total Revenue Change in Chairman & New Appointments to Board Mr. D. Sundaram New Appointmen

8.7%

tations for FY24 vs FY23 Consumer confidence on it‘s recovery path after a brief pause in Jul’23 8.7% 7.2% 6.1% 7.8% Indian GDP growth1 % Consumer Confidence Index 6.5% 6.0% 5.7% 6.5% FY22 F

7.2%

s for FY24 vs FY23 Consumer confidence on it‘s recovery path after a brief pause in Jul’23 8.7% 7.2% 6.1% 7.8% Indian GDP growth1 % Consumer Confidence Index 6.5% 6.0% 5.7% 6.5% FY22 FY23 Q

6.1%

FY24 vs FY23 Consumer confidence on it‘s recovery path after a brief pause in Jul’23 8.7% 7.2% 6.1% 7.8% Indian GDP growth1 % Consumer Confidence Index 6.5% 6.0% 5.7% 6.5% FY22 FY23 Q4 FY23

7.8%

s FY23 Consumer confidence on it‘s recovery path after a brief pause in Jul’23 8.7% 7.2% 6.1% 7.8% Indian GDP growth1 % Consumer Confidence Index 6.5% 6.0% 5.7% 6.5% FY22 FY23 Q4 FY23 Q1 FY

1 %

ence on it‘s recovery path after a brief pause in Jul’23 8.7% 7.2% 6.1% 7.8% Indian GDP growth1 % Consumer Confidence Index 6.5% 6.0% 5.7% 6.5% FY22 FY23 Q4 FY23 Q1 FY24 Q2 FY24E Q3 FY24E Q

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Mixer Grinders

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Water Heaters

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Lighting

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Sewage Pump

1

On-ground events

1

High-octane Distributor Meet

1

Large domestic appliances

1

Registered Office

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Financial Highlights

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A/a Public Investor Presentation Q2 FY24 3rd November 2023 Disclaimer This presentation does not constitute an offer from Crompton Greaves Consumer Electricals Ltd. or any of its affiliates (“Crompton”) to any party and the information contained herein will not form the basis of any contract. Neither Crompton nor any of their respective affiliates, shareholders, directors, employees, agents or representatives makes any warranty or representation as to the accuracy or completeness of the information contained herein (including statements of opinion and expectation, whether communicated in written, oral, visual or electronic form) or as to the reasonableness of any assumptions contained herein. In particular, no representation or warranty is given as to the achievement or reasonableness of, any information. Consequently, neither Crompton nor any of their respective affiliates, shareholders, directors, employees, agents or advisors shall be liable for any loss or damage (direct or indirec

Mixer Grinders

Hyperjet – Fan with remote control, high air delivery, Anti rust aluminium blades, modern slim motor design Appl. • BOLTMIX series- 750W mixer range, heavy duty powertron motor & motor venti X technology Fans ▪ ▪ Cookie - Wide voltage range, metal body construction, remote control, Premium aesthetics ▪ Groove Plus- Stylish attractive colours, 60% energy saving, remote control • QuestaRyl X- 750W, powertron motor, Inbuilt pulse switch, Ergonomic Jar handles

Water Heaters

• • Versa Horizontal- 10/15/25 L horizontal water heater suitable for low ceilings Acqua DLX 3L- 5 star rated IWH

Lighting

Lights • • Senso Batten (20W)- superior performance & built quality Laser Ray Xtreme (40W/50W)– surge protection up to 4KV, metal body, up to 50 % energy savings Pumps

Sewage Pump

▪ STP Series- Anti Rust coating, Handles fibrous solids ▪ CCP series- Anti rust CED coating, single phase pump, fitted with float switch 18 Butterfly Performance Butterfly Performance: Focus on optimizing channel mix and shift in festive season Performance Highlights Revenue (Rs. Cr) 368 306 621 525 1 Q2 Revenue at Rs. 306 Cr (-17% YoY); Retail and Modern Trade continued to grow amidst demand slowdown ❑ Shift in festive season to Q3 has resulted in delayed pre-buying; One-off corporate sales in Q2 FY23 ❑ However, Onam festival in Sep’23 boosted sales, especially in Kerala ❑ Several activities were conducted to drive customer engagement and reinvigorate channel Q2 FY23 Q2 FY24 H1 FY23 H1 FY24 ❑ Investments into capability building, strengthening the ‘Butterfly’ brand, optimizing operations and R&D continue EBIT (Rs. Cr) 40 20 2 Material Margin at 37.0% (+170 bps) ❑ Driven by rebound in trade channel, value engineering and cost optimization 62 36 initiatives Q2 FY23 Q2 FY24 H1 FY23 H1 FY

High-octane Distributor Meet

100+ Channel Partners gathered for a 2-day event at Grand Hyatt, Kochi 2) Bigg Boss Season 7 Kitchen Partner Sponsorship 3) SIIMA Awards (South) Associate Sponsorship 21 New Product launches in Q2 Cooking Food Processing Cookware Range & Water Solutions Shakti Series (Bolt 3B Shakti/Ace Shakti) Commercial Juicer (Juice Master) Economical Food Processor (Online exclusive) Coral Non-stick Cookware Matchless Multi-Kettle Magnum Series JMG (Magix) TTWG (Magnum Series-2l/1.5l) Tez Tri-ply cookware Vacuum Flasks Blueline Thermal cooker 22 Award: Iconic Brand of India ‘Butterfly’ brand was honored with the prestigious title of 'Iconic Brand of India' at the 6th edition of the Iconic Brands of India (IBI) event, presented by The Times Group. 23 Financial Performance Crompton Consolidated Q2 Financial Performance: Revenue growth at 5% YoY; Margins remained muted Particulars Net Sales Less: Material Cost Material Margin as a % of Net Sales EBITDA as a % of Net Sales Less: Depreciation & Amortiza