RRKABELNSE28 January 2025

R R Kabel Limited has informed the Exchange about Investor Presentation

R R Kabel Limited

28 January 2025

Corporate Relationship Department BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai – 400 001

National Stock Exchange of India Limited Exchange Plaza, Plot No. C-1, Block G, Bandra – Kurla Complex, Bandra (East), Mumbai – 400 051

Script Code: 543981

Symbol: RRKABEL

Sub: Corporate Presentation under Regulation 30 of SEBI (Listing Obligations and Disclosure

Requirements) Regulations, 2015.

Dear Sir/Madam,

In accordance with Regula(cid:415)on 30 of SEBI (Lis(cid:415)ng Obliga(cid:415)ons and Disclosure Requirements) Regula(cid:415)ons, 2015, please find enclosed herewith the corporate presenta(cid:415)on on Un-audited (Standalone and Consolidated) Financial Results of the Company for the quarter and nine months ended 31 December 2024.

Kindly take the same on your record.

Thanking you,

Yours sincerely,

For R R KABEL LIMITED

Anup Vaibhav C. Khanna Company Secretary and Compliance Officer M. No. – F6786

Investor Presentation January 2025

Safe Harbor

This presentation and the accompanying slides (the “Presentation”), which have been prepared by RR Kabel Limited (the “Company’), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment whatsoever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company.

This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the industry in India and world-wide, competition, the company’s ability to successfully implement its strategy, the Company's future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cashflows, the Company's market preferences and its exposure to market risks, as well as other risks. The Company's actual results, levels of activity, performance or achievements could differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third-party statements and projections.

All Maps used in the presentation are not to scale. All data, information, and maps are provided "as is" without warranty or any representation of accuracy, timeliness or completeness

2

Q3 FY25 – Results

3

Q3 FY25 : EBITDA and PAT Margins Rise Sequentially, Revenue Shows Y-o-Y Growth

Revenue from Operations

Operating EBITDA & EBITDA Margin (%)

PAT & PAT Margin (%)

INR in Crs

6.9%

4.7%

6.2%

7.2%

5.4%

4.3%

2.7%

3.8%

4.5%

3.4%

+11.6%

5,400.4

4,840.5

-15.9%

347.3

292.0

-16.8%

219.4

182.5

+9.1%

1,633.5

1,810.1

1,782.2

112.6

-1.4%

85.6

111.0

71.0

-3.3%

49.5

68.6

Q3FY24

Q2FY25

Q3FY25

9MFY24

9MFY25

Q3FY24

Q2FY25

Q3FY25

9MFY24

9MFY25

Q3FY24

Q2FY25

Q3FY25

9MFY24

9MFY25

Revenue :- ✓ Moderate revenue growth of 8% in W&C segment and impressive revenue growth of 20% in FMEG segment .Highest ever revenue achieved in 9M FY25

Operating EBITDA & PAT ✓ Marginal reduction in YoY, however sequential performance of QoQ has improved due to better contribution margin

4

Wires & Cables – Performance

Revenue from Operations

Segment Profit before Tax and Interest

(INR Cr)

-2.4%

4.7%

8.0%

5.1%

7.0%

8.6%

(INR Cr)

6.4%

+9.9%

4,732.5

4,306.6

-18.8%

372.3

302.3

+7.6%

1,611.8

1,542.5

1,433.1

114.7

-6.3%

81.8

107.5

Q3FY24

Q2FY25

Q3FY25

9MFY24

9MFY25

Q3FY24

Q2FY25

Q3FY25

9MFY24

9MFY25

% Volume Growth (y-o-y)

% Margin

Revenue :- ✓ Increase in revenue driven by muted to moderate volume growth in both wires & cable business

Segment profit :- ✓ Better contribution margin resulted into improved QoQ segment profit, however YoY segment profit have reduced marginally

5

FMEG – Performance

Revenue from Operations

Segment Profit before Tax and Interest

+25.1%

667.9

533.9

-6.2%

-5.9%

-1.8%

-9.2%

-5.5%

(INR Cr)

-4.4

-12.4

-11.7

+19.6%

200.4

198.3

239.6

-36.8

-49.1

Q3FY24

Q2FY25

Q3FY25

9MFY24

9MFY25

Q3FY24

Q2FY25

Q3FY25

9MFY24

9MFY25

% Margin

Revenue:- ✓ Increase in revenue driven by robust volume growth mainly in Fans, Appliances & Switches

Segment profit :- ✓ Segment loss has substantially reduced due to savings in operational cost along with marginal increase in contribution on account of product mix and

volume growth

6

Operational Highlights

Q3 FY25 Revenue-Mix (Domestic Vs Exports)

9M FY25 Revenue-Mix (Domestic Vs Exports)

Working Capital Management (in Days)

74%

73%

73%

73%

74%

26%

27%

27%

27%

26%

Q3FY24

Q2FY25

Q3FY25

9MFY24

9MFY25

Domestic

Export

Q3 FY25 Revenue-Mix (Business Segment)

9M FY25 Revenue-Mix (Business Segment)

13%

12%

88

75

64

63

63

60

Net Working Capital (in Days)

65

62

39

14

36

24

34

30

34

31

87%

88%

W&C

FMEG

Mar-22

Mar-23

Mar-24

Dec-24

Inventory

Debtors

Creditors

7

Consolidated Profit & Loss Statement – Q3 & 9MFY25

Profit & Loss Statement (INR. Crs)

Revenue from Operations

Cost of Materials Consumed

Purchase of stock-in-trade

Changes in Inventories of Finished Goods and Work in Progress

Gross Profit

GP %

Employee Benefits Expense

Other Expenses

Share of Profit of Joint Venture (net of tax)

EBITDA

EBITDA %

Other Income

Depreciation and Amortisation Expense

EBIT

Finance Costs

PBT

Total Tax Expense

Profit for the period

PAT %

EPS (As per Profit after Tax)

Q3 FY25

Q3 FY24

1,782.2

1,391.4

1,633.5

1,148.1

127.1

(63.1)

326.8

18.3%

90.8

125.4

0.4

111.0

6.2%

13.4

17.8

106.6

16.2

90.5

21.9

68.6

3.8%

6.0

103.0

70.8

311.6

19.1%

81.8

117.2

0.0

112.6

6.9%

12.2

16.5

108.3

12.4

95.9

25.0

71.0

4.3%

6.3

Y-o-Y

9.1%

4.9%

-1.4%

-1.6%

-5.7%

-3.3%

Q-o-Q

-1.5%

13.4%

29.7%

41.6%

51.6%

38.5%

Q2 FY25

1,810.1

1,357.8

122.4

41.9

288.0

15.9%

89.4

112.8

-0.2

85.6

4.7%

7.2

17.5

75.3

15.6

59.7

10.1

49.5

2.7%

4.4

9M FY25

9M FY24

5,400.4

4,287.0

369.3

(184.6)

928.7

17.2%

268.9

368.6

0.7

292.0

5.4%

39.2

51.5

279.7

43.4

236.3

53.8

182.5

3.4%

16.1

4,840.5

3,602.5

306.1

9.0

922.9

19.1%

238.9

337.7

0.9

347.3

7.2%

43.3

49.2

341.4

41.0

300.4

81.0

219.4

4.5%

19.6

Y-o-Y

11.6%

0.6%

-15.9%

-

-18.1%

-21.3%

-16.8%

-

8

Company Overview

9

At Glance

Founded in 1999. 4th largest player in the Indian Wires and Cables(W&C) industry by value in FY24

w e i v r e v O

Electrical conglomerate present in 85+ countries worldwide. Our products have 37 international certifications, distinguishing us in the Indian consumer industry

Integrated In-house manufacturing. Five facilities across India, Two for Wires & Cables and Three for Fast Moving Electric Goods (FMEG)

Business Segments

Robust Growth

12%

Revenue Mix (FY24)

W&C FMEG

88%

Rs 6,595 Cr Revenue (FY24)

34% Revenue CAGR (FY21-24)

18.4% ROE (FY24)

21.5% ROCE (FY24)

Pan-India Distribution Network*

As on 31st March, 2024

4.0k+ Dealers

3.9k+ Distributors

144k+ Retailers

454k+ Electricians

10

Our Growth Journey

RR Kabel has operating history of 20+ years

Business of Wires & Cables

Diversifying into FMEG

Trading -> Manufacturing

o Commencement of Operations; First manufacturing facility in Silvassa

o Established

manufacturing plant in Vadodara

Expanding Global Footprint

o Commencement of exports to the US o Amalgamation of Ram Ratna Electricals Limited along with acquiring manufacturing facility in Roorkee, Uttarakhand for Fans and Lights

o Commencement of

Switch Manufacturing

o Got listed on NSE & BSE in Sep’23 with listing day gain of ~14%

2004

2018

2020

2022

1999

2011

2019

2021

2023

Backward Integration

o Manufacturing of PVC Compound in-house

o Investment by TPG

Strengthening FMEG Portfolio

o Expansion into professional lighting and LED lights by acquiring Arraystorm and its facility located in Bengaluru, Karnataka for lights

Added premium and mid- premium fans & lights by acquiring Luminous Home Electrical Business alongwith Gagret Facility

Note: Years mentioned pertain to calendar years

11

Diverse Suite of Products

B2B to B2C Play across all Consumer Electrical Segments with Cross-Sell Opportunity

Wire & Cables (Revenue - 87%)

FMEG (Revenue - 13%)

Q3 FY25- Revenue contribution

12

Our Strength to Drive Success

Strategic Financial Stewardship Maintains a structured financial approach to support its business goals and maximize financial performance, ensuring long-term stability and growth

Consumer-Centric Branding

The portfolio includes well-recognized consumer brands that resonate with its target market, driving brand loyalty and customer satisfaction

Advanced Manufacturing Capabilities Technologically advanced and integrated precision manufacturing facilities allow it to produce high-quality products efficiently, meeting the demands of its customers

Comprehensive Product Range

Offers a diverse suite of consumer electrical products backed by R&D-focused efforts and global certifications, catering to a wide range of consumer needs

Robust B2C Operations

The B2C business is significantly scaled within the large and growing W&C industry, positioning it as a market leader

Expanding FMEG Market Presence Well-positioned for growth in the FMEG segment, continually expanding its product offerings and market reach

Extensive Global Netowrk With an extensive domestic and global distribution network, ensures its products are accessible to a wide range of consumers across various regions

Global Experience Leadership Team

An experienced and committed professional management team drives its strategic vision and operational excellence, ensuring sustained success and innovation

13

Integrated Manufacturing Facilities

W&C: 100% In-House Manufacturing

Pan-India Facilities 5 Facilities: 2 for W&C + 3 for FMEG Shorter time to market & cost competitiveness

Quality & Reliability In-house manufacturing Backward integration

Automation in Manufacturing(1)

Robotic Rotor Machining

Automatic Paintshop

Digitized Rotor Inspection

Large Scale Operations

Annual Installed Capacity

W&C: 4.2mn ckm

Switches : 11.8mn units

Fans: 3.3mn units

In Gagret facility,

(1) Capacity as on 30th September, 2024

Waghodia Capacity W&C- 2.3 Mn CKM, Switches- 11.8 Mn

Silvassa

Capacity W&C- 1.9 Mn CKM

Backward Integrated Key Raw Materials (PVC, LS0H, XLPE and Solar Cable Compound)

FMEG: 37% In-House Manufacturing

Roorkee Roorkee Capacity Fans - 1.5 Mn

Bengaluru Capacity lights ( >0.1 Mn)

Fans and lights

Designer Customizable Lights

Gagret Capacity Fans - 1.8 Mn Premium Fans

14

Business Segments Wires & Cables (W&C)

15

Wires & Cables

Wires & Cables

Revenue

87* % Contribution

Facility

Waghodia & Silvassa

Annual Capacity

4.2Mn ckm

*Q3FY25

Product Category

House wires, Industrial wires, Power cables & Special cables

16

Vast Product Basket of W&C

Wires

House Wires

Cables

Power Cables

Heat Resistant Wires

Fire Resistant Wires

Low Smoke Zero Halogen Wires

LT Power Cable

Applications

o Power Transmission o Power Distribution

Medium & High Voltage Power Cables

Applications

o Residential Buildings o Commerical o Public

Single & Multi Core Flexible Cable

Applications

o Power Panels o Control Panels o Switchgears o Relay o Instrumentation Panels

Industrial Wires

Specialty Cables

Control Cables

Submersible Flat Cable

Data & Communication Cables

Instrumentation Cables

Solar Cables

o Control Panels o Production & Assembly Lines o Industrial Process Automation o Plant Engineering o Industrial Machinery o Robotic Technology

Fire & Security Cables

Silicon Rubber Cables

Auto Cables

Battery Cables

Lift & Elevator Cables

Appliance Wiring Material

Power Cord

17

Long-Term Industry Growth Drivers

INR845bn

Indian Wires & Cables Market (FY24)

40%

W&C share of Indian electrical industry (FY24)

13%

FY24 to FY27 CAGR

Indian Wires and Cables Market Poised for Strong Growth..

..Across all sub-sectors and a shift to branded players

W&C Market Size (INR Bn)

W&C Market Segmentation (FY24)

Branded Market Share (FY24)

1,200

12.5%

845

Communication Cable

Control & Instrumentation Cable

3%

15%

Housing Wires

33%

748

26%

74%

Branded

Unbranded

Branded Market Share (FY27P)

25%

Flexible & Specialty Cables

25%

Power Cable (LT / HT / EHV)

20%

FY23

FY24

FY27P

FY24-27 Category wise CAGR

14%

13% 13%

9% 13%

80%

Long-Term Growth Drivers in Place

Multiple drivers for growth across both B2C and B2B segments

Resilient Resident & Commercial Real Estate

Source: Industry/Company Research

Push towards Renewable Energy

EV Transition

Export Promotion by Government

Rural Electrification

18

Domestic Distribution Network

(As on Mar’24)

…With a B2C Focused Portfolio

% B2C Revenue in W&C segment (FY24)

Stronger Fundamental Drivers

454k+ Electricians

3.9k+ Distributors

4.0k+ Dealers

144k+ Retailers

26%

Highest Share of B2C Revenue in Indian W&C industry

74%

W&C

B2C

B2B

Well-Recognized Brand

Comprehensive product portfolio

…and Multi-Year Initiatives in place

Certified Manufacturing facilities

1

2

Project KaRRma

RR Kabel aims to expand market share and retail presence in domestic house wires, focusing on micro and nano markets, leading to meet growing demand and enhance competitive advantage

Quality & Safe Products

Project Lakshya

Pan-India Distribution Network

Presence on recognized e-commerce platforms Ecommerce Platforms

RR Kabel expanded its fans and lights distribution through field sales officers, successfully transforming into the RR Signature brand

Source: Industry Research/Company Research

Factory-05

Office-16

Warehouse-18

19

Global Distribution Footprint

Product quality and global accreditations enabling growth

North America

Europe

Middle East

Asia Pacific

Exports W&C to

72

Countries

Largest Exporter of Wires & Cables from India

INR in Crs

+197.2%

1,744

1,270

1,008

587

FY21 Source: Industry/ Company Research

FY22

FY23

FY24

During FY21 to YTD Dec’24, it sold its products to 72 countries in North America, APAC, Europe and Middle East.

Company exports a majority of its products under the brand ‘RR Kabel’ and manufactures under private labels for select customer

It has long-standing relationships with 10 distributors in these markets who cover the majority of its exports

~27.0%

Exports % of Revenue from Operations- Q3 FY25

~10%

Market Share of W&C Exports from India

✓ RR Kabel is one of India’s largest exporters of wires and

cables from India with ~10% market share of the exports market (as of FY24)

✓ Recurring B2C exports

✓ Direct sales to distributors

✓ Large number of global certifications enables exports to

multiple countries

✓ Well-positioned to benefit from the global shift to China

Plus 1 Policy

20

Business Segment Fast Moving Electrical Goods (FMEG)

21

Fast Moving Electrical Goods (FMEG)

Fastest growing FMEG player in listed category and with best improvement in gross margin

ś

*Q3FY25

Revenue

13* % Contribution

Facility

Roorkee, Bengaluru & Gagret

Annual Capacity

Fan- 3.3 Mn units

Product Category

Fans, Lighting, Switches, Switchgears & Appliances

22

…through a Wide FMEG Product Portfolio…

Fans

Lighting

Ceiling Fans

Table Pedestal & Wall Fans

Switches

Exhaust Fans

Panel Lights

Bulbs

Down Lights

Streetlights

Appliances

Modular Switches

MCB

DB

Water Heater

Room Heater

Irons

Coolers

Premium Products

23

FMEG Industry Opportunity

INR1,026bn

Indian FMEG Market (FY24)

8%

FY24 to FY28E CAGR

77% Coverage of FMEG industry

INR1,026bn FMEG Market Opportunity with Growth across all Sub-categories…

Fans

INR 150bn

9%

Lighting

INR 240 bn

14%

Switch & Switchgear

Home & Kitchen Appliances

INR 315bn

9%

INR 321bn

9%

91%

95%

67%

75%

82%

90%

81%

85%

Market Size (FY24)

Branded Market CAGR (FY24- 28P)

Branded Market Share (FY24- >28P)

…Driven by Premiumization and Shift to Branded Sector

Fans

Lighting

Switch & Switchgear

Home & Kitchen Appliances

Increase in replacement demand

• Premiumization trend

• LED segment driving growth

• Demand shifting to modular

• Reducing imports / ‘Make in India’

boosting demand

switches

• Enhanced safety standards

• Rising demand for energy efficient

• Higher replacement demand from

• LV switchgears led demand

fans

Source: Industry/Company Research

urban population

(residential segment)

• Rising disposable incomes

• Changes in demography

• Consumer behavior

• Changing Technology

24

Well-Poised for Growth in the FMEG Segment

RR Kabel has built a wide FMEG portfolio and has a 3-Phased Journey to Capture Value

Building Foundation

Acquire and Consolidate

Accelerate

FMEG Revenue (INR Crs)

194

FY20

204

FY21

275

FY22

CAGR +66.9%

641

765

FY23

FY24

Post COVID Impact

Acquired Arraystorm Lighting business in FY’20

• The company acquired the LED Lights Business

Achieved 3.8x growth in 3 years (FY21–FY24)

• Extensive Pan-India Distribution Presence • Committed and experienced professional management team

Source: Industry Research, Company Information

Acquired Luminous Home Electric business in May’22

• Business Continuity maintained • Synergies through cost optimization • Develop “RR Signature” brand for premium FMEG products

Accelerate growth of FMEG business:

• Leverage Well-recognized Brand

• Focus on Premiumisation

• Grow Omni-channel presence

• Focus on Achieving Operational

Excellence

25

New Launches have fueled growth

C D L B

e v i t a r o c e D

l

r o o C & e z i S

Effaire

Liteair

Bonsai

10W panel

Spot

Colorful Panel

Amour

NY Broadway

Ovalo

Rimless Surface Panel

Ropelight

Flood Lights 100W 150W

Farris

Aether Flow

Ardor 10L/15L/25L

Ardent 10L/15L/25L

Halogen Heater

Droot 900 mm

Flomax Plus 900 mm

Whiz 600 mm

Tiger 600 mm

SKI 13

Immersion Rod

Thalassa 10/15/25

26

Strategy to Expand FMEG segment

Clear strategy in place to expand FMEG revenues

Manufacture Value Added Products

Presence Across Price Points

Exclusive FMEG brand

• Premium Decorative Fans, Downlight

Panels, Switchgears

• Higher Margin value added products

• Strengthen presence across economy, premium, mid-premium segments Increase revenue from premium products

• Building RR Signature brand for

premium FMEG products.

Integrate Acquisitions

Realize synergies to optimize costs • Logistics • Promotions • Manpower

Expand Product Portfolio

• Continuous products under

development

• Switches & switchgear for residential

& commercial segment

Grow Distribution Network

• Expand distribution network for FMEG • Strengthen omni-channel capabilities •

Increase counter shares in top industry outlets

27

Board of Directors- Renowned promoter group, and independent director oversight

Tribhuvanprasad Rameshwarlal Kabra

Executive Chairman • Promoter of the company •

Extensive experience in the electrical industry

Shreegopal Rameshwarlal Kabra

Managing Director • Promoter of the company •

Extensive experience in the electrical industry

Former President of IEEMA

Mahendrakumar Rameshwarlal Kabra

Joint Managing Director • Promoter of the company •

Extensive experience in the electrical industry

Bhagwat Singh Babel

Vipul Sabharwal

Jyoti Davar

Ramesh Chandak

Independent Director

• Associated since Aug 2017 • Board member at Secure Meters • Former Board Member of IEEMA

Independent Director

• Associated since Aug 2022 • Prior experience at Luminous,

Whirlpool and Gillette

Independent Director

• Associated since Dec2022 • Current Secretary General in

FICCI

Independent Director

• Associated since Apr 2023 •

Former President and Board Member of IEEMA

28

Professional Management Team- Extensive Experience

Rajesh Babu Jain

Sanjay Narnarayan Taparia

CFO

29 years

CEO, International Business

Vivek Abrol

CEO, FMEG

33 years

23 years

Shishir Sharma

Satishkumar Anandilal Agarwal

Anup Vaibhav Khanna

Vinod Parur

Chief Sales Officer, Wires & Cables

Chief Strategy Officer

Company Secretary and Compliance Officer

Chief Human Resources Officer

32 years

34 years

24 years

23 years

29

Testimony to Our Performance

The ‘Best Construction & Infrastructure Brand in the Electrical Solutions Sector’ at the ET Infra Focus Summit & Awards – September 26, 2023

Best Practices Award in the Industry Mentor Support Category by the Jaipuria Institute of Management – 2023

Mr. Shreegopal Kabra, felicitated with the Global Entrepreneur of the Year Award 2024

Times Now Sustainable Organization 2024 award by ET Edge

Trailblazer HR Initiative Award of the Year – 2023

Great Place to Work – 2024

Best place workplace in consumer durable industry – 2024 by ‘Great Place to Work’

30

R&D Certification & Innovation

Innovative and quality products with multiple industry-first launches

Innovation Team

86 focused on R&D

37 International Product Certifications

Canada

Europe

Europe

Great Britain

Europe

Innovation Leader 1st to introduce Low Smoke Zero Halogen Insulation Technology (“LS0H”) in India

Facilitating Import Substitution Supplying cable harness to Swiss textile machinery manufacturer in India

India

Europe

USA

USA

Germany

Enables RR Kabel to export to regulated jurisdictions

Focus on Quality and Safety

Investing in Upcoming Trends

EV Charging Cables, Smart Fans and Designer Lights

NABL Certified Lab

Capable of performing 694 Tests

31

Our Focus on Environmental, Health, Safety and Sustainability Initiatives

Focus on sustainability & responsible growth

Community Development

Promoting Green Energy

Conserving Water

Kabel Star Scholarships for electricians’ children

1.45MW of solar capacity & 3.8 MW of wind solar hybrid (1) Fulfilling ~59% of contracted demand for electricity(2)

Recharging groundwater through Rainwater harvesting for 34% rainwater received in factory catchment area(2)

Mission RRoshni Integrated program for education, skill development and female empowerment

1st company in India to launch Environment friendly wires & cable products(3) BLDC fans portfolio for energy saving

“Zero” Waste Discharge Initiatives

Note: (1) 1.2 MW for Waghodia Facility and 0.25 MW for Silvassa Facility of installed rooftop capacity for solar energy (2) For Waghodia Facility (3) Products compliant with REACH

32

Corporate social responsibility (CSR)

Mission RRoshni is RR Kabel’s endeavour to achieve an empowered and educated India. We are dedicated towards making a positive and lasting change in the lives of rural India.

Key Activities: 2023-24

Construction of Rural Employment Training Centre Building – Jarangloi, Odisha

o o Orphanage & Home for Juvenile Delinquents, Baroda o Set up of Computer Lab in school at Sikar, Rajasthan o Construction of Girls Hostel at Pune o Promoting Education o Rural Development

Ekal Gramothan Foundation

Orphanage & Home for Juvenile Delinquents, Baroda

Airoli Girls Hostel

Computer Lab in school at Sikar, Rajasthan

33

Corporate social responsibility (CSR)

Other Key Activites

EKAL GRAMOTHAN FOUNDATION RR Gramothan Training & Research Center (GRC Jarangloi, Sundargarh, Orissa)

CTL (Computer training lab)

o o WEC (Women Empowerment center) o Organic Farming o Nutrition Garden o o o o

Electrical Wiring & Home Appliances Training Kisan Mela Plantation Sub Tailoring Center

34

Advertisement - Campaigned

Multiple ATL and BTL initiatives to build a connect with key consumers and strengthening brand

Multi-Pronged Approach to Increase Brand Awareness

Outdoor Advertising

Ad Campaigns with Broad Reach

Strategically placed ads for high visibility

Ad placement to emphasize Safety & Trust

Engaged a leading Bollywood actor to associate as our brand ambassador

Sponsoring popular sports to increase visibility

Building Connect with Electricians through Physical and Digital Marketing Initiatives

Loyalty Management Programs

#WireKaFireTest

Fire test videos

Kabel Nukkad, Kabel Shop and Kabel Mela

Kabel Link

Kabel Star

Reward Scheme

RR Connect App

Social & cultural programs & Product Demos

Product portfolio education

Scholarships to Electrician’s children

Schemes for retailers and electricians

Loyalty management app

35

500k+ downloads

Advertisement – Wires & Cables

BRAND HOARDINGS

EXHIBITION

AKSHAY KUMAR FACTORY VISIT

GATE BRANDING

KABEL MELA

INSPIRA (SWITCHES) PRODUCT LAUNCH

36

Advertisement – Wires & Cables

FIRE STATION

POLICE STATION

TV CAMPAIGN

TOLL GATE

UMBRELLA DISTRIBUTION

POLICE BARICADES

37

Advertisement – FMEG

Catalogues - HEB

Catalogues - CPD

Posters - HEB

Posters - CPD

POSM

38

Advertisement – FMEG

Dealer Meets - FANS

SCL Display Boards - CPD

FSO – Demo Kit (Fans)

Appliances Brochure cum price list

POSM

39

Advertisement – FMEG

TVC – Designer BLDC

TVC – Kone Kone Mein Hawa

TVC – Low Voltage

Batten Stands (HEB & CPD)

Appliances Catalogue - HEB

Fans, Lighting, Appliances Catalogues (CPD)

40

Advertisement – FMEG

Appliances - Foam Banners

Appliances – Dealer Meets

Appliances - Posters

Geyser Display - HEB

Flange (CPD)

41

Advertisement – FMEG

Whats app Communications

META Posts

42

R R Kabel’s Strengths will Continue to Drive Success…

TAM

Large Addressable Market + Strong Structural Drivers

Distribution

Pan-India Distribution + Global Footprint

Brand

Well-Recognized Consumer Brand +

Operating History of 20+ years

Diverse Products

Wide Range of Wires & Cables + FMEG Products

Execution

Experienced Promoters + Professional

Management

Quality & Reliability and In-house

Dynamic product quality supported by In-house backward integrated

Manufacturing Capabilities

manufacturing capabilities

43

Annexure

44

www.rrkabel.com

Performance in Charts

Revenues

EBITDA & EBITDA %

PAT & PAT %

INR in Crs

8.5%

7.0%

5.8%

7.0%

5.0%

4.9%

3.4%

4.5%

+34%

5,599.2

6,594.6

4,385.9

2,723.9

+26%

462.8

+30%

298.1

307.4

323.3

231.2

213.9

189.9

135.4

FY21

FY22

FY23

FY24

FY21

FY22

FY23

FY24

FY21

FY22

FY23

FY24

RoCE (%)

RoE (%)

Debt to Equity (x)

21.5%

13.9%

14.2%

18.3%

18.3%

0.5

0.4

0.4

17.2%

15.3%

13.5%

0.2

Mar-21 Mar-22 Mar-23 Mar-24

Mar-21 Mar-22 Mar-23 Mar-24

Mar-21 Mar-22 Mar-23 Mar-24

45

Historical Consolidated Profit & Loss Statement

Particulars (INR. Crs)

Revenue from Operations

Cost of Materials Consumed

Purchase of stock in trade

Changes in Inventories of Finished Goods and Work in Progress

Gross Profit

GP %

Employee Benefits Expense

Other Expenses

Share of Profit of Joint Venture (net of tax)

EBITDA

EBITDA %

Other Income

Depreciation and Amortisation Expense

EBIT

Finance Costs

PBT

Total Tax Expense

Profit for the year

PAT %

FY24

6,594.6

4,942.6

403.6

2.7

1,245.7

18.9%

316.9

467.1

1.1

462.8

7.0%

62.6

65.5

459.9

53.9

406.1

108.0

298.1

4.5%

FY23

5,599.2

4,369.8

368.9

-162.9

1,023.5

18.3%

264.2

437.0

0.9

323.3

5.8%

34.4

59.6

298.1

42.1

256.0

66.1

189.9

3.4%

FY22

4,385.9

3,575.5

156.6

-124.2

778.0

17.7%

188.9

285.9

4.2

307.4

7.0%

46.3

46.1

307.6

23.3

284.4

70.4

213.9

4.9%

FY21

2,723.9

2,173.2

129.9

-153.8

574.7

21.1%

148.3

196.2

1.1

231.2

8.5%

22.0

44.8

208.5

27.1

181.4

46.0

135.4

5.0%

46

Historical Balance Sheet

EQUITY & LIABILITIES (INR. Crs)

Mar-24 Mar-23 Mar-22 Mar-21

ASSETS (INR. Crs)

Mar-24 Mar-23 Mar-22 Mar-21

Equity Share Capital Instrument entirely equity in nature Other Equity Total Equity Financial Liabilities (i)Borrowings (ii) Lease liabilities (iii) Other Financial Liabilities

Provisions Deferred Tax Liabilities (Net) Other non-current liabilities Total Non-Current Liabilities Financial Liabilities (i) Borrowings (ii) Lease liabilities (iii) Trade payables (a) Total outstanding dues of micr enterprises and small enterprises

(b) Total outstanding dues of creditors other

than micro enterprises and small enterprises

(iv) Other Financial Liabilities Provisions Income Tax Liabilities (Net) Other Current Liabilities Total Current Liabilities TOTAL EQUITY & LIABILITIES

56.4 0.0 1,772.1 1,828.5

47.8 415.2 956.7 1,419.7

23.9 415.2 811.2 1,250.3

23.9 415.2 607.5 1,046.6

0.0 60.6 2.2 11.2 24.7 0.0 98.6

289.0 10.4

26.9 56.4 2.1 14.1 14.9 0.0 114.4

489.0 8.2

59.3 8.2 0.0 7.2 13.1 0.0 87.8

461.8 3.3

71.3 5.3 0.0 6.0 7.9 0.0 90.5

427.4 3.1

17.3

45.9

11.1

9.3

411.9

394.2

156.8

104.2

111.4 75.7 24.7 1.7 942.2 2,869.3

37.8 22.2 6.4 95.9 1,099.6 2,633.6

24.0 14.0 0.0 41.5 712.5 2,050.6

16.5 5.5 0.0 12.0 578 1,715.1

Property, plant and equipment Capital work‐in‐progress Right -of- use Assets Investment accounted for using equity method Intangible Assets Intangible Assets Under Development Financial Assets (i) Investments (ii) Other Financial Assets (iii) Loan Non-Current Tax Assets (Net) Other non‐current assets Total Non ‐ Current Assets Current Assets Inventories Financial Assets (i) Investments (ii) Trade receivables (iii) Cash and cash equivalents (iv) Bank balances other than cash and cash equivalents (v) Loans (vi) Other Financial assets Current Tax Assets (net) Other current assets Total Current Assets TOTAL ASSETS

466.1 163.6 66.2

20.5

2.3 0.0

85.9 4.5 0.2 2.7 62.0

448.8 43.6 61.8

19.6

6.5 0.0

58.1 3.6 0.3 11.8 33.3

383.7 42.3 11.1

21.6

3.7 0.6

40.6 2.2 0.1 13.4 6.6

386.0 6.7 8.1

17.1

5.3 0.5

23.5 1.6 0.1 5.2 14.3

874.0

687.5

525.8

468.4

897.8

860.2

709.6

534.1

235.0

641.2

81.5

17.3

0.8

27.2

0.0 94.5 1,995.3 2,869.3

284.9 591.9 31.0

50.0

0.1 9.0

205.5 517.1 12.3

0.0

0.2 11.9

196.0 420.4 8.4

0.1

0.6 3.5

119.0 1,946.1 2,633.6

68.2 1,524.9 2,050.6

83.7 1,246.7 1,715.1

47

Consolidated Cash Flow Statement

Particulars (INR in Cr)

Profit before Tax

Adjustment for Non-Operating Items

Operating Profit before Working Capital Changes

Changes in Working Capital

Cash Generated from Operations

Less: Direct Taxes paid

Net Cash from Operating Activities

Cash Flow from Investing Activities

Cash Flow from Financing Activities

Net increase/ (decrease) in Cash & Cash equivalent

Add: Cash and cash equivalents as at 1st April

Cash and cash equivalents as at 31st March

Mar-24

Mar-23

Mar-22

Mar-21

406.1

93.5

499.6

(64.1)

435.5

(96.5)

339.0

(83.5)

(205.0)

50.5

31.0

81.5

256.0

102.6

358.6

153.4

512.0

(58.2)

453.7

(333.5)

(101.5)

18.7

12.3

31.0

284.4

62.5

346.9

(175.4)

171.4

(73.3)

98.2

(62.7)

(31.6)

3.9

8.4

12.3

181.4

73.0

254.5

(283.7)

(29.2)

(41.9)

(71.1)

(5.9)

74.1

(2.8)

11.2

8.4

48

Thank You

R R Kabel Limited

CIN: L28997MH1995PLC085294

Name – Pratik Agarwal Title – GM - Corporate Affairs & Investor Relations Email – investorrelations.rrkl@rrglobal.com

Mr. Irfan Raeen +91 9773 778669 Irfan.raeen@linkintime.co.in

Mr. Ronak Jain +91 9820 950544 Ronak.Jain@linkintime.co.in

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