Rupa & Company Limited

rs,

, G Block Bandra Kurla Complex, Bandra (E) Mumbai - 400 051 BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street Mumbai - 400 001 Ref: NSE Symbol- RUPA / BSE Scrip Code- 533552 Sub: Disclosure un

3%

ting to restrained discretionary spending, we maintained stable performance. Our volumes grew by ~ 3%, driven by robust sales in the economy and athleisure segments during 9M FY25. Revenues for the q

Rs. 316 crore

st sales in the economy and athleisure segments during 9M FY25. Revenues for the quarter stood at Rs. 316 crores, while EBITDA increased 15% YoY to Rs. 38 crores in Q3 with margins improving by 170 bps, reflecti

15%

segments during 9M FY25. Revenues for the quarter stood at Rs. 316 crores, while EBITDA increased 15% YoY to Rs. 38 crores in Q3 with margins improving by 170 bps, reflecting outcome of our discipline

Rs. 38 crore

ring 9M FY25. Revenues for the quarter stood at Rs. 316 crores, while EBITDA increased 15% YoY to Rs. 38 crores in Q3 with margins improving by 170 bps, reflecting outcome of our disciplined approach towards c

170 bps

at Rs. 316 crores, while EBITDA increased 15% YoY to Rs. 38 crores in Q3 with margins improving by 170 bps, reflecting outcome of our disciplined approach towards cost management and operational efficiency

14%

plined approach towards cost management and operational efficiency. Net profit for the quarter grew 14% YoY to Rs. 24 crores, with margins improving by 100 bps, underscoring the effectiveness and resili

Rs. 24 crore

oach towards cost management and operational efficiency. Net profit for the quarter grew 14% YoY to Rs. 24 crores, with margins improving by 100 bps, underscoring the effectiveness and resilience of our business

100 bps

al efficiency. Net profit for the quarter grew 14% YoY to Rs. 24 crores, with margins improving by 100 bps, underscoring the effectiveness and resilience of our business model. We remained committed to opti

Rs 30 crore

on in the 9M FY25. As at 31st December 2024 our net cash surplus including investments amounted to Rs 30 crores. Operational cash flow remains strong, generating Rs. 65 crores in 9M FY25. Branding and advertisi

Rs. 65 crore

s including investments amounted to Rs 30 crores. Operational cash flow remains strong, generating Rs. 65 crores in 9M FY25. Branding and advertising expenses totalled Rs. 46 crores, accounting for 5.6% of over

Rs. 46 crore

low remains strong, generating Rs. 65 crores in 9M FY25. Branding and advertising expenses totalled Rs. 46 crores, accounting for 5.6% of overall revenues. Modern Trade exhibited robust 26% growth in 9M FY25, c

“to focus on team building and career guidance 41 Strengthening our Communities Rupa & Company Limited operates with a strong belief that giving back to the society and contributing towards its sustainable development is every organization’s responsibility.”

Future Plan

3

Strategy

2

Investor Relation Advisors

1

Strategy

› Opened Rupa - The Comfort Stores at multiple locations. › Create small to mid sized Franchisee Store Model with best-in- class SOPs › Build and nurture, competent Franchisee Management › › Organisation Capabilities Establish Franchise model within Top 50 Cities Invest in Key enablers like Store design, Branding, IT, CRM, SCM, CS, Marketing & Training / Development

Future Plan

• Adding 100+ stores in FY26. • Stores to be added in high footfall areas in Tier 1, Tier 2 and Tier 3 cities. • Pan India presence with 150 EBO’s in next 2-3 years 31 3. Investing in modern trade and e-commerce Modern Retail Trade Online Apps & Portals Current store count: 1500+ Presence on all e-commerce sites

Strategy

• • • • Increase Brand Footprints across all brands creating special product line more relevant for Modern Trade Improve on time order serviceability to avoid revenue loss Create a robust, tech driven warehouse infrastructure Recently Launched on WALMART • • • • Launch of Rupa products in KSA & UAE Launched brands of Rupa @ First Cry. Develop a robust tech-based warehouse infrastructure to support Pure Play Marketplace business Model Brand launched on quick commerce retail platforms

Future Plan

• To double the store count in Regional & Value Large Format stores. Major Focus on Southern India states. • To increase brand presence across 1000+ point of sales in next 1 years

Future Plan

• • • • Develop merchandise more suited for e-commerce. To launch Rupa in the global online market Amazon.com ROI driven AD campaigns & content marketing on ecommerce portals To start D2C business across all e-commerce platforms. 32 4. Focus on exports and new markets UAE | SAUDI ARABIA | KUWAIT | ALEGRIA | INDONESIA | NIGERIA | CONGO | USA | SINGAPORE and Many More USA RUSSIA MIDDLE EAST COUNTRIES AFRICA INDIA Strategy is to foray in newer markets by appointing new distributors and building experienced team and further penetrate in the existing markets SOUTHEAST ASIA FY 24 Revenue Rs. 25 crores Disclaimer : Map not to scale. All data, information and maps are provided “as is” without warranty or any representation of accuracy, timeliness or completeness 33 5. Re-organising the distribution channel WHOLESALE CHANNEL Strategic move towards Direct Distribution channel for premium & super premium product categories Semi Wholesalers Retailers Advantages Retailers DIRECT CHANNEL Distributor

Investor Relation Advisors

Rupa & Company Ltd. CIN: L17299WB1985PLC038517​ sumit.khowala@rupa.co.in Mr. Sumit Khowala​, Chief Financial Officer sumit.khowala@rupa.co.in Mr. Sumeet Khaitan +91 7021320701 sumeet.khaitan@linkintime.co.in Mr. Hitesh Agarwal +91 7506625374 hitesh.agarwal@linkintime.co.in Thank You