Finolex Industries Limited
2,635words
8turns
0analyst exchanges
0executives
Key numbers — 40 extracted
rs,
2%
102,253 MT
100,171 MT
3%
347,982 MT
336,577 MT
19%
56,018 MT
69,215 MT
13%
222,708 MT
Guidance — 4 items
Awards for Makar Sankaranti and Diwali Ad campaigns
opening
“Under Learning Link Foundation Project at Padra Agriculture & Rural Development Conducted awareness sessions in association with BAIF, on modern farming techniques and sustainable livelihood for women at Masar Empowering tribal women through Honey Beekeeping and provided them essential Beekeeping Kits to 30 beneficiaries.”
Awards for Makar Sankaranti and Diwali Ad campaigns
opening
“ Participated in Olive Ridley Conservations project in association with forest department by safely relocating 4000 turtle eggs to a hatchery at Gaonkhadi beach, Ratnagiri.”
Awards for Makar Sankaranti and Diwali Ad campaigns
opening
“ Hot meals arrangements to children natural Ecosysem in association of FIL/ MMF CSR collaboration 34 CSR activities Q4 FY25 - some snapshots On the birth anniversary of our founder Shri P.”
Awards for Makar Sankaranti and Diwali Ad campaigns
opening
“Rooftop Solar Project at Ram Kumar Hostel: Solar rooftop system was installed to help the hostel save on electricity costs — allowing these savings to be redirected toward the students’ development and welfare.”
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Opening remarks
Makar Sankranti Festival Digital campaign
Total Views: 20K+ 3 Brand Integration TVF digital campaign A story-driven content campaign set in the Panchayat Universe. The campaign seamlessly integrates Finolex’s product attributes. TVF sister channels
Overview
7 Reels | 27M+ Views | 16M+ Engagements | 32M+ Reach • Engagement Rate - 4% • Stories posted from TVF sister channels – 31 • Shares by Celebs/Actors – 10 • YT Community Posts – 21 • PR Article Coverage – 14 • Insta Broadcasts - 18 Social Media comments Reference Link https://www.youtube.com/shorts/_TkPGOkWw_Q 29 4 Festive Branding Sankranti and Maha Kumbh On-ground activities
Mahakumbh
We distributed our merchandise to the Mahakumbh devotees on the major snan days. 5 stalls were set up in different sectors for the distributions. • 2 stalls at Arail Ghat, • 2 stalls In George Town (inside Prayagraj) • 1 stall at Dealer point VIP guests attended our Arail Ghat stall (Stall#1) and also took our merchandise.
Makar Sankranti Celebration
Expert Handicraft artists were given orders for making authentic kites in a mission to revive the art of kite making. 5 Branding Retail Branding, Wall wrap branding, On-ground, Exhibitions Shreya Ghoshal Retail Branding We conducted an engagement activity for our top retailers of Indore. Around 60 Nos of retailers joined us for the event. It was fun filled & the guest enjoyed the event. We installed retail boards in 282 Nos at Bangalore & 32 Nos at Chennai. Also, we did 50 Nos of Bus Shelter Branding at Bangalore Bus Branding Auto Branding Did 41 Nos Bus Branding at Delhi NCR & 35 Nos at Chennai Markets Branded 400 Nos of Autos at Dharbhanga & Bhagalpur, Bihar Market 6 Outreach Programs Apla Pune Cyclothon 2025 Pune Cyclothon 2025 held on 16th Mar'25 aimed to promote healthy living and environmental awareness through cycling.
Deliverable details
• Digital and social media coverage • Venue branding and logo presence • Audio-visual promotions • Participant giveaways (Medals, jerseys, Sling Bag etc.) • Additional opportunities for company branding and employee participation
Campaign KPIs
• Event Footfall: Approx. 16,000 • Total Participants: 5,200 • Company Participants (Finolex & MMF): 42 7 Social Media Communications Digital amplification of on-ground events and communication Maha Kumbh in association with Big FM Whatsapp communication: Product, Notifications, campaign & festive communication Regular Social media communication – International Womens Day 8 PR Outreach Finolex TVF Campaign- Adgully, Brandwagon, Afaqs!, LinkedIn
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