Colgate Palmolive (India) Limited
1,649words
1turns
0analyst exchanges
0executives
Key numbers — 40 extracted
rs,
₹ 5,999 Crore
69.7%
6.3%
32.6%
5.6%
₹822 Crore
13.7%
₹ 1,437 Crore
8.5%
24.0%
4.5 million
Speaking time
1
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Opening remarks
New Superior Formula Launch
Q4 FY’25 Improved formula with Unique Arginine + Calcium Boost technology for 2x stronger teeth Campaign Spotlighting the ‘Damdaar & Minty’ Taste Rural Reach Program Continues Reaching 2X Villages vs YA 18 18 Accelerating the Core via Superiority Product Track Overall Likeability Taste Likeability Freshness Likeability Pre-Launch Test Post Launch Test New CST (A) Old CST (B) New CST (A) Old CST (B) Source : Kantar Product Track 2025 at 95% confidence interval 19 19 Accelerating the Core via Superiority Focus on Superior Mix Superior Mix: Concept, Product, Comms & Execution Competitive Growth Continues in FY 25 Maxfresh Blue Focus Continues Blue Tested Superior to Red on overall & freshness likeability 21 22 Accelerating the Core via Superiority Consideration for Key Sub-Brands 81 79 72 65 62 58 50 43 53 51 44 40 2022 2023 2024 Q1’25 2022 2023 2024 Q1’25 2022 2023 2024 Q1’25 Strong Teeth MaxFresh Active Salt Source: Kantar Track 23 Strategy in Action: Growth Pillars Lead Toothpaste Categ
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