ADF Foods Limited
4,276words
10turns
0analyst exchanges
0executives
Key numbers — 40 extracted
rs,
28,000
MT
INR 478.4 Crore
15.5%
INR 105.2 Crore
INR 80.2 Crore
22.0%
16.8%
INR 134.6 Crore
4.4%
INR 29.2 Crore
INR 21.5 Crore
Guidance — 9 items
Brand Value Proposition
opening
“Product Range Brand Growth Ambient Range Pickles, Chutney, Pastes, Pulp, Sauces, Ready to Eat curries/rice, Murabba In the last 5 years alone, Ashoka has grown by a CAGR of 20%+, showcasing increasing demand for authentic Indian cuisine.”
Brand Value Proposition
opening
“Q4 FY25 – Reorganization of sales teams in USA and hiring of a new team in Australia to propel the Ashoka Story 13 Ashoka: Bringing Authentic Indian Taste Abroad I A Journey through India's Culinary Landscape FOODS LTD.”
Presence
opening
“ Expanded product range and new offerings to drive deeper market Frozen Snacks RTE curries & rice penetration and enhance shelf space presence Q4 FY25 Update • Truly Indian brand refresh in progress featuring a new visual identity with vibrant colours.”
Brand Outlook
opening
“Q4 FY25 Update – Launched Frozen range in SOUL, Reorganisation of the team for SOUL in India 19 ADF Soul: Marketing Initiatives Building customer base through digital marketing Online community building through social media, using engaging content Launch of Frozen portfolio in select Modern Trade 4 Mini Jars@ t 299/- New Launch!”
Brand Outlook
opening
“180 - 200 crores Upcoming CAPEX ✓ New brownfield initiative: Retort Expansion, along with additional brownfield projects & infrastructure support Enhanced operational efficiency 24 Ongoing CAPEX – Surat Greenfield expansion (Current Status) Q4 FY25 Update – Expansion of the Greenfield facility is in full force and anticipated to begin operations in H2 FY26.”
Marketing Initiatives
opening
“Q4 FY25 Update - Secured distribution rights for West Coast of USA, expanding operations from the East Coast to the nationwide US market 28 CSR FOODS LTD.”
Marketing Initiatives
opening
“1,000+ crores in FY27 1,000+ + 100+ + ~250 + ~180 590 FY25 + Brownfield & debottlenecking + Greenfield + Distribution & other Incremental revenue potential [ Brownfield & Debottlenecking Rs.”
Marketing Initiatives
opening
“Annual Growth Rate l~ I • 20-25% CAGR Flagship brand already well- established in core markets.”
Marketing Initiatives
opening
“returned to our shareholders since FY 19 43.9 30.0 6.0 6.0 8.8 11.0 13.2 13.2* FY19 FY20 FY21 FY22 FY23 FY24 FY24 FY25 Share Buyback Amount (Rs.”
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Opening remarks
Brand Value Proposition
Ashoka, carrying the essence of 'Desi at Heart', transports the authentic taste of home to consumers overseas, recreating a culinary bridge back to India Well-suited to contemporary lifestyles with focus on convenience & quick preparation. Product Range Brand Growth Ambient Range Pickles, Chutney, Pastes, Pulp, Sauces, Ready to Eat curries/rice, Murabba In the last 5 years alone, Ashoka has grown by a CAGR of 20%+, showcasing increasing demand for authentic Indian cuisine. Frozen Range Indian breads, Ready to Eat curries/rice, Indian snacks & vegetables, plant-based curries, Indo-Thai, Indo-Chinese, sweets. Q4 FY25 – Reorganization of sales teams in USA and hiring of a new team in Australia to propel the Ashoka Story 13 Ashoka: Bringing Authentic Indian Taste Abroad I A Journey through India's Culinary Landscape FOODS LTD. Ml119 th,wodd. . PUNJABI SAMOSA 14 Ashoka: Marketing Initiatives Product sampling of flagship brand Ashoka 15 Ashoka: Marketing Initiatives Presence on W
Target Audience
Exclusively targeted at the global mainstream population, specifically non-Indian diaspora seeking traditional Indian flavours.
Product Features
HYGIENICAI.IY PREPARED TRADITJONAL FLAVOURS Delivers the REAL taste of India with fresh, shelf-stable ready-to-heat foods, offering vegan & vegetarian options. Wide product range includes ready-to-eat meals, pastes and sauces, meal accompaniments,, carefully crafted for a milder palate. rnf'j'f9' nm B EEIRB
Product Range
Existing Range: Regular Meal Assortments Poppadum boxes Cooking sauces Condiment pastes Chutneys
Presence
Strong presence across Germany, Gaining strong traction in USA Sales & Distribution Channels: Sold through mainstream/modern trade stores, bolstering its presence across large supermarkets, club stores, and food service markets. Available on Amazon with Retail Expansion to 1,400+ Outlets WHOLE FOODS MARKET : sTOIP&SHOP 1?aeeys HEtf~DS Gui¼Z, c6-£ ~ II Update & Outlook: New Category Range Expansion Frozen Breads Frozen Wraps Dedicated sales team expansion in USA to concentrate on brand growth. Expanded product range and new offerings to drive deeper market Frozen Snacks RTE curries & rice penetration and enhance shelf space presence Q4 FY25 Update • Truly Indian brand refresh in progress featuring a new visual identity with vibrant colours. • Achieved New Listings in Safeway & Albertsons, taking the Total No of stores in USA to 1,400+ 17 Truly Indian: Marketing Initiatives I Truly Indian maximising visibility at expos and in stores ~ FOODS LTD. t..Jl119 th,wodd. . B00t
Target Audience
Urban audience, residing in metropolitan cities, aged 30-55 years Health conscious and have high disposable incomes
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